Winners Corner

Winners

A. STAGES OF BRAND BUILDING
A1. Category Creation
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Turn Cheat Days into Treat Days Zydus Wellness Products Ltd Wavemaker India Bronze
Flipkart Ads x Coke Zero: 2x Sales with Flipkart Minutes Flipkart Ads Bronze
Titan Automatics - Style Goes Deeper Titan Watches - Titan Company Silver
Skoda Kylaq x Zepto - Industry-First Innovation Campaign Skoda India PHD India Gold
Baat Ghar Ki 3.0 UltraTech Cement Limited Mindshare India Gold
A2. New Product Launch
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
The Ai+ Smartphone Launch Campaign Ai+ Smartphone Gnothi Seauton Bronze
Haier F9 Washing Machine Haier Appliances India Bronze
Granamma Snacks - “Fresh Oil in Every Batch.” Wipro Consumer Care Bronze
Hotstar Specials Love Under Construction Jiostar India Silver
New Product Launch – The Big Drop Menu Impresario Entertainment & Hospitality Silver
The Ultimate Upgrade: How Gillette Fusion Redefined Premium Grooming for the Urban Man Procter & Gamble India Starcom India Silver
The Thar ROXX Launch Mahindra & Mahindra Hansa Cequity Gold
CIDs Biggest Mystery Case Bingo Mad Angles Tonic Worldwide Gold
A3. Brand Extension
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Memoirs of Jameson: the non-serious guide to owing counterculture Pernod Ricard India Wavemaker India Silver
Boombox 3.0: Creating a Custom Sonic Experience for Generation large Pernod Ricard India Wavemaker India Silver
The Singleton Social. The Single Moment. Diageo India Enormous Brands LLP Gold
A4. Brand Rejuvenation
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Image Transformation of Prayagraj Municipal Corporation by Adglobal360 at National & International Level Prayagraj Municipal Corporation AdGlobal360 India Bronze
Royal Challenge Choose Bold 2.0 Diaego ( Royal Challenge) Enormous Brands LLP Bronze
Jo Tez Hain, Woh Aage Hain. Kotak Neo. Tez, Just Like You. Kotak Securities Bronze
Eveready Industries Starcom India Silver
Namak Ho Tata Ka, Kyunki Tata Salt - Tata Consumer Products Silver
Sonata - The Turnaround Story Titan Company Gold
A5. Transformational Growth
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Flipkart Ads x Britannia: Bourbon It Campaign Flipkart Ads Bronze
Boombox 3.0: Creating a Custom Sonic Experience for Generation large Pernod Ricard India Wavemaker India Silver
Star Weather Shield Star Cement Ltd. Gold
Baat Ghar Ki 3.0 UltraTech Cement Limited Mindshare India Gold
A6. Customer Relationship Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Marriott Bonvoy - AI Campagin Marriott Bonvoy Laqshya Media Bronze
Renewals TRAD Non-PAR AI Video Campaign Axis Max Life Insurance Silver
Indriya, Aditya Birla Jewellery Novel Jewels Gold
A7. Customer Experience
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Transforming 1.9 Billion Logos into 1.9 Billion Homebuilding experts UltraTech Cement Limited Mindshare India Bronze
DC Fan Sabha App Experience Delhi Capitals Sportz Interactive Bronze
Fortune Rongali Bihu 2025 Fortune Edible Oils and Foods Karukrit Bronze
Jeeto 14 Crore DB Corp ltd Silver
All New Portfolio Dashboard Nippon India Mutual Fund Silver
Fortune Rath Yatra 2025 Fortune Edible Oils and Foods Karukrit Gold
Lakshmi Nivasam Zee Telugu Gold
A8. Use of Consumer Insight
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Use of Consumer Insight Eveready Industries Pvt Ltd Starcom India Bronze
The Singleton Social. The Single Moment. Diageo India Enormous Brands LLP Bronze
Play For A Cause Pernod Ricard India Wavemaker India Silver
Imperial Blue Ambushes Cricket with a Bouncing Proposal Pernod Ricard India Wavemaker India Silver
DePURA – Sanofi Consumer Healthcare India Ltd X DIGITAS DePURA – Sanofi Consumer Healthcare India X DIGITAS Gold
Standard Chartered Prodigy Account Standard Chartered Bank Hansa Cequity Gold
A9. Use of Analytics/ Big Data/AI
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Duroflex X Myntra Launch- ‘Sleep Great to Look Good’ Duroflex Pvt. Ltd. Bronze
Santoor AI Chat Bot - #YoungSoch Wipro Consumer Care Bronze
Mahindra Tractors - Optimised Smart Targeting Mahindra Tractors Hansa Cequity Silver
Marriott Bonvoy - AI Campagin Marriott Bonvoy Laqshya Media Silver
Happy Hours Campaign Reliance Bp Mobility Ltd. Gold
Tata Tea Jaago re - Har Green Action se Farak Padega ! Tata Consumers Mullen Lowe Lintas Group Gold
A10. Long Term Marketing Strategy (3 Years or More)
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
International Fuel for India - Long Term Marketing Reliance Bp Mobility Ltd. Bronze
No One, Not Even WhatsApp META Spark Foundry Silver
7 Wonders of Durga Puja UltraTech Cement Limited YUWEUS Silver
When South Indian Mothers Said Attaboy ITC Foods McCann India Gold
A11. Best Pivot Initiative
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Zee TV – Festive Campaign | Apnotsav ZEE TV Bronze
From Linear To Limitless: How Jw Refreshing Mixers Redefined Luxury In Motion Diageo India Zenith Media Silver
How Desi Kurkure Went Chinese to Drive Incremental Sales PepsiCo, India Leo Burnett Silver
The Pivot That Planted 30,000 Promises: Signature’s Digital-Led Mangrove Movement Diageo India Zenith Media Gold
A12. Brand Purpose
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Truhome Finance Rebranding Campaign Truhome Finance Bronze
Häfele - Brand Campaign Häfele India VML India Bronze
Feeding Two Birds With One Grain ITC Foods McCann India Bronze
The Parent Teether Meeting Dabur India Mixed Route Juice Silver
Samarth by Hyundai – A Purpose Marketing Initiative Hyundai Motor India Innocean Silver
Play For A Cause Pernod Ricard India Wavemaker India Gold
IDPWD 2024 Shell India Gold
A13. Best Use of Segmentation
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
No One, Not Even WhatsApp META Spark Foundry Gold
B. COMMUNICATION
B1. Best Use of TV
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Real on Every Screen: Turning IPL & Festivals into Powerful Consumption Rituals Dabur India Starcom India Bronze
World Television Premiere Pushpa 2: The Rule On Zee Cinema Zee Cinema Silver
Unlocking Infinite Experiences for India’s Emerging Affluent Visa Inc. Leo Mumbai Silver
Har Ghar Mein Star Star Cement Ltd. Silver
Winkin' Cow, Pick it Up, Thick it Up! Britannia Industries Gold
Namak Ho Tata Ka, Kyunki Tata Salt - Tata Consumer Products Gold
B2. Best Use of Print
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Ultratech Yashasvi Sarpanch – Gaon Banega Toh Desh Badhega Ultratech Cement Limited Mindshare India Bronze
Ink To Impress: Joyalukkas Personalised Pongal Joyalukkas Havas Media Bronze
#TalkPink Self Breast Examination Apollo Hospitals Apollo Hospitals Enterprise Silver
ABSL Conglomerate Fund- Believer of India Aditya Birla Sun Life Mutual Funds All About Ideas Solutions Private Limited Silver
Audi RSQ8 - Innovation on Print Audi India PHD India Silver
Eveready Industries Starcom India Gold
B3. Best Use of Radio
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
World Television Premiere Pushpa 2: The Rule On Zee Cinema Zee Cinema Bronze
TVS Credit Women’s Day Campaign- Namma Ooru Mahila TVS Credit Services Silver
Ultratech Voices of Progress: When Radio Gave India’s Infrastructure a Voice Ultratech Cement Limited Mindshare India Silver
Vaxiflu-4 by Zydus Lifesciences Gold
B4. Best Use of OOH
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Fortune Ultadanga Durga Puja 2025 Fortune Edible Oils and Foods Karukrit Bronze
Campa Energy: Surge Loop – Dual-Screen 3D Portal for India’s New Energy Generation Campa Energy Laqshya Media Bronze
Acko’s Disruptive OOH Campaign Acko Genral Insurance Laqshya Media Bronze
Titan Stellar 2.0 - Explore The Unexplored Titan Watches - Titan Company Silver
What The Flip Goibibo Silver
Mangaldeep Dhuno Cups Durga Puja 2025 ITC Limited Karukrit Silver
PVMA Puma Havas Media Network Gold
Nature Shapes Britannia Britannia Industries Gold
B5. Best Use of Experiential Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Spark Capital Spark Capital Advisors Pvt. Ltd. Bronze
Dark Fantasy – Big Fantasies ITC- Sunfeast Dark Fantasy Impact Communications Bronze
#LiveItUp Campaign HSBC VML Bronze
Combiflam - Sanofi Consumer Healthcare India Ltd. and Maverick & Monk Communication Sanofi Consumer Healthcare Bronze
Taj Mahal Chai Bansuri – A Tea Kettle Plays a Symphony to Solitude Hindustan Unilever Mindshare India Silver
Iodex Delivers Relief at the World’s Largest Gathering, Kumbh Mela Haleon Zenith Media Silver
Play For A Cause Pernod Ricard India Wavemaker India Silver
Sitar for Mental Health HSBC VML Gold
Good Day Maha Kumbh Britannia Industries Schbang Digital Solutions Private Limited Gold
B6. Best Use of Digital Marketing/ Social Media
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
HSBC Festive Hex HSBC VML Bronze
Think Before You Order Narayana Health AndAnd Brand Partners Bronze
Fortune Influencer Masterclass AWL Agri Business SocialBeat Bronze
Independence Day HSBC VML Silver
Do Baatein Ho Sakti Hain Tata Motors Commercial Vehicles AndAnd Brand Partners Silver
TVS Orbiter Digital Launch TVS Motor Company Silver
TCS Future Ready Mobility Study Campaign Tata Consultancy Services Gold
Tata CLiQ Fashion's Paid Media Revolution: Reimagining Efficiency, Scale, and ROI Tata Unistore HiveMinds Innovative Market Solutions Gold
B7. Best Use of Omni Channel Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Digital Marketing Star Cement Bronze
Audi RS Q8 launch (360 Degree Plan Including Print and Digital Innovations) Audi India PHD India Bronze
Titan Stellar 2.0 - Explore The Unexplored Titan Watches - Titan Company Silver
Versuni India Home Solutions Silver
Flipkart Ads x BoAt: BBD Vibe Sponsorship Flipkart Ads Gold
Driving Purpose with Hyper-Personalization using Omni Channel Marketing Aditya Birla Health Insurance Co. Ltd Gold
B8. Best Use of Integrated Marketing Campaign
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Sirf Chutti Mat Manao Niva Bupa Health Insurance Bronze
Global Wealth Campaign Standard Chartered Bank Hansa Cequity Bronze
Shikhshit Niveshak, Viksit Bharat Jagran New Media Bronze
Shriram Finance PHD India Silver
Casagrand Casamia Casagrand Silver
Flipkart Ads x Samsung: BBD Title Sponsorship Flipkart Ads Silver
Hettich - The Youngest Magician Hettich India Wondrlab India Gold
Bingo! Bhaukal Lok – Kumbh Mela ITC- Bingo! Impact Communications Gold
B9. Best Use of Content Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Hsbc Taj Credit Card HSBC VML Bronze
India - Singapore Connect DBS Bank India PHD India Bronze
Aashirvaad Atta Bhakti Pathe ITC Limited- Foods Division Mindshaft Media Bronze
Sabka Jawab Tedhe Medhe Bingo! Tedhe Medhe Tonic Worldwide Silver
Brides Today x Joyalukkas - Beyond the Vows Joyalukkas Havas Play Silver
Imperial Blue Ambushes Cricket with a Bouncing Proposal Pernod Ricard India Wavemaker India Gold
Onam Vakdhanam (#Kept My Promises) Linen Club Saatchi & Saatchi Gold
B10. Best Use of Technology
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Imagine It BourbonIT Britannia Industries Schbang Digital Solutions Private Limited Bronze
Flipkart Ads x Colpal: The Purple Launch Flipkart Ads Bronze
How Volkswagen Used Technology to Influence Car Buying Decisions on CarWale Volkswagen India PHD India Bronze
McVitie's Premier League - 2025 McVitie's Biscuits Little Odd Marketers (LOM Digital) Silver
How Indriya Made Every Bride The Star of The Campaign - My Indriya Bride Moment Indriya - Aditya Birla Jewellery Silver
Pink Star Rating - An Initiative by Reliance General Insurance IndusInd General Insurance Silver
Proof That Timing Drives Impact : Honitus Digital Campaign Built on Rainfall Signals Dabur India Starcom India Gold
Tata Tea Agni - Mere Ghar Ki Agni Tata Consumer Products Monks Gold
B11. Best Use of Search Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Lyxel & Flamingo X Godrej Appliances Godrej Appliances Flamingo Digital Private Bronze
How HDFC ERGO Boosted Agent-Level Growth & Customer Engagement, with Hyperlocal Capabilities HDFC ERGO General Insurance SingleInterface Silver
Permanent Hair Removal, Re-searched: How Braun Disrupted a Salon Monopoly Procter & Gamble India Starcom India Silver
HSBC TravelOne Credit Card HSBC India PHD India Silver
Connecting with India: How Ask Nestlé’s Integrated Search Strategy Wins with Vernacular Content Nestle India Zenith Media Gold
B12. Best Use of PR
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Titan Stellar 2.0 - Explore The Unexplored Titan Watches - Titan Company Bronze
Ceat - Sports & PR Ceat Bronze
Svachh Deep Lid Installation at Carter Road TTK Prestige Silver
Nature Shapes Britannia Britannia Industries Dentsu Creative PR Silver
Britannia's Marie Gold - Avani's Gold Britannia Industries Dentsu Creative PR Gold
B13. Best Use of Influencers
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
#LetsGetCooking ShubhUtsav TTK Prestige Ripple Links Bronze
Fortune Rongali Bihu 2025 Fortune Edible Oils and Foods Karukrit Bronze
Chutney Sambar Rap Battle Jiostar India Bronze
How Everyuth Fixed Broken Convenience and Won Gen Z Zydus Wellness Products Ltd Wavemaker India Silver
Dabur India Starcom India Silver
ShareChat & Moj x Maybelline #ColossalNeverHides L'Oréal India ShareChat & Moj Silver
Titan Stellar 2.0 - Explore The Unexplored Titan Watches - Titan Company Gold
ITC Bingo! Korean Jinjja Campaign Bingo! ITC Limited SoCheers Gold
B14. Best Use of Sponsorship and Partnership
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Sintex x Women's Premier League 2025 Sintex BAPL ITW Universe Bronze
Goibibo X Zomaland'25 Goibibo Bronze
Bisleri WPP Media - Wavemaker India Bronze
The Medimix Transformation: Turning Media Partnership into a Growth Engine Cholayil Pvt Ltd Starcom India Silver
FamJam In Singapore Nickelodeon India Silver
Goibibo X Bigg Boss Tamil Star Vijay (JioStar India) Silver
Jeet Ka Elaan Campaign HSBC VML Gold
B15. Best Use of Sports or eSports Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Jeet Ka Elaan Campaign HSBC VML Bronze
Don't be Stupid! Stupid! Stupid! Goibibo Bronze
Choose Bold, Play Bold: Royal Challenge’s Esports Revolution Diageo India Zenith Media Bronze
Imperial Blue Ambushes Cricket with a Bouncing Proposal Pernod Ricard India Wavemaker India Silver
Acer Builds Gaming Culture in India Acer India Alphazegus Marketing Silver
Ceat - Sports Marketing Ceat Silver
Eno Cricket Campaign Haleon Zenith Media Gold
Bisleri WPP Media - Wavemaker India Gold
B16. Marketing on a Small Budget
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
HSBC Personal Interest Loans HSBC India PHD India Bronze
Travel Series - Jet, Set, Invest Nippon India Mutual Fund Hansa Cequity Bronze
Thread of Trust, Bond for Life - Raksha Bandhan Ujjivan Small Finance Bank Bronze
Britannia & Zepto: Revisioning Shopper Experience Online Britannia Mindshare India Silver
Zero Sponsorship. Maximum Impact: The “Aaya Chatkaara Rap” That Hijacked IPL Culture Dabur India Starcom India Silver
Communication-Marketing on a Small Budget Bisleri WPP Media - Wavemaker India Silver
Imperial Blue Ambushes Cricket with a Bouncing Proposal Pernod Ricard India Wavemaker India Gold
Ganesh Chaturthi 2024 AWL Agri Business SocialBeat Gold
B17. B11(a) Best Use of Native Advertising
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Eveready Industries Pvt Ltd Starcom India Bronze
Performance Marketing Excellence Drives 20x ROAS and 95.6% CAC Reduction Vibrant x AJIO Silver
Embedding Volkswagen Taigun into Car Buyers' Journeys via AI-Driven Native Innovation on CarWale Volkswagen India PHD India Gold
C. DESIGN
C1. Brand Identity/Packaging
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
ZEE Entertainment Enterprises Bronze
Star Waterpruf Star Smart Building Solutions Bronze
The Symbiotic Partnership VerSe Innovation BMEG Silver
A Fresh Look for Kerala’s Beloved Spice Brand - Brahmins Wipro Consumer Care Gold
C2. Physical Space
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Manifesting a Sky Full of Stars Pernod Ricard India Wavemaker India Bronze
Jindal Stainless Silver
IRTH Bags - House of Titan Titan Company Adfactors PR Silver
Earth to Energy: OIL & NRL’s Tech-Infused Pavilion for OIL India That Made Every Step Count OIL India Laqshya Media Silver
ONGC Pavilion: Now & Next – The Future of Energy, Engineered Through Technology ONGC Laqshya Media Gold
UltraTech Cement - Anamorphic House on the Beach Brand To People Integrated Solutions Gold
D. MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT
D1. Not for Profit Sector/CSR
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Vastradaan DB Corp Bronze
Flipkart Ads x P&G: The Shiksha Story Flipkart Ads Silver
Shahoshi Rani Knight Riders Sport Silver
Thakaan Gone. Energy On. – Glucon D Ganpati Activation Zydus Wellness Products Coral Media Silver
Dabur India Starcom India Gold
The Hungerware Collection – Plates That Serve "Truth" KRBL Wavemaker, WPP Media Gold
D2. B2B Sector
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
IndoSpace Development Management Bronze
From Myths to Mandates - How Godrej Educated 3 Million Jewellers on BIS-Certified Safes Security Solutions Division, Godrej Enterprises Group Silver
AWS Fintech Forum Amazon Web Services Younion Brand Experiences Silver
Sapno Ko Kinaare Tak Adani Group Dentsu One Gold
D3. Healthcare & Pharmaceutical
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Apollo 1066 Emergency Campaign Apollo Hospitals Enterprise Bronze
Neurobion Sabse Bada B P&G Health Silver
Sensodyne – "Health in More Hands"- Access to Oral Health Haleon- Sensodyne Impact Communications Silver
Apollo Fertility Centre Pvt Ltd Silver
Pink of Health Cipla Gold
Combiflam - Sanofi Consumer Healthcare India Ltd. and Maverick & Monk Communication Sanofi Consumer Healthcare India Gold
D4. Age-Targeted Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
The Wize Whispers Yes Securities (India) Silver
Nippon - Live The Life You Want Nippon India Mutual Fund Garage Worldwide Silver
Sleepyhead SIT Games Duroflex Pvt. Ltd. Silver
Royal Challenge Choose Bold 2.0 Diageo ( Royal Challenge) Enormous Brands LLP Gold
Santoor : Mirchi Fresher's Party Wipro Consumer Care & Lighting Gold
D5. Local, Regional or Market Specific Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Swiggy Bhog Elo Boney Swiggy Havas Play Bronze
Rajmudra by Indriya Indriya - Aditya Birla Jewellery Bronze
How MRF Deployed Listing Management & VMNs to Achieve Hyperlocal Growth MRF SingleInterface Silver
Kohinoor Bharti Season Kohinoor Basmati Rice DViO Digital Silver
Vi Guardian Beads Vi Ogilvy Silver
Mann Ki Raath Ujjivan small finance bank Gold
"Dammu Meede Star Meere" - You have Dum, You are the Star ITC Limited Team Pumpkin Gold
D6. Holiday, Seasonal or Festival Marketing
Nominee Title/Campaign Name Brand Organisation Entrant Organisation Metal
Festive Marketing by Freshpik Freshpik - Reliance Retail Bronze
NRI Homecoming HSBC India PHD India Bronze
Glucon-D Energy Ka Gola Sampling Zydus Wellness- Glucon-D Impact Communications Bronze
2 Mins Ki Diwali Reliance Digital Silver
Bingo! Tedhe Medhe Rockanjali ITC Limited- Foods Division Mindshaft Media Silver
Banglar Mrinmoy Pujo Tata Consumer Products Monks Gold
Connecting the Moving Bharat: Reaching Rural Migrants via RailWiFi UltraTech Cement Limited Mindshare India Gold
Marketing Team of the Year
Pernod Ricard India
Lifetime Achievement Award
Saugata Gupta, Managing Director & Chief Executive Officer, Marico