| A. STAGES OF BRAND BUILDING |
| A.01 Category Creation |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Tanishq Chola Campaign |
Titan Company Limited |
Laqshya Media Limited |
BRONZE |
| Tata Ace EV - Brand Building - New Category |
Tata Motors |
Mancunianz |
SILVER |
| Ghar Ek Mauka Ek |
UltraTech Cement Limited |
Mindshare India |
SILVER |
| Kotak Meter - The World’s First Insurance With Cashback |
Kotak General Insurance |
ibs fulcro |
GOLD |
| A.02 New Product Launch |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| India's 1st Anti-Leak Air Conditioner |
Godrej Appliances |
|
BRONZE |
| Tata Himalayan Saffron - Disrupting the Saffron Market in India |
Tata Consumer Products |
|
SILVER |
| Bertie & Bertram - Meet the Next-Gen Hector |
MG Motor India Private Limited |
Cheil India |
SILVER |
| Britannia Treat Croissant Launch |
Britannia Industries Limited |
|
GOLD |
| A.03 Brand Extension |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| ABSOLUTALLY WALKWAY Campaign |
Pernod Ricard India Private Limited |
Laqshya Media Limited |
BRONZE |
| Sensodyne Complete Protection+ launch: Extension into Sensitivity+ segment |
Haleon India Pvt Ltd |
Publicis Media |
SILVER |
| Kotak Meter - The World’s First Insurance With Cashback |
Kotak General Insurance |
ibs fulcro |
GOLD |
| A.04 Brand Rejuvenation |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Together We Rise |
Mahindra Group |
|
BRONZE |
| Santoor - Relaunch |
Wipro Consumer Care |
|
SILVER |
| Johnnie Walker- Walker's & Co |
Diageo |
PHD Media |
SILVER |
| Nuvama - Let's Do It Right |
Nuvama Wealth Management Ltd |
|
GOLD |
| A.05 Transformational Growth |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Transformational Growth for HDFC Bank by Puretech Digital |
HDFC Bank |
Puretech Digital |
BRONZE |
| Breathefree Digital Educator |
Cipla |
|
SILVER |
| Bajaj Chetak |
Bajaj Auto |
Ethinos Digital Marketing |
GOLD |
| A.06 Customer Relationship Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Britannia Milk Bikis Nicknames Contest |
Britannia Milk Bikis |
BigCity Promotions |
BRONZE |
| Kaamyabi ke rang |
Asian Paints |
Madison Media |
BRONZE |
| Kotak Meter - The World’s First Insurance With Cashback |
Kotak General Insurance |
ibs fulcro |
SILVER |
| Cloud Champions 11 - Season 3 |
Microsoft |
Pulp Strategy Communication Pvt. Ltd |
GOLD |
| A.07 Customer Experience |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Customer Experience |
Reliance Nippon Life Insurance |
|
BRONZE |
| Digital Health Assessment |
Aditya Birla Health Insurance Co. Limited |
|
SILVER |
| Britannia Milk Bikis Nicknames Contest |
Britannia Milk Bikis |
BigCity Promotions |
GOLD |
| A.08 Use of Consumer Insight |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Peace Of Mind |
Godrej Security Solutions |
|
BRONZE |
| Garnering high audience engagement using Multi format story telling for the Redmi Note 12 Series Launch |
Xiaomi India Pvt. Ltd. |
Interactive Avenues |
BRONZE |
| Ask Nestlé I Digitas India |
Nestlé India Limited |
Digitas |
SILVER |
| Transforming consumer finance with e-commerce advertising: Bajaj Finserv Insta EMI Card x Flipkart Ads |
Bajaj Finserv |
Flipkart Ads |
SILVER |
| Consumer Insights - Padamati Sandhya Ragam |
Zee Telugu |
|
GOLD |
| A.09 Use of Analytics/ Big Data/AI |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Paytm Soundbox |
One97 Communications Limited |
|
BRONZE |
| Bingo Tedhe Mede Snack Attack AI |
White Rivers Media |
|
SILVER |
| Ghar Ek Mauka Ek – Conversational AI |
UltraTech Cement Limited |
Mindshare India |
SILVER |
| Tata Tea Premium - #LohriDeTappe |
Tata Tea Premium |
|
GOLD |
| A.10 Long Term Marketing Strategy (3 Years or More) |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Always-on Approach with Hyperlocal Precision for Maruti Suzuki by Adglobal360 |
Maruti Suzuki India Limited |
Adglobal360, a member of Hakuhodo International |
BRONZE |
| Where the heart is |
Asian Paints |
Madison Media |
SILVER |
| Manyavar – Taiyaar Hokar Aaiye |
Vedant Fashions Limited |
Shreyansh Innovations |
GOLD |
| A.11 Best Pivot Initiative |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Yashashvi Pradhan - Best Pivot Initiative |
UltraTech Cement Limited |
Mindshare India |
GOLD |
| A.12 Brand Purpose |
| Campaign Title |
Brand Name |
Agency Name |
|
| Sitar For Mental Health |
HSBC |
VML |
BRONZE |
| ABSOLUTALLY WALKWAY Campaign |
Pernod Ricard India Private Limited |
Laqshya Media Limited |
SILVER |
| Nutrichoice’s Initiative for World Diabetes Day |
Britannia Industries Limited |
Mindshare India |
SILVER |
| The Silent Shift |
Shell India Markets Pvt Ltd |
|
GOLD |
| A.13 Best Use of Segmentation |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Leveraging Data Segmentation to target the elusive UK CXO |
Tata Consultancy Services Limited |
Lodestar UM |
BRONZE |
| WhatsApp Changes Public Perception, Privately! |
Meta |
Starcom |
SILVER |
| Odomos - Paytm Insider x Kids Targeting |
Dabur India |
Dentsu X |
GOLD |
| B. COMMUNICATION |
| B.01 Best Use of TV |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| The Chywanprash Chronicle: Leveraging Television for Triumph |
Dabur India Limited |
Starcom |
BRONZE |
| Immersive Innovation: Motilal Oswal's Pioneering Move in Financial Branding on Television |
Motilal Oswal Financial Services Limited |
|
BRONZE |
| Skip to the good part |
Britannia Industries Limited |
The Womb Communications / Schbang |
SILVER |
| When Kapil Sharma shot his show in the safest VolksWagen Taigun |
Volkswagen India |
PHD Media |
GOLD |
| B.02 Best Use of Print |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Ek Ped Ek Zindagi 2023 |
D B Corp Limited |
|
BRONZE |
| Udho Udho Sri Renuka Yellamma Print Innovation |
Star Suvarna |
|
BRONZE |
| WhatsApp's Multiple Layers Of Protection, Served Privately. |
Meta |
Starcom |
SILVER |
| MakeMyTrip’s – Travellers map of India |
MakeMyTrip |
DailyDigital, Eleve Media |
GOLD |
| B.03 Best Use of Radio |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Baat Ghar Ki Wikipedia of Homebuilding |
UltraTech Cement Limited |
Mindshare India |
GOLD |
| B.04 Best Use of OOH |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Nissan Magnite OOH Campaign |
Nissan Motor Corporation |
Laqshya Media Limited |
BRONZE |
| Bosch Power Tools Limited |
Bosch Power Tools Limited |
|
BRONZE |
| Future Generali (Redefined Family) |
Future Generali |
|
SILVER |
| #WicketSeCricket |
Coca-Cola India Private Limited |
EssenceMediacom |
GOLD |
| B.05 Best Use of Experiential Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Budget Wala Paint |
Asian Paints |
Madison Media |
BRONZE |
| McDowell's Friendship Day |
Diageo |
PHD Media |
BRONZE |
| #WicketSeCricket |
Coca-Cola India Private Limited |
EssenceMediacom |
SILVER |
| Vi at IMC |
Vi |
|
SILVER |
| Hyundai IONIQ 5 – Electrifying Gateway of India using V2L feature for booking open announcement event |
Hyundai Motor India Pvt. Ltd |
Innocean Worldwide Communications |
GOLD |
| B.06 Best Use of Digital Marketing/ Social Media |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| The Vibe Hunter | JioCinema x Royal Enfield |
Viacom18 Digital Ventures |
|
BRONZE |
| Joy Ho |
Shapoorji Palolnji Group |
RepIndia |
BRONZE |
| Jio VIP Box |
Jio |
Schbang |
SILVER |
| Softouch 2X Black Karuppu Digital |
Wipro Consumer Care Pvt Ltd |
|
SILVER |
| Consider It Done | HP India |
HP India |
Media Monks |
GOLD |
| B.07 Best Use of Omni Channel Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| TVS Credit x Netcore Cloud |
TVS Credit |
Netcore Cloud |
BRONZE |
| Bringing back the magic with Coke Studio |
Coca-Cola India Private Limited |
EssenceMediacom |
SILVER |
| Diesel economy campaign from Jio-bp |
Jio-bp (Reliance BP Mobility Limited) |
|
SILVER |
| #WicketSeCricket |
Coca-Cola India Private Limited |
EssenceMediacom |
GOLD |
| B.08 Best Use of Integrated Marketing Campaign |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| #YourForevers - Valentine's Day'23 |
Hershey India Pvt. Ltd. |
Interactive Avenues |
BRONZE |
| Pass It On an Organ Donation Initiative |
Edelweiss Tokio Life Insurance |
|
BRONZE |
| Muthoot Finance class="GOLD" Gold Loan - Kholiye Khushiyon Ki Tijori |
Muthoot Finance |
|
SILVER |
| &TV ROAD SAFETY CAMPAIGN |
Zee Entertainment Enterprise |
|
SILVER |
| Spotlight of India |
Asian Paints |
Madison Media |
GOLD |
| B.09 Best Use of Content Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| DABUR RED PASTE - DESH KA LAAL Campaign |
Dabur |
Ogilvy |
BRONZE |
| Mother's In Tech - #RethinkTheBias |
Mahindra Group |
|
BRONZE |
| Tanishq Rivaah Celebrates "The Great Indian Brides" |
Titan India Pvt Ltd |
HiveMinds Innovative Market Solutions Pvt Ltd |
SILVER |
| Lenskart Shark Tank India |
Lenskart Solutions Private Limited |
Starcom |
SILVER |
| Badtameez Dil |
Amazon miniTV |
SoCheers |
GOLD |
| B.10 Best Use of Technology |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| DRIM Global and McDonald's: class="GOLD" Golden Arches conquer South India |
WestLife Foodworld Ltd |
DRIM Global |
BRONZE |
| Experience the Magic: Mamaearth's Lipstick Day Extravaganza Wowed Users, Sparked Joyful Engagement |
Mamaearth |
Zenith |
BRONZE |
| Right Here, Right Now , Glucon-D hain is pal yahan ! |
Zydus Wellness Limited |
Wavemaker |
SILVER |
| BLACK & WHITE X BOBBLE |
Diageo |
PHD Media |
SILVER |
| Listen, Act, Strengthen: Ensure X Tuttler |
Abbott India |
Spark foundry |
GOLD |
| B.11 Best Use of Search Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| How Volkswagen leveraged google search to increase their SOV and improve tactical performance. |
Volkswagen India |
PHD Media |
BRONZE |
| Flipkart Ads X Oppo: Oppo's Successful Shot at Launching Reno10 on Flipkart |
Oppo |
Flipkart Ads |
SILVER |
| Peace of Mind |
Godrej Security Solution |
|
SILVER |
| Unlocking Homes, Unleashing Success: Unveiling the Pinnacle of Search Marketing Excellence in 'Ghar Ek Mauka Ek' |
UltraTech Cement Limited |
Mindshare India |
GOLD |
| Best Use of Native Advertising |
|
|
|
| Unlocking moments of truth in the laptop buyer journey for Intel in collab with 91mobiles |
|
Carat |
GOLD |
| B.12 Best Use of PR |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Shark Tank India 2 |
Sony LIV |
Avian Media Pvt Ltd |
BRONZE |
| Dabur Odomos #GiveMomAHand |
Dabur Odomos |
Adfactors PR |
SILVER |
| Jai Bhim- Eka Mahanayakachi Gathi |
ZEE Entertainment Enterprises Ltd |
|
SILVER |
| Bisleri Greener Promise |
Bisleri International Pvt Ltd |
|
GOLD |
| Unlocking moments of truth in the laptop buyer journey for Intel in collab with 91mobiles, |
|
Carat |
GOLD |
| B13. Best Use of Influencers |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| CEAT Enduro Tracks- Inlfuencer Activation |
CEAT LTD |
|
BRONZE |
| Chandrika Pushpaveda Onam Campaign |
Wipro Consumer Care Private Limited |
|
BRONZE |
| Doritos #CheatTheHeat |
PepsiCo India |
PepsiCo India & Edelman India |
SILVER |
| Lets not just greet but meet this Diwali |
Coca-Cola India Private Limited |
EssenceMediacom |
SILVER |
| Democratising Courage in the world's largest democracy - A Mountain Dew Story |
PepsiCo India |
PepsiCo India & Edelman India |
GOLD |
| B.14 Best Use of Sponsorship and Partnership |
<
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Haute Hair Show Ft. Rod Anker – Masterclass |
Philips |
Magnon Group |
BRONZE |
| Jio VIP Box |
Jio |
Schbang |
BRONZE |
| TVS Eurogrip - CSK Partnership |
TVS Eurogrip |
|
SILVER |
| adidas India Cricket team Jersey Launch campaign |
Adidas |
Essencemediacom |
SILVER |
| Netflix x boAt Stream Edition |
Netflix |
|
GOLD |
| B.15 Best Use of Sports or eSports Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Amul Kool : Official Beverage Partner of WPL |
Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) |
|
BRONZE |
| AFI X HSBC |
HSBC |
VML |
BRONZE |
| Bourbon Football Friends |
Britannia Industries Limited |
Schbang |
SILVER |
| Playground |
Coca-Cola India Private Limited |
EssenceMediacom |
SILVER |
| BLACK & WHITE X BOBBLE |
Diageo |
PHD Media |
GOLD |
| B.16 Marketing on a Small Budget |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| How Paytm Ads Helped to Amplify Awareness of Reimagined Experiences in Singapore |
Singapore Tourism Board |
Paytm Ads |
BRONZE |
| EzyPins |
Asian Paints |
FCB Kinnect |
SILVER |
| #YouDontWantToMissTheBus |
Aditya Birla Sun Life Insurance |
Interspace Communications |
GOLD |
| C. DESIGN |
| C.01 Brand Identity/Packaging |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Miklens Bio - Packaging Design |
Miklens Bio |
Mancunianz |
BRONZE |
| Britannia Milk Bikis Nicknames Contest |
Britannia Milk Bikis |
BigCity Promotions |
SILVER |
| Netflix x boAt Stream Edition |
Netflix |
|
GOLD |
| C.02 Physical Space |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Mirror Selfie Booth – Physical Space |
Zee Telugu |
|
BRONZE |
| Tanishq Chola Campaign |
Titan Company Limited |
Laqshya Media Limited |
SILVER |
| HSBC Global Private Banking |
HSBC Bank |
PHD Media |
GOLD |
| D. MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT |
| D.01 Not for Profit Sector/CSR |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Rhyme for Earth |
House of Hiranandani |
Tonic Worldwide |
BRONZE |
| Save Culture, Save Nation |
|
Moving Pixels |
SILVER |
| Have Ramo Garba Bedhadak |
Divya Bhaskar |
|
GOLD |
| D.02 B2B Sector |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Hyperpersonalised Ubiquitous Growth Engine - HUGE |
Tata Communications Limited |
|
BRONZE |
| Consider It Done | HP India |
HP India |
Media Monks |
SILVER |
| SPN A.C.E-1st B2B Linear TV Distribution App (A Distribution Marketing Initiative) |
Sony Pictures Networks India Pvt Ltd |
|
SILVER |
| Rise to SERPremacy - Increased Leads by 22X through Strategic SEO |
Flipkart Seller Hub |
Infidigit |
GOLD |
| D.03 Healthcare & Pharmaceutical |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| "Doctor ki video home delivery in 10 mins" |
Phasorz technologies |
|
BRONZE |
| #UnblurYourSideVision |
Bausch + Lomb |
FCB Kinnect |
SILVER |
| Berok Zindagi 5.0 |
Cipla |
Schbang Digital Solutions |
SILVER |
| Saridon, serving the underserved in healthcare with Artificial Intelligence |
Bayer Consumer Health |
|
GOLD |
| D.04 Age-Targeted Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| ‘Reshaping’ the conversation around green tea beyond surface-level fitness |
Tata Consumer Products Limited, India |
|
BRONZE |
| Isse nahi Katega – Philips BT1000 Male Grooming Integrated Campaign |
Philips |
Magnon Group |
BRONZE |
| Kanyavrat - Creating Awareness about Menstrual Hygeine |
|
Moving Pixels |
SILVER |
| Bumble x ICC Women's T20 World Cup on Disney+ Hotstar |
Disney+ Hotstar |
|
SILVER |
| Netflix x boAt Stream Edition |
Netflix |
|
GOLD |
| D.05 Local, Regional or Market Specific Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Tata Tea Premium Odisha Day |
Tata Consumer Products |
|
BRONZE |
| CELEBRATING PROGRESSIVE KERALA |
PHANTOM IDEAS |
AJIO |
BRONZE |
| Mortein - Suraksha Ka Teeka |
Reckitt Benckiser (India) Pvt. Ltd. |
|
SILVER |
| Targeting the elusive CXO community in United Kingdom |
Tata Consultancy Services Limited |
Lodestar UM |
SILVER |
| Ride Tension Free- PhonePe |
PhonePe Pvt Ltd |
|
GOLD |
| D.06 Holiday, Seasonal or Festival Marketing |
| Campaign Title |
Brand Name |
Agency Name |
Metal |
| Tata Tea Premium - #LohriDeTappe |
Tata Tea Premium |
|
BRONZE |
| Get Set Celebrate |
HSBC |
VML |
BRONZE |
| Monsoon Mushaira |
Asian Paints |
FCB Kinnect |
SILVER |
| Nerolac Unites Dealers and Digital Audiences Through an Online to Offline Solution With InMobi |
Nerolac |
InMobi |
SILVER |
| Maa Ka Ehsaas |
Catch Foods |
Grapes Digital |
GOLD |
| Marketing Team of the Year |
| Britannia Industries Limited |
|
|
GOLD |
| Lifetime Achievement Award |
| Harish Bhat, Former Brand Custodian, Tata Sons |
|
|
GOLD |
