Shortlist 2023

 

A. STAGES OF BRAND BUILDING
A.01 Category Creation
Campaign Title Brand Name Agency Name
Kotak Meter - The World’s First Insurance With Cashback Kotak General Insurance ibs fulcro
Tanishq Chola Campaign Titan Company Limited Laqshya Media Limited
Nippon India Mutual Fund - WhatsApp For Investors Nippon Life India Asset Management Ltd
Tata Ace EV - Brand Building - New Category Tata Motors Mancunianz
ICICI Prudential MAAF Launch 2022 ICICI Prudential Mutual Fund Performics India
Dekhte Reh Jaoge Johnson & Johnson Vision 20:20 MSL
Ghar Ek Mauka Ek UltraTech Cement Limited Mindshare India
A.02 New Product Launch
Campaign Title Brand Name Agency Name
BERTIE & BERTRAM - MEET THE NEXT-GEN HECTOR MG Motor India Private Limited Cheil India Private Limited
Paytm UPI LITE Paytm Payments Bank Limited
India's 1st Anti-Leak Air Conditioner Godrej Appliances
Bridgestone Sturdo Bridgestone India Dentsu Creative
Kar Kache Koi Moner Kotha Launch Zee Entertainment Enterprises Limited - Zee Bangla
Britannia Treat Croissant Launch Britannia Industries Limited
Trade Free Youth - #GiveNoBucks Kotak Securities Ltd
#FDWalaSavings - ActivMoney Kotak Mahindra Bank Limited Tonic Worldwide
Tata Himalayan Saffron - Disrupting the Saffron Market in India Tata Consumer Products
Muesli Magic: Quaker's Secret to an Unskippable Breakfast Edelman India PepsiCo India & Edelman India
Garnering high audience engagement using Multi format story telling for the Redmi Note 12 Series Launch Xiaomi India Pvt. Ltd. Interactive Avenues
Flipkart Ads X Matter EV: Reshaping the EV landscape Matter EV Flipkart Ads
Biscafe – Coffee ka Better Half Britannia Industries Limited Mindshare
Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart Oppo Flipkart Ads
Vibrant x Tira Tira Vibrant Advertising Pvt Ltd
adidas India Cricket team Jersey Launch campaign Adidas Essencemediacom
OPPO Reno8 T | A Step Above OPPO Mobiles India Pvt Ltd OML Entertainment Pvt Ltd
Srishti Whisky Allied Blenders and Distillers
What’s Private, Should Stay Private Veera Browser Interspace Communications Pvt Ltd
A.03 Brand Extension
Campaign Title Brand Name Agency Name
ABSOLUTALLY WALKWAY Campaign Pernod Ricard India Private Limited Laqshya Media Limited
Black Dog: KK Savour the pause Diageo PHD Media
American Tourister x Flipkart Ads: Born to Cross Boundaries! Samsonite India Pvt Ltd Flipkart Ads
Kotak Meter - The World’s First Insurance With Cashback Kotak General Insurance ibs fulcro
Sensodyne Complete Protection+ launch: Extension into Sensitivity+ segment Haleon India Pvt Ltd Publicis Media
ICICI DIRECT - FLASH TRADE ICICI TheSmallBigIdea
Tata Ace EV - Brand Building - Brand Extension Tata Motors Mancunianz
Black & White- Table for Everyone Diageo PHD Media
Signature Green Vibes Diageo PHD Media
A.04 Brand Rejuvenation
Campaign Title Brand Name Agency Name
Together We Rise Mahindra Group
Santoor - Relaunch Wipro Consumer Care
Runningo Ran For Us National Engineering Industries Ltd. (NBC Bearings)
Nuvama - Let's Do It Right Nuvama Wealth Management Ltd
THE TURNAROUND STORY YES BANK LIMITED McCann Worldgroup
Old Meets New: Relaunching Endura Mass Cipla Health Ltd Madison Media
Johnnie Walker- Walker's & Co Diageo PHD Media
Pure Magic Chocolush Live in this Moment Britannia India Limited Mindshare
A.05 Transformational Growth
Campaign Title Brand Name Agency Name
Breathefree Digital Educator Cipla
Ask Nestlé I Digitas India Nestlé India Limited Digitas
Muthoot Finance Gold Loan - Kholiye Khushiyon Ki Tijori Muthoot Finance
Reliance Jio Infocomm: Jio True5G Reliance Jio Infocomm
Transformational Growth for HDFC Bank by Puretech Digital HDFC Bank Puretech Digital
Bajaj Chetak Bajaj Auto Ethinos Digital Marketing
A.06 Customer Relationship Marketing
Campaign Title Brand Name Agency Name
Kotak Meter - The World’s First Insurance With Cashback Kotak General Insurance ibs fulcro
Britannia Milk Bikis Nicknames Contest Britannia Milk Bikis BigCity Promotions
Kaamyabi ke rang Asian Paints Madison Media
Customer Relationship Marketing Reliance Nippon Life Insurance
Cloud Champions 11 - Season 3 Microsoft Pulp Strategy Communication Pvt. Ltd
Super Customer Week- Customer Relationship Marketing Max Life Insurance Company Ltd
A.07 Customer Experience
Campaign Title Brand Name Agency Name
Customer Experience Reliance Nippon Life Insurance
Birthday Lahariya Metaverse ZEE Biskope, ZEE Entertainment Enterprises Ltd
Britannia Milk Bikis Nicknames Contest Britannia Milk Bikis BigCity Promotions
Digital Health Assessment Aditya Birla Health Insurance Co. Limited
Whatsapp Innovation for Marico's Cocosoul Marico Digirovers Solutions Private Limited
Virtual Avatar Excellence: Elevating Customer Experience Maruti Suzuki India Limited DaveAI
Nippon India Mutual Fund - WhatsApp For Investors Nippon Life India Asset Management Ltd
Flipkart Ads X boAt: A Perfect Launch to Soar Success BoAt Flipkart Ads
TVS Credit x Netcore Cloud TVS Credit Netcore Cloud
A.08 Use of Consumer Insight
Campaign Title Brand Name Agency Name
Ask Nestlé I Digitas India Nestlé India Limited Digitas
Tata Tea Premium - #LohriDeTappe Tata Tea Premium
Transforming consumer finance with e-commerce advertising: Bajaj Finserv Insta EMI Card x Flipkart Ads Bajaj Finserv Flipkart Ads
Inspired Square Wins the App Download Game for 2248 Globally With InMobi and Glance Inspired Square InMobi and Glance
Consumer Insights - Padamati Sandhya Ragam Zee Telugu
Peace Of Mind godrej security solutions
Garnering high audience engagement using Multi format story telling for the Redmi Note 12 Series Launch Xiaomi India Pvt. Ltd. Interactive Avenues
Bridgestone Sturdo Bridgestone India Dentsu Creative
Recontextualizing Visa Through India's Culturally Rooted Tendency For Caution Visa Inc Leo Burnett
Santoor Young Soch Wipro Consumer Care
WTP Rakshabandhan Campaign ZEE ENTERTAINMENT ENTERPRISEs LTD.
A.09 Use of Analytics/ Big Data/AI
Campaign Title Brand Name Agency Name
Amazon PrimeRolls Amazon India Blink Digital India Pvt Ltd
Tata Tea Premium - #LohriDeTappe Tata Tea Premium
Paytm Soundbox One97 Communications Limited
DRIM Global and Domino's: Serving Excellence and revolutionizing ROI Jubilant Foodworks Limited DRIM Global
Bingo Tedhe Mede Snack Attack AI White Rivers Media
Hyperpersonalised Ubiquitous Growth Engine - HUGE tata communications limited
Flipkart Ads X boAt: A Smarter Launch for a Smarter Watch BoAt Flipkart Ads
Ghar Ek Mauka Ek – Conversational AI UltraTech Cement Limited Mindshare India Private Limited
A.10 Long Term Marketing Strategy (3 Years or More)
Campaign Title Brand Name Agency Name
Always-on Approach with Hyperlocal Precision for Maruti Suzuki by Adglobal360 Maruti Suzuki India Limited Adglobal360, a member of Hakuhodo International
Manyavar – Taiyaar Hokar Aaiye Vedant Fashions Limited Shreyansh Innovations
Premium Experience Hub Mahindra & Mahindra Hansa Customer Equity Pvt.Ltd
Where the heart is Asian Paints Madison Media
Cloud Champions 11 - Season 3 Microsoft Pulp Strategy Communication Pvt. Ltd
Brand Building Initiative - J Mitra & Co AND Jatin Mahajan J Mitra & Company Prodigi Medialab Pvt Ltd
A.12 Brand Purpose
Campaign Title Brand Name Agency Name
ABSOLUTALLY WALKWAY Campaign Pernod Ricard India Private Limited Laqshya Media Limited
Reliance Jio Infocomm Reliance Jio Infocomm
Absolut Allies of Love Pernod Ricard India Pvt Ltd Wavemaker India
Aditya Birla Capital for Win as One Campaign Aditya Birla Capital
Nutrichoice’s Initiative for World Diabetes Day Britannia Industries Limited Mindshare
The Silent Shift Shell India Markets Pvt Ltd
Bisleri Greener Promise Bisleri International Pvt Ltd
Max Fashion Amio Durga 2023 Max Fashion India SVF Brands
Black & White - DEI Diageo PHD Media
India Karega GIY (Groom It Yourself) Vega
Sitar For Mental Health HSBC VML
Bumble x ICC Women's T20 World Cup on Disney+ Hotstar Disney+ Hotstar
A.13 Best Use of Segmentation
Campaign Title Brand Name Agency Name
WhatsApp Changes Public Perception, Privately! Meta Starcom
Leveraging Data Segmentation to target the elusive UK CXO Tata Consultancy Services Limited Lodestar UM
Leveraging Data Segmentation to target the elusive UK CXO Tata Consultancy Services Limited Lodestar UM
Business Easy App enhancement projects Nippon India Mutual Fund
Odomos - Paytm Insider x Kids Targeting Dabur India Dentsu X
B. COMMUNICATION
B.01 Best Use of TV
Campaign Title Brand Name Agency Name
The Chywanprash Chronicle: Leveraging Television for Triumph Dabur India Limited Starcom
Chakra Gold Navratri Golu Tata Consumer Products Limited Media.Monks
Dadagiri Season 9 Launch Zee Entertainment Enterprises Limited - Zee Bangla
Raai TV Innovation -Star Suvarna Star Suvarna
Immersive Innovation: Motilal Oswal's Pioneering Move in Financial Branding on Television Motilal Oswal Financial Services Limited
Rejuvenate your senses with V-Guard Water Heaters V-GUARD INDUSTRIES LTD.
Skip to the good part Britannia Industries Limited The Womb Communications / Schbang
EDC Desert Recipe Integration Abbott India Spark foundry
Cricket Ka Ticket Rajasthan Royals Viacom18 Media Pvt Ltd
When Kapil Sharma shot his show in the safest VolksWagen Taigun Volkswagen India PhD Media
WTP Rakshabandhan Campaign ZEE ENTERTAINMENT ENTERPRISEs LTD.
#FDWalaSavings - ActivMoney Kotak Mahindra Bank Limited Tonic Worldwide
B.02 Best Use of Print
Campaign Title Brand Name Agency Name
Ek Ped Ek Zindagi 2023 D B Corp Limited Apostrophe F
Be a Road Hero HT Media Group
MakeMyTrip’s – Travellers map of India MakeMyTrip DailyDigital, Eleve Media
SMOG History repeats itself on front page of newspaper and Dabur provides solution. Dabur India Limited Starcom
WhatsApp's Multiple Layers Of Protection, Served Privately. Meta Starcom
ŠKODA Make Every Km Count- Print Innovation ŠKODA AUTO India PHD Media
Udho Udho Sri Renuka Yellamma Print Innovation Star Suvarna
HYUNDAI X MANS WORLD - THE DRIVE WITHIN Hyundai Motor India Ltd. Havas Play - Content
Independence Day #HTLegacyofTruth Hindustan Times
B.04 Best Use of OOH
Campaign Title Brand Name Agency Name
#WicketSeCricket Coca-Cola India Private Limited EssenceMediacom
Acko General Insurance OOH Campaign ACKO General Insurance Laqshya Media Limited
Future Generali (Redefined Family) Future Generali
Nissan Magnite OOH Campaign Nissan Motor Corporation Laqshya Media Limited
#HarHaathToofan Coca-Cola India Private Limited EssenceMediacom
Best Use of OOH - L&T Finance L&T Finance
#BahutSpiceBahutNice - Red Hot Range Launch Jubilant FoodWords Schbang Digital Solutions
Crompton Retail Transformation CROMPTON GREAVES CONSUMER ELECTRICALS LIMITED D'Art Private Limited
Bosch Power Tools Limited Bosch Power Tools Limited
B.05 Best Use of Experiential Marketing
Campaign Title Brand Name Agency Name
Hyundai IONIQ 5 – Electrifying Gateway of India using V2L feature for booking open announcement event Hyundai Motor India Pvt. Ltd Innocean Worldwide Communications
#WicketSeCricket Coca-Cola India Private Limited EssenceMediacom
Indian Oil - India Energy Week 2023 - Indian Oil Corporation Ltd Laqshya Media Limited
Vi at IMC Vi
Birthday Lahariya Metaverse ZEE Biskope, ZEE Entertainment Enterprises Ltd
Blood Tag Campaign Aditya Birla Health Insurance Co. Limited
Budget Wala Paint Asian Paints Madison Media
McDowell's Friendship Day Diageo PHD Media
Boombox Pernod Ricard India Pvt Ltd Wavemaker India
Gone Girl by Badshah Universal Music Group
B.06 Best Use of Digital Marketing/ Social Media
Campaign Title Brand Name Agency Name
The Vibe Hunter | JioCinema x Royal Enfield Viacom18 Digital Ventures
McDowell's Friendship Day Diageo PHD Media
Making Every Wish Special Pernod Ricard India Pvt Ltd Wavemaker India
Hero Great India Festival of Trust Zenith Media
Best Use of Digital Marketing/ Social Media Shapoorji Palolnji Group RepIndia
Tata Tea Chakra Gold Pongal Tata Consumer Products Limited Media.Monks
Jio VIP Box Jio Schbang
Goibibo Merch- It's Ridiculously Practical MakeMyTrip (India) Pvt Ltd
Tata Motors Trucks Launch Tata Motors Limited Havas Media
Consider It Done | HP India HP India Media Monks
SANAK by Badshah Universal Music Group
Good Dare with Goodday Britannia Industries Limited Mindshare
Softouch 2X Black Karuppu Digital Wipro Consumer Care Pvt Ltd
Teri Yaad Universal Music India
Johnnie Walker- Walker's & Co Diageo PHD Media
Budweiser - FIFA Anheuser-Busch InBev Starcom India
Gujju Premier League Shemaroo Entertainment Limited
Get Set Celebrate HSBC VML
Diwali filter - Get Set Celebrate HSBC VML
B.07 Best Use of Omni Channel Marketing
Campaign Title Brand Name Agency Name
#WicketSeCricket Coca-Cola India Private Limited EssenceMediacom
#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day Haleon India Pvt Ltd Publicis Media
Bringing back the magic with Coke Studio Coca-Cola India Private Limited EssenceMediacom
Centrum becomes 30 Cr brand in 10 months of launch by educating consumers around multivitamin supplementation Haleon India Pvt Ltd Publicis Media
Diesel economy campaign from Jio-bp Jio-bp (Reliance BP Mobility Limited)
Bridgestone Sturdo Bridgestone India Dentsu Creative
Rising above the festive clutter: Noise X Flipkart Ads Noise Flipkart Ads
Lenskart: Kon Honaar Crorepati Lenskart Solutions Private Limited Starcom
Nerolac Unites Dealers and Digital Audiences Through an Online to Offline Solution With InMobi Nerolac InMobi
Nutrichoice’s Initiative for World Diabetes Day Britannia Industries Limited Mindshare
Black Dog: KK Savour the pause Diageo PHD Media
TVS Credit x Netcore Cloud TVS Credit Netcore Cloud
Ghar Ek Mauka Ek UltraTech Cement Limited Mindshare India
B.08 Best Use of Integrated Marketing Campaign
Campaign Title Brand Name Agency Name
Muthoot Finance Gold Loan - Kholiye Khushiyon Ki Tijori Muthoot Finance
Best Integrated Marketing Campaign Forestville by Oberoi Realty
Britannia Milk Bikis Nicknames Contest Britannia Milk Bikis BigCity Promotions
#YourForevers - Valentine's Day'23 Hershey India Pvt. Ltd. Interactive Avenues
DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY PepsiCo India PepsiCo India & Edelman India
Spotlight of India Asian Paints Madison Media
Resilient Legacy Bajaj Electricals Limited McCann Worldgroup
HERSHE'23 Women's Day Campaign Hershey's India White Rivers Media
Styling with CARE - Positioning for Philips Beauty Philips Magnon Group (on behalf of Philips)
Little Singham & Jolly Rancher Lollipops Warner Bros. Discovery
Tata Tea Premium Odisha Day Tata Consumer Products
Softouch 2X Black Integrated campaign Wipro Consumer Care Pvt Ltd
&TV ROAD SAFETY CAMPAIGN ZEE ENTERTAINMENT ENTERPRISE
All New Santoor Wipro Consumer Care
Kamariya Kare Hip Hop Season 3 ZEE Biskope, ZEE Entertainment Enterprises Ltd
Pass It On an Organ Donation Initiative Edelweiss Tokio Life Insurance
India Digital Fest 2023 Times Network
Independence Day #HTLegacyofTruth Hindustan Times
WTP RRR Campaign ZEE ENTERTAINMENT ENTERPRISES LTD.
B.09 Best Use of Content Marketing
Campaign Title Brand Name Agency Name
#ComeBackYourWay Campaign by Philips Philips Magnon Group (on behalf of Philips)
IndiaFirst Life Insurance Ki Kitaab X Hansa Cequity Hansa Cequity
GETTING A KICK OUT OF SNEAKER LOVE AJIO PHANTOM IDEAS
DABUR RED PASTE - DESH KA LAAL Campaign Dabur Ogilvy
Mother's In Tech - #RethinkTheBias Mahindra Group
The Vibe Hunter | JioCinema x Royal Enfield Viacom18 Digital Ventures
Badtameez Dil Amazon miniTV SoCheers
Tanishq Rivaah Celebrates "The Great Indian Brides" Titan India Pvt Ltd HiveMinds Innovative Market Solutions Pvt Ltd
Diesel economy campaign from Jio-bp Jio-bp (Reliance BP Mobility Limited)
Lenskart Shark Tank India Lenskart Solutions Private Limited Starcom
Kamariya Kare Hip Hop Season 3 ZEE Biskope, ZEE Entertainment Enterprises Ltd
#AlertRaheinSafeRahein - Safe Banking Kotak Mahindra Bank Limited Tonic Worldwide
Sitar For Mental Health HSBC VML
B.10 Best Use of Technology
Campaign Title Brand Name Agency Name
DRIM Global and McDonald's: Golden Arches conquer South India WestLife Foodworld Ltd DRIM Global
Right Here, Right Now , Glucon-D hain is pal yahan ! Zydus Wellness Limited Wavemaker
Jio VIP Box Jio Schbang
Britannia Coffeeverse Britannia Industries Limited Schbang
Lenskart: In-Show Integrations Lenskart Solutions Private Limited Starcom
StarQuik x Netcore Cloud StarQuik Netcore Cloud
Listen, Act, Strengthen: Ensure X Tuttler Abbott India Spark foundry
VOLVOVERSE: HOW VOLVO INTRODUCE A NEW & SUSTAINABLE BENCHMARK FOR THE AUTO INDUSTRY Volvo Mindshare
How Nivea created 100000+ influencers for life in just 2 months Beiersdorf OMD
Nutraverse| The World’s First Ever Cookery Show in the Metaverse Nutralite | Zydus wellness Tonic Worldwide
BLACK & WHITE X BOBBLE Diageo PHD Media
Experience the Magic: Mamaearth's Lipstick Day Extravaganza Wowed Users, Sparked Joyful Engagement Mamaearth Zenith
AI: The secret sauce in Pizza Hut’s Your Mood, Your Pizza range Pizza Hut India Archetype Agency Pvt Ltd
B.11 Best Use of Search Marketing
Campaign Title Brand Name Agency Name
Digitizing MOSL for franchise-level business growth Motilal Oswal Financial Services Limited SingleInterface
How Volkswagen leveraged google search to increase their SOV and improve tactical performance. Volkswagen India pHd media
Peace of Mind Godrej Security Solution
ICICI Prudential Life Elevated Leads by 3.4x (Savings & Endowment Category) ICICI PRUDENTIAL LIFE INSURANCE Infidigit
Wellbeing Nutrition & PivotRoots Wellbeing Nutrition PivotRoots - A Havas Company
Tata Capital Moneyfy Tata Capital Ethinos Digital Marketing
Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart Oppo Flipkart Ads
Increase in Leads by 98% & Qualified Leads by 525% in just 3 months for Apollo Cancer Centre Apollo Cancer Centres Neil Patel Digital India
Organic growth through Programmatic SEO HDFC Life Insurance Company Limited
Unlocking Homes, Unleashing Success: Unveiling the Pinnacle of Search Marketing Excellence in 'Ghar Ek Mauka Ek' UltraTech Cement Limited Mindshare India Private Limited
Unlocking moments of truth in the laptop buyer journey for Intel in collab with 91mobiles Intel India Carat India
B.12 Best Use of PR
Campaign Title Brand Name Agency Name
Dabur Odomos #GiveMomAHand Dabur Odomos Adfactors PR
Muesli Magic: Quaker's Secret to an Unskippable Breakfast Edelman India PepsiCo India & Edelman India
BMW Joytown BMW Group India
Kafas Sony LIV Avian Media Pvt Ltd
Jai Bhim- Eka Mahanayakachi Gathi ZEE Entertainment Enterprises Ltd
Bisleri Greener Promise Bisleri International Pvt Ltd
Haier India Media Day Haier Appliances India 2020 MSL
Shark Tank India 2 Sony LIV Avian Media Pvt Ltd
&TV FESTIVE ROADSHOW ZEE ENTERTAINMENT ENTERPRISE
B13. Best Use of Influencers
Campaign Title Brand Name Agency Name
Lets not just greet but meet this Diwali Coca-Cola India Private Limited EssenceMediacom
DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY PepsiCo India PepsiCo India & Edelman India
How Nivea created 100000+ influencers for life in just 2 months Beiersdorf OMD
Making Every Wish Special Pernod Ricard India Pvt Ltd Wavemaker India
Strong Hair, Stronger You Dabur India Ltd. Schbang
Doritos #CheatTheHeat PepsiCo India PepsiCo India & Edelman India
Britannia Milk Bikis Flashback Nickname Challenge Britannia India Ltd Mindshare
Slice of Delight: How Influencers became a performance marketing channel for Domino's India, delivering nearly 5 Lakh orders Jubilant Foodworks Ltd DRIM Global
Knight Club App - Knight Riders Sports Knight Riders Sports Pvt. Ltd.
Goibibo Merch- It's Ridiculously Practical MakeMyTrip (India) Pvt Ltd
CEAT ENDURO TRACKS- INLFUENCER ACTIVATION CEAT LTD
More Than Pretty Myntra - Mango
Columbia Pacific Communities - #ChiefExperienceOfficer Columbia Pacific Communities
McDowell's Friendship Day Diageo PHD Media
Chandrika Pushpaveda Onam Campaign Wipro Consumer Care Private Limited
Players by Badshah Universal Music Group
Santoor - Influencer Relaunch Wipro Consumer Care
YOUAREGOLD Cosmopolitan & Harper’s Bazar India (India Today Group)
B.14 Best Use of Sponsorship and Partnership
Campaign Title Brand Name Agency Name
Jio VIP Box Jio Schbang
Rising above the festive clutter: Noise X Flipkart Ads Noise Flipkart Ads
TVS Eurogrip - CSK Partnership TVS Eurogrip
Goibibo Merch- It's Ridiculously Practical MakeMyTrip (India) Pvt Ltd
Netflix x boAt Stream Edition Netflix
Haute Hair Show Ft. Rod Anker – Masterclass Philips Magnon Group (on behalf of Philips)
B14- Best Use Of Sponsorship & Partnership (Galaxy) Sportz Interactive JSW GMR Cricket Pvt Ltd
68th HYUNDAI FILMFARE AWARDS Hyundai Motor India Ltd. Havas Play - Content
Lenskart Shark Tank India Lenskart Solutions Private Limited Starcom
adidas India Cricket team Jersey Launch campaign Essencemediacom
MyGlamm x Koffee With Karan Season 7 on Disney+ Hotstar Disney+ Hotstar
B.15 Best Use of Sports or eSports Marketing
Campaign Title Brand Name Agency Name
The World is Yours to Take AB InBev
Bourbon Football Friends Britannia Industries Limited Schbang
ReviveWithRelispray MidasCare PVT LTD. PivotRoots - A Havas Company
Mute the World JBL India Grapes
RC Naya Sher x IPL Diageo PHD Media
Amul Kool : Official Beverage Partner of WPL Gujarat Coopertive Milk Marketing Federation Ltd. (Amul)
Playground Coca-Cola India Private Limited EssenceMediacom
Tata Neu - Aapka Shopping Partner - Brand Campaign Tata Neu
BLACK & WHITE X BOBBLE Diageo PHD Media
UltraTech : Mauka Ek on IPL 2023 UltraTech Cement Mindshare
AFI X HSBC HSBC VML
B.16 Marketing on a Small Budget
Campaign Title Brand Name Agency Name
Hyperlocal Marketing Innovator ProManage.biz
Investor Hit Mein Jaari - Empowering Investors & Traders By Simplifying Stock Market Complexities Motilal Oswal Financial Services Limited
Zee Bangla Rathyatra Campaign Zee Entertainment Enterprises Limited - Zee Bangla
How Paytm Ads Helped to Amplify Awareness of Reimagined Experiences in Singapore Singapore Tourism Board Paytm Ads
AJIO Keralam Maariyo x Josh Verse Innovation Pvt. Ltd.
EzyPins Asian Paints FCB Kinnect
Aashirvaad Milk Day ITC Limited White Rivers Media
Insure India HDFC Life
#YouDontWantToMissTheBus Aditya Birla Sun Life Insurance Interspace Communications Pvt Ltd
C. DESIGN
C.01 Brand Identity/Packaging
Campaign Title Brand Name Agency Name
Britannia Milk Bikis Nicknames Contest Britannia Milk Bikis BigCity Promotions
Hyphen - Blending Nature And Science Through Skincare PEP Technologies Pvt. Ltd. Conran Design Group Mumbai
Netflix x boAt Stream Edition Netflix
THE TURNAROUND STORY YES BANK LIMITED McCann Worldgroup
360 ONE 360 ONE
Miklens Bio - Packaging Design Miklens Bio Mancunianz
BRITANNIA PURE MAGIC INNOVATION KITCHEN
Santoor - Packaging Identity Refresh Wipro Consumer Care
C.02 Physical Space
Campaign Title Brand Name Agency Name
HSBC Global Private Banking HSBC Bank PHD Media
Tanishq Chola Campaign Titan Company Limited Laqshya Media Limited
Mirror Selfie Booth – Physical Space Zee Telugu
Pradhanmantri Sangrahalaya (Museum on Prime Ministers of India) Moving Pixels
D. MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT
D.01 Not for Profit Sector/CSR
Campaign Title Brand Name Agency Name
Rhyme for Earth House of Hiranandani Tonic Worldwide
Dabur Red Paste - Reverse With Red Dabur India Dentsu X
Have Ramo Garba Bedhadak Divya Bhaskar
Celebrating 10 Years of YES Foundation - Empowering India, one life at a time YES BANK Ice Media Lab and Analytics Pvt Ltd
Save Culture, Save Nation Moving Pixels
Sight For Kids Johnson & Johnson Vision 20:20 MSL
Corona_Protect Paradise Anheuser-Busch InBev Starcom India
D.02 B2B Sector
Campaign Title Brand Name Agency Name
Max Life’s SWAG in Axis –B2B Integrated Marketing Campaign Max Life insurance Max Life insurance
Hyperpersonalised Ubiquitous Growth Engine - HUGE tata communications limited
Rise to SERPremacy - Increased Leads by 22X through Strategic SEO Flipkart Seller Hub Infidigit
Consider It Done | HP India HP India Media Monks
NEC Powering Billion dreams NEC Corporation India
Flipkart Connect Flipkart Ads
HSBC Commercial Banking's Chandrayaan 3 Print Campaign HSBC Bank PHD Media
#PitchOfPrint Hindustan
SPN A.C.E-1st B2B Linear TV Distribution App (A Distribution Marketing Initiative) Sony Pictures Networks India Pvt Ltd
D.03 Healthcare & Pharmaceutical
Campaign Title Brand Name Agency Name
"BIMARI BOL KE NAHI AATI HAI" Sterling Accuris Wellness Pvt Ltd
Dekhte Reh Jaoge Johnson & Johnson Vision 20:20 MSL
Berok Zindagi 5.0 Cipla Schbang digital solutions
Saridon, serving the underserved in healthcare with Artificial Intelligence Bayer Consumer Health
Old Meets New: Relaunching Endura Mass Cipla Health Ltd Madison Media
#UnblurYourSideVision Bausch + Lomb FCB Kinnect
D3- Health & Pharmaceutical Sportz Interactive JSW GMR Cricket Pvt Ltd
"Doctor ki video home delivery in 10 mins" Phasorz technologies
D.04 Age-Targeted Marketing
Campaign Title Brand Name Agency Name
Netflix x boAt Stream Edition Netflix
‘Reshaping’ the conversation around green tea beyond surface-level fitness Tata Consumer Products Limited, India
Tata Salt - Desh Ke Liye- Har Sawaal Uthega Tata Consumer Products Pvt. Ltd. Wavemaker
My Glamm Drives Conversion with Paytm Ads Performance Solutions Paytm Ads
Kanyavrat - Creating Awareness about Menstrual Hygeine Moving Pixels
Isse nahi Katega – Philips BT1000 Male Grooming Integrated Campaign Philips Magnon Group (on behalf of Philips)
Nippon India Mutual Fund Nippon India Mutual Fund Ethinos Digital Marketing
Johnnie Walker- Walker's & Co Diageo PHD Media
Sid & Poo' Consumer Durable Loans campaign by TVS Credit TVS Credit Services Limited
Bumble x ICC Women's T20 World Cup on Disney+ Hotstar Disney+ Hotstar
D.05 Local, Regional or Market Specific Marketing
Campaign Title Brand Name Agency Name
Mortein - Suraksha Ka Teeka Reckitt Benckiser (India) Pvt. Ltd.
Tata Tea Premium Odisha Day Tata Consumer Products
Ride Tension Free- PhonePe PhonePe Pvt Ltd
Savouring Success: Domino's Triumph through Experiential Marketing in MyGate communities MyGate (Vivish Technologies Pvt Ltd)
#BeSure2Insure: Life Insurance Market Penetration in West Bengal & Mizoram Tata AIA Life Insurance
Tata Tea Premium - #LohriDeTappe Tata Tea Premium
CELEBRATING PROGRESSIVE KERALA AJIO PHANTOM IDEAS
Santoor Relaunch - AP-TS, MH-GJ & TN-KL Wipro Consumer Care
Tata Tea Chakra Gold Pongal Tata Consumer Products Limited Media.Monks
Targeting the elusive CXO community in United Kingdom Tata Consultancy Services Limited Lodestar UM
#CroMaaAsche on Disney+ Hotstar Disney+ Hotstar
D.06 Holiday, Seasonal or Festival Marketing
Campaign Title Brand Name Agency Name
Maa Ka Ehsaas Catch Foods Grapes
Iss Diwali, Thodi Si Jagah Bana Lo | A Film by HP India HP India Media.Monks
Cadbury SILK leverages Paytm Ads to share #UnforgettableLoveTips Paytm Ads
Monsoon Mushaira Asian Paints FCB Kinnect
Tata Tea Premium - #LohriDeTappe Tata Tea Premium
Tanishq Chola Campaign Titan Company Limited Laqshya Media Limited
Jio VIP Box Jio Schbang
Nerolac Unites Dealers and Digital Audiences Through an Online to Offline Solution With InMobi Nerolac InMobi
D.6 Holiday, Seasonal or Festival Marketing HDFC ERGO General Insurance
Tata Tea Chakra Gold Pongal Tata Consumer Products Limited Media.Monks
#ChallengeStereotypes Campaign by TVS Credit TVS Credit Services Limited
Get Set Celebrate HSBC VML