A. PROGRAMMATIC MARKETING
A01. Best First-Party Data Strategy by a Marketer
This category recognizes advertisers/brands using first-party data to launch a focused programmatic campaign.
A02. Best Use of Contextual Targeting
This category awards the best staffed in-house team for achieving business objectives successfully using programmatic advertising.
A03. Best Omnichannel Marketing Strategy
This category awards the best Omnichannel strategy that has used programmatic buying to achieve campaign goals.
A04. Best Use of Agentic AI
This category is awarded to the best use of artificial intelligence in programmatic advertising by advertiser/brand.
A05. Best Effective/Measurable Campaign
This category recognizes the best programmatic campaign with biggest tangible impact on business objectives.
A06. Best Mobile Campaign
This category recognizes mobile campaign that has created most successful engagement in audience done by advertiser/brand using programmatic.
A07. Best Creative Campaign
This category recognizes the best ad creative of the year.
A08. Best Innovative Marketing Campaign
This category recognizes the most innovative programmatic marketing campaign done by advertiser/brand.
A09. Best New Product Launch Campaign
This category recognizes the campaign that has been most successfully launched for a brand, product or service.
A10. Best Branding Campaign
This category recognizes the best branded content series that has achieved success and garnered maximum engagement.
A11. Most Effective Brand Experience
This category awards the best work by advertiser/brand for campaigns that has resulted increase in perception, change in customer attitudes, commercial successes, transcendence to the digital space and more.
A12. Most Impactful Privacy-First Campaign
A13. Most Effective Cross-Device Campaign
A14. Best Use of Programmatic for Social Good
A15. Best Digital OOH (DOOH) Campaign
Recognising standout DOOH campaigns that use programmatic tools like data-led creativity, dynamic creatives, real-time targeting, or automated buys.
A16. Best Regional Programmatic Media Campaign
B. AGENCY & PUBLISHER
B01. Best Display Ad Campaign
This category recognizes successful display/banner with most conversions.
B02. Best Mobile Ad Campaign
This category recognizes successful mobile display and in-app ads with most conversions.
B03. Best Video Ad Campaign
This category recognizes successful pre-roll ads on YouTube and other video platforms.
B04. Best Connected TV/OTT Ad Campaign
This category recognizes successful ad campaigns through streaming TV services.
B05. Best Native Ad Campaign
This category recognizes successful ad content that blends into surrounding editorial content.
B06. Best Creative Optimization Strategy
This category recognizes successful and well-placed audio ad campaigns done through podcasts or streaming radio services
B07. Most Innovative Programmatic Trading Strategy
This category recognizes successful campaigns that has engaged the target audience on various social media platforms
B08. Best Paid Search Ad Campaign
This category recognizes successful campaigns that has engaged the target audience with the help of search engine marketing
B09. Best Programmatic Out-Of-Home Activation
This category recognizes successful campaigns that has engaged through digital out-of-home (DOOH) ads, voice ads, wearable ads, and other emerging ad channels
B10. Best Use of Data by an Agency
This category recognizes agencies for driving the success of a campaign through planning, personalization, unification and integration of data
B11. Best Use of Technology by an Agency
This category recognizes the best technology solutions used by the agency for programmatic campaigns.
B12. Best Digital Campaign
This category recognizes the most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign.
B13. Best Use of Branded Content
This category recognizes branded content used by agency to improve the success of the brand.
B14. Best Omni-Channel Campaign
This category recognizes agencies who have demonstrated how they have bought and implemented a omnichannel campaign successfully.
B15. Best Cross Platform Campaign
This category recognizes agencies who have demonstrated how they have bought and implemented a multi-channel campaign with innovative strategies, value to the client and its effectiveness.
B16. Best Ad Ops Team
B17. Best Agency-Publisher Partnership
B18. Best Publisher Data Strategy
B19. Best Publisher First-Party Data Platform
B20. Best Use Of Technology By A Publisher
B21. Excellence In Mobile App Monetization
B22. Most Innovative Publisher
B23. Most Effective Use of Programmatic Guaranteed
B24. Best Publisher Technology Platform
Advanced publisher technology platform delivering scalable monetisation, advertising optimisation, and audience engagement solutions.
C. TECHNOLOGY / SERVICE PROVIDER
C01. Best CTV/OTT Advertising Platform
Best Social Marketing Platform
C02. Best Video Technology For Media Suppliers
Best Video Technology For Media Suppliers
C03. Most Innovative Ad Verification Technology
Best Account Support by a Technology Company
C04. Best Account Support by a Technology Company
Best Account Support by a Technology Company
C05. Best Data Technology
Best Data Technology
C06. Best Demand-Side Technology
This category recognizes the leading demand side platform for programmatic advertising.
C07. Best Seller-Side Technology
This category recognizes the leading seller side platform for programmatic advertising.
C08. Best E-commerce Technology
This category recognizes the technology platforms enhancing online shopping experience with programmatic advertising.
C09. Best Measurement or Analytics Capability
Best Measurement or Analytics Capability
C10. Best Cookieless Identification Technology
Best Cookieless Identification Technology
C11. Best Programmatic Creative Optimization Platform
Best Monetization Platform for Publisher
C12. Best Retail Media Platform
Best Publisher-Side Data Platform
C13. Most Innovative Use of Machine Learning in Programmatic
C14. Best Commerce Media Programmatic Campaign
C15. Best Monetization Platform for Publisher
D. STELLAR AWARDS
D01. Most Effective Programmatic Media Partnership
This category celebrates brands that have shown outstanding results in a partnership or collaboration. The entries that demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes thepartnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.
D02. Programmatic Rising Star
D03. Programmatic Agency of the Year
The winner will be announced based on the highest number of wins across all categories by the participating agencies.