I’m an independent media professional with over three decades of experience. I have a small production outfit called Indigo Creative. Most of my work has been in documentaries and unscripted series for broadcast. I also have experience in radio, theatre and still photography and have co-scripted a feature film (looking for funding). I've directed/produced 43 documentaries that have aired on Nat Geo, Discovery, BBC and Doordarshan and 16 short form docus as well as PSAs. I'm currently developing a scripted web series and finishing a feature film script As a Creative Director or Executive Producer, I’ve created original series as well adapted format shows for India (Indian Idol, Roadies, Fame Gurukul, Sarkar ki Duniya etc). These span diverse genres from drama, unscripted, documentary and lifestyle. A part of my work has been to make cost effective films and PSAs for non profit organisations.

My shows and films have won several national and International awards like the, Asian Television Awards, the Hero Honda ITA, Indian Telly Award, RAPA, and IDPA Awards.

I’ve also worked in senior management roles, including Vice President and Head of Programming for leading Indian prodco, Miditech. I’ve worked with a range of people with diverse sensitivities, from marginalized groups to senior politicians and movie stars across India, Africa and Europe. I’ve built and run teams that have done path breaking shows in the South Asian region (#IndiaMyWay, Go India, #MeetSouthAfrica, Wheels, Top Drive etc).

My core belief is to use my experience, but keep storytelling contemporary and innovative.

Profile Summary

High-impact CEO with over 30 years of experience transforming consumer products and services in emerging markets. Known for sustainable growth and market leadership, expertise spans building resilient brands, scaling operations, and executing strategic turnarounds. Proven success with MNCs (P&G, Reckitt), large Indian organizations (Reliance Retail, Dabur), and PE - backed businesses (Hicare by True North). Experienced in FMCG, Retail, E-commerce, Telecom and Consumer Services across India, Africa, and South Asia.

Key Professional Experience

Reliance Retail, VP – Marketing & Consumer Experience ( CMO) (2005-2010)
Built and scaled the $120 Billion Valuation Reliance Retail business with 1,500+ stores across grocery, digital, and consumer goods formats.

- Achieved $1 Billion in revenue; developed -Reliance Digital and Reliance ResQ (first tech support brand).
Sterling Holidays (Thomas Cook), Chief Marketing & Digital Officer (2015-2020)
Revitalized-Sterling Holidays- into an experiential holiday brand.
- Boosted digital revenue 5x and drove room occupancy to 75% through digital transformation initiatives. Driven the Turnaround of the business , complete change of Business Model ISS Hicare (True North), Consulting Chief Marketing Officer (2013-2015) Developed a scalable consumer service brand with -Hicare, positioning it for growth in the consumer market.

Globacom (Nigeria), Group CMO & Acting CEO (2012-2013)
Enhanced -Globacom’s business presence in West Africa.
Launched impactful consumer campaigns, increasing market share. ( Acting CEO ) Dabur Ltd (Balsara Division), Business & Category Head (2001-2005)
Integrated Balsara into Dabur with a focus on seamless Category brands and operational cohesion.
- Expanded market share in high-potential regions and ensured smooth transition between managements.
-Grew market share in highly competitive Oral care category: Babool into a INR 100 Cr Brand Reckitt, Regional Sales Manager (1995-2000)

Drove 20% CAGR for Reckitt Business , with brands like -Dettol and Harpic, solidifying Reckitt’s market leadership.

Procter & Gamble, Assistant Brand Manager (1991-1994)
Launched “Ariel” in India, achieving $25 Million in initial sales and setting new FMCG benchmarks.

Additional Roles

- The Chatterjee Group (TCG), Strategy Consultant (2023-Present): Garden Vareli’s transformation, launching new consumer internet businesses (Ziki, Yukio, Sirrus).
- Brightcom Group, Independent Director on Board (2021-2023).
- Ampersand Group (Vibgyor Schools), Chief Business Officer (2020-2021): Drove EBIDTA growth to 52%, and Collections to 90 % plus during pandemic.
- CEO - IIT Bombay Innovation Park (ASPIRE)
- CEO –Interim - Smaash ( Entertainment , Gaming retail )
- Driven Tech startups - Housing.com & Appsdaily .
Education

- PGDM (MBA), IIM Calcutta
- B. Tech, Chemical Engineering, IIT Kharagpur
Directorships & Interests

- Board Member -Platinum One Services; Guest Faculty at IIMs and IITs
- Digital content creator, Author, startup mentor, and active angel investor.