| A. STAGES OF BRAND BUILDING | |||
| A1. Category Creation | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Skoda Kylaq x Zepto - Industry-First Innovation Campaign | Skoda India | PHD Media | |
| Titan Automatics - Style Goes Deeper | Titan Watches - Titan Company | Titan Watches - Titan Company | |
| Turn Cheat Days into Treat Days | Zydus Wellness Products Ltd | Wavemaker India | |
| Flipkart Ads x Coke Zero: 2x Sales with Flipkart Minutes | Flipkart Ads | ||
| The Singleton Social. The single moment. | Diageo India | Enormous Brands LLP | |
| Baat Ghar Ki 3.0 | UltraTech Cement Limited | Mindshare India | |
| Baat Ghar Ki 3.0 | UltraTech Cement Limited | Mindshare India | |
| A2. New Product Launch | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| The Thar ROXX Launch | Mahindra & Mahindra | Hansa Cequity | |
| CIDs Biggest Mystery Case | Bingo Mad Angles | Tonic Worldwide | |
| Hotstar Specials Love Under Construction | Jiostar India | Jiostar India | |
| The Big Drop Menu | Impresario Entertainment & Hospitality | ||
| The Ai+ Smartphone Launch Campaign | Ai+ Smartphone | Gnothi Seauton | |
| Haier F9 Washing Machine | Haier Appliances India | ||
| Granamma Snacks - “Fresh Oil in Every Batch.” | Wipro Consumer Care | ||
| Swiggy XL x Singham - Guinness World Record | Swiggy | Havas Play | |
| Titan Stellar 2.0 - Explore The Unexplored | Titan Watches - Titan Company | ||
| Tanishq – Kundan Stories: India’s Largest Holographic Projection - 40 Ft Tall Air Holo-Projection | Titan Company | Laqshya Media | |
| JioPC | Reliance Jio Infocomm | ||
| Hotstar Specials Office | Jiostar India | ||
| The Ultimate Upgrade: How Gillette Fusion Redefined Premium Grooming for the Urban Man | Procter & Gamble India | Starcom India | |
| #EatHappens: Reclaiming specialness for Britannia Good Day | Britannia Industries | McCann India | |
| Jim Jam Pops: India Edition | Britannia Industries | Schbang Digital Solutions Private Limited | |
| SC Invest | Standard Chartered Bank | Hansa Cequity | |
| A3. Brand Extension | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| The Singleton Social. The single moment. | Diageo India | Enormous Brands LLP | |
| Memoirs of Jameson: the non-serious guide to owing counterculture | Pernod Ricard India Pvt Ltd | Wavemaker India | |
| Boombox 3.0: Creating a custom Sonic Experience for Generation large | Pernod Ricard India | Wavemaker India | |
| Flipkart Ads x Britannia: Bourbon It Campaign | Flipkart Ads | ||
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| Imperial Blue ambushes Cricket with a Bouncing Proposal | Pernod Ricard India | Wavemaker India | |
| Star Smart Building Solutions | |||
| A4. Brand Rejuvenation | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Sonata - The Turnaround Story | Titan Company | ||
| Eveready Industries | Starcom India | ||
| Beats 2.0 | Tata Salt - Tata Consumer Products | Tata Consumer Products | |
| Image Transformation of Prayagraj Municipal Corporation by Adglobal360 at National & International Level | Prayagraj Municipal Corporation | AdGlobal360 India | |
| Royal Challenge Choose Bold 2.0 | Diaego ( Royal Challenge) | Enormous Brands LLP | |
| Jo Tez Hain, Woh Aage Hain. Kotak Neo. Tez, Just Like You. | Kotak Securities | ||
| Flipkart Ads x Cult: 4x Visibility during Republic Day Sale | Flipkart Ads | Flipkart Ads | |
| DC PG By Gulati | Delhi Capitals | One Happy Crew | |
| When Mother Promise Wasn't Enough | ITC Foods | McCann India | |
| Range Campaign | Narayana Health | AndAnd Brand Partners | |
| International Fuel for India | Reliance Bp Mobility Ltd. | ||
| ZEE Entertainment Enterprises | |||
| A5. Transformational Growth | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Star Weather Shield | Star Cement Ltd. | Star Cement Ltd. | |
| Boombox 3.0: Creating a custom Sonic Experience for Generation large | Pernod Ricard India | Wavemaker India | |
| Flipkart Ads x Britannia: Bourbon It Campaign | Flipkart Ads | Flipkart Ads | |
| Memoirs of Jameson: the non-serious guide to owing counterculture | Pernod Ricard India | Wavemaker India | |
| Baat Ghar Ki 3.0 | UltraTech Cement Limited | Mindshare India | |
| A6. Customer Relationship Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Indriya, Aditya Birla Jewellery | Novel Jewels | Novel Jewels | |
| Renewals TRAD Non-PAR AI Video Campaign | Axis Max Life Insurance | ||
| AI Campagin | Marriott Bonvoy | Laqshya Media | |
| A7. Customer Experience | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Fortune Rath Yatra 2025 | Fortune Edible Oils And Foods | Karukrit | |
| Lakshmi Nivasam | Zee Telugu | ||
| Jeeto 14 Crore | DB Corp ltd | ||
| All New Portfolio Dashboard | Nippon India Mutual Fund | ||
| DC Fan Sabha App Experience | Delhi Capitals | Sportz Interactive | |
| Fortune Rongali Bihu 2025 | Fortune edible oils and foods | Karukrit | |
| Axis Max Life Insurance App | Axis Max Life Insurance | ||
| Indriya, Aditya Birla Jewellery | Novel Jewels | ||
| Mangaldeep Dhuno Cups Durga Puja 2025 | ITC Limited | Karukrit | |
| Transforming 1.9 Billion Logos into 1.9 Billion Homebuilding experys | UltraTech Cement Limited | Mindshare India | |
| A8. Use of Consumer Insight | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| DePURA – Sanofi Consumer Healthcare India Ltd X DIGITAS | |||
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| Imperial Blue ambushes Cricket with a Bouncing Proposal | Pernod Ricard India | Wavemaker India | |
| Use of Consumer Insight | Eveready Industries | Starcom India | |
| The Singleton Social. The single moment. | Diageo India | Enormous Brands LLP | |
| How Godrej Secure Reached 5 Crore People and Witnessed Upto 1960% Increase in Share of Search Using Consumer Insights | Security Solutions Division, Godrej Enterprises Group | ||
| Titan Automatics - Style Goes Deeper | Titan Watches - Titan Company | ||
| Poze by Sonata | Titan Company | ||
| Tata Tea Premium - Hyperlocal 2.0 | Tata Consumer Product | ||
| Mangaldeep Dhuno Cups Durga Puja 2025 | ITC Limited | Karukrit | |
| Meta AI : AI Sticks When It Fits | Meta | Spark Foundry | |
| Standard Chartered Prodigy Account | Standard Chartered Bank | Hansa Cequity | |
| A9. Use of Analytics/ Big Data/AI | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Happy Hours Campaign | Reliance Bp Mobility | ||
| Tata Tea Jaago re - Har Green Action se Farak Padega ! | Tata Consumers | Mullen Lowe Lintas Group | |
| Optimised Smart Targeting | Mahindra Tractors | Hansa Customer Equity | |
| AI Campagin | Marriott Bonvoy | Laqshya Media | |
| Duroflex X Myntra Launch- ‘Sleep Great to Look Good’ | Duroflex | ||
| Santoor AI Chat Bot - #YoungSoch | Wipro Consumer Care | ||
| Precision AI & Analytics Convert Taigun Awareness to Intent Across CarWale and CarDekho | Volkswagen | Omnicom Media Group | |
| AI-led Search Optimization | Tata Motors Commercial Vehicles | AndAnd Brand Partners | |
| Flipkart Ads x Adidas: 4x sales for Ultraboost Range! | Flipkart Ads | ||
| Tata Tea Agni - Mere Ghar Ki Agni | Tata Consumer Product Ltd | Monks | |
| All New Portfolio Dashboard | Nippon India Mutual Fund | ||
| ADGPT - How UltraTech Cement Limited Used AI to Become India’s Home Building Guide | UltraTech Cement Limited | Mindshare India | |
| A10. Long Term Marketing Strategy (3 Years or More) | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| When South Indian Mothers Said Attaboy | ITC Foods | McCann India | |
| No One, Not Even WhatsApp | META | Spark Foundry | |
| International Fuel for India - Long Term Marketing | Reliance Bp Mobility | ||
| Memoirs of Jameson: the non-serious guide to owing counterculture | Pernod Ricard India | Wavemaker India | |
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| Boombox 3.0: Creating a custom Sonic Experience for Generation large | Pernod Ricard India | Wavemaker India | |
| Tata Tea Premium - Hyperlocal 2.0 | Tata Consumer Product | ||
| 7 Wonders of Durga Puja | UltraTech Cement Limited | YUWEUS | |
| India Protection Quotient (IPQ) | Axis Max Life Insurance | ||
| A11. Best Pivot Initiative | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| The Pivot That Planted 30,000 Promises: Signature’s Digital-Led Mangrove Movement | Diageo | Zenith Media | |
| From Linear To Limitless: How Jw Refreshing Mixers Redefined Luxury In Motion | Diageo | Zenith Media | |
| Festive Campaign | Apnotsav | ZEE TV | ||
| How Desi Kurkure Went Chinese to Drive Incremental Sales | PepsiCo, India | Leo Burnett | |
| A12. Brand Purpose | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| IDPWD 2024 | Shell India | ||
| The Parent Teether Meeting | Dabur India | Mixed Route Juice | |
| Reframing How Farmers Look at "Soil" to Fix Lay's Supply Chain Problems | PepsiCo India Holdings Pvt. Ltd. | Leo India | |
| Samarth by Hyundai – A Purpose Marketing Initiative | Hyundai Motor India | Innocean | |
| Purpose You Can Feel, Breathe, and Wear: Signature’s Coastal Restoration Movement | Diageo | Zenith Media | |
| Häfele - Brand Campaign | Häfele India | ||
| Feeding Two Birds With One Grain | ITC Foods | McCann India | |
| Truhome Finance Rebranding Campaign | Truhome Finance | ||
| Social | Impresario Entertainment & Hospitality | ||
| Flipkart Ads x P&G: The Shiksha Story | Flipkart Ads | ||
| Star Cement | |||
| Flipkart Ads x Timex: Valentine’s Success | Flipkart Ads | ||
| Quaker Oats Bowl of Growth | PepsiCo | Leo Burnett | |
| A13. Best Use of Segmentation | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| No One, Not Even WhatsApp | META | Spark Foundry | |
| B. COMMUNICATION | |||
| B1. Best Use of TV | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Winkin' Cow, Pick it Up, Thick it Up! | Britannia Industries | ||
| Beats 2.0 | Tata Salt - Tata Consumer Products | ||
| Unlocking Infinite Experiences for India’s Emerging Affluent | Visa Inc. | Leo Mumbai | |
| Har Ghar Mein Star | Star Cement Ltd. | ||
| World Television Premiere Pushpa 2: The Rule On Zee Cinema | Zee Cinema | ||
| Real on Every Screen: Turning IPL & Festivals into Powerful Consumption Rituals | Dabur India | Starcom India | |
| Tata Motors Commercial Vehicle presents Trucking Into the Future – Season 2 | Tata Motors | Havas Play | |
| JioHome | Reliance Jio Infocomm | ||
| The Medimix Transformation: Turning Television into a Growth Engine | Cholayil | Starcom India | |
| B2. Best Use of Print | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Eveready Industries | Starcom India | ||
| #TalkPink Self Breast Examination Apollo Hospitals | Apollo Hospitals Enterprise | ||
| Audi RSQ8 - Innovation on Print | Audi India | PHD Media | |
| Ink To Impress: Joyalukkas Personalised Pongal | Joyalukkas | Havas Media | |
| Easiest Exam by Zydus Lifesciences | Zydus Lifesciences | Zydus Lifesciences | |
| TTK Prestige Jigsaw Puzzle + Afa Exchange Campaign | TTK Prestige | ||
| Titan Automatics - Style Goes Deeper | Titan Watches - Titan Company | ||
| Skoda Kylaq x Augmented Reality | Skoda India | PHD Media | |
| ABSL Conglomerate Fund- Believer of India | Aditya Birla Sun Life Mutual Funds | All About Ideas Solutions Private Limited | |
| UltraTech Cement Limited Yashasvi Sarpanch – Gaon Banega Toh Desh Badhega | UltraTech Cement Limited | Mindshare India | |
| B3. Best Use of Radio | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Vaxiflu-4 by Zydus Lifesciences | Zydus Lifesciences | ||
| TVS Credit Women’s Day Campaign- Namma Ooru Mahila | TVS Credit Services | ||
| World Television Premiere Pushpa 2: The Rule On Zee Cinema | Zee Cinema | ||
| UltraTech Cement Limited Voices of Progress: When Radio Gave India’s Infrastructure a Voice | UltraTech Cement Limited | Mindshare India | |
| B4. Best Use of OOH | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| PVMA | Puma | Havas Media Network | |
| Titan Stellar 2.0 - Explore The Unexplored | Titan Watches - Titan Company | ||
| What The Flip | Goibibo | ||
| Mangaldeep Dhuno Cups Durga Puja 2025 | ITC Limited | Karukrit | |
| Campa Energy: Surge Loop – Dual-Screen 3D Portal for India’s New Energy Generation | Campa Energy | Laqshya Media | |
| Acko’s Disruptive OOH Campaign | Acko General Insurance | Laqshya Media | |
| Fortune Soyabean Oil’s Rain-Reactive OOH Campaign | AWL Agri Business Ltd. | Laqshya Media | |
| Lakshmi Nivasam | Zee Telugu | Zee Telugu | |
| Audi Q8 2024 (Split Screen DOOH) | Audi India | PHD Media | |
| Fortune Ultadanga Durga Puja 2025 | Fortune Edible Oils and Foods | Karukrit | |
| UltraTech Cement Limited TileFixo Durga Puja 2025 | UltraTech Cement Limited | Karukrit | |
| Nature Shapes Britannia | Britannia Industries | ||
| UltraTech Cement Limited - Anamorphic House on the Beach | UltraTech Cement Limited | Brand To People Integrated Solutions | |
| A Living Billboard | DS Group | ||
| UltraTech Cement Limited Voices of Progress: When Radio Gave India’s Infrastructure a Voice | UltraTech Cement Limited | Mindshare India | |
| B5. Best Use of Experiential Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Spark Capital | Spark Capital Advisors Pvt. Ltd. | ||
| Sitar for Mental Health | HSBC | VML | |
| Taj Mahal Chai Bansuri – A Tea Kettle plays a Symphony to Solitude | Hindustan Unilever | Mindshare India | |
| Iodex Delivers Relief at the World’s Largest Gathering, Kumbh Mela | Haleon | Zenith Media | |
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| Dark Fantasy – Big Fantasies | ITC- Sunfeast Dark Fantasy | Impact Communications | |
| #LiveItUp Campaign | HSBC | VML | |
| Combiflam - Sanofi Consumer Healthcare India Ltd. and Maverick & Monk Communication | Sanofi Consumer Healthcare | ||
| Ujjivan Vighnache Visarjan | Ujjivan Small Finance Bank | ||
| Bumble X Puma – Singles Run | Bumble | Havas Play | |
| Tanishq – Kundan Stories: India’s Largest Holographic Projection - 40 Ft Tall Air Holo-Projection | Titan Company | Laqshya Media | |
| Memoirs of Jameson: The Non-Serious Guide to Owing Counterculture | Pernod Ricard India | Wavemaker India | |
| AWS Gen AI Loft 2025 | Amazon Web Services | Younion Focused Marketing Services | |
| Spark Capital | Spark Capital Advisors | ||
| SBI Card Self-Apply Retail Kiosk Activation | SBI Card and Payment Services | ||
| Good Day Maha Kumbh | Britannia Industries | Schbang Digital Solutions Private Limited | |
| B6. Best Use of Digital Marketing/ Social Media | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| TCS Future Ready Mobility Study Campaign | Tata Consultancy Services Ltd. | ||
| Tata CLiQ Fashion's Paid Media Revolution: Reimagining Efficiency, Scale, and ROI | Tata Unistore | HiveMinds Innovative Market Solutions | |
| Independence Day | HSBC | VML | |
| Do Baatein Ho Sakti Hain | Tata Motors Commercial Vehicles | AndAnd Brand Partners | |
| TVS Orbiter Digital Launch | TVS Motor Company | ||
| Festive Hex | HSBC | VML | |
| Think Before You Order | Narayana Health | AndAnd Brand Partners | |
| Fortune Influencer Masterclass | AWL Agri Business | ||
| Zandu Chyavanprash Jaggery | Emami Ltd | ||
| ProtectWhatMatters | Policybazaar.ae | ||
| ENO Cricket Campaign | Haleon | Zenith Media | |
| Fastrack Groove Sessions | Titan-Fastrack Watches | ||
| Har Din Happy | Tata Motors Commercial Vehicles | AndAnd Brand Partners | |
| TCS NYRR Marathon Digital Campaign | Tata Consultancy Services | ||
| Winning Over Gen Z: NESCAFÉ RTD's Gaming-Focused Campaign | Nestlé India | Zenith Media | |
| Sunday Maggi Masti” – Tailored Consumption Occasion | Nestle India | Zenith Media | |
| Har Ghar Mein Star Campaign | Star Cement Ltd. | ||
| 50/50? | Sattva Group | atomcontent.studio | |
| Not the same Philips | Philips India Limited | Omnicom Production / Magnon (India) | |
| Sabse Important Plan | Aditya Birla Sun Life Asset Management Company | WPP Media - Mindshare | |
| B7. Best Use of Omni Channel Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Flipkart Ads x BoAt: BBD Vibe Sponsorship | Flipkart Ads | Flipkart Ads | |
| Titan Stellar 2.0 - Explore The Unexplored | Titan Watches - Titan Company | ||
| Versuni India Home Solutions | |||
| Digital Marketing | Star Cement Ltd. | ||
| Audi RS Q8 launch (360 degree plan including print and digital innovations) | Audi India | PHD Media | |
| Titan Automatics - Style Goes Deeper | Titan Watches - Titan Company | ||
| Har Ghar Mein Star (Activation) | Star Cement Ltd. | ||
| World Television Premiere Pushpa 2: The Rule On Zee Cinema | Zee Cinema | ||
| Flipkart Ads x Himalaya: Glam Up Partnership! | Flipkart Ads | ||
| Fusing the Funnel: How Gillette Fusion Upgraded the Urban Shaver from Billboard to Basket | Procter & Gamble India | Starcom India | |
| Driving Purpose with Hyper-Personalization using Omni Channel Marketing | Aditya Birla Health Insurance Co. Ltd | ||
| B8. Best Use of Integrated Marketing Campaign | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| The Youngest Magician | Hettich India | Wondrlab India | |
| Bingo! Bhaukal Lok – Kumbh Mela | ITC- Bingo! | Impact Communications | |
| Shriram Finance | Omnicom Media Group India | ||
| Casagrand Casamia | Casagrand | ||
| Flipkart Ads x Samsung: BBD Title Sponsorship | Flipkart Ads | ||
| Sirf Chutti Mat Manao | Niva Bupa Health Insurance | ||
| Global Wealth Campaign - Standard Chartered Bank | Standard Chartered Bank | Hansa Cequity | |
| Shikhshit Niveshak, Viksit Bharat | Jagran New Media | ||
| Combiflam - Sanofi Consumer Healthcare India Ltd. and Maverick & Monk Communication | Sanofi Consumer Healthcare India Ltd. | ||
| Tata Motors Commercial Vehicles presents Trucking into the Future – Safer Always | Tata Motors | Havas Play | |
| PCJ x Keep Walking: Bringing Can’t Stand Still to Life Through Integrated Media | Diageo | Zenith Media | |
| Titan Stellar 2.0 - Explore The Unexplored | Titan Watches - Titan Company | ||
| Dabur India | Starcom India | ||
| Memoirs of Jameson: The Non-Serious Guide to Owing Counterculture | Pernod Ricard India | Wavemaker India | |
| Onam Vakdhanam (#Kept My Promises) | Linen Club | Saatchi & Saatchi | |
| Western Digital’s World Back Up Day Campaign | Western Digital | ||
| Winkin' Cow, Pick it Up, Thick it Up! | Britannia Industries | ||
| Bisleri | WPP Media - Wavemaker India | ||
| Sabse Important Plan | Aditya Birla Sun Life Asset Management Company | WPP Media - Mindshare | |
| B9. Best Use of Content Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Imperial Blue ambushes Cricket with a Bouncing Proposal | Pernod Ricard India | Wavemaker India | |
| Onam Vakdhanam (#Kept My Promises) | Linen Club | Saatchi & Saatchi | |
| Sabka Jawab Tedhe Medhe | Bingo! Tedhe Medhe | Tonic Worldwide | |
| Brides Today x Joyalukkas - Beyond the Vows | Joyalukkas | Havas Play | |
| TAJ Credit Card | HSBC | VML | |
| India - Singapore Connect | DBS Bank India | ||
| Aashirvaad Atta Bhakti Pathe | ITC Limited- Foods Division | Mindshaft Media | |
| Adani Group | |||
| 4th Monkey Campaign | Dabur India | Mixed Route Juice | |
| Content Marketing Strategy | IndoSpace Development Management | ||
| DC x Captaincy Announcement | Delhi Capitals | Sportz Interactive | |
| Combiflam - Sanofi Consumer Healthcare India Ltd. and Maverick & Monk Communication | Sanofi Consumer Healthcare India Ltd. | ||
| ENO Cricket Campaign | Haleon | Zenith Media | |
| RBO - Dil Se Fit | AWL agri business | SocialBeat | |
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| Adani Group | |||
| Flipkart Ads x Timex: Valentine’s Success | Flipkart Ads | Flipkart Ads | |
| Test Driven by 100 | Hyundai Motor India | Innocean | |
| Vega Industries | |||
| Bade Iraadon ki 108 Ghantiyan | UltraTech Cement Limited | YUWEUS & Rampion | |
| B10. Best Use of Technology | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Proof That Timing Drives Impact : Honitus Digital Campaign Built on Rainfall Signals | Dabur India India | Starcom India | |
| Tata Tea Agni - Mere Ghar Ki Agni | Tata Consumer Product Ltd | Monks | |
| McVitie's Premier League - 2025 | McVitie's Biscuits | Little Odd Marketers (LOM Digital) | |
| How Indriya made Every Bride the Star of the Campaign - My Indriya Bride Moment | Indriya - Aditya Birla Jewellery | ||
| Pink Star Rating - An Initiative by Reliance General Insurance | IndusInd General Insurance (Formerly Reliance General Insurance) | ||
| Flipkart Ads x Colpal: The Purple launch | Flipkart Ads | ||
| How Volkswagen Used Technology to Influence Car Buying Decisions on CarWale | Volkswagen | Omnicom Media Group | |
| Imperial Blue ambushes Cricket with a Bouncing Proposal | Pernod Ricard India | Wavemaker India | |
| Innovative Use of Technology to Communicate Key Sustainable Initiatives at IEW25 | Indian Oil Corporation | Laqshya Media | |
| Active Technology Campaign | Reliance Bp Mobility | ||
| Absolut Mixers United By The Beat | Pernod Ricard India | Blink Digital India | |
| Audi Q7 CTV innovation | Audi India | PHD Media | |
| Johnnie Walker Refresher Mixer CGI Campaign | Diageo(Johnnie Walker) | Laqshya Media | |
| Bhakthi Super Singer | Star Vijay (JioStar India) | Star Vijay (JioStar India) | |
| Flipkart Ads x Thums Up: Hitting it out of the Park | Flipkart Ads | Flipkart Ads | |
| Banglar Mrinmoy Pujo | Tata Consumer Products | Monks | |
| Tata Tea Jaago Re - Har Green Action se Farak Padega ! | Tata Consumers | Mullen Lowe Lintas Group | |
| All New Portfolio Dashboard | Nippon India Mutual Fund | Nippon Life India Asset Managment | |
| The Tech for Good: Blending AI, Gamification, and Audio to Erase the Learning Gap | Procter & Gamble India | Starcom India | |
| Imagine It BourbonIT | Britannia Industries | Schbang Digital Solutions Private Limited | |
| Transforming 1.9 Billion Logos into 1.9 Billion Homebuilding experys | UltraTech Cement Limited | Mindshare India | |
| B11. Best Use of Search Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Connecting with India: How Ask Nestlé’s Integrated Search Strategy Wins with Vernacular Content | Nestle India | Zenith Media | |
| How HDFC ERGO Boosted Agent-Level Growth & Customer Engagement, with Hyperlocal Capabilities | HDFC ERGO General Insurance | SingleInterface | |
| Permanent Hair Removal, Re-searched: How Braun Disrupted a Salon Monopoly | Procter & Gamble India | Starcom India | |
| HSBC TravelOne Credit Card | HSBC India | Omnicom Media Group | |
| Lyxel&Flamingo X Godrej Appliances | Godrej Appliances | Flamingo Digital Private | |
| HSBC Personal Interest Loans | HSBC India | Omnicom Media Group | |
| Winning Hearts, One Gen Z Bite at a Time: The Little Hearts Story | Britannia | Mindshare India | |
| Lyxel&Flamingo X Godrej Appliances | Godrej Appliances | Flamingo Digital Private | |
| Flipkart Ads x Cuddles: 2x Sales in 2 months | Flipkart Ads | ||
| B12. Best Use of PR | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Britannia's Marie Gold - Avani's Gold | Britannia Industries | Dentsu Creative PR | |
| Svachh Deep Lid Installation at Carter Road | TTK Prestige | ||
| Nature Shapes Britannia | Britannia Industries | Dentsu Creative PR | |
| Titan Stellar 2.0 - Explore The Unexplored | Titan Watches - Titan Company | ||
| Ceat - Sports & PR | Ceat | ||
| Titan Automatics - Style Goes Deeper | Titan Watches - Titan Company | ||
| #TalkPink – Men in Pink Breast Cancer Awareness, Apollo Hospitals | Apollo Hospitals Enterprise |
||
| Har Ghar Mein Star | Star Cement Ltd. | ||
| Social Works | Impresario Entertainment & Hospitality | ||
| Airbnb x Sara Ali Khan – Wellness Retreat | Airbnb India | ||
| Accelerating India | Tata Consultancy Services | ||
| B13. Best Use of Influencers | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Titan Stellar 2.0 - Explore The Unexplored | Titan Watches - Titan Company | ||
| How Everyuth Fixed Broken Convenience and Won Gen Z | Zydus Wellness Products | Wavemaker India | |
| Dabur India | Starcom India | ||
| ShareChat & Moj x Maybelline #ColossalNeverHides | L'Oréal India | ShareChat & Moj | |
| #LetsGetCooking ShubhUtsav | TTK Prestige | Ripple Links | |
| Fortune Rongali Bihu 2025 | Fortune edible oils and foods | Karukrit | |
| Chutney Sambar Rap Battle | Jiostar India | ||
| TravelOne Credit Card | HSBC India | Omnicom Media Group | |
| TT Foods - “What A Taste Moment” | Mahesh Value Products (P) Ltd. | BMEG | |
| Fitness Ka Pehla Kadam with Malaika & Shahid | Zydus Wellness Products Ltd | Wavemaker India | |
| Creators Made It Fly: The Influencer-Powered Yaari Jam at 36,000 Ft | Diageo | Zenith Media | |
| Titan Automatics - Style Goes Deeper | Titan Watches - Titan Company | ||
| Memoirs of Jameson: The Non-Serious Guide to Owing Counterculture | Pernod Ricard India | Wavemaker India | |
| #ThunderMaiHai on ShareChat & Moj | CCIL | ShareChat & Moj | |
| Flipkart Ads x Himalaya: Glam Up Partnership! | Flipkart Ads | ||
| South India Influencer Campaign | Goibibo | ||
| Best Use of Social Media | Spykar Lifestyles | ||
| Rewriting Influencer Economics: How McD Changed How India Orders | McDonald's Inda - West and South | Starcom India | |
| Mystery Pickle | Bingo Mad Angles | Tonic Worldwide | |
| ITC Bingo! Korean Jinjja Campaign | Bingo! ITC Limited | SoCheers | |
| B14. Best Use of Sponsorship and Partnership | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Jeet Ka Elaan campaign | HSBC | VML | |
| FamJam In Singapore | Nickelodeon India | ||
| Goibibo X Bigg Boss Tamil | Star Vijay (JioStar India) | ||
| Sintex x Women's Premier League 2025 | Sintex BAPL | ITW Universe | |
| Goibibo X Zomaland'25 | Goibibo | ||
| Bisleri | WPP Media - Wavemaker India | ||
| The Singleton Social. The Single Moment. | Diageo India | Enormous Brands LLP | |
| HSBC x Fortune MPW 2025 association | HSBC | VML | |
| Kia Radiocity Takeover | Kia Motor India | Havas Media India | |
| Memoirs of Jameson: the non-serious guide to owing counterculture | Pernod Ricard India | Wavemaker India | |
| Manifesting a Sky Full of Stars | Pernod Ricard India | Wavemaker India | |
| KitKat & Candy Crush joined forces to make breaks more delicious and rewarding than ever! | Nestle India | Zenith Media | |
| Tata Tea Premium - Hyperlocal 2.0 | Tata Consumer Product | ||
| Flipkart Ads x Samsung: BBD Title Sponsorship | Flipkart Ads | ||
| Goibibo X BiggBoss Tamil | Goibibo | ||
| The Medimix Transformation: Turning Media Partnership into a Growth Engine | Cholayil Pvt Ltd | Starcom India | |
| Bisleri | WPP Media - Wavemaker India | ||
| B15. Best Use of Sports or eSports Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| ENO Cricket Campaign | Haleon | Zenith Media | |
| Bisleri | WPP Media - Wavemaker India | ||
| Imperial Blue ambushes Cricket with a Bouncing Proposal | Pernod Ricard India | Wavemaker India | |
| Acer Builds Gaming Culture in India | Acer India | Alphazegus Marketing | |
| Sports Marketing | CEAT | ||
| Jeet Ka Elaan campaign | HSBC | VML | |
| Don't be Stupid! Stupid! Stupid! | Goibibo | ||
| The Craft of Bumrah, The Capability of the GTI | Volkswagen | Omnicom Media Group | |
| Real Activ Coconut’s IPL Refresh Play | Dabur India | Starcom India | |
| Premier League - 2025 | McVitie's Biscuits | Little Odd Marketers (LOM Digital) | |
| Royal Challenge IPL & WPL | Diageo ( Royal Challenge) | Enormous Brands LLP | |
| Flipkart Ads x Thums Up: Hitting it out of the Park | Flipkart Ads | Flipkart Ads | |
| Doosra Stadium | Impresario Entertainment & Hospitality | ||
| Acer Builds Gaming Culture in India | Acer India | Alphazegus Marketing | |
| B16. Marketing on a Small Budget | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Imperial Blue ambushes Cricket with a Bouncing Proposal | Pernod Ricard India | Wavemaker India | |
| Ganesh Chaturthi 2024 | AWL agri business limited | SocialBeat | |
| Britannia & Zepto: Revisioning Shopper Experience Online | Britannia | Mindshare India | |
| Zero Sponsorship. Maximum Impact: The “Aaya Chatkaara Rap” That Hijacked IPL Culture | Dabur India | Starcom India | |
| Communication-Marketing on a Small Budget | Bisleri | WPP Media - Wavemaker India | |
| HSBC Personal Interest Loans | HSBC India | Omnicom Media Group | |
| Travel Series - Jet, Set, Invest | Nippon India Mutual Fund | Hansa Customer Equity | |
| Thread of Trust, Bond for Life - Raksha Bandhan | Ujjivan Small Finance Bank | ||
| Eveready Industries | Starcom India | ||
| HSBC Credit Cards | HSBC India | Omnicom Media Group | |
| Combiflam - Sanofi Consumer Healthcare India Ltd. and Maverick & Monk Communication | Sanofi Consumer Healthcare India Ltd. | ||
| Regal Jewellers | Bharat Media Entertainment Group | ||
| Skinsurance- “The Big Buzz on a Small Budget” #SkinsuranceWithOxylife | Dabur India | Starcom India | |
| Bisleri | WPP Media - Wavemaker India | ||
| B17. B11(a) Best Use of Native Advertising | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Embedding Volkswagen Taigun into Car Buyers' Journeys via AI-Driven Native Innovation on CarWale | Volkswagen | Omnicom Media Group | |
| Performance Marketing Excellence Drives 20x ROAS and 95.6% CAC Reduction | Vibrant x AJIO | InMobi Advertising | |
| Eveready Industries | Starcom India | ||
| Imperial Blue ambushes Cricket with a Bouncing Proposal | Pernod Ricard India | Wavemaker India | |
| Manifesting a Sky Full of Stars | Pernod Ricard India | Wavemaker India | |
| Memoirs of Jameson: The Non-Serious Guide to Owing Counterculture | Pernod Ricard India | Wavemaker India | |
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| C. DESIGN | |||
| C1. Brand Identity/Packaging | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| A Fresh Look for Kerala’s Beloved Spice Brand - Brahmins | Wipro Consumer Care | ||
| The Symbiotic Partnership | VerSe Innovation | BMEG Private Limited | |
| ZEE Entertainment Enterprises Limited | ZEE Entertainment Enterprises Limited | ZEE Entertainment Enterprises Limited | |
| Star Waterpruf (Star Smart Building Solutions) | Star Smart Building Solutions | ||
| TTK Prestige IPL KKR | TTK Prestige Limited | ||
| Good Old New Tally | Tally Solutions | BMEG Private Limited | |
| Star Dhalai Master | Star Cement Ltd. | Star Cement Ltd. | |
| C2. Physical Space | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| ONGC Pavilion: NOW & NEXT – The Future of Energy, Engineered Through Technology | ONGC | Laqshya Media Limited | |
| Jindal Stainless | |||
| IRTH Bags - House of Titan | Titan Company Ltd. | Adfactors PR | |
| Earth to Energy: OIL & NRL’s Tech-Infused Pavilion for OIL India That Made Every Step Count | OIL India | Laqshya Media Limited | |
| Manifesting a Sky Full of Stars | Pernod Ricard India | Wavemaker India | |
| #LiveItUp Campaign | HSBC | VML | |
| AWS Fintech Forum | Amazon Web Services | Younion Brand Experiences | |
| Kundan Stories: India’s Largest Holographic Projection - 40 Ft Tall Air Holo-Projection | Titan Company | Laqshya Media | |
| Memoirs of Jameson: the non-serious guide to owing counterculture | Pernod Ricard India | Wavemaker India | |
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| Boombox 3.0: Creating a custom Sonic Experience for Generation large | Pernod Ricard India | Wavemaker India | |
| AWS Gen AI Loft 2025 | Amazon Web Services | Younion Focused Marketing Services Private | |
| UltraTech Cement Limited - Anamorphic House on the Beach | Brand To People Integrated Solutions | ||
| D. MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT | |||
| D1. Not for Profit Sector/CSR | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Dabur India India Ltd. | Starcom India | ||
| The Hungerware Collection – Plates that serve "Truth" | KRBL | Wavemaker, WPP Media | |
| Flipkart Ads x P&G: The Shiksha Story | Flipkart Ads | Flipkart Ads | |
| Shahoshi Rani | Knight Riders Sport | ||
| Thakaan Gone. Energy On. – Glucon D Ganpati Activation | Zydus Wellness Products Limited | Coral Media | |
| Vastradaan | DB Corp ltd | ||
| Tata Tea Jaago re - Har Green Action se Farak Padega ! | Tata Consumers | Mullen Lowe Lintas Group | |
| Play For A Cause | Pernod Ricard India | Wavemaker India | |
| Himalaya Baby Care – Prepare Your Baby Bag | Himalaya Wellness | Impact Communications | |
| Meendu Va Anandhi - CSR Campaign on Domestic Violence | Star Vijay (JioStar India) | ||
| Dhanam Virundhu | Star Vijay (JioStar India) | ||
| Turning Purchases into Purpose: Rescuing the "Kaccha Nimbu" and Erasing India's Learning Gap One Cart at a Time | Procter & Gamble India | Starcom India | |
| Bisleri | WPP Media - Wavemaker India | ||
| D2. B2B Sector | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Adani Group | |||
| From Myths to Mandates - How Godrej Educated 3 Million Jewellers on BIS-Certified Safes | Security Solutions Division, Godrej Enterprises Group | ||
| AWS Fintech Forum | Amazon Web Services | Younion Brand Experiences | |
| IndoSpace Development Management | |||
| AWS Finnoways 2025 | Amazon Web Services | Younion Brand Experiences | |
| Innovating Visibility for L&T-SuFin: A Strategic SEO Success Story from India’s Leading B2B Platform | L&T-SuFin | Infidigit | |
| Cooku with Comali Sales AV | Star Vijay (JioStar India) | ||
| D3. Healthcare & Pharmaceutical | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Pink of Health | Cipla | ||
| Combiflam - Sanofi Consumer Healthcare India Ltd. and Maverick & Monk Communication | Sanofi Consumer Healthcare India | ||
| Neurobion Sabse Bada B | P&G Health | ||
| Sensodyne – "Health in more hands"- Access to Oral Health | Haleon- Sensodyne | Impact Communications | |
| Apollo Fertility Centre | |||
| Apollo 1066 Emergency Campaign | Apollo Hospitals Enterprise | ||
| Life Ka Filter by Zydus Lifesciences | Zydus Lifesciences | ||
| DePURA – Sanofi Consumer Healthcare India Ltd X DIGITAS | |||
| The Uncommon Cold | Cipla | ||
| Cipla Vista Connect | Cipla | ||
| Flipkart Ads x Cult: 4x Visibility during Republic Day Sale | Flipkart Ads | ||
| D4. Age-Targeted Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Royal Challenge Choose Bold 2.0 | Diageo ( Royal Challenge) | Enormous Brands LLP | |
| Santoor : Mirchi Fresher's Party | Wipro Consumer Care & Lighting | ||
| Age-Targeted Marketing - The Wize Whispers | YES Securities (India) | ||
| Live The Life You Want | Nippon India Mutual Fund | Garage Worldwide | |
| Sleepyhead SIT Games | Duroflex | ||
| Age-Targeted Marketing | Eveready Industries | Starcom India | |
| Don't be Stupid! | Goibibo | ||
| Flipkart Ads x Minute Maid: A Pulp-sating Success! | Flipkart Ads | ||
| Travel Series - Jet, Set, Invest | Nippon India Mutual Fund | Hansa Cequity | |
| Digital Mastery in Capturing Gen Z's Achanak Moments | Zydus Wellness Products Ltd | Wavemaker India | |
| Surge Loop – Dual-Screen 3D Portal for India’s New Energy Generation | Campa Energy | Laqshya Media | |
| Boombox 3.0: Creating a custom Sonic Experience for Generation large | Pernod Ricard India | Wavemaker India | |
| Flipkart Ads x Coke Zero: 2x Sales with Flipkart Minutes | Flipkart Ads | ||
| D5. Local, Regional or Market Specific Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Mann ki raath | Ujjivan small finance bank | ||
| "Dammu Meede Star Meere" - You have Dum, You are the Star | ITC | Team Pumpkin | |
| Kohinoor Bharti Season | Kohinoor Basmati Rice | DViO Digital | |
| Vi Guardian Beads | Vi | Ogilvy | |
| Swiggy Bhog Elo Boney | Swiggy | Havas Play | |
| How MRF Deployed Listing Management & VMNs to Achieve Hyperlocal Growth | MRF | SingleInterface | |
| Rajmudra by Indriya | Indriya - Aditya Birla Jewellery | Indriya - Novel Jewels | |
| Boombox 3.0: Creating a custom Sonic Experience for Generation large | Pernod Ricard India | Wavemaker India | |
| FORTUNE RATH YATRA 2025 | Fortune Edible Oils and Foods | Karukrit | |
| Tata Tea Agni - Mere Ghar Ki Agni | Tata Consumer Product Ltd | Monks | |
| “Expressions of Love – Crafted by Regal Jewellers” | Regal Jewellers Private Limited | BMEG | |
| Public App X PNB | Public App | ||
| Tata Tea Premium - Hyperlocal 2.0 | Tata Consumer Product | ||
| Thread of Trust, Bond for Life - Raksha Bandhan | Ujjivan Small Finance Bank | ||
| Adani Group | |||
| Bingo! Bhaukal Lok – Kumbh Mela | ITC- Bingo! | Impact Communications | |
| Beats 2.0 | Tata Salt - Tata Consumer Products | ||
| Iodine ka Chheenta | ITC- Aashirvaad Salt | Impact Communications | |
| From Meal Maker to Mood Maker | ITC Foods | McCann India | |
| UltraTech Cement Limited Yashasvi Sarpanch – Gaon Banega Toh Desh Badhega | UltraTech Cement Limited | Mindshare India | |
| D6. Holiday, Seasonal or Festival Marketing | |||
| Nominee Title/Campaign Name | Brand Organisation | Entrant Organisation | |
| Banglar Mrinmoy Pujo | Tata Consumer Products | Monks | |
| 2 Mins Ki Diwali | Reliance Digital | ||
| Bingo! Tedhe Medhe Rockanjali | ITC Limited- Foods Division | Mindshaft Media | |
| Festive Marketing by Freshpik | Freshpik - Reliance Retail | ||
| NRI Homecoming | HSBC | PHD Media | |
| Glucon-D Energy Ka Gola Sampling | Zydus Wellness- Glucon-D | Impact Communications | |
| Holiday, Seasonal or Festival Marketing | Eveready Industries | Starcom India | |
| Fortune Rongali Bihu 2025 | Fortune edible oils and foods | Karukrit | |
| Ujjivan Vighnache Visarjan | Ujjivan Small Finance Bank | ||
| Holiday, Seasonal or Festival Marketing | AWL Agri Business Ltd | DViO Digital | |
| Everyuth Naturals | Kinnect | ||
| “Tested by relationships” | Duroflex | ||
| Flipkart Ads x BoAt: BBD Vibe Sponsorship | Flipkart Ads | ||
| Travel Series - Jet, Set, Invest | Nippon India Mutual Fund | Hansa Customer Equity | |
| Swiggy Mothers day | Havas Media Network | ||
| Diwali Ka Fortune | AWL agri business limited | SocialBeat | |
| Fortune Ganeshotsav - Gaathas with Shri Ganesh | AWL agri business limited | SocialBeat | |
| Raksha Bandhan 2025 | Reliance General Insurance | ||
| Valentine's Day at SOCIAL | Impresario Entertainment & Hospitality | ||
| Connecting the Moving Bharat: Reaching Rural Migrants via RailWiFi | UltraTech Cement Limited | Mindshare India | |
| Bade Iraadon ki 108 Ghantiyan | UltraTech Cement Limited | YUWEUS & Rampion | |