Winners

PROGRAMMATIC MARKETING
Best First-Party Data Strategy by a Marketer
Category	Winners	Metal
TCL Olympic Day	Brand: TCL Agency: MRN Digital Services Pvt Ltd	Bronze
SEA - Cambodia AOC Campaign	Brand: redBus Agency: LS Digital Pvt Ltd	Silver
Titans FAM	Brand: Gujarat Titans Agency: Sportz Interactive	Gold
Best Use of Contextual Targeting
Mahindra Thar ROXX	Brand: Mahindra & Mahindra Ltd. Agency: Hybrid x Interactive Avenues	Bronze
Maruti Suzuki - Corporate - From Awareness to Aspiration – Branding Maruti Suzuki’s First	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Winning Consumer Consideration Through Contextual Precision on YouTube	Brand: LG DSP(s): Channel Factory Agency: Dentsu	Silver
Sharda University Admission Campaign	Brand: Sharda University Creative Agency: Adscii Media	Gold
Best Omnichannel Marketing Strategy
De Beers x Havas Media x mediasmart: From Connected TV to Mobile - A Journey of Emotion	Brand: De Beers DSP(s): mediasmart, powered by Affle	Bronze
Sangeetha Mobiles 51st Anniversary Sale	Brand: Sangeetha Mobiles Agency: MiQ Digital Commercial Private Limited	Silver
Maybelline x Wavemaker x mediasmart: The Sky High Impact Across Screens	Brand: Maybelline DSP(s): mediasmart, powered by Affle	Gold
Best Use of AI
Amity University Online	Brand: Amity University Agency: Adscii Media	Bronze
Kohler Captures Attention at Scale with Contextual AI on YouTube	Brand: Kohler DSP(s): Channel Factory Agency: Interactive Avenues	Silver
Kargil Vijay Diwas Tribute by Ashok Leyland \| #EyeOfTheStallion	Brand: Ashok Leyland Agency: TheSmallBigIdea	Gold
Best Effective/Measurable Campaign
Maruti Suzuki - e VITARA - Unlocking High-Intent Audiences With Data-Driven Precision	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Bronze
Solving iOS Tracking Challenges to Scale MPL’s Performance Campaign	Brand: MPL Agency: M&C Saatchi Performance	Silver
Mr. SIP with Kotak Mutual Fund	Brand: Kotak Mutual Fund Agency: Ethinos Digital Marketing	Silver
Maruti Suzuki - Fronx Turbo - Driving Measurable Impact - The Fronx Turbo’s Programmatic Success Story	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Gold
Best Mobile Campaign
Unlocking Mobile Gaming Growth with Samsung: How MPL Scaled Performance on Android	Brand: MPL Agency: M&C Saatchi Performance	Bronze
Kalki 2898 AD	Brand: Zee Telugu	Silver
Kitkat leverages First Position YouTube Shorts to deliver incremental reach	Brand: Kitkat Agency: Zenith Media	Gold
Best Creative Campaign
7Up Leverages Personalized City & Cuisine Creatives on YouTube	Brand: 7Up Agency: Spark Foundry	Bronze
Paytm Drone Show	Brand: Paytm	Silver
#BehindEveryMom	Brand: Haier Appliances India	Gold
Best Innovative Marketing Campaign
Ride the Future: TVS Raider’s Interactive Journey	Brand: TVS Raider 125 Agency: FCBKINNECT	Bronze
Uniqlo Winter CTV Campaign	Brand: UNIQLO Agency: MiQ Digital Commercial Private Limited	Silver
Silver Jubilee Offer - Friends Adult Diaper	Brand: Friends Adult Diaper	Gold
Best New Product Launch Campaign
DLF Privana	Brand: DLF Agency: Zone Media	Bronze
boAt x Lyxel & Flamingo x mediasmart: Reaching Audiences Across Screens with Ranveer Singh	Brand: boAt DSP(s): mediasmart, powered by Affle	Bronze
Maruti Suzuki - e VITARA - A Seamless Media Symphony - Elevating EV Launch	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Supradyn Ginseng: Powering the Urban Hustle	Brand: Supradyn Naturals - Ginseng Agency: WPP Media	Gold
Best Branding Campaign
Kotak 811 CTV Innovation Campaign	Brand: Kotak 811 Agency: Dentsu Presented by: Cere One Media	Bronze
Maruti Suzuki - e VITARA - From Awareness to Aspiration - Branding Maruti Suzuki’s First EV	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Supradyn Daily's Data-Driven Strategy to Achieve 71% Market Penetration	Brand: Supradyn Daily Agency: WPP Media	Gold
Most Effective Brand Experience
Mr. SIP with Kotak Mutual Fund	Brand: Kotak Mutual Fund Agency: Ethinos Digital Marketing	Bronze
MG Motors Captures Attention at Scale with Contextual Precision on YouTube	Brand: MG Motors DSP(s): Channel Factory Agency: Interactive Avenues	Silver
Titans FAM	Brand: Gujarat Titans Creative Agency: Sportz Interactive	Gold
Aapka aage ka plan kya hai?	Brand: PNB MetLife Insurance Agency: Vermmillion Communication Pvt	Gold
Most Effective Cross-Device Campaign
MG x IPG Mediabrands x mediasmart: Multi-Screen Strategy for Maximum Impact	Brand: Morris Garages DSP(s): mediasmart, powered by Affle	Silver
Maruti Suzuki - Invicto - Orchestrating Omnichannel Precision with Programmatic Innovation	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Gold
Best Use of Programmatic for Social Good
Voltas AC CTV Campaign	Brand: Voltas AC Agency: MiQ & Havas	Gold
Best Digital OOH (DOOH) Campaign
IILM University	Brand: IILM University Agency: Zone Media	Bronze
OnePlus: 10 Anniversary Celebration	Brand: OnePlus Creative Agency: AdOnMo	Gold
AGENCY & PUBLISHER
Best Display Ad Campaign
Kohler	Brand: Kohler Agency: Zone Media	Bronze
Bajaj Finserv 3in1 ETB App Install Campaign	Brand: Bajaj Finserv Agency: MiQ Digital	Gold
Best Mobile Ad Campaign
PBP Mobile App	Brand: PBPartners' Mobile App	Bronze
Cricbuzz (Sports)	Brand: Omnigel Agency: Madison	Bronze
AI+ SmartPhone – Asli India Ka Apna Smartphone	Brand: nxtquantum.ai Agency: Amalgamate	Silver
Sharda University Admission Campaign	Brand: Sharda University Agency: Adscii Media	Gold
Best Video Ad Campaign
Clovia Video Ad Campaign	Brand: Clovia	Bronze
Beyond the Pre-Roll: How Supradyn's Sequential Video Storytelling Captured 22 Million Unique Viewers	Brand: Supradyn Daily Agency: WPP Media	Bronze
Maruti Suzuki - e VITARA - Beyond Television - How e-Vitara Won Audiences on Connected Screens	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Creta 10th Anniversary Campaign	Brand: Hyundai India Agency: Innocean India	Gold
Best Connected TV/OTT Ad Campaign
Watcho OTT (Awareness Campaign)	Brand: Watcho - Dish TV Agency: Hybrid x Hashtag Orange	Bronze
Maruti Suzuki - Grand Vitara - Grand Vitara Minor Model Change	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Mutual Funds Sahi hai Awareness CTV campaign	Brand: Mutual Funds Sahi hai Agency: Dentsu Presented by: Cere One Media	Silver
ThankYou Ad Campaign	Brand: PayU Payments	Gold
Most Effective Programmatic Media Partnership
-	Brand : ASBL Agency: YOptima Media Solutions Pvt Ltd	Bronze
Best Paid Search Ad Campaign
Sharda University Admission Campaign	Brand: Sharda University Agency: Adscii Media	Bronze
Engineering Brand Preference on Search for Supradyn Daily	Brand: Supradyn Daily Agency: WPP Media	Silver
India’s First Pet Dating App – 25K+ App Installs Within 1 Quarter	Brand: The Pawfect Date Agency: Craywingz	Gold
Paid Search Campaign	Brand: Rann Utsav Agency: Trizone Communications Private Limited	Gold
Best Programmatic Out-Of-Home Activation
Mia by Tanishq – Akshya Tritya	Brand: Mia by Tanishq SSP: DGTOOHL Agency: Hiveminds	Bronze
Best Use of Data by an Agency
Kurkure Leverages Blinkit Audiences on YouTube	Brand: Kurkure Agency: Spark Foundry	Silver
Maruti Suzuki - Arena Nexa - From Data to Driveways - Maruti Suzuki’s 1st-Party Powered Hyperlocal Growth	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Gold
Best Use of Technology by an Agency
Kohler Captures Attention at Scale with Contextual AI on YouTube	Brand: Kohler DSP(s): Channel Factory Agency: Interactive Avenues	Bronze
KFC	Brand: KFC SSP: DGTOOHL Agency: WPP	Bronze
Maruti Suzuki - All nameplates - Eliminating adWaste Unlocking Intent - A New Era of Retargeting with Adobe RTCDP	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Maruti Suzuki - Arena Nexa - From Data to Bookings - Leveraging 1P CDP + AI-Led Automation for Maruti Suzuki Service	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Gold
Best Digital Campaign
World ORS Day	Brand: Prolyte Agency: Madison	Bronze
Stories Of Smiles	Brand: Fujifilm India Agency: Amalgamate	Bronze
Maruti Suzuki - e VITARA - Seamless Precision Maximum Impact – The e-Vitara Digital Breakthrough	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Cricbuzz (Sports)	Brand: Omnigel Agency: Madison	Gold
Best Use of Branded Content
Maruti Suzuki - Swift - Takeover at YouTube Fan Fest	Brand :Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Bronze
Maruti Suzuki - Nexa - CricCaster - A First-of-its-Kind Fan Voice Platform by NEXA & ESPNcricinfo	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Maruti Suzuki - Jimny - MS Experience Jimny Rock n Road	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Gold
Best Omni-Channel Campaign
Bajaj Finserv NFO Launch - Programmatic Omnichannel Campaign	Brand: Bajaj Finserv Asset Management Company Agency: MiQ Digital	Silver
Omnichannel Lead Management Solution	Brand: Panasonic India Agency: Multiplier Brand Solutions	Gold
Best Cross Platform Campaign
Maruti Suzuki - Celerio - Driving Salience with a Unified OTT and Digital Strategy	Brand: Maruti Suzuki Agency: MINDSHARE - A WPP Media Brand	Silver
Kohler Captures Attention at Scale with Contextual AI on YouTube	Brand: Kohler DSP(s): Channel Factory Agency: Interactive Avenues	Gold
TECHNOLOGY / SERVICE PROVIDER
Best CTV/OTT Advertising Platform
-	Brand: DLF Agency: Zone Media	Gold
Best Demand-Side Technology
-	Brand: MCcain Foods Pvt ltd. Agency: Dentsu Presented by: Cere One Media	Gold
-	Brand: DLF Agency: Zone Media	Gold
STELLAR AWARDS
Programmatic Agency of the Year
MINDSHARE - A WPP Media Brand