THEME: BRAND PURPOSE
THE GAME CHANGER IN THE NEW NORMAL
In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer a ‘nice to have’, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isn’t just about selling things anymore.
The Pitch CMO Virtual Summit examines how the marketing and advertising industry should rise to address this transformational moment in a real, tangible way.
It uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.