In the present times when MNCs and mega corporations are looking to take over the Indian market in their respective sectors, the real Bharat-based brands are the harbingers of legacy and tradition. These regional brands are rooted to their culture, and have a customer-first approach. These brands are so intrinsically Indian that they have become household names in the country. The participants at e4m-Zee Roundtables discuss the business journey of such brands, their success strategies, and challenges faced by them in the Indian market and how they contribute to the growth of regional and national economy.