A. STAGES OF BRAND BUILDING | ||
A.01 Category Creation | ||
Campaign Title | Brand Name | Agency Name |
Kotak Meter - The World’s First Insurance With Cashback | Kotak General Insurance | ibs fulcro |
Tanishq Chola Campaign | Titan Company Limited | Laqshya Media Limited |
Nippon India Mutual Fund - WhatsApp For Investors | Nippon Life India Asset Management Ltd | |
Tata Ace EV - Brand Building - New Category | Tata Motors | Mancunianz |
ICICI Prudential MAAF Launch 2022 | ICICI Prudential Mutual Fund | Performics India |
Dekhte Reh Jaoge | Johnson & Johnson Vision | 20:20 MSL |
Ghar Ek Mauka Ek | UltraTech Cement Limited | Mindshare India |
A.02 New Product Launch | ||
Campaign Title | Brand Name | Agency Name |
BERTIE & BERTRAM - MEET THE NEXT-GEN HECTOR | MG Motor India Private Limited | Cheil India Private Limited |
Paytm UPI LITE | Paytm Payments Bank Limited | |
India's 1st Anti-Leak Air Conditioner | Godrej Appliances | |
Bridgestone Sturdo | Bridgestone India | Dentsu Creative |
Kar Kache Koi Moner Kotha Launch | Zee Entertainment Enterprises Limited - Zee Bangla | |
Britannia Treat Croissant Launch | Britannia Industries Limited | |
Trade Free Youth - #GiveNoBucks | Kotak Securities Ltd | |
#FDWalaSavings - ActivMoney | Kotak Mahindra Bank Limited | Tonic Worldwide |
Tata Himalayan Saffron - Disrupting the Saffron Market in India | Tata Consumer Products | |
Muesli Magic: Quaker's Secret to an Unskippable Breakfast | Edelman India | PepsiCo India & Edelman India |
Garnering high audience engagement using Multi format story telling for the Redmi Note 12 Series Launch | Xiaomi India Pvt. Ltd. | Interactive Avenues |
Flipkart Ads X Matter EV: Reshaping the EV landscape | Matter EV | Flipkart Ads |
Biscafe – Coffee ka Better Half | Britannia Industries Limited | Mindshare |
Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart | Oppo | Flipkart Ads |
Vibrant x Tira | Tira | Vibrant Advertising Pvt Ltd |
adidas India Cricket team Jersey Launch campaign | Adidas | Essencemediacom |
OPPO Reno8 T | A Step Above | OPPO Mobiles India Pvt Ltd | OML Entertainment Pvt Ltd |
Srishti Whisky | Allied Blenders and Distillers | |
What’s Private, Should Stay Private | Veera Browser | Interspace Communications Pvt Ltd |
A.03 Brand Extension | ||
Campaign Title | Brand Name | Agency Name |
ABSOLUTALLY WALKWAY Campaign | Pernod Ricard India Private Limited | Laqshya Media Limited |
Black Dog: KK Savour the pause | Diageo | PHD Media |
American Tourister x Flipkart Ads: Born to Cross Boundaries! | Samsonite India Pvt Ltd | Flipkart Ads |
Kotak Meter - The World’s First Insurance With Cashback | Kotak General Insurance | ibs fulcro |
Sensodyne Complete Protection+ launch: Extension into Sensitivity+ segment | Haleon India Pvt Ltd | Publicis Media |
ICICI DIRECT - FLASH TRADE | ICICI | TheSmallBigIdea |
Tata Ace EV - Brand Building - Brand Extension | Tata Motors | Mancunianz |
Black & White- Table for Everyone | Diageo | PHD Media |
Signature Green Vibes | Diageo | PHD Media |
A.04 Brand Rejuvenation | ||
Campaign Title | Brand Name | Agency Name |
Together We Rise | Mahindra Group | |
Santoor - Relaunch | Wipro Consumer Care | |
Runningo Ran For Us | National Engineering Industries Ltd. (NBC Bearings) | |
Nuvama - Let's Do It Right | Nuvama Wealth Management Ltd | |
THE TURNAROUND STORY | YES BANK LIMITED | McCann Worldgroup |
Old Meets New: Relaunching Endura Mass | Cipla Health Ltd | Madison Media |
Johnnie Walker- Walker's & Co | Diageo | PHD Media |
Pure Magic Chocolush Live in this Moment | Britannia India Limited | Mindshare |
A.05 Transformational Growth | ||
Campaign Title | Brand Name | Agency Name |
Breathefree Digital Educator | Cipla | |
Ask Nestlé I Digitas India | Nestlé India Limited | Digitas |
Muthoot Finance Gold Loan - Kholiye Khushiyon Ki Tijori | Muthoot Finance | |
Reliance Jio Infocomm: Jio True5G | Reliance Jio Infocomm | |
Transformational Growth for HDFC Bank by Puretech Digital | HDFC Bank | Puretech Digital |
Bajaj Chetak | Bajaj Auto | Ethinos Digital Marketing |
A.06 Customer Relationship Marketing | ||
Campaign Title | Brand Name | Agency Name |
Kotak Meter - The World’s First Insurance With Cashback | Kotak General Insurance | ibs fulcro |
Britannia Milk Bikis Nicknames Contest | Britannia Milk Bikis | BigCity Promotions |
Kaamyabi ke rang | Asian Paints | Madison Media |
Customer Relationship Marketing | Reliance Nippon Life Insurance | |
Cloud Champions 11 - Season 3 | Microsoft | Pulp Strategy Communication Pvt. Ltd |
Super Customer Week- Customer Relationship Marketing | Max Life Insurance Company Ltd | |
A.07 Customer Experience | ||
Campaign Title | Brand Name | Agency Name |
Customer Experience | Reliance Nippon Life Insurance | |
Birthday Lahariya Metaverse | ZEE Biskope, ZEE Entertainment Enterprises Ltd | |
Britannia Milk Bikis Nicknames Contest | Britannia Milk Bikis | BigCity Promotions |
Digital Health Assessment | Aditya Birla Health Insurance Co. Limited | |
Whatsapp Innovation for Marico's Cocosoul | Marico | Digirovers Solutions Private Limited |
Virtual Avatar Excellence: Elevating Customer Experience | Maruti Suzuki India Limited | DaveAI |
Nippon India Mutual Fund - WhatsApp For Investors | Nippon Life India Asset Management Ltd | |
Flipkart Ads X boAt: A Perfect Launch to Soar Success | BoAt | Flipkart Ads |
TVS Credit x Netcore Cloud | TVS Credit | Netcore Cloud |
A.08 Use of Consumer Insight | ||
Campaign Title | Brand Name | Agency Name |
Ask Nestlé I Digitas India | Nestlé India Limited | Digitas |
Tata Tea Premium - #LohriDeTappe | Tata Tea Premium | |
Transforming consumer finance with e-commerce advertising: Bajaj Finserv Insta EMI Card x Flipkart Ads | Bajaj Finserv | Flipkart Ads |
Inspired Square Wins the App Download Game for 2248 Globally With InMobi and Glance | Inspired Square | InMobi and Glance |
Consumer Insights - Padamati Sandhya Ragam | Zee Telugu | |
Peace Of Mind | godrej security solutions | |
Garnering high audience engagement using Multi format story telling for the Redmi Note 12 Series Launch | Xiaomi India Pvt. Ltd. | Interactive Avenues |
Bridgestone Sturdo | Bridgestone India | Dentsu Creative |
Recontextualizing Visa Through India's Culturally Rooted Tendency For Caution | Visa Inc | Leo Burnett |
Santoor Young Soch | Wipro Consumer Care | |
WTP Rakshabandhan Campaign | ZEE ENTERTAINMENT ENTERPRISEs LTD. | |
A.09 Use of Analytics/ Big Data/AI | ||
Campaign Title | Brand Name | Agency Name |
Amazon PrimeRolls | Amazon India | Blink Digital India Pvt Ltd |
Tata Tea Premium - #LohriDeTappe | Tata Tea Premium | |
Paytm Soundbox | One97 Communications Limited | |
DRIM Global and Domino's: Serving Excellence and revolutionizing ROI | Jubilant Foodworks Limited | DRIM Global |
Bingo Tedhe Mede Snack Attack AI | White Rivers Media | |
Hyperpersonalised Ubiquitous Growth Engine - HUGE | tata communications limited | |
Flipkart Ads X boAt: A Smarter Launch for a Smarter Watch | BoAt | Flipkart Ads |
Ghar Ek Mauka Ek – Conversational AI | UltraTech Cement Limited | Mindshare India Private Limited |
A.10 Long Term Marketing Strategy (3 Years or More) | ||
Campaign Title | Brand Name | Agency Name |
Always-on Approach with Hyperlocal Precision for Maruti Suzuki by Adglobal360 | Maruti Suzuki India Limited | Adglobal360, a member of Hakuhodo International |
Manyavar – Taiyaar Hokar Aaiye | Vedant Fashions Limited | Shreyansh Innovations |
Premium Experience Hub | Mahindra & Mahindra | Hansa Customer Equity Pvt.Ltd |
Where the heart is | Asian Paints | Madison Media |
Cloud Champions 11 - Season 3 | Microsoft | Pulp Strategy Communication Pvt. Ltd |
Brand Building Initiative - J Mitra & Co AND Jatin Mahajan | J Mitra & Company | Prodigi Medialab Pvt Ltd |
A.12 Brand Purpose | ||
Campaign Title | Brand Name | Agency Name |
ABSOLUTALLY WALKWAY Campaign | Pernod Ricard India Private Limited | Laqshya Media Limited |
Reliance Jio Infocomm | Reliance Jio Infocomm | |
Absolut Allies of Love | Pernod Ricard India Pvt Ltd | Wavemaker India |
Aditya Birla Capital for Win as One Campaign | Aditya Birla Capital | |
Nutrichoice’s Initiative for World Diabetes Day | Britannia Industries Limited | Mindshare |
The Silent Shift | Shell India Markets Pvt Ltd | |
Bisleri Greener Promise | Bisleri International Pvt Ltd | |
Max Fashion Amio Durga 2023 | Max Fashion India | SVF Brands |
Black & White - DEI | Diageo | PHD Media |
India Karega GIY (Groom It Yourself) | Vega | |
Sitar For Mental Health | HSBC | VML |
Bumble x ICC Women's T20 World Cup on Disney+ Hotstar | Disney+ Hotstar | |
A.13 Best Use of Segmentation | ||
Campaign Title | Brand Name | Agency Name |
WhatsApp Changes Public Perception, Privately! | Meta | Starcom |
Leveraging Data Segmentation to target the elusive UK CXO | Tata Consultancy Services Limited | Lodestar UM |
Leveraging Data Segmentation to target the elusive UK CXO | Tata Consultancy Services Limited | Lodestar UM |
Business Easy App enhancement projects | Nippon India Mutual Fund | |
Odomos - Paytm Insider x Kids Targeting | Dabur India | Dentsu X | B. COMMUNICATION |
B.01 Best Use of TV | ||
Campaign Title | Brand Name | Agency Name |
The Chywanprash Chronicle: Leveraging Television for Triumph | Dabur India Limited | Starcom |
Chakra Gold Navratri Golu | Tata Consumer Products Limited | Media.Monks |
Dadagiri Season 9 Launch | Zee Entertainment Enterprises Limited - Zee Bangla | |
Raai TV Innovation -Star Suvarna | Star Suvarna | |
Immersive Innovation: Motilal Oswal's Pioneering Move in Financial Branding on Television | Motilal Oswal Financial Services Limited | |
Rejuvenate your senses with V-Guard Water Heaters | V-GUARD INDUSTRIES LTD. | |
Skip to the good part | Britannia Industries Limited | The Womb Communications / Schbang |
EDC Desert Recipe Integration | Abbott India | Spark foundry |
Cricket Ka Ticket | Rajasthan Royals | Viacom18 Media Pvt Ltd |
When Kapil Sharma shot his show in the safest VolksWagen Taigun | Volkswagen India | PhD Media |
WTP Rakshabandhan Campaign | ZEE ENTERTAINMENT ENTERPRISEs LTD. | |
#FDWalaSavings - ActivMoney | Kotak Mahindra Bank Limited | Tonic Worldwide |
B.02 Best Use of Print | ||
Campaign Title | Brand Name | Agency Name |
Ek Ped Ek Zindagi 2023 | D B Corp Limited | Apostrophe F |
Be a Road Hero | HT Media Group | |
MakeMyTrip’s – Travellers map of India | MakeMyTrip | DailyDigital, Eleve Media |
SMOG History repeats itself on front page of newspaper and Dabur provides solution. | Dabur India Limited | Starcom |
WhatsApp's Multiple Layers Of Protection, Served Privately. | Meta | Starcom |
ŠKODA Make Every Km Count- Print Innovation | ŠKODA AUTO India | PHD Media |
Udho Udho Sri Renuka Yellamma Print Innovation | Star Suvarna | |
HYUNDAI X MANS WORLD - THE DRIVE WITHIN | Hyundai Motor India Ltd. | Havas Play - Content |
Independence Day #HTLegacyofTruth | Hindustan Times | |
B.04 Best Use of OOH | ||
Campaign Title | Brand Name | Agency Name |
#WicketSeCricket | Coca-Cola India Private Limited | EssenceMediacom |
Acko General Insurance OOH Campaign | ACKO General Insurance | Laqshya Media Limited |
Future Generali (Redefined Family) | Future Generali | |
Nissan Magnite OOH Campaign | Nissan Motor Corporation | Laqshya Media Limited |
#HarHaathToofan | Coca-Cola India Private Limited | EssenceMediacom |
Best Use of OOH - L&T Finance | L&T Finance | |
#BahutSpiceBahutNice - Red Hot Range Launch | Jubilant FoodWords | Schbang Digital Solutions |
Crompton Retail Transformation | CROMPTON GREAVES CONSUMER ELECTRICALS LIMITED | D'Art Private Limited |
Bosch Power Tools Limited | Bosch Power Tools Limited | |
B.05 Best Use of Experiential Marketing | ||
Campaign Title | Brand Name | Agency Name |
Hyundai IONIQ 5 – Electrifying Gateway of India using V2L feature for booking open announcement event | Hyundai Motor India Pvt. Ltd | Innocean Worldwide Communications |
#WicketSeCricket | Coca-Cola India Private Limited | EssenceMediacom |
Indian Oil - India Energy Week 2023 | - Indian Oil Corporation Ltd | Laqshya Media Limited |
Vi at IMC | Vi | |
Birthday Lahariya Metaverse | ZEE Biskope, ZEE Entertainment Enterprises Ltd | |
Blood Tag Campaign | Aditya Birla Health Insurance Co. Limited | |
Budget Wala Paint | Asian Paints | Madison Media |
McDowell's Friendship Day | Diageo | PHD Media |
Boombox | Pernod Ricard India Pvt Ltd | Wavemaker India |
Gone Girl by Badshah | Universal Music Group | |
B.06 Best Use of Digital Marketing/ Social Media | ||
Campaign Title | Brand Name | Agency Name |
The Vibe Hunter | JioCinema x Royal Enfield | Viacom18 Digital Ventures | |
McDowell's Friendship Day | Diageo | PHD Media |
Making Every Wish Special | Pernod Ricard India Pvt Ltd | Wavemaker India |
Hero Great India Festival of Trust | Zenith Media | |
Best Use of Digital Marketing/ Social Media | Shapoorji Palolnji Group | RepIndia |
Tata Tea Chakra Gold Pongal | Tata Consumer Products Limited | Media.Monks |
Jio VIP Box | Jio | Schbang |
Goibibo Merch- It's Ridiculously Practical | MakeMyTrip (India) Pvt Ltd | |
Tata Motors Trucks Launch | Tata Motors Limited | Havas Media |
Consider It Done | HP India | HP India | Media Monks |
SANAK by Badshah | Universal Music Group | |
Good Dare with Goodday | Britannia Industries Limited | Mindshare |
Softouch 2X Black Karuppu Digital | Wipro Consumer Care Pvt Ltd | |
Teri Yaad | Universal Music India | |
Johnnie Walker- Walker's & Co | Diageo | PHD Media |
Budweiser - FIFA | Anheuser-Busch InBev | Starcom India |
Gujju Premier League | Shemaroo Entertainment Limited | |
Get Set Celebrate | HSBC | VML |
Diwali filter - Get Set Celebrate | HSBC | VML |
B.07 Best Use of Omni Channel Marketing | ||
Campaign Title | Brand Name | Agency Name |
#WicketSeCricket | Coca-Cola India Private Limited | EssenceMediacom |
#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day | Haleon India Pvt Ltd | Publicis Media |
Bringing back the magic with Coke Studio | Coca-Cola India Private Limited | EssenceMediacom |
Centrum becomes 30 Cr brand in 10 months of launch by educating consumers around multivitamin supplementation | Haleon India Pvt Ltd | Publicis Media |
Diesel economy campaign from Jio-bp | Jio-bp (Reliance BP Mobility Limited) | |
Bridgestone Sturdo | Bridgestone India | Dentsu Creative |
Rising above the festive clutter: Noise X Flipkart Ads | Noise | Flipkart Ads |
Lenskart: Kon Honaar Crorepati | Lenskart Solutions Private Limited | Starcom |
Nerolac Unites Dealers and Digital Audiences Through an Online to Offline Solution With InMobi | Nerolac | InMobi |
Nutrichoice’s Initiative for World Diabetes Day | Britannia Industries Limited | Mindshare |
Black Dog: KK Savour the pause | Diageo | PHD Media |
TVS Credit x Netcore Cloud | TVS Credit | Netcore Cloud |
Ghar Ek Mauka Ek | UltraTech Cement Limited | Mindshare India |
B.08 Best Use of Integrated Marketing Campaign | ||
Campaign Title | Brand Name | Agency Name |
Muthoot Finance Gold Loan - Kholiye Khushiyon Ki Tijori | Muthoot Finance | |
Best Integrated Marketing Campaign | Forestville by Oberoi Realty | |
Britannia Milk Bikis Nicknames Contest | Britannia Milk Bikis | BigCity Promotions |
#YourForevers - Valentine's Day'23 | Hershey India Pvt. Ltd. | Interactive Avenues |
DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | PepsiCo India | PepsiCo India & Edelman India |
Spotlight of India | Asian Paints | Madison Media |
Resilient Legacy | Bajaj Electricals Limited | McCann Worldgroup |
HERSHE'23 Women's Day Campaign | Hershey's India | White Rivers Media |
Styling with CARE - Positioning for Philips Beauty | Philips | Magnon Group (on behalf of Philips) |
Little Singham & Jolly Rancher Lollipops | Warner Bros. Discovery | |
Tata Tea Premium Odisha Day | Tata Consumer Products | |
Softouch 2X Black Integrated campaign | Wipro Consumer Care Pvt Ltd | |
&TV ROAD SAFETY CAMPAIGN | ZEE ENTERTAINMENT ENTERPRISE | |
All New Santoor | Wipro Consumer Care | |
Kamariya Kare Hip Hop Season 3 | ZEE Biskope, ZEE Entertainment Enterprises Ltd | |
Pass It On an Organ Donation Initiative | Edelweiss Tokio Life Insurance | |
India Digital Fest 2023 | Times Network | |
Independence Day #HTLegacyofTruth | Hindustan Times | |
WTP RRR Campaign | ZEE ENTERTAINMENT ENTERPRISES LTD. | |
B.09 Best Use of Content Marketing | ||
Campaign Title | Brand Name | Agency Name |
#ComeBackYourWay Campaign by Philips | Philips | Magnon Group (on behalf of Philips) |
IndiaFirst Life Insurance Ki Kitaab X Hansa Cequity | Hansa Cequity | |
GETTING A KICK OUT OF SNEAKER LOVE | AJIO | PHANTOM IDEAS |
DABUR RED PASTE - DESH KA LAAL Campaign | Dabur | Ogilvy |
Mother's In Tech - #RethinkTheBias | Mahindra Group | |
The Vibe Hunter | JioCinema x Royal Enfield | Viacom18 Digital Ventures | |
Badtameez Dil | Amazon miniTV | SoCheers |
Tanishq Rivaah Celebrates "The Great Indian Brides" | Titan India Pvt Ltd | HiveMinds Innovative Market Solutions Pvt Ltd |
Diesel economy campaign from Jio-bp | Jio-bp (Reliance BP Mobility Limited) | |
Lenskart Shark Tank India | Lenskart Solutions Private Limited | Starcom |
Kamariya Kare Hip Hop Season 3 | ZEE Biskope, ZEE Entertainment Enterprises Ltd | |
#AlertRaheinSafeRahein - Safe Banking | Kotak Mahindra Bank Limited | Tonic Worldwide |
Sitar For Mental Health | HSBC | VML |
B.10 Best Use of Technology | ||
Campaign Title | Brand Name | Agency Name |
DRIM Global and McDonald's: Golden Arches conquer South India | WestLife Foodworld Ltd | DRIM Global |
Right Here, Right Now , Glucon-D hain is pal yahan ! | Zydus Wellness Limited | Wavemaker |
Jio VIP Box | Jio | Schbang |
Britannia Coffeeverse | Britannia Industries Limited | Schbang |
Lenskart: In-Show Integrations | Lenskart Solutions Private Limited | Starcom |
StarQuik x Netcore Cloud | StarQuik | Netcore Cloud |
Listen, Act, Strengthen: Ensure X Tuttler | Abbott India | Spark foundry |
VOLVOVERSE: HOW VOLVO INTRODUCE A NEW & SUSTAINABLE BENCHMARK FOR THE AUTO INDUSTRY | Volvo | Mindshare |
How Nivea created 100000+ influencers for life in just 2 months | Beiersdorf | OMD |
Nutraverse| The World’s First Ever Cookery Show in the Metaverse | Nutralite | Zydus wellness | Tonic Worldwide |
BLACK & WHITE X BOBBLE | Diageo | PHD Media |
Experience the Magic: Mamaearth's Lipstick Day Extravaganza Wowed Users, Sparked Joyful Engagement | Mamaearth | Zenith |
AI: The secret sauce in Pizza Hut’s Your Mood, Your Pizza range | Pizza Hut India | Archetype Agency Pvt Ltd |
B.11 Best Use of Search Marketing | ||
Campaign Title | Brand Name | Agency Name |
Digitizing MOSL for franchise-level business growth | Motilal Oswal Financial Services Limited | SingleInterface |
How Volkswagen leveraged google search to increase their SOV and improve tactical performance. | Volkswagen India | pHd media |
Peace of Mind | Godrej Security Solution | |
ICICI Prudential Life Elevated Leads by 3.4x (Savings & Endowment Category) | ICICI PRUDENTIAL LIFE INSURANCE | Infidigit |
Wellbeing Nutrition & PivotRoots | Wellbeing Nutrition | PivotRoots - A Havas Company |
Tata Capital Moneyfy | Tata Capital | Ethinos Digital Marketing |
Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart | Oppo | Flipkart Ads |
Increase in Leads by 98% & Qualified Leads by 525% in just 3 months for Apollo Cancer Centre | Apollo Cancer Centres | Neil Patel Digital India |
Organic growth through Programmatic SEO | HDFC Life Insurance Company Limited | |
Unlocking Homes, Unleashing Success: Unveiling the Pinnacle of Search Marketing Excellence in 'Ghar Ek Mauka Ek' | UltraTech Cement Limited | Mindshare India Private Limited |
Unlocking moments of truth in the laptop buyer journey for Intel in collab with 91mobiles | Intel India | Carat India |
B.12 Best Use of PR | ||
Campaign Title | Brand Name | Agency Name |
Dabur Odomos #GiveMomAHand | Dabur Odomos | Adfactors PR |
Muesli Magic: Quaker's Secret to an Unskippable Breakfast | Edelman India | PepsiCo India & Edelman India |
BMW Joytown | BMW Group India | |
Kafas | Sony LIV | Avian Media Pvt Ltd |
Jai Bhim- Eka Mahanayakachi Gathi | ZEE Entertainment Enterprises Ltd | |
Bisleri Greener Promise | Bisleri International Pvt Ltd | |
Haier India Media Day | Haier Appliances India | 2020 MSL |
Shark Tank India 2 | Sony LIV | Avian Media Pvt Ltd |
&TV FESTIVE ROADSHOW | ZEE ENTERTAINMENT ENTERPRISE | |
B13. Best Use of Influencers | ||
Campaign Title | Brand Name | Agency Name |
Lets not just greet but meet this Diwali | Coca-Cola India Private Limited | EssenceMediacom |
DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | PepsiCo India | PepsiCo India & Edelman India |
How Nivea created 100000+ influencers for life in just 2 months | Beiersdorf | OMD |
Making Every Wish Special | Pernod Ricard India Pvt Ltd | Wavemaker India |
Strong Hair, Stronger You | Dabur India Ltd. | Schbang |
Doritos #CheatTheHeat | PepsiCo India | PepsiCo India & Edelman India |
Britannia Milk Bikis Flashback Nickname Challenge | Britannia India Ltd | Mindshare |
Slice of Delight: How Influencers became a performance marketing channel for Domino's India, delivering nearly 5 Lakh orders | Jubilant Foodworks Ltd | DRIM Global |
Knight Club App - Knight Riders Sports | Knight Riders Sports Pvt. Ltd. | |
Goibibo Merch- It's Ridiculously Practical | MakeMyTrip (India) Pvt Ltd | |
CEAT ENDURO TRACKS- INLFUENCER ACTIVATION | CEAT LTD | |
More Than Pretty | Myntra - Mango | |
Columbia Pacific Communities - #ChiefExperienceOfficer | Columbia Pacific Communities | |
McDowell's Friendship Day | Diageo | PHD Media |
Chandrika Pushpaveda Onam Campaign | Wipro Consumer Care Private Limited | |
Players by Badshah | Universal Music Group | |
Santoor - Influencer Relaunch | Wipro Consumer Care | |
YOUAREGOLD | Cosmopolitan & Harper’s Bazar India (India Today Group) | |
B.14 Best Use of Sponsorship and Partnership | ||
Campaign Title | Brand Name | Agency Name |
Jio VIP Box | Jio | Schbang |
Rising above the festive clutter: Noise X Flipkart Ads | Noise | Flipkart Ads |
TVS Eurogrip - CSK Partnership | TVS Eurogrip | |
Goibibo Merch- It's Ridiculously Practical | MakeMyTrip (India) Pvt Ltd | |
Netflix x boAt Stream Edition | Netflix | |
Haute Hair Show Ft. Rod Anker – Masterclass | Philips | Magnon Group (on behalf of Philips) |
B14- Best Use Of Sponsorship & Partnership (Galaxy) | Sportz Interactive | JSW GMR Cricket Pvt Ltd |
68th HYUNDAI FILMFARE AWARDS | Hyundai Motor India Ltd. | Havas Play - Content |
Lenskart Shark Tank India | Lenskart Solutions Private Limited | Starcom |
adidas India Cricket team Jersey Launch campaign | Essencemediacom | |
MyGlamm x Koffee With Karan Season 7 on Disney+ Hotstar | Disney+ Hotstar | |
B.15 Best Use of Sports or eSports Marketing | ||
Campaign Title | Brand Name | Agency Name |
The World is Yours to Take | AB InBev | |
Bourbon Football Friends | Britannia Industries Limited | Schbang |
ReviveWithRelispray | MidasCare PVT LTD. | PivotRoots - A Havas Company |
Mute the World | JBL India | Grapes |
RC Naya Sher x IPL | Diageo | PHD Media |
Amul Kool : Official Beverage Partner of WPL | Gujarat Coopertive Milk Marketing Federation Ltd. (Amul) | |
Playground | Coca-Cola India Private Limited | EssenceMediacom |
Tata Neu - Aapka Shopping Partner - Brand Campaign | Tata Neu | |
BLACK & WHITE X BOBBLE | Diageo | PHD Media |
UltraTech : Mauka Ek on IPL 2023 | UltraTech Cement | Mindshare |
AFI X HSBC | HSBC | VML |
B.16 Marketing on a Small Budget | ||
Campaign Title | Brand Name | Agency Name |
Hyperlocal Marketing Innovator | ProManage.biz | |
Investor Hit Mein Jaari - Empowering Investors & Traders By Simplifying Stock Market Complexities | Motilal Oswal Financial Services Limited | |
Zee Bangla Rathyatra Campaign | Zee Entertainment Enterprises Limited - Zee Bangla | |
How Paytm Ads Helped to Amplify Awareness of Reimagined Experiences in Singapore | Singapore Tourism Board | Paytm Ads |
AJIO Keralam Maariyo x Josh | Verse Innovation Pvt. Ltd. | |
EzyPins | Asian Paints | FCB Kinnect |
Aashirvaad Milk Day | ITC Limited | White Rivers Media |
Insure India | HDFC Life | |
#YouDontWantToMissTheBus | Aditya Birla Sun Life Insurance | Interspace Communications Pvt Ltd |
C. DESIGN | ||
C.01 Brand Identity/Packaging | ||
Campaign Title | Brand Name | Agency Name |
Britannia Milk Bikis Nicknames Contest | Britannia Milk Bikis | BigCity Promotions |
Hyphen - Blending Nature And Science Through Skincare | PEP Technologies Pvt. Ltd. | Conran Design Group Mumbai |
Netflix x boAt Stream Edition | Netflix | |
THE TURNAROUND STORY | YES BANK LIMITED | McCann Worldgroup |
360 ONE | 360 ONE | |
Miklens Bio - Packaging Design | Miklens Bio | Mancunianz |
BRITANNIA PURE MAGIC | INNOVATION KITCHEN | |
Santoor - Packaging Identity Refresh | Wipro Consumer Care | |
C.02 Physical Space | ||
Campaign Title | Brand Name | Agency Name |
HSBC Global Private Banking | HSBC Bank | PHD Media |
Tanishq Chola Campaign | Titan Company Limited | Laqshya Media Limited |
Mirror Selfie Booth – Physical Space | Zee Telugu | |
Pradhanmantri Sangrahalaya (Museum on Prime Ministers of India) | Moving Pixels | |
D. MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT | ||
D.01 Not for Profit Sector/CSR | ||
Campaign Title | Brand Name | Agency Name |
Rhyme for Earth | House of Hiranandani | Tonic Worldwide |
Dabur Red Paste - Reverse With Red | Dabur India | Dentsu X |
Have Ramo Garba Bedhadak | Divya Bhaskar | |
Celebrating 10 Years of YES Foundation - Empowering India, one life at a time | YES BANK | Ice Media Lab and Analytics Pvt Ltd |
Save Culture, Save Nation | Moving Pixels | |
Sight For Kids | Johnson & Johnson Vision | 20:20 MSL |
Corona_Protect Paradise | Anheuser-Busch InBev | Starcom India |
D.02 B2B Sector | ||
Campaign Title | Brand Name | Agency Name |
Max Life’s SWAG in Axis –B2B Integrated Marketing Campaign | Max Life insurance | Max Life insurance |
Hyperpersonalised Ubiquitous Growth Engine - HUGE | tata communications limited | |
Rise to SERPremacy - Increased Leads by 22X through Strategic SEO | Flipkart Seller Hub | Infidigit |
Consider It Done | HP India | HP India | Media Monks |
NEC Powering Billion dreams | NEC Corporation India | |
Flipkart Connect | Flipkart Ads | |
HSBC Commercial Banking's Chandrayaan 3 Print Campaign | HSBC Bank | PHD Media |
#PitchOfPrint | Hindustan | |
SPN A.C.E-1st B2B Linear TV Distribution App (A Distribution Marketing Initiative) | Sony Pictures Networks India Pvt Ltd | |
D.03 Healthcare & Pharmaceutical | ||
Campaign Title | Brand Name | Agency Name |
"BIMARI BOL KE NAHI AATI HAI" | Sterling Accuris Wellness Pvt Ltd | |
Dekhte Reh Jaoge | Johnson & Johnson Vision | 20:20 MSL |
Berok Zindagi 5.0 | Cipla | Schbang digital solutions |
Saridon, serving the underserved in healthcare with Artificial Intelligence | Bayer Consumer Health | |
Old Meets New: Relaunching Endura Mass | Cipla Health Ltd | Madison Media |
#UnblurYourSideVision | Bausch + Lomb | FCB Kinnect |
D3- Health & Pharmaceutical | Sportz Interactive | JSW GMR Cricket Pvt Ltd |
"Doctor ki video home delivery in 10 mins" | Phasorz technologies | |
D.04 Age-Targeted Marketing | ||
Campaign Title | Brand Name | Agency Name |
Netflix x boAt Stream Edition | Netflix | |
‘Reshaping’ the conversation around green tea beyond surface-level fitness | Tata Consumer Products Limited, India | |
Tata Salt - Desh Ke Liye- Har Sawaal Uthega | Tata Consumer Products Pvt. Ltd. | Wavemaker |
My Glamm Drives Conversion with Paytm Ads Performance Solutions | Paytm Ads | |
Kanyavrat - Creating Awareness about Menstrual Hygeine | Moving Pixels | |
Isse nahi Katega – Philips BT1000 Male Grooming Integrated Campaign | Philips | Magnon Group (on behalf of Philips) |
Nippon India Mutual Fund | Nippon India Mutual Fund | Ethinos Digital Marketing |
Johnnie Walker- Walker's & Co | Diageo | PHD Media |
Sid & Poo' Consumer Durable Loans campaign by TVS Credit | TVS Credit Services Limited | |
Bumble x ICC Women's T20 World Cup on Disney+ Hotstar | Disney+ Hotstar | |
D.05 Local, Regional or Market Specific Marketing | ||
Campaign Title | Brand Name | Agency Name |
Mortein - Suraksha Ka Teeka | Reckitt Benckiser (India) Pvt. Ltd. | |
Tata Tea Premium Odisha Day | Tata Consumer Products | |
Ride Tension Free- PhonePe | PhonePe Pvt Ltd | |
Savouring Success: Domino's Triumph through Experiential Marketing in MyGate communities | MyGate (Vivish Technologies Pvt Ltd) | |
#BeSure2Insure: Life Insurance Market Penetration in West Bengal & Mizoram | Tata AIA Life Insurance | |
Tata Tea Premium - #LohriDeTappe | Tata Tea Premium | |
CELEBRATING PROGRESSIVE KERALA | AJIO | PHANTOM IDEAS |
Santoor Relaunch - AP-TS, MH-GJ & TN-KL | Wipro Consumer Care | |
Tata Tea Chakra Gold Pongal | Tata Consumer Products Limited | Media.Monks |
Targeting the elusive CXO community in United Kingdom | Tata Consultancy Services Limited | Lodestar UM |
#CroMaaAsche on Disney+ Hotstar | Disney+ Hotstar | |
D.06 Holiday, Seasonal or Festival Marketing | ||
Campaign Title | Brand Name | Agency Name |
Maa Ka Ehsaas | Catch Foods | Grapes |
Iss Diwali, Thodi Si Jagah Bana Lo | A Film by HP India | HP India | Media.Monks |
Cadbury SILK leverages Paytm Ads to share #UnforgettableLoveTips | Paytm Ads | |
Monsoon Mushaira | Asian Paints | FCB Kinnect |
Tata Tea Premium - #LohriDeTappe | Tata Tea Premium | |
Tanishq Chola Campaign | Titan Company Limited | Laqshya Media Limited |
Jio VIP Box | Jio | Schbang |
Nerolac Unites Dealers and Digital Audiences Through an Online to Offline Solution With InMobi | Nerolac | InMobi |
D.6 Holiday, Seasonal or Festival Marketing | HDFC ERGO General Insurance | |
Tata Tea Chakra Gold Pongal | Tata Consumer Products Limited | Media.Monks |
#ChallengeStereotypes Campaign by TVS Credit | TVS Credit Services Limited | |
Get Set Celebrate | HSBC | VML |