OOH FAST FORWARD
OOH FAST FORWARD
| OOH FAST FORWARD | ||||
| Time | Session | Proposed Topic | Speaker | |
| 09:30 am - 10:30 am | Registrations with Networking Tea | |||
| 10:30 am - 10:45 am | Introduction & Welcome Address | Dr. Annurag Batra, Chairman & Editor in Chief, exchange4media Group | ||
| 10:45 am - 11:00 am | Brand Marketer Address | Milkar Jitayenge': Yes Bank’s Patriotic OOH Push for Paris 2024 Olympics | Nipun Kaushal, Chief Marketing Officer, Yes Bank | |
| 11:00 am - 11:15 am | Brand Marketer Address | Leveraging The Strategy of Simplicity in Marketing Through Bisleri's Placements in Sports and Entertainment, other than the traditional medium | Tushar Malhotra, Director Sales & Marketing, Bisleri International | |
| 11:15 am - 11:25 am | Partner Session | Innovating Offline Ads Landscape: How Amazon On-Package Ads Drive Awareness and Engagement | Arvind Sabharwal, Business Head , On Package Ads, Amazon India | |
| 11:30 am - 11:45 am | Expert Opinion | Activation & OOH Ads: Brands Making the Best Out of Indian Festivities | Vinkoo Chakraborty, President, Rapport Chrome | |
| 11:45 am - 12:00 pm | Expert Opinion | Cupid of Love & Hate Relationship Between Brands & OOH Advertising | Jayesh Yagnik, Chief Executive Officer, MOMS Outdoor Media Solutions | |
| 12:00 pm - 12:50 pm | Leaders Discussion 1 | Reimagine | Reinvent | Revenue: 3Rs of OOH for Brands Discussion Points:
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Alok Gupta, Director, Graphisads Limited Dipti Shah, Chief Marketing Officer, VIP Industries Dipankar Sanyal, Chief Executive Officer, Platinum Communications Preetam Patnaik, Head of Consumer Marketing, Continental Coffee (CCL Products) Pushkar Gokhale, Executive Vice President & Business Head, Godrej Enterprises Group Saibal Gupta, Chief Executive Officer, Xperia Yuvraj Agarwaal, Chief strategy officer, Laqshya Media Session Chair: Lekshumanan Annamalai, Business Head, Coral Media |
Parallel Session' Amazon OOH Round Table – Unboxing Opportunities: The Future of Package Advertising with Amazon |
| 12:50 pm - 01:45 pm | Networking Lunch | |||
| 01:45 pm - 02:45 pm | Leaders Discussion 2 | Decoding the Mix of Tech, Sustainability & Social Media Marketing for a Successful DOOH for Brands Discussion Points:
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Ashonal Pereira, Founder & CEO, Mancunianz Nitin Rastogi, National Head, Experiential Marketing, Interspace Communications Rajat Sikder, Director, Walk the Talk Saket Agarwal, General Manager Brand & Marketing, D'Decor Home Fabrics Udita Shroff, Regional Head Marketing, South Asia, Middle East and Africa, Cathay Pacific Session Chair: Dhirender Suri, Vice President, GroupM OOH Solutions |
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| 02:45 pm - 03:00 pm | Brand Marketer Address | SwitchOff by Vivo – Driving Emotional Connection Through Purpose-Driven OOH | Karun Arora, Head - Marketing Communications, VIVO | |
| 03:00 pm - 03:30 pm | Creative Presentations & Conversation | The Creative Relay: Faces Behind Ideas | Ramesh Bhaskaran, Chief Creative Officer, Madison OOH
Ankur Garg, Associate Vice President, Rapport Group Prash Gaikwad, National Creative Director, GroupM OOH Solutions |
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| 03:30 pm - 03:45 pm | Brand Marketer Address | Empowering Aspirations through Festive Storytelling: TVS Credit’s #MagicalDiwali | Charandeep Singh Chawla, Chief Marketing Officer, TVS Credit Services | |
| 03:45 pm - 04:00 pm | Expert Opinion | Elevated OOH: OOH Audience Measurement with Road Star | Praveen K Vadhera, Chief Executive Officer, Indian Outdoor Advertising Association | |
| 04:00 pm - 04:30 pm | Closing Keynote followed by a firesidechat | On High Touch & High Tech OOH and Its Coexistence with an Increasingly Digital Media Ecosystem | Shubhranshu Singh, Chief Marketing Officer, Tata Motors Firesidechat- Siddharth Dabhade, Chief Business Officer, Lemma |
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