This award recognizes the most exceptional integrated digital marketing campaign that effectively utilizes multiple platforms and channels
This award recognizes the most exceptional email marketing campaign with high open rates, click-through rates, and conversion rates
This award recognizes the most creative and effective digital marketing campaign implemented with a limited budget (Under 3 lakhs)
This award recognizes the most successful and innovative product launch (Online)
This award recognizes the most successful and innovative product re-launch (Online)
This award recognizes the most effective and innovative digital strategy that has successfully enhanced brand awareness and image
This award recognizes the most exceptional and user-friendly website or microsite with engaging content and effective conversion strategies
This award recognizes the most successful and innovative Search Engine Optimization (SEO) marketing campaign that has effectively improved search engine rankings and organic traffic
This award recognizes the most innovative and effective use of mobile marketing technology & channels to engage and delight customers
This award recognizes the most innovative and effective use of video or animation in digital marketing campaigns to engage and/or to convert the audience
This award recognizes the most effective use of dialogue-based interactions to engage and/or to convert customers in a personalized and human-like way
This award recognizes the most effective use of dialogue-based interactions to engage and/or to convert customers in a personalized and human-like way
This award recognizes the most effective and innovative programmatic ad campaign that utilizes real-time data and automation to target and engage the audience
This award recognizes the most innovative and effective mobile app marketing campaign that has successfully increased app downloads, engagement, and retention
This award recognizes the most innovative and effective use of data analytics in developing and executing successful marketing strategies
This award recognizes the most innovative and effective use of Artificial Intelligence (AI) and Machine Learning (ML) in digital marketing campaigns to drive significant results
The award recognizes the exceptional implementation of technology-enabled strategies that deliver personalized experiences and engagement to consumers at scale
The award recognizes outstanding use of automated technologies and processes to streamline marketing campaigns, optimize customer engagement, and drive measurable business results
This award recognizes companies that have effectively used MarTech tools to engage customers across multiple channels, improve customer experience, and drive business growth
The award recognizes the most outstanding and impactful social media campaign that effectively reaches and engages with its target audience while achieving the desired business goals
The award recognizes the most successful marketing campaign that effectively utilizes multiple channels, messaging apps, and social media platforms to reach and engage with a diverse audience
The award celebrates creative and successful marketing campaigns that leverage current moments and trends to capture audience attention and drive brand engagement
The award recognizes brands that effectively use memes as a creative and humorous tool to engage with their audience and promote their products or services
The award recognizes outstanding utilization of social media analytics to gather insights and inform data-driven decision-making for social media marketing and engagement strategies
The award recognizes the exceptional implementation of chatbots to enhance customer service, engagement, and overall marketing efforts on social media platforms
The award recognizes the outstanding execution of a multi-channel influencer marketing campaign that effectively integrates influencers into various marketing channels to deliver a cohesive message and drive measurable results
The award recognizes the most exceptional collaboration between a brand and an influencer in creating authentic and effective branded content that successfully engages the influencer's followers and drives business results for the brand
The award recognizes the most innovative and effective use of micro-influencers in a brand's marketing campaign, resulting in authentic and engaging content that effectively reaches the target audience and drives business results. (Influencers with followers/subscribers between 1,000 to 1,00,000)
The award recognizes technology that is used for influencer marketing that is helping the industry grow and drive more brand safety and transparency.
Solution providers focusing on UI/UX/AI/Machine learning technologies etc. can apply in this category
This award recognizes agencies that effectively leveraged UGC to create compelling influencer marketing campaigns that resonated with the target audience
This category recognizes the top platforms that facilitate effective influencer marketing campaigns. These platforms help brands connect with influencers, manage collaborations,and measure campaign performance
This category highlights tools that enhance the efficiency and effectiveness of influencer marketing campaigns. Unlike platforms that offer a comprehensive suite of services, individual tools are often specialized to address specific needs within the influencer marketing ecosystem
This category recognizes innovations and solutions that effectively leverage automation to streamline and enhance influencer marketing efforts. Automation in this context involves using technology to perform repetitive tasks, manage workflows, and optimize campaigns, thereby increasing efficiency and effectiveness
This award recognizes the most innovative and successful execution of an experiential marketing campaign or event that effectively engages consumers and promotes brand awareness, loyalty, and sales
The award recognizes the most creative and effective low-budget offline marketing campaign that generated maximum brand awareness and customer engagement (Up to 5 Lakhs)
The award recognizes the most innovative and impactful print campaign that effectively communicated the brand's message and increased brand recognition and sales (*Print should have been at least 50% of the media cost)
The award recognizes the most innovative and impactful radio advertising campaign that effectively delivered the brand message to the target audience (*Radio should have been at least 50% of the media cost)
The award recognizes the most impactful and memorable TV commercial campaign that effectively communicated the brand message and resonated with the target audience (*TV should have been at least 50% of the media cost)
The award recognizes the most impactful and successful product launch executed through offline marketing channels
The award recognizes the best content marketing strategy that effectively builds brand awareness and engages the target audience
The Award honors the most innovative, effective, and impactful Out-of-home (OOH) / Digital Out-of-Home (DOOH) media campaigns that have demonstrated exceptional creativity, strategic thinking, and successful execution in reaching and engaging audiences
The award recognizes marketing excellence for BFSI brands that showcased the effective and quantifiable impact
The award recognizes marketing excellence for consumer durable brands that showcased the effective and quantifiable impact
The award recognizes marketing excellence for food & beverage brands that showcased the effective and quantifiable impact
The award recognizes marketing excellence for gaming companies/brands that showcased the effective and quantifiable impact
The award recognizes marketing excellence for healthcare & wellness brands that showcased effective and quantifiable impact
The award recognizes marketing excellence for hospitality brands that showcased an effective and quantifiable impact (Includes hotels and restaurants)
The award recognizes marketing excellence for media & entertainment brands that showcased effective and quantifiable impact. (Includes music, film, television, publications & media, books, news, digital platforms, and other media)
The award recognizes marketing excellence for real estate brands that showcased the effective and quantifiable impact
The award recognizes marketing excellence for retail brands that showcased the effective and quantifiable impact. (Restaurants should enter F6. Best Marketing Campaign for a Hospitality Brand)
The award recognizes marketing excellence for travel/tourism brands that showcased the effective and quantifiable impact
The award recognizes marketing excellence for automobile brands that showcased the effective and quantifiable impact
This award recognizes the most successful and creative marketing campaign by or for an e- commerce brand that effectively engages its target audience and drives measurable results in customer engagement
The award recognizes marketing excellence for FMCG brands that showcased the effective and quantifiable impact
The award recognizes marketing excellence for IT/ITES brands that showcased the effective and quantifiable impact
The Award is designed to honor and recognize the most outstanding corporate social responsibility (CSR) initiatives carried out by organizations. These campaigns go beyond mere compliance with ethical standards and demonstrate a genuine commitment to making a positive impact on society and the environment
This award honors agencies that have achieved impressive growth within a short time span. Eligible agencies must have been incorporated for less than six years as of December 31, 2024
This award is NOT OPEN for entry. The winner will be determined based on the total metals received in other categories
