The session explores the latest trends, technologies, and strategies that are shaping the marketing landscape. It also discusses the challenges and the opportunities concerning marketers in the digital age.

• How AI is transforming marketing processes andstrategies
• Use cases for AI in contentcreation,hyper-personalization,customer service
• The ethical implications of AI inmarketing including bias, transparency, and the ethical use of customer data

• Indian Context: Tackling the unique challenges in personalizing customer experiences for India, with actionable insights from case studies
• Data & Technology: Exploring the tools that enable large-scale personalization while ensuring ethical data use and privacy
• Emerging Trends & Measurement: The future of personalization, including hyper-personalization and voice tech, and learn how to measure success with clear KPIs

• Regulatory Changes: Impact of global data privacy laws (like GDPR, CCPA, and India’s Personal Data Protection Bill) on Martech strategies
• Building Trust: How to balance personalization with privacy, ensuring customer trust in an increasingly data-driven world

• AI-Powered Journeys: How AI transforms every customer touchpoint, from personalized recommendations to 24/7 support.
• Data-Driven Personalization: Leveraging AI to deliver hyper-personalized experiences at scale, based on individual preferences and behaviors.
• The Human-AI Partnership: Finding the optimal balance between AI automation and human empathy.