Agenda

Influence 3.0- The Age of Authentic Impact

In a world where audiences crave connection over perfection, Influence 3.0 marks a new era — one defined by purpose, credibility, and meaningful impact. The age of vanity metrics is over; today’s creators and brands are measured by the authenticity of their voice and the depth of their influence.

10:00 AM
Registration
  • Annurag Batra
    Dr. Annurag Batra
    Chairman & Editor in Chief - BW BusinessWorld and Founder, e4m
Welcome Address
Session 1
KeyNote
  • Venkatesh Naidu
    Venkatesh Naidu
    CEO, Bajaj Capital Ltd
From Feeling to Fortune: The Next Evolution of Storytelling

  • Crafting narratives that align with audience values and emotions
  • Why emotions influence decision-making more than logic.
  • Understanding micro-cultures: language, rituals, humour, regional context, community behaviour.
  • How tapping into local cultures can create national or global impact.
  • Using insights into audience moods, aspirations, and anxieties to shape stories.
  • Culturally intelligent AI + human intuition.

Session 2
Panel
  • Gaurav Dagaonkar
    Gaurav Dagaonkar
    Co-Founder & CEO, Hoopr
  • Sujay Ray
    Sujay Ray
    Head- Consumer Experience, Content and Advocacy, L'Oréal
  • Girish Hingorani
    Girish Hingorani
    Vice President - Marketing (Consumer Products) & Corporate Communications, Blue Star Limited
  • Gaurav Ramdev
    Krishnadas Nandakumar
    Senior Vice President, Head Organic India, Business, Tata Consumer Products Limited
  • Fauzan Abdul Rahim
    Fauzan Abdul Rahim
    Founder, Social Tweebs
  • Vednarayan Sirdeshpande
    Vednarayan Sirdeshpande
    Director - Consumer Digital, Mondelez
  • Abinash Panda
    Abinash Panda
    Digital Lead - Brand Portfolio, Zydus Wellness
  • Gaurav Soni
    Gaurav Soni
    Head of Media, Perfetti Van Melle
  • Harsh Kapadia
    Moderator: Harsh Kapadia
    Chief Creative Officer, Grey India
Culture, Commerce, and Credibility: The New 3Cs of Modern Marketing

  • Long-term strategies for brand-creator partnerships beyond campaigns
  • Building community-led brand ecosystems and fan loyalty
  • Role of culture and commerce in shaping influencer strategy
  • Navigating multi-platform influence and fragmented audiences
  • Moving from likes, views, and follower count to meaningful engagement

Lunch
Session 3
Spotlight Session
Storytelling That Converts: Emotional & Cultural Relevance

  • Crafting narratives that align with audience values and emotions
  • Using cultural moments for authentic engagement
  • Blending performance metrics with storytelling impact
  • The role of long-form vs short-form content in building authenticity
  • Short-form hooks: humour, regional phrases, nostalgic cues.

Session 4
Panel
  • Tripti Pathak
    Tripti Pathak
    Content Creator
  • Himanshu Dulani
    Himanshu Dulani
    Dancer / Choreographer
  • Saloni Daini
    Saloni Daini
    Actress/ Content Creator
  • Darshan Magdum
    Darshan Magdum
    Singer
  • Rupa Murudkar
    Session Chair : Rupa Murudkar
    Vice President Marketing, Cholayil Private Limited
  • Manish Kharage
    Manish Kharage
    Gaming Creator
  • Moderator: Abhijat Bharadwaj
    CCO, Dentsu
The New Power Players: Community-Led Influence

  • Why community-driven creators often drive higher trust and engagement than celebrity influencers
  • Leveraging niche communities for hyper-targeted campaigns
  • Regional and vernacular content as a driver of authenticity
  • The future of influence: balancing macro reach with micro authenticity

Session 5
FireSide Chat
  • Dheeraj Sinha
    Dheeraj Sinha
    CEO,FCB INDIA (Now CEO, McCann)
  • Kanchan Srivastava
    Kanchan Srivastava
    Senior Editor & Group Editorial Evangelist, e4m
Unfiltered: The Business of Being a Creator

  • How leading creators move beyond momentary fame to build enduring impact
  • An honest take on monetisation, brand deals, and balancing art with commerce
  • A deep dive into staying real in an age of algorithms and filters

Session 6
Panel
  • Tejas Dhoke
    Tejas Dhoke
    Content Creator
  • Ishika Bhargava
    Ishika Bhargava
    Content Creator
  • Chahatt Khanna
    Chahatt Khanna
    Actor, Entrepreneur & Fitness Enthusiast
  • Khushaal Pawar
    Khushaal Pawar
    Content Creator
  • Aditya Sharma
    Aditya Sharma
    Head Media & Digital, Piramal Consumer Healthcare
  • Suruchi Gupta
    Suruchi Gupta
    VP - Creative Strategy at mCaffeine and Hyphen
  • Harsh Kapadia
    Harsh Kapadia
    Chief Creative Officer, Grey India
  • Monish Shah
    Moderator: Monish Shah
    Founder & CEO, Illuminati Media
Decoding Digital Trust: How to Build Credibility

  • Building long-term trust between brands, creators, and audiences
  • Long-term strategies for brand–creator partnerships beyond campaigns
  • Building community-led brand ecosystems and driving fan loyalty
  • The role of culture and commerce in shaping influencer strategy
  • Navigating multi-platform influence and fragmented audiences
  • Leveraging AI to identify authentic influencers with transparency
  • Moving beyond engagement metrics to measure real impact, intent, and resonance

Session 7
Key-Spotlight Session
The Brand-Influencer Equation: Building Real Partnerships

  • Shifting from transactional campaigns to strategic collaborations
  • Balancing creative freedom with brand messaging
  • Strategies for creating mutually beneficial partnerships that go beyond sponsored posts
  • Long-term partnership models for sustainable influence
  • Metrics for credibility beyond engagement rates
  • Leveraging co-created content to strengthen audience trust and engagement