Agenda
| iDAC by e4m Agenda | |||
| 26th September | Four Seasons Hotel, Mumbai | |||
| 09:00 am - 10:15 am | Registrations with Networking Tea | ||
| 10:15 am - 10:30 am | Introduction & Welcome Address | Dr. Annurag Batra , Chairman & Editor-in-Chief, exchange4media Group | |
| 10:30 am - 10:45 am | Expert Session | The Magic of Creativity in Commerce | Ahmed Aftab Naqvi , Global CEO & Co-Founder, GoZoop |
| 10:45 am - 11:00 am | Expert Session | Recipe of a Successful Human & Digital Collaboration | Sudish Balan, Co-founder and Chief Creative Officer, Tonic Worldwide |
| 11:00 am - 11:40 am | Digital Session | Transforming the Way of Brand Building with Digital Marketing Digital transformation is revolutionizing the way brands interact with their customers, streamline operations, and create new value propositions. This session will explore key strategies, tools, and case studies to illustrate how digital transformation can effectively build and enhance brand value. - Content & Engagement - Innovation & Agility |
Akhil Nair, Founder, Big Trunk Communications Pvt Ltd Prashant Deorah, CEO , Puretech Digital Aniket Sonawane, Business Head, Grapes Pooja Asar, Head of Marketing - EV Passenger Cars, Tata Motors Limited Session Chair : Nabeel Merchant, CEO, HOWL Digital |
| 11:40 am - 11:55 am | Product Launch - PrsmX (Powered By Mobavenue) | Raghav Maheshwari, Chief Business Officer, Mobavenue Saurabh Golani, Head of Business - PrsmX (Powered By Mobavenue) |
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| 12:00 pm - 12:40 pm | Collaboration Session | Addressing Creative Challenges: Clients Expectations From Agencies This session will get both client and the agency on the same stage to address the elephant in the room of expectations & delivery. Covering subjects like: - Collaboration - Flexibility - Adaptability |
Barin Mukherjee, CEO, DigitalF5 Komal Rukhana, Founder, Mint + Milk Lakshmi Rebecca, Founder and CEO, Red Bangle Film Collaborative Pvt. Ltd Ruksheen Palia, VP – Brand Solutions, Social Panga Suruchi Kore, Head of Digital and Social Strategies - Group Communication, Bajaj Group Session Chair: Neel Desai, AVP - Brand Communication, SRV Media |
| 12:40 pm - 01:40 pm | Networking Lunch | ||
| 01:40 pm - 02:10 pm | Regional Agency Session | The Evolving Phase of Marketing in Regional Parts of the Country In current years, marketers see an unexploited budding in the regional part of the country due to the economic shifts which in turn lead to rising in the purchasing power of regional civic. Lately, the introduction of various schemes and programs for promoting digitization in India by the government at reduced cost leads to a substantial rise in the number of internet users in regional parts. This session will bring some top digital agencies from India's budding cities to elaborate on how these regional markets are no less than Tier I cities and give ample opportunities to their clients when it comes to reach. |
Karan Tarale, Founder & CEO, The Bottomline Digital Mrinal Lunia, Founder & CEO, Digitale India Shreyansh Rohatgi, Founder & CEO, Marko & Brando Vinodh Ramakannan, Founder and CEO at Spinta Digital Session Chair: Tasmayee Laha Roy, Editor, Exchange4media |
| 02:10 pm - 02:40 pm | Traditional Agency Session | Consumer Behavior: Understanding & Targeting the New Age Customers with Traditional Approach Customers with Traditional Approach The session will elaborate on factors like: - Personalization at Scale - Campaign Management & Optimization - Predictive Analytics and Trend Forecasting - Accuracy & Scalability |
Ashwati Menon, CEO and Co-founder, Ruglas Media Pvt Ltd Jay Rathod, Founder & CEO, Koffeetech Communications Sruthy Sara Mathew, Business Head, DViO Digital V Narayanan, CEO, Alliance Advertising Session Chair - Saurabh Gupta, Founder and MD, Garage Collective |
| 02:40 pm - 03:00 pm | Influencer Session | Business Storytelling Made Easy with Impactful Influence How do brands stay empathetic, responsive, respectful, relevant, connected, and reliable through influencers? How impactful has it been for their customer relation & retention? |
Avi Chanodia, Co-Founder, CREATE Devarshi Shah, Senior Vice President and Business Head, Global Creator Network Only Much Louder Session Chair - Zaman M, Strategy Head, 88GB |
| 03:00 pm - 03:15 pm | Fireside Chat | Power Of Raising Capital: How can Independent Agencies Win Against the Global Giants | Atul Hegde, Co-founder - Rainmaker Ventures & Founder - YAAP Session Chair: Tasmayee Laha Roy , Editor, exchange4media |
| 03:30 pm - 04:00 pm | Registrations for Digital 40 Under 40 & e4m Maverick Awards with Tea & Coffee | ||
| 04:00 pm - 05:00 pm | DoubleVerify: Quality and Performance Insights Across India | Presentation - Nachiket Deole, Head of Sales, DoubleVerify Followed by: Aaron Noronha, DGM-Digital Media, Godrej Consumer Products Harish Iyer, EVP-Media & Investments, Interactive Avenues Manali Adhikari, Group Brand Manager-Digital Marketing, Asian Paints Nachiket Deole, Head of Sales, DoubleVerify Session Chair: Jaiti Hariani, Senior Business Director, DoubleVerify |
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| 05:00 pm - 05:15 pm | Final Registrations for Digital 40 Under 40 & e4m Maverick Awards | ||
| 05:30 pm - 05:45 pm | Intro - Digital 40 Under 40 Ceremony | ||
| 05:45 pm - 06:45 pm | Felicitation Ceremony - Digital 40 Under 40 | ||
| 06:45 pm - 07:00 pm | Intro - e4m Maverick Awards 2024 | ||
| 07:00 pm - 08:30 pm | Felicitation Ceremony - e4m Maverick Awards 2024 | ||
| 08:30 pm onwards | Drinks & Dinner | ||