At IMA 2025, held on February 11 in Mumbai, Tata Consumers won the gold metal for its impressive work in the ‘Use of Analytics/ Big Data/AI ’ sub-category
Tata Consumers has bagged a gold metal at the Indian Marketing Awards (IMA) 2025 for its innovative work and creativity. The brand won the honour in the ‘Use of Analytics/ Big Data/AI ’ sub-category. The 12th edition of the awards was held on February 11 in Mumbai in presence of industry leaders and experts from the advertising, marketing and media world.
IMA recognises the best works under 4 main categories, which are further divided into 38 sub-categories. The IMA 2025 jury was chaired by Sanjiv Puri, Chairman & Managing Director, ITC Limited while the Co-Jury Chair was Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included visionaries, industry leaders and experts from the marketing and advertising world.
The Indian Marketing Awards celebrate organizations, individuals, and teams that have achieved outstanding success through innovative and impactful marketing strategies, while acknowledging the unique challenges of different industries and the diverse scope of marketing initiatives.
These prestigious awards recognize the important role marketing plays in driving business growth and its pivotal function in creating, communicating, capturing, and sustaining value for an organization.
