Rules & Regulations

All case films, presentation images, and other materials must be in English.

Work which was not originally published in English (TV ads, print ads, hoarding etc.) can be translated or subtitled exactly as it was published or aired, so that they can be understood by the English-speaking judges.

If translating original video work, please note that dubbing is not allowed. Voiceovers can be translated but visible speech must be kept in the original language and subtitled.

5.1 IMAGE FILE FORMAT GUIDELINES

A visual presentation of your work, including images and English text, concisely summarising the brief, execution and results.

Specifications: JPG, CMYK, 7063 x 5008 pixels, 5 - 15MB

SUPPORTING IMAGES

Digital images that may help support your entry to the jury. Maximum 5. Only to be included if necessary and relevant. Specifications: JPG, CMYK, 7063 x 5008 pixels, 5 - 15M

VIDEO FILE FORMAT GUIDELINES

High quality video as .MOV or .MP4. The maximum file size is 350MB

AspectRatio	Resolution	Format/Codec	Audio
Preferred	FullHD1080p	1920x1080	.MOV/H.264	AAC,Stereo,48kHz
	HD720p	1280x720
Accepted	4:3or16:9	1024x576	.MP4/H.264	AAC,Stereo,48kHz
		720x576
		854x480
		640x480

5.3 OTHER FILE FORMAT GUIDELINES

5.3.1 Radio File

MP3 audio file of original radio advertisement, as it aired. Specifications: 258 kbps preferred, 128 kbps = Minimum Accepted.

5.3.2 Supporting Content

Any supporting documents, videos, or radio files which are relevant to your entry. File types accepted: jpg, mp3, mp4, mov, doc, docx, pdf, xls, xlsx, ppt, pptx

5.3.3 FILM

The original film advertisement or content, exactly as it aired. No extra slates or information. Work which is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed. Voiceovers can be translated but visible speech must be kept in the original language and subtitled.

Specifications: .MOV/ MP4, 350MB.

5.4 URLS

Your URL must be accessible online until March 31, 2025. URLs must start with ‘http://’ or ‘https://’ and preferably accessible without a login or password.

6.1 ELIGIBILITY CRITERIA FOR PARTICIPATION IN THE AWARDS

• The marketing campaign should have been implemented in the period 1st Aug 2024- 31st July 2025 , except ‘Long Term Marketing Strategy (3 Years or More) sub-category
• The campaign cannot be in a planned or work in progress phase. Only completed successful campaigns that have shown significant impact would be considered for the awards
• The campaign should have been released and implemented in India in the above period demonstrating its impact within the Indian territory.
• More than one application is also permitted if the applications are for different campaigns. Please use a separate form for each campaign.
• An agency can apply on behalf of its client organization provided they get an approval from the client.
• An organization cannot participate on behalf of its sister units, parent organization or other organizations under the parent organization
• The Award categories may be changed/modified/split /merged /increased or cancelled by the organisers and/or Jury based on the number of entries received in any category, and the quality of the entries. The decision in this regard will be final, non-contestable and binding on all participants. No enquiries in this regard will be entertained.

6.2 CALL FOR ENTRIES & PARTICIPATION

• The call for entries for the Awards will be announced in one or more media platforms and /or by direct communication, and that shall be construed to be adequate notice for call for entries.
• Participant can apply for the Awards by completing the application form online
• Link to fill the application form forms will be available on the website:
• Participant needs to duly fill all information points on the Nominations Form
• A participant can have multiple entries in multiple categories
• The organisers have the right to reclassify application form/forms from one prize category to another, at their discretion

6.3 SUBMISSION OF ENTRIES- ONLINE

• Last date for submitting completed application forms is October 31st 2025.
• Organisers will not be responsible for application form/forms that are damaged / lost due to lack or lapse in any communication because of internet failure or any other reasons.
• Participation in the Awards in any manner will be construed as an acceptance to the Terms and conditions stated herein
• Participants can fill the form on the website and submit the completed application form online
• Application form along with the declaration needs to be authorized by the participant and submitted along with the application form

Completeness of Nominations/Disqualification

• All mandatory fields of the application form need to be complete in all respects; else it may be disqualified from participation.
• Nominations will be accepted in English language only
• The work submitted by the participant must be original in nature and created for this Awards only. Award Management shall have a right to disqualify any participant in case of violation of this term or in case of any third-party claim relating to IP infringement or any third party right.
• No work which is copied/replicated /influenced/redone by an existing campaign will be permitted to participate
• All work submitted by the participants for the Awards, including but not limited to Intellectual Property Rights therein, will be owned by the Management

Timelines

• The defined timelines are subject to change based on circumstances
• Organisers shall not be held accountable/liable for any disruptions/stoppages/ interruptions or cancellation of the Awards or its ceremony or any part of its processes or public voting because of any factors beyond its control

Winner determination

• An independent jury appointed by the Management will evaluate the Nominations and determine the winners for the Awards.

Website

• The website provides information and acts as the only means to enter the Awards.
• Organisers shall not be responsible for:
  • Any delivery, failures relating to the registration or uploading videos/presentations;
  • Any SPAM generated messages as result of Participant accessing the Website;
  • Awards Management not receiving or rejecting any data;
  • Any lost, late or misdirected computer transmission or network, electronic failures of any kind or any failure to receive Nominations owing to transmission failures or due to any technical reasons and
  • Other conditions/situations or failures beyond its control

6.4 GUIDELINES FOR SUBMITTING Nominations

• 1. You will need to register before starting to fill the online Nominations form. Once registered, you can use the platform to manage your Nominations easily, as well as continue to edit your submissions before you submit, using your unique Login ID & Password.
• 2. Fields marked with an asterisk (*) are mandatory.
• 3. Several fields have a built-in word limit. You will not be able to exceed that.
• 4. An Audio Visual or a Case Film or a PowerPoint Presentation about your Nominations is desirable but not essential. The Audio Visual/Case must not be more than 120 seconds and the PowerPoint Presentation must not have more than 10 slides.