Shortlist

A1. Best Banners -Single/ Campaign, Rich Media with or without video
Campaign Title Brand Name Agency Name
The Boys Season3 Prime Video PivotRoots
The Text And Drive Challenge Kotak General Insurance ibs fulcro
Amazon Ads x Cadbury Dairy Milk Silk - Valentine's Day 2023 Cadbury Dairy Milk Silk Amazon Ads
L’Oréal Professionnel Serie Expert DCO Activation L'Oréal Professionnel Paris Wavemaker
Matrix Color Melt Campaign Matrix Wavemaker
Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video Interactive Avenues
Celebrating Smiles with HappyDent Perfetti Van Melle India Wavemaker
Ghar Ek, Mauka Ek UltraTech Cement Mindshare
A2. Best Benchmark Content / Branded Content
Campaign Title Brand Name Agency Name
Lenskart Shark Tank India Lenskart Starcom Worldwide
Red Velvet - Stranger Things Oreo Wavemaker
Friday Finance Season 3 Aditya Birla Sun Life Mutual Fund HT Digital Streams Brand Studio
Unspoken - #StoryOfAFatherAndSon Paisabazaar.com
The Indian Football Story Budweiser VICE Media
Proud Sponsors of Groundstaff Cadbury Dairy Milk Wavemaker
KFC Playground: First Ever Gaming Reality Show KFC India Mindshare India
Lenskart Koffee with Karan Lenskart Starcom Worldwide
Where the Heart is Season 6 Asian Paints Madison Media
Dell XPS Youniverse Creators Dell Technologies EssenceMediacom
A3. Best Website/ Microsite
Campaign Title Brand Name Agency Name
OTTplay OTTplay
NEXAVerse Grand Vitara Hakuhodo Sync & AdGlobal 360
The Text And Drive Challenge Kotak General Insurance ibs fulcro
Desserts Corner: A Data-Driven Success Story in Culinary Delights Desserts Corner Wavemaker
Tata Tea Premium #LohriDeTappe Tata Tea Premium Media.Monks
Kismat Ka Parinda Shemaroo Entertainment
The Boys Spotify Playlist Game Prime Video Pivotroots
No1 Yaari Jam Fest, Making 'Yaari' the New Cool! McDowell's No1 Omnicom Media Group
Kamaverse Kamasutra Condoms Madison Media
Birthday Lahariya Metaverse ZEE Biskope
Indiatoday.in Indiatoday.in T.V. Today Network Ltd
A4. Best Use of Web Based Games
Campaign Title Brand Name Agency Name
KFC Playground: First Ever Gaming Reality Show KFC India Mindshare India
Domex Toilet Wars Domex Mindshare
Cadbury Lickables Playpad Cadbury Playpad Wavemaker
Trixy CineGame Kwality Wall's - Trixy Mindshare
The Laminator Of India Asian Paints Ultima Protek Madison Media
Dew Clutch Crew Mountain Dew Zenith: The ROI Agency
CHARGED on Playground CHARGED by Thums Up essencemediacom
Many Shades One Me Biba Hansa Customer Equity
A5. Best Campaign- Online Advertising and Digital Direct Response
Campaign Title Brand Name Agency Name
Prime On Your Plate Amazon Prime Video Interactive Avenues
Buri Nazar Wale Tera Call Laal - Truecaller Truecaller Wavemaker
Best Campaign - Online Advertising and Digital Direct Response AskNestle Zenith - The ROI agency
No1 Yaari Jam Fest, Making 'Yaari' the New Cool! McDowell's No1 Omnicom Media Group
Power Off Luminous ON - Bijli Gul 2.0 Luminous India Wavemaker
Odomos- Dengue Contextual Campaign Odomos DentsuX
THE WORLD'S BIGGEST FOOTBALL PARTY IS BACK! Sports18 Motivator, GroupM
Grand Vitara Internet Takeover Campaign Grand Vitara Hakuhodo Sync & AdGlobal 360
Building Brand Awareness through Multichannel Approach for ITC Aashirvaad Multigrain Atta ITC Aashirvaad Multigrain Atta Performics India
A6. Best Use of Web Film in a Campaign
Campaign Title Brand Name Agency Name
Forced Pack - #FaithNotForce Bournvita Wavemaker
Buri Nazar Wale Tera Call Laal - Truecaller Truecaller Wavemaker
Moods x Mirchi Jan Hitt Mein Jaari Mirchi Plus ENIL
Iddhu Namma Tea(m) - Bringing Tamil Nadu Together over Yellove Brooke Bond 3 Roses Mindshare
Dabur Lal Tail - A Mother’s Touch (Durga Puja) Dabur Lal Tail Ice Media Lab and Analytics
Bring Back 2011 Oreo Wavemaker
Mother's Day Campaign Hindustan Times HT Media
Where the Heart is Season 6 Asian Paints Madison Media
5Star Everywhere Cadbury 5star Wavemaker
A7. Best Short Form Video
Campaign Title Brand Name Agency Name
ZEE5 PITCHERS S2 x ASHNEER GROVER ZEE5 MATH
Mirchi Plus Launch Campaign Mirchi Plus Saatchi & Saatchi
Perk Disclaimers Cadbury Perk Wavemaker
Omnigel Hi Laal Tube Hai Omnigel Madison Media
Nescafe Sunrise Nescafe Sunrise BBH (Publicis Groupe)
Bridgestone Sturdo Bridgestone India Dentsu Creative
Škoda Mothers Day Škoda auto PHD Media
Pulsar N160, The Perfect 160cc Naked Street Fighter Bajaj Pulsar N160 Interactive Avenues
Iddhu Namma Tea(m) - Bringing Tamil Nadu Together over Yellove Brooke Bond 3 Roses Mindshare
Love is in the AI (Valentine's Day) Netflix India Creativeland Asia
B1. Best Use of WAP /Html/ other sites for Mobiles and Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
Campaign Title Brand Name Agency Name
Cadbury Lickables Playpad Cadbury Playpad Wavemaker
The Laminator Of India Asian Paints Ultima Protek Madison Media
NIMF – All new investor app Nippon Life India Asset Management
The Text And Drive Challenge Kotak General Insurance ibs fulcro
Matrix Color Melt Campaign Matrix Wavemaker
#Game Stamina Ka - A movement against Gender Norms in Cricket Boost Mindshare
Britannia Biscafe Launch Biscafe Mindshare
NC Seeds & Herbs Launch Nutrichoice Mindshare
B2. Best Innovation in Mobile Marketing
Campaign Title Brand Name Agency Name
Cadbury Celebrations - #ShopsForShoppless Cadbury Celebrations Wavemaker
Power Off Luminous ON - Bijli Gul 2.0 Luminous India Wavemaker
Britannia Biscafe Launch Biscafe Mindshare
#Game Stamina Ka - A movement against Gender Norms in Cricket Boost Mindshare
Say It With Oreo - SIWO Oreo Wavemaker
MyGlamm on Disney+ Hotstar's Koffee With Karan season 7 MyGlamm Disney+ Hotstar
Kamaverse Kamasutra Condoms Madison Media
Mil Ke Hi Manegi Diwali Coca-Cola essencemediacom
Panasonic Smart Washing Machine Via Xapads Media & GroupM Panasonic via GroupM Xapads Media
Nivea Soft Fresh Batch Influencer Hunt 2022 Nivea OMD
Flipkart Brand Store Škoda Auto PHD Media
Fire will reign, hunger will not. Our Dragon rider is on the way! Disney+ Hotstar Mindshare
KukuFM In Association with Affle's MAAS Platform | Bringing Storytelling Back to Heart of India KukuFM MAAS Platform (Powered by Affle)
Love Dangal ZEE Biskope
Boat ANC Experience Campaign Boat Vserv AudiencePro
B3. Best Campaign- Use of Mobile and Mobile Monetization
Campaign Title Brand Name Agency Name
In-Play Advertising Makes Kellogg’s Chocos Irresistibly Chocolatey and Fun for Kids in India Kelloggs Chocos Mindshare
Amma, is the baby crying? We heard it too! Snuggy Diapers Madison Media
Shikhar Super Chat - Unilever's Sales Rep of the Year! SHIKHAR Mindshare
Swiggy drives instant impact with One-Click Install campaign on Glance Swiggy InMobi
Matrix Color Carnival O+O Campaign Matrix Wavemaker
Dell - Click 2 WhatsApp Campaign Dell Technologies EssenceMediacom
HealthifyMe In Association with Affle's MAAS Platform | India's Fitness Revolution is Here HealthifyMe MAAS Platform (Powered by Affle)
Urban Company - CPI Campaign Urban Company Xapads Media
Adopted by Bharat: A Triple Digit Growth to 4 Crore Monthly Buyers Meesho Mindshare
Naam main kya rakha hai? Bharosa rakho! IDFC is now Bandhan MF Bandhan Mutual Fund Madison Media
B4. Best Use of Mobile – Customer Engagement
Campaign Title Brand Name Agency Name
Matrix Color Melt Campaign Matrix Wavemaker
CDM - Madbury Cadbury Dairy Milk Wavemaker
Thumbstopping Beauty Biases Unilever Mindshare
#StrangerThings : MEDIA GONE STRANGE Netflix Wavemaker
Flaunt your Golden Wings with Park Avenue Deo Park Avenue Madison Media
In-Play Advertising Makes Kellogg’s Chocos Irresistibly Chocolatey and Fun for Kids in India Kelloggs Chocos Mindshare
Bourbon Football Friends Britannia Bourbon Schbang
Shyne Wala Dance Asian Paints Ace and Tractor Shyne Madison Media
Zomato Wins Millions of Hearts on Glance Zomato InMobi
Diageo Black & White in FIFA Conversations Black & White Bobble AI
Trixy CineGame Kwality Wall's - Trixy Mindshare
Tata Tea raises climate consciousness through eye-catching Jaago Re mobile campaign Tata Tea InMobi
Ramco Cements on WhatsApp The Ramco Cements
HealthifyMe In Association with Affle's MAAS Platform | India's Fitness Revolution is Here HealthifyMe MAAS Platform (Powered by Affle)
#Game Stamina Ka - A movement against Gender Norms in Cricket Boost Mindshare
B5. Best Multi Mobile Channel Campaign
Campaign Title Brand Name Agency Name
5Star Everywhere Cadbury 5star Wavemaker
CDM - Madbury Cadbury Dairy Milk Wavemaker
Where the Heart is Season 6 Asian Paints Madison Media
CDM - Madbury Cadbury Dairy Milk Wavemaker
THE Good Glamm fest on Myntra The Good Glamm Group Myntra Brand Solutions
Muthoot Finance Goldman Campaign Muthoot Finance OMD
UNITED IN SPORTS Fest on Myntra Myntra Brand Solutions
B6. Best Use of Mobile to Drive Sales
Campaign Title Brand Name Agency Name
Samsung Galaxy Fold 4 and Flip 4 Launch with Amazon Ads Galaxy Flip 4 & Fold 4 Amazon Ads
Power Off Luminous ON - Bijli Gul 2.0 Luminous India Wavemaker
Sprite Keeps Commuters Cool through an Instant Purchase Mobile Campaign Sprite InMobi
Launch of Zepto: 10 Min Grocery Delivery via Xerxes by Xapads Zepto via Xerxes by Xapads Xapads Media
Cadbury Celebrations - #ShopsForShoppless Cadbury Celebrations Wavemaker
Xiaomi x Amazon Ads - Redmi Note 12 Launch Redmi Note Amazon Ads
Swiggy In Association with Affle's MAAS Platform & M&C Saatchi | #SwiggyHasItAll Swiggy MAAS Platform (Powered by Affle)
Shikhar Super Chat - Unilever's Sales Rep of the Year! SHIKHAR Mindshare
How the COVID-19 pandemic reshaped Mahindra Trucks Division's marketing strategy Mahindra Truck & Bus Interactive Avenues
Amma, is the baby crying? We heard it too! Snuggy Diapers Madison Media
OneCard Metal Credit Card OneCard Vserv AudiencePro
MG Motors India Campaign MG Motors Vserv AudiencePro
B7. Cross Mobile Integration
Campaign Title Brand Name Agency Name
Kamaverse Kamasutra Condoms Madison Media
Online to Offline (O2O) Lead Management Solution Panasonic Life Solutions India Multiplier Brand Solutions
C1. Best Use of Social Networks/ Social Media
Campaign Title Brand Name Agency Name
Silk Secret Messages Cadbury Silk Wavemaker
Share Your Light Nippon India Mutual Fund Liqvd Asia
Mil Ke Hi Manegi Diwali Coca-Cola essencemediacom
Apharan 2 Social Media Marketing Campaign on Voot Select Viacom18 Digital Ventures
Bring Back 2011 Oreo Wavemaker
Iss Diwali Dil Se Baatein Karte Hain Reliance Digital The Creative Tribe
Oh My Dog! Future Generali Mullen Lintas (MMLG)
#CoffeeKaBetterHalf Biscafe Britannia Biscafe Schbang
Vim Black. Fake Product. Unreal Impact. Vim Lowe Lintas India
Mantra Masala: #TryMantra Campaign Mantra Masala Interactive Avenues
Spotify On Mood On Spotify India Interactive Avenues
#Maai Ke Naam ZEE Biskope
Dawn of the Eclipse Pulsar Ogilvy & Mather
C2. Community Engagement / Community Building and Most Effective Social Listening
Campaign Title Brand Name Agency Name
Matrix Color Melt Campaign Matrix Wavemaker
Cadbury Celebrations - #ShopsForShoppless Cadbury Celebrations Wavemaker
Rivaah by Tanishq's The Great Indian Bride on Disney+ Hotstar Rivaah by Tanishq Disney+ Hotstar
ONDC : Upping the e-commerce ante ONDC POPKORN PR PLUS COMMUNICATION
CDM - Madbury Cadbury Dairy Milk Wavemaker
CDM -Madbury CDM Wavemaker
Celebrating No1 Yaari with Iconic “Yaaron Dosti Song” this Friendship day McDowell's No1 Omnicom Media Group
Nestle LACTOGROW Grow Happy Community Nestle LACTOGROW Convosight
Goibibo Merch- It's Ridiculously Practical Ibibo Group
Canesten - Bash Your Rash Canesten EssenceMediacom
#ArtOfMotorcyclingXNFT Royal Enfield
Spotify #Wrappedmemes Spotify India Interactive Avenues
CDM - Madbury Cadbury Dairy Milk Wavemaker
Britannia WDD Nutrichoice DFE Mindshare
C3. Leveraging Social Media to boost brand ROI and engagement
Campaign Title Brand Name Agency Name
Goibibo Merch- It's Ridiculously Practical Ibibo Group
Spotify #Wrappedmemes Spotify India Interactive Avenues
Celebrating No1 Yaari with Iconic “Yaaron Dosti Song” this Friendship day McDowell's No1 Omnicom Media Group
Establishing Tata Communications as a Digital Ecosystem Enabler Tata Communications Archetype Agency
Spotted a mysterious walker in the skies of goa Johnnie Walker Omnicom Media Group
Škoda Deccan Beats Škoda auto PHD Media
Cadbury Gaane Mishti Jugalbandi Cadbury Dairy Milk ABP Pvt Ltd
Chupa Chups Halloween Campaign 2022 Chupa Chups Ogilvy & Mather
#NJACS Zee Cafe ZEEL
Creme 21 drives growth through Influencer Marketing Creme 21 Interactive Avenues
Netflix Playback 2022 Netflix India Creativeland Asia
C4. Best Use of Topical Posts in a Campaign
Campaign Title Brand Name Agency Name
cult for dogs | An April Fool's campaign cultfit cult.fit
Spitting Wall - World No Tobacco Day Red Toothpaste Dentsu X
Cadbury Celebrations - #ShopsForShoppless Cadbury Celebrations Wavemaker
Mother’s Day - #CookingHasNoGender TTK Prestige 22feet Tribal Worldwide
5 Star Vday Alibi Cadbury 5 Star Wavemaker
#BreakfastWithApple Croma SoCheers
World Gulab Jamun Day Gits Food Products TOGGLEHEAD DIGITAL
#HarDinHarGharVicco Vicco Madison Media
Tata Neu - Mood Hi Badal Diya Tata Neu Tata Digital
Spotted a mysterious walker in the skies of goa Johnnie Walker Omnicom Media Group
Budget Bytes Nippon India Mutual Fund Liqvd Asia
MCDOWELL’S NO.1 – YAARI CHEERS McDowell's No1 Omnicom Media Group
The Last Cloud, Drop, Mangrove, and Bee Godrej Creativeland Asia
C5. Best Use of User Generated Content
Campaign Title Brand Name Agency Name
Matrix Color Melt Campaign Matrix Wavemaker
Cadbury Gems JuniorNFT Cadbury Gems Wavemaker
Amche Modak Aashirvaad Tonic Worldwide
Bajaj Allianz Life - Plank to Thank Bajaj Allianz Life
MTV MEME Stars MTV India ARMWorldwide
Panchayat #SelfieWithLauki Amazon Prime Video India SoCheers
Democratizing courage in the world’s largest democracy – a Mountain Dew story Mountain Dew Edelman India
Pitchers Season 2 Announcer Video ZEE5 MATH
Engage Pocketful O' Stories #RomanceUnlocked Engage by ITC Wiseape LLP
Disney+ Hotstar X Moj Disney+ Hotstar Mindshare
No1 Yaari Jam Fest, Making 'Yaari' the New Cool! McDowell's No1 Omnicom Media Group
C6. Best Use of Influencer Marketing
Campaign Title Brand Name Agency Name
Kamaverse Kamasutra Condoms Madison Media
McBuzz: Unleashing the Power of Micro-Influencers with McDonald's McDonald's DRIM
Celebrating No1 Yaari with Iconic “Yaaron Dosti Song” this Friendship day McDowell's No1 Omnicom Media Group
Bring Back 2011 Oreo Wavemaker
Evoked for the people, by the people, of the people Evocus popkorn
Bank of Baroda SUNRUN 2.0 Mirchi - ENIL
PokerBaazi X Shark Tank PokerBaazi
No1 Yaari Jam Fest, Making 'Yaari' the New Cool! McDowell's No1 Omnicom Media Group
Try My Recipe Aashirvaad Tonic Worldwide
Chupa Chups Halloween Campaign 2022 Chupa Chups Ogilvy & Mather
Maja Ma- #BoomPadiWithMadhuri Prime Video Pivotroots
#BreakfastWithApple Croma SoCheers
Shikhar Super Chat - Unilever's Sales Rep of the Year! SHIKHAR Mindshare
Aaj Tak Tune Campaign Aaj Tak T.V. Today Network Ltd
DID Supermoms Zee TV
Creators Of Thrill Pulsar Ogilvy & Mather
Netflix Playback 2022 Netflix India Creativeland Asia
D1. BEST SEO FOR WEBSITE/UNIVERSAL SEARCH RANKING AND SEM STRATEGY
Campaign Title Brand Name Agency Name
Organic Growth Marketing for HDFC Bank by Puretech Digital HDFC Bank Puretech Digital
Organic Growth Marketing for 5Paisa by Puretech Digital 5Paisa Puretech Digital
SEO For Wellbeing Nutrition by PivotRoots Wellbeing Nutrition PivotRoots
The Content connection - How bridging Gaps and Helping Users led to 2X the SEO love! VICCO Madison Media
Increasing Qualified leads by 525% in just 3 months Apollo Cancer Centres Neil Patel Digital India
Chokhi Dhani Search Engine Marketing Chokhi Dhani W3era Web Technology
Increasing online bookings exponentially through innovative SEO strategies The Oberoi Hotels & Resorts Interactive Avenues
IndiGo SEO Story for goIndiGo.in IndiGo
D2. BEST PPC
Campaign Title Brand Name Agency Name
Increasing Qualified leads by 525% in just 3 months Apollo Cancer Centres Neil Patel Digital India
Value-Based Bidding - Revolutionizing Real Estate ROAS with Offline Conversion Data Godrej Madison Media
"Blue Star Water Purifier - “Cresto"" becomes #1 product in Best Sellers on Amazon" Blue Star Madison Media
Livspace Digital Campaign Livspace
Tata Capital - Personal Loan Tata Capital Ethinos Digital Marketing
Pigeon Amazon Great Indian Sale 2022 Pigeon Kitchen Appliances Team Pumpkin
Innovative Use Of Paid Search for Driving ROI adidas India Essence Mediacom
Hyperlocal Marketing Program Hyundai Innocean India
Blue Star Air Conditioners ““ 226% YoY Growth in sales volume through E-commerce. Blue Star Madison Media
Ok Nico, I want to Quit Smoking! Nicotex Madison Media
InMobi & Angara – Angara Boosts Conversion Rates by 37.4X With Microsoft Advertising Angara InMobi
BEST PPC Campaign (Google) Crompton Schbang
How Volkswagen leveraged the most effective Consideration platform to drive sales Volkswagen Taigun Omnicon Media Group
E1. Best Integrated Media Campaign - Product/ Services
Campaign Title Brand Name Agency Name
No1 Yaari Jam Fest, Making 'Yaari' the New Cool! McDowell's No1 Omnicom Media Group
Power Off Luminous ON - Bijli Gul 2.0 Luminous India Wavemaker
Kamaverse Kamasutra Condoms Madison Media
Pulsar N160, The Perfect 160cc Naked Street Fighter Bajaj Pulsar N160 Interactive Avenues
Equitas X IPL Campaign Equitas
How we hacked India's biggest reality show to drive performance goals. Vi Wavemaker
Titan Edge Ceramic - Ultra Slim, Uber Chic Titan Watches India
Dolby me Suna Kya, Dekha Kya Dolby Laboratories AvianWE
Bourbon Football Friends Britannia Bourbon Schbang
Independence Day Campaign Hindustan Times HT Media
Swiggy Bhog Elo Ghorey Swiggy Havas Media India
Flipkart Ads X Vega: Redefining Grooming for Men Vega Flipkart Internet
E2. Best Integrated Media Campaign - Corporate
Campaign Title Brand Name Agency Name
#SalaamMSME ICICI Lombard GIC
Axis Bank Splash Axis Bank Entertainment Network India (Mirchi)
Valvoline Mahamechanics Valvoline Entertainment Network India (Mirchi)
Har Sawaal Uthega Tata Salt Wavemaker
Capgemini Brand Awareness Campaign Capgemini Technology Services India
LetTheMindGamesBegin Aditya Birla Health Insurance Company
The Last Cloud, Drop, Mangrove, and Bee Godrej Creativeland Asia
E3. Best Integrated Media Campaign - Social Cause
Campaign Title Brand Name Agency Name
HSBC x MUMBAI DABBAWALAS HSBC INDIA Wunderman Thompson (A Unit of Hindustan Thompson Advertising Limited)
Ice Stupas In Ladakh Astral Foundation White Rivers Media
Cadbury Celebrations - #ShopsForShoppless Cadbury Celebrations Wavemaker
Walkers & Co Johnnie Walker Omnicom Media Group
Forced Pack - #FaithNotForce Bournvita Wavemaker
Tata Tea raises climate consciousness through eye-catching Jaago Re mobile campaign Tata Tea InMobi
Honoring India's Farming Communities Through Parachute Kalpavriksha Parachute Madison Media
Ranthambore - The Jungle Story Astral Foundation White Rivers Media
Serving the underserved in healthcare with Artificial Intelligence Saridon Advance MullenLowe Lintas Group
CANARA HSBC – MFMC SEASON 5 Canara HSBC Life Insurance Mirchi (ENIL)
Ab Har Gaav Cipladine Cipladine Madison Media
OneForOurPlant: LowCarbon Crusade Pernod Ricard India Wavemaker
Vim Black Vim Mindshare
#Maai Ke Naam ZEE Biskope
E4. Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Campaign Title Brand Name Agency Name
Celebrating No1 Yaari with Iconic “Yaaron Dosti Song” this Friendship day McDowell's No1 Omnicom Media Group
Spotted a mysterious walker in the skies of goa Johnnie Walker Omnicom Media Group
No1 Yaari Jam Fest, Making 'Yaari' the New Cool! McDowell's No1 Omnicom Media Group
Cyber Vaar Integrated Marketing Campaign on Voot Viacom18 Digital Ventures
The Boys Season 3 Prime Video PivotRoots
Doctor G x Mirchi Plus Mirchi Plus ENIL
Noise x Amazon miniTV’s ‘Case to Banta Hai’ - inspiring audiences to follow their instincts Noise Amazon Ads
Bandon Mein Tha Dum Integrated Marketing Campaign on Voot Select Viacom18 Digital Ventures Viacom18 Digital Ventures
THE WORLD'S BIGGEST FOOTBALL PARTY IS BACK! Sports18 Motivator, GroupM
Axis Bank Splash Axis Bank Entertainment Network India (Mirchi)
Aaiye Na Hummra Bihar Mein - #KhakeeOnNetflix Launch Netflix Wavemaker
boAt x Amazon miniTV PLAYGROUND - partnership for building affinity with gamers boAt Amazon Ads India
DID Lil Master Zee TV
E5. Most Effective Use of Digital Analytics
Campaign Title Brand Name Agency Name
Flipkart X boAt: A Smarter Launch for a Smarter Watch boAt Flipkart Internet
FIFA NOW OR NEVER Sports18 Motivator, GroupM
Plum x Amazon Ads - Leveraging Full Funnel Strategy to Build their Serum's Portfolio Plum Amazon Ads
Centrum Multivitamins Launch with Amazon Ads Centrum Amazon Ads
American Tourister x Amazon Ads - Growing share in high ASP segment American Tourister Amazon Ads
Blue Star Air Conditioners ““ 226% YoY Growth in sales volume through E-commerce. Blue Star Madison Media
#BEGGIN #DANCE JOSH-CPI CAMPAIGN ft Applabs Josh APPLABS MEDIA
"Blue Star Water Purifier - “Cresto"" becomes #1 product in Best Sellers on Amazon" Blue Star Madison Media
Urban Company - CPI Campaign Urban Company Xapads Media
E6. Best Media Campaign – Gender Parity
Campaign Title Brand Name Agency Name
Thumbstopping Beauty Biases Unilever Mindshare
Vim Black. Fake Product. Unreal Impact. Vim Lowe Lintas India
Breaking Barriers and Celebrating Diversity Livon Madison Media
Amazon Pride Tape #StrongerTogether Amazon India Interactive Avenues
Vim Black Vim Mindshare
Zoom - #OwnTheTroll Zoom Times Network
#WeAreAmazon Amazon India Interactive Avenues
E7. Campaign with the Best ROI
Campaign Title Brand Name Agency Name
Vim Black. Fake Product. Unreal Impact. Vim Lowe Lintas India
#TheClassicCollectible Royal Enfield
Bajaj Finserv Insta EMI Card Bajaj Finserv ARMWorldwide
Center Fruit Launches Tennis Ball Shape Gum Perfetti Van Melle India - Center Fruit Schbang
Springtek - Always On Performance Campaign Springtek Wavemaker
Shikhar Super Chat - Unilever's Sales Rep of the Year! SHIKHAR Mindshare
Campaign with the Best ROI Mynestle Zenith - The ROI agency
Kellogg’s taps the power of quick commerce Kellogg's Interactive Avenues
Muthoot Finance- Sunheri Soch Season 2 Muthoot Finance Mindshare-GroupM
Flaunt Your Befikar VEGA Liqvd Asia
Launch of Zepto: 10 Min Grocery Delivery via Xerxes by Xapads Zepto via Xerxes by Xapads Xapads Media
Love Dangal ZEE Biskope
E8. Best Digital Innovation
Campaign Title Brand Name Agency Name
Amma, is the baby crying? We heard it too! Snuggy Diapers Madison Media
Twitter 360 Škoda Auto PHD Media
Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video Interactive Avenues
Thumbstopping Beauty Biases Unilever Mindshare
Vim Black Vim Mindshare
#YourForevers - Valentine's Day'23 Hershey India Interactive Avenues
Holi in Metaverse Tata Tea Premium Wavemaker
#Game Stamina Ka - A movement against Gender Norms in Cricket Boost Mindshare
How we leveraged a branding platform to achieve performance goals. Vi Wavemaker
Celebrating No1 Yaari with Iconic “Yaaron Dosti Song” this Friendship day McDowell's No1 Omnicom Media Group
Spotted a mysterious walker in the skies of goa Johnnie Walker Omnicom Media Group
Baat Ghar Ki 2.0 UltraTech Cement Mindshare
Shikhar Super Chat - Unilever's Sales Rep of the Year! SHIKHAR Mindshare
Power Off Luminous ON - Bijli Gul 2.0 Luminous India Wavemaker
E9. Most Effective Use of AI, data analytics, machine learning for a Campaign and Business Optimisation
Campaign Title Brand Name Agency Name
Black & White X Bobble Black & White Omnicom Media Group
Amma, is the baby crying? We heard it too! Snuggy Diapers Madison Media
Connected Rakhi Cadbury Celebrations Wavemaker
The Net Practice of Stock Trading Upstox Mindshare
Stayfree deploys ML to segregate audiences & improve ROI Stayfree Interactive Avenues
Thumbstopping Beauty Biases Unilever Mindshare
Xiaomi 12 Pro 5G Xiaomi Spotify Advertising
BookMyShow - Custom AI-Supported Programmatic Display BookMyShow Interactive Avenues
Tata Tea Premium #LohriDeTappe Tata Tea Premium Media.Monks
Lotus SafeSun Hai na to beat the sun in association with mediasmart Lotus Herbals mediasmart, an Affle company
Performance Redefined Programmatically: Xerxes by Xapads Media Xerxes Xapads Media
Slice and Dice Data: Revolutionising Social Media ROI Domino's India DRIM
Ghar Ek, Mauka Ek - Conversational AI UltraTech Cement Mindshare
Love is in the AI (Valentine's Day) Netflix India Creativeland Asia
E10. Best use of AR or VR
Campaign Title Brand Name Agency Name
Silk Secret Messages Cadbury Silk Wavemaker
Kamaverse Kamasutra Condoms Madison Media
Mad Holi AR Filter ITC Bingo! Mad Holi Filter ITC Sixth Sense
Flipkart | Snapchat | Tyroo Flipkart | Snapchat | Tyroo
Legends of the Ramayana with Amish Discovery Channel Warner Bros. Discovery
Say It With Oreo - SIWO Oreo Wavemaker
HSBC Proud Of More AR Filter HSBC INDIA Wunderman Thompson (A Unit of Hindustan Thompson Advertising Limited)
Dekho Wicket Se Cricket Thums Up essencemediacom
Nivea Soft Fresh Batch Influencer Hunt 2022 Nivea OMD
Pass Pass Pulse | Snapchat | Tyroo Pass Pass Pulse | Snapchat | Tyroo
Rising above the festive clutter: Noise X Flipkart Ads Noise Flipkart Internet
E11. Best Use of Experiential Tech for Digital & Physical Experiences
Campaign Title Brand Name Agency Name
Silk Secret Messages Cadbury Silk Wavemaker
Volvoverse Volvo Cars India Mindshare
Cadbury Gems JuniorNFT Cadbury Gems Wavemaker
Trixy CineGame Kwality Wall's - Trixy Mindshare
Chupa Chups Halloween Campaign 2022 Chupa Chups Ogilvy & Mather
5 Star Vday Alibi Cadbury 5 Star Wavemaker
Holi in Metaverse Tata Tea Premium Wavemaker
Shikhar Super Chat - Unilever's Sales Rep of the Year! SHIKHAR Mindshare
Spotted a mysterious walker in the skies of goa Johnnie Walker Omnicom Media Group
Nautica Ink In Caps IIC
Connected Rakhi Cadbury Celebrations Wavemaker
E12. Breakthrough Technology as Part of a Campaign
Campaign Title Brand Name Agency Name
Suzhal- The Vortex Immersive 8D experience Prime Video PivotRoots
Trixy CineGame Kwality Wall's - Trixy Mindshare
A DEEPFAKE VIDEO TO UNCOVER FAKE NEWS WION Grapes
Cadbury Dairy Milk Silk x Amazon Ads x Wavemaker - Pick the Perfect Silk for Valentines Cadbury Dairy Milk Silk Amazon Ads India
How we leveraged a branding platform to achieve performance goals. Vi Wavemaker
Spotted a mysterious walker in the skies of goa Johnnie Walker Omnicom Media Group
Tata Tea Premium #LohriDeTappe Tata Tea Premium Media.Monks
Connected Rakhi Cadbury Celebrations Wavemaker
Volvoverse Volvo Cars India Mindshare
Ghar Ek, Mauka Ek - Conversational AI UltraTech Cement Mindshare
E13. Location-based or Proximity Marketing Campaign of the Year
Campaign Title Brand Name Agency Name
Cadbury Celebrations - #ShopsForShoppless Cadbury Celebrations Wavemaker
Swiggy In Association with Affle's MAAS Platform & M&C Saatchi | #SwiggyHasItAll Swiggy MAAS Platform (Powered by Affle)
Power Off Luminous ON - Bijli Gul 2.0 Luminous India Wavemaker
Jockey Knows Me x Amazon Ads Jockey Amazon Ads
Lotus SafeSun hai na to beat the Sun in association with mediasmart Lotus Herbals mediasmart, an Affle company
L’Oréal Professionnel Google O+O Hyperlocal Campaign L'Oréal Professionnel Paris Wavemaker
McCain Monsoon campaign McCain foods dentsu X
Hyperlocal Marketing Campaign ProManage.biz
Britannia Potazos Potazos Mindshare
Matrix SoColor DCO Campaign Matrix Wavemaker
Nicotex #QuitWithNico at Tapris Nicotex Madison Media
Asian Paints Live TV Election campaign via Madison Media Asian Paints via Madison Media Xapads Media
E14. Most Effective App for Consumer
Campaign Title Brand Name Agency Name
PLANET App by L&T Finance L&T Finance
Most Effective Credit card App for Consumer DBIL
ABP LIVE - Watch, Read & Listen ABP LIVE
E15. Best Omni-Channel Campaign Management & Marketing Automation
Campaign Title Brand Name Agency Name
Cetaphil's Parenting Ki Nayi Parampara in association with mediasmart Cetaphil mediasmart, an Affle company
William Penn achieves 10.68X return on investment done on Netcore Cloud’s AI-powered Personalization and Customer Engagement Suite (Spent v/s Outcome) Netcore cloud
Cetaphil's Parenting Ki Nayi Parampara in association with mediasmart Cetaphil mediasmart, an Affle company
Flipkart Ads X Vega: Redefining Grooming for Men Vega Flipkart Internet
Rising above the festive clutter: Noise X Flipkart Ads Noise Flipkart Internet
E16. Best Data-Driven Marketing Strategy
Campaign Title Brand Name Agency Name
Lactogrow CODA_Best Data-Driven Marketing Strategy Nestle Lactogrow Zenith: The ROI Agency
boAT x Amazon Ads - breaching 'Bharat' through Netflix collaboration BoAT Amazon Ads
Lotus SafeSun hai na to beat the Sun in association with mediasmart Lotus Herbals mediasmart, an Affle company
Thumbstopping Beauty Biases Unilever Mindshare
Jockey Knows Me x Amazon Ads Jockey Amazon Ads
Cadbury Silk S for Love Cadbury Spotify Advertising
Using Data to deliver Hyper-personalised Experiences Tata Communications Schbang Digital Solutions
KukuFM In Association with Affle's MAAS Platform | Bringing Storytelling Back to Heart of India KukuFM MAAS Platform (Powered by Affle)
Britannia WDD Nutrichoice DFE Mindshare
Listerine increases reach using a unique “Person-Place-Moment” framework Listerine Interactive Avenues
Dr FixIt Waterproofing Soutions Dr. FixIt Vserv AudiencePro & Madison Media
E17. Best use of Native Advertising
Campaign Title Brand Name Agency Name
boAt x Amazon miniTV PLAYGROUND - partnership for building affinity with gamers boAt Amazon Ads India
Friday Finance Season 3 Aditya Birla Sun Life Mutual Fund HT Digital Streams Brand Studio
Prime On Your Plate Amazon Prime Video Interactive Avenues
Transforming consumer finance with e-commerce advertising: Bajaj Finserv Insta EMI Card x Flipkart Ads Bajaj Finserv Flipkart Internet
Flipkart X boAt: A Smarter Launch for a Smarter Watch boAt Flipkart Internet
Tera Dhyaan kidhar hai, Tera Nico idhar hai! Nicotex Madison Media
Make Room For New Madness Jagran New Media
Flipkart Ads X Vega: Redefining Grooming for Men Vega Flipkart Internet
PB Digital Crossell Policybazaar Insurance Brokers
E18. Best Digital OOH Campaign
Campaign Title Brand Name Agency Name
#StrangerThings - A Rift that Opened The Upside Down Universe Netflix Wavemaker
#HarHaathToofan Thums Up essencemediacom
Spotted a mysterious walker in the skies of goa Johnnie Walker Omnicom Media Group
Silk Renovation Cadbury Silk Wavemaker
Dekho Wicket Se Cricket Thums Up essencemediacom
Walkers & Co Johnnie Walker Omnicom Media Group
#FridayRelease Sprite essencemediacom
F1. Best Benchmark Content / Branded Content
Campaign Title Brand Name Agency Name
#NJACS Zee Cafe ZEEL
DBS SPARKS Season 2 DBS Bank India AdfactorsPR
F2. Best Microsite
Campaign Title Brand Name Agency Name
Columbia Pacific Communities – #ChiefExperienceOfficer Columbia Pacific Communities Famous Innovations
www.orientbell.com Orientbell Tiles
F4. Best Use of Mobile to Drive Sales
Campaign Title Brand Name Agency Name
SleepyCat x Amazon Ads - Driving reach and market share SleepyCat Amazon Ads
Seller Circle leveraged a comprehensive search strategy to drive awareness for Vooki’s new product launch on Amazon Vooki Amazon Ads
Seller Circle leveraged Amazon Ads to achieve 200% sales uplift for Nat Habit's products on Amazon.in Nat Habit Amazon Ads
Inside Mokobara's full funnel campaign & growth story with Amazon Ads Mokobara Amazon Ads
F5. Best Use of Social Networks/ Social Media
Campaign Title Brand Name Agency Name
Insta Headache Relief Saridon, Bayer's Consumer Health Division Lintas Live, MullenLowe Lintas Group
#TechnoTension Orientbell Tiles
Columbia Pacific Communities – #ReverseTheJoy Columbia Pacific Communities Famous Innovations
Upsilon - Best use of Social Networks/Social Media Upsilon Zero Gravity Communications
Columbia Pacific Communities – #ChiefExperienceOfficer Columbia Pacific Communities Famous Innovations
F6. Leveraging Social Media to boost brand ROI and engagement.
Campaign Title Brand Name Agency Name
Terribly Tiny Sardards! Saridon, Bayer's Consumer Health Division Lintas Live, MullenLowe Lintas Group
#CoolTilesCoolRooms Orientbell Tiles
Pinkvilla Style Icons Edition 1 Pinkvilla
Stashfin Live Boundless Stashfin HT Brand Studio
Columbia Pacific Communities – #ChiefExperienceOfficer Columbia Pacific Communities Famous Innovations
F7. Most Effective Use of Digital Analytics
Campaign Title Brand Name Agency Name
Launch of Tata Neu: Your SuperApp Campaign via Xerxes Tata Neu Xapads Media
CP Plux x Amazon Ads - Become #1 Bestselller and boosting 5X market share with Amazon marketing cloud CP Plus Amazon Ads
Inside Mokobara's full funnel campaign & growth story with Amazon Ads Mokobara Amazon Ads
Launch of Zepto: 10 Min Grocery Delivery via Xerxes by Xapads Zepto via Xerxes by Xapads Xapads Media
F8. Best Digital Innovation
Campaign Title Brand Name Agency Name
Honda H'ness CB 350 via Xapads Media & Madison Media Honda Xapads Media
Amma, is the baby crying? We heard it too! Snuggy Diapers Madison Media
Daawat Innovative Campaign ft Sanjeev Kapoor Daawat Xapads Media
#FilterMeNot &Flix ZEEL
F9. Location-based or Proximity Marketing Campaign of the Year
Campaign Title Brand Name Agency Name
Zeel - Location-based or Proximity Marketing Campaign of the Year Zeel Zero Gravity Communications
Asian Paints Ultima Protek Vernacular Campaign ft Alexander Babu & Bagavathi Perumal (Madison) Asian Paints via Madison World AGM Digital Marketing
F11. Best PPC Campaign
Campaign Title Brand Name Agency Name
Blaunpunkt leveraged Amazon Ads to increase reach and drive higher sales Blaupunkt Amazon Ads
SMB COMPANIES JhaJi Store Digimaze Marketing
Seller Circle leveraged a comprehensive search strategy to drive awareness for Vooki’s new product launch on Amazon Vooki Amazon Ads
CP Plux x Amazon Ads - Become #1 Bestselller and boosting 5X market share with Amazon marketing cloud CP Plus Amazon Ads
Springtek - Always On Performance Campaign Springtek Wavemaker
Adyogi leveraged Amazon's full funnel advertising capabilities to drive 150% sales uplift for Nasher Miles Nasher Miles Amazon Ads
F12. Best Search Engine Optimization Campaign
Campaign Title Brand Name Agency Name
Infidigit X Libas - Best Use of Search – Retail / eCommerce (SEO) Libas Infidigit
"Infidigit X SUPERBALIST - Improved Organic Revenue of Dresses Category by 110%""" Superbalist Infidigit
Infidigit x Metro Shoes Increase in Organic Revenue By 412% Metro Shoes Infidigit
Search Marketing Campaign for LG by AdLift LG AdLift
Infidigt x Flipkart Seller Hub - Increase Leads by 261% Flipkart seller hub Infidigit
F13. Best Banners -Single/ Campaign, Rich Media with or without video
Campaign Title Brand Name Agency Name
Amma, is the baby crying? We heard it too! Snuggy Diapers Madison Media
pTron x Amazon Ads - Great Republic Day Sale Campaign pTron Amazon Ads
Daawat Innovative Campaign ft Sanjeev Kapoor Daawat Xapads Media
McDonald's India via Xapads Media & Madison Media McDonald's India via Madison Media Xapads Media
G4. BEST PPC
Campaign Title Brand Name Agency Name
BeatXP leveraged Amazon Ads to create awareness and gain 5X market share BeatXP Amazon Ads
Uppercase brand launch with Amazon Ads Uppercase Amazon Ads
D2C home decor startup, Nestasia leveraged Amazon Ads to build awareness and drive higher sales Nestasia Amazon Ads
G5. Best Data-Driven Marketing Strategy
Campaign Title Brand Name Agency Name
Applabs: Advertise where it matters APPLABS MEDIA
Inside Mokobara's full funnel campaign & growth story with Amazon Ads Mokobara Amazon Ads
KukuFM In Association with Affle's MAAS Platform | Bringing Storytelling Back to Heart of India KukuFM MAAS Platform (Powered by Affle)
G7. Best Integrated Media Campaign - Product/ Services
Campaign Title Brand Name Agency Name
Best Integrated Marketing - RING RING
G8. Campaign with the Best ROI
Campaign Title Brand Name Agency Name
D2C home decor startup, Nestasia leveraged Amazon Ads to build awareness and drive higher sales Nestasia Amazon Ads
Inside Mokobara's full funnel campaign & growth story with Amazon Ads Mokobara Amazon Ads
Neil Patel Digital India improved sales by 481% & orders by 575% for Kerala Ayurveda Kerala Ayurveda Neil Patel Digital India
Best Returns on Performance Marketing Achieved - Neil Patel Digital India Diamondrensu Neil Patel Digital India
Type Nahi Write Karo UNIBALL INDIA, LINC VERSATILE MOTION PICTURES
4.2X growth in ROAS for GWD Kids by Neil Patel Digital India GWD Kids Neil Patel Digital India
William Penn achieves 10.68X return on investment done on Netcore Cloud’s AI-powered Personalization and Customer Engagement Suite (Spent v/s Outcome) Netcore Cloud
G9. Best Digital Innovation
Campaign Title Brand Name Agency Name
Applabs: Advertise where it matters Applabs Media