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NEONS OOH Conference & Awards 2020

Welcome to 10th edition of exchange4media Group NEONS OOH Conference & Awards 2020 for Outdoor Advertising & Digital Signage. OOH Conference & Awards were established in 2011 to reward excellence in outdoor media.

Today’s out of home medium offers new technologies, new formats, and more creative thinking to help advertisers and their agencies take their message further. The industry has embraced innovation in all parts of the business to keep pace with where advertising and the consumer are headed.

The OOH industry is introducing new digital technologies and convergence, new lighting and materials, more innovative business practices, and a new audience ratings system.

NEONS OOH Conference & Awards seeks a way forward & how industry can overcome the challenges when it comes to OOH advertising. The first seven editions were highly endorsed by the Industry. This edition will recognise and reward the exceptional work in OOH Advertising and Digital Signage from time period between January 2019 to December 2019.

JUDGING CRITERIA
Creativity
-(Concept)
Innovation
- (Media Strategy & Plan)
Effectiveness
- (Target Audience & Result)
Production
- (Execution)

AWARD CATEGORIES

Broad Categories:

  • Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
  • 101. Innovative Use of Existing Medium - Metro
    Brand that has used the OOH medium in a unique manner or in a manner not seen before in metro cities.
  • 102. Innovative Use of Existing Medium - Beyond Metro
    Brand that has used the OOH medium in a unique manner or in a manner not seen before.
  • 103. Innovative Creation of a New Medium - Metro
    Creation of a new OOH medium, which has been never used before in a metro region.
  • 104. Innovative Creation of a New Medium - Beyond Metro
    Creation of a new OOH medium, which has been never used before in a non metro region.
  • 105. Best/Innovative Brand Fit within Existing Media
    Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.
  • 106. Excellence in outdoor media Installation (Only for media owners)
    This category awards campaigns that are one-of a kind , PR-worthy special installations or immersive real-world experiences. Campaigns entered don’t necessarily need to fit inside the usual formats found in an Out of Home campaign. Campaigns particularly resonated with new and existing audiences because they broke the mould.
  • 107. Innovative Outdoor Media Format/Space/Designs - Beyond Metros (Northern, Eastern, Western & Southern Regions) Only for Media Owners
    This category is open to any regional media owner who have done an innovation in existing format(s) or created an innovative format(s) for brands to advertise in the respective regions
  • Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
  • 201. Most Innovative Use of Digital OOH Media - Metro
    Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in metro cities (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)
  • 202. Most Innovative Use of Digital OOH Media - Beyond Metro
    Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before. (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)
  • 203. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
    Brand that has used New Media /Digital OOH medium in retail or shopping environment in a unique manner or in a manner not seen before. (For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.)
  • 204. Most Innovative Use of Moving Media
    Brands that have used New Media /Digital OOH medium in a moving media in a unique manner or in a manner not seen before. (For example, Trains, Metro Coaches, Buses, Taxies, Auto Rickshaws, Airplanes, Delivery Vans, etc.)
  • 205. Most Innovative Green Initiative
    Innovations taking care of environment & society. Media agencies using recycled material, used environment friendly material to create OOH media.
  • 206.Most Effective use of Technology
    Brands that used technologies like AI/VR/AR/Programmatic in their campaigns & activities in a most effective manner.
  • Awards in this group to be awarded to Agency-Client combinations.
  • 301. Best Outdoor Plan – Strategy - Metro
    Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, Selection of Specific Sites/Units needs to be highlighted in this for metro cities.
  • 302. Best Outdoor Plan - Strategy - Beyond Metro
    Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, Selection of Specific Sites/Units needs to be highlighted in this.
  • 303. Most Effective Outdoor Plan
    This would define how your plan was most effective in terms of reaching its objective, in terms of impact, relevance and cost effectiveness. OOH should be the primary medium while computing the overall effectiveness. Also, send at least three digital images in 300 dpi JPEG format of the creative in environment.
  • Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.
  • 401. Telecom Product & Services
  • 402. Banking, Financial Services & Insurance
  • 403. Entertainment & Media
  • 404. Automobiles
  • 405. FMCG
  • 406. e-Commerce
  • 407. Public Service/Corporate Social Responsibility
  • 408. Travel & Leisure
  • 409. Beverages & Food
  • 410. Retail Advertising
  • 411. Others (like Corporate/Consumer Durables/etc)
  • 412. Real Estate
  • Awards in this group to be awarded to agencies.
  • 501. Synergy Award
    This award recognises outstanding effort on the part of an agency to take the core creative idea of the Multi Media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media. (The Shortlisted entries in this category will be invited and their representatives will get a chance to give a presentation directly to Jury.)
  • To be awarded based on maximum awards accrued in the previous categories. (Please do not sent entries for this category)
  • 601. OOH Campaign of the Year
  • 602. OOH Media Agency of the Year
  • 603. OOH Advertiser of the Year
  • Only Nominations, no entry sought
  • Lifetime Achievement Award
    A person with an impeccable track record of contribution to the standardisation, growth & development of any organisation and the industry as a whole. A person with demonstrated leadership qualities and someone that is respected by the industry over a substantial period of time. This can be awarded to an individual from an agency or a media owner.
Contact Us
For more information, please contact
  • Priyanka Singh,
    priyanka.singh@exchange4media.com,
    +91-9810839486
  • Sashmita Nayak,
    sashmita.nayak@exchange4media.com,
    +91-7046563639
For sponsorship opportunities, please contact:
  • Runa Sinha ( Chief Revenue Officer, )
    runa.sinha@exchange4media.com,| +91-9810497903
  • Ashish Kudalkar ( Regional Manager-West,)
    ashish.kudalkar@exchange4media.com, | +91-9820541742
  • Sneha Walke ( VP Special Projects & South Head,)
    sneha@exchange4media.com, | +91-9845541143