THEME – BUILDING BHARAT-FIRST BRANDS
In the present times when MNCs and mega corporations are looking to take over the Indian market in their respective sectors, the real Bharat-based brands are the harbingers of legacy and tradition. These regional brands are rooted to their culture, and have a customer-first approach. These brands are so intrinsically Indian that they have become household names in the country.The participants at e4m-Zee Roundtables discuss the business journey of such brands, their success strategies, and challenges faced by them in the Indian market and how they contribute to the growth of regional and national economy.
The experts on the panel will share insights on:
Customer segmentation outside India's metros
Integrating localization into the vertical stack
Online vs physical models: What works for Bharat?
Discussion Points
A. Role & IMPACT of TV in regional markets for retail brands
B. Role of TV for building brands
C. Role of Zee Media as an integrated media solution provider (Linear & Digital)
D. Leveraging Zee Media legacy & experience in adding value to your beyond TRANSACTIONS !!

Agenda
e4m-Zee News Business Leaders Meet
22 september, 2023
Radisson Blu, Indore

Arrival of Guests

Welcome Address

Expert Talk

Discussion on ‘Building Bharat First Brands’

Q&A

Vote of Thanks

Drinks & Dinner
Guests

Anand Chouksey
Macro Vision

Dhruv SInghal
Agarwal Papad 420

Liladhar Maheshwari
R.C Maheshwari Group

Pramod Pharkya
Vigilance Publicity

Rahul Maheshwari
Sachamoti Sabudana

Sunit Pathak
Creative Media

Tushar Sharma
Guruji Products Pvt. Ltd.

Vipul Agrawal
Sanjana Park