• How AI is reshaping Marketing and the value potential from the same
• Lessons from successful (and failed) AI adoption journeys
• Implications of AI in Marketing for the future of customer engagement and experience

Parul Bajaj, India Lead: Marketing, Sales and Pricing Practice, and Managing Director & Partner, Boston Consulting Group

• Leveraging data to craft bespoke customer journeys.
• Overcoming challenges in delivering personalization at scale.
• The impact of evolving consumer expectations on marketing strategies.

Manoj Adlakha, Founder & CEO, RedBeryl Lifestyle Services Pvt Ltd

• How AI is transforming marketing processes and strategies
• Use cases for AI in content creation, hyper-personalization, contextual targeting, and customer service
• The ethical implications of AI in marketing including bias, transparency, and the ethical use of customer data and brand safety practices

Dimpy Yadav, Head of Strategy - Digital, Mindshare India
Priyanka Shah, Head of Digital Marketing, Bajaj Auto Ltd.
Puravansh Maitreya, Marketing Head, Lava International Ltd.
Rahul Bharde, SVP and Chief Analytics Officer, Jubilant Foods
Sushant Chopra, Director of Sales, North India and Gujarat, Hybrid
Vrijesh Nagathan, Chief Digital and Information Officer, Marico Ltd
Session Chair: Manpreet Singh Ahuja, Partner, PwC

• The Evolution of CDPs: How Customer Data Platforms have evolved from solving data silos in their early days to becoming foundational tools for unified customer experiences.
• Current Trends and Challenges: How businesses are navigating the shift toward composable architectures, the role of AI in CDPs, and the myths versus realities.
• The Future of CDPs: Looking ahead, how CDPs are transforming into decisioning and orchestration hubs, enabling smarter, more agile customer engagement strategies.

Apoorv Durga, Vice President, Research & Advisory, Real Story Group

• Indian Context: Tackling the unique challenges in personalizing customer experiences for India, with actionable insights from case studies
• Data & Technology: Exploring the tools that enable large-scale personalization while ensuring ethical data use and privacy
• Emerging Trends & Measurement: The future of personalization, including hyper-personalization and voice tech, and learn how to measure success with clear KPIs

Ishika Sharma, Associate Director, Sales, Blis
Mitali Maheshwari, Head of Product and Marketing, Tata Starbucks
Neelima Burra, Chief Strategy and Transformation Officer, Luminous Power Technology
Neha Kant, Founder and Director, Clovia Lingerie
Varun Dhamija, Lead Data Scientist, Caratlane
Session Chair: Udit Verma, Co-Founder & CMO, Trackier

• Regulatory Changes: Impact of global data privacy laws (like GDPR, CCPA, and India’s Personal Data Protection Bill) on Martech strategies
• Building Trust: How to balance personalization with privacy, ensuring customer trust in an increasingly data-driven world.

Akshayy S Nanda, Partner, Saraf and Partners
Shantanu David, Special Correspondent, exchange4media

• AI-Powered Journeys: How AI transforms every customer touchpoint, from personalized recommendations to 24/7 support.
• Data-Driven Personalization: Leveraging AI to deliver hyper-personalized experiences at scale, based on individual preferences and behaviors.
• The Human-AI Partnership: Finding the optimal balance between AI automation and human empathy

Amit Jain, Sr Vice President - Customer Experience, IndiaMART, InterMESH
Amit Verma, CEO and Founder, Digitup
Pooja Baid, Chief Marketing Officer, Versuni
Saurabh Mangal, Analytics Practice Leader, Aditya Birla Management Corporation
Himanshu Sirohi, Head of Digital Marketing, Apollo 24|7
Session Chair : Himank Tripathi, Chief Communications Officer & Spokesperson, Baazi Games

Abbhishek Chadha, Executive Vice President, Interactive Avenues
Mayank Prabhakar, Head of Digital & Media, Vivo India
Nitin Yadav, Digital Experience & Marketing Lead (ICE Category), MG Motors India
Samir Karpe, Group Director, India, DoubleVerify
Moderator: Ishan Kapoor, Sr. Manager, ISD, DoubleVerify