ABOUT e4m REAL TIME PROGRAMMATIC ADVERTISING AWARDS
India is home to world’s second largest population, this also makes it one of the largest digital markets in the world. With more than 500 million internet users the rate of online content consumption has been booming in both urban and rural parts of the country. And since the beginning of the covid19 pandemic digital marketing is growing at an unprecedented rate paving more use of programmatic advertising by marketers. Programmatic advertising promises: better targeting, greater reach, real-time optimization that has never been bigger. It’s an industry filled with discrepancies, impact and relevance.
In today's digital landscape, marketers can do more than ever before. With powerful tools at their disposal, a plethora of media channels, and comprehensive data sets, the challenge now is to stand out in a crowded field.
Exchange4media brings you ‘e4m Real Time Programmatic Advertising Awards’, with the aim to honour and felicitate brands, agencies and media groups that creatively embraced programmatic creative strategies that target viewers with the right offer, at the right time.