Honda took home silver metal in the ‘Best First-Party Data Strategy by a Marketer’ sub-category at the e4m Real Time Programmatic Awards 2026
Honda won silver metal in the ‘Best First-Party Data Strategy by a Marketer’ sub-category at the recently held e4m Real Time Programmatic Awards 2026. The fourth edition of the awards was held on September 30 in Mumbai in presence of industry experts, business heads and experts from the advertising, marketing and media world.
The e4m Real Time Programmatic Awards aim to recognise brands, agencies and media organisations that are redefining the possibilities of programmatic advertising through innovative, effective and responsible strategies. The awards celebrated campaigns and initiatives that demonstrated how data, technology and creativity can come together to deliver impactful marketing outcomes.
The winners were awarded in 5 main categories namely Best Effective/Measurable Campaign, Best Use of AI, Best Use of Contextual Targeting, Best First-Party Data Strategy by a Marketer and Most Effective Cross-Device Campaign. By recognising excellence across the programmatic ecosystem, the awards aim to celebrate the innovators shaping the future of digital advertising and setting new benchmarks for smarter, more relevant and responsible audience engagement.
