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Banking

A01 – Most Effective ROI Driven Campaign

A campaign with best return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.

A02 - Most Effective Mobile Marketing Campaign

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. Brands that have mastered this art are welcome to apply for those campaigns that mobile channels like SMS, WhatsApp, In-App, programmatic, App push.

A03 – Most Effective Marketing for Credit/Debit Cards

Campaign featuring integrated marketing strategies for Credit/Debit cards.

A04 - Most Effective Use of Apps

Applications used to market a particular brand/product.

A05 - Most Effective 360-degree Marketing Campaign

An integrated campaign with focused messaging spread across multiple points of customer contact with a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.

A06 - Most Effective Holiday, Seasonal & Festival Marketing

A Campaign to market products and brands during special days/events of the year during viz. Holiday, Seasonal and Festivals through the year.

A07 - Most Effective Regional Campaign

Campaign featuring a compilation of integrated marketing strategies with a reach in regional demographics.

A08 - Most Innovative Marketing Campaign

Campaigns featuring new or ground-breaking techniques and/or technologies to market a service or a product or even using existing technology in a new or unconventional way to promote product/service to engage customers or to increase sales.

A09 - Most Effective Customer Engagement

Recognizing campaigns in the Banking industry that is best designed to increase brand proposition, subscription and consumer engagement

A10 - Most Effective Launch / Relaunch campaign

Campaign featuring marketing strategies designed for launch or re-launch of any brand/product.

A11 - Most Effective Content Marketing Strategy

Campaigns educating customers through simple, value-driven content like financial guides, blogs, and videos.

A12 - Most Effective PR Campaign

Campaigns where development, repositioning, reinvigoration, or re-launch of a brand (product/service) is done through the use of PR.

A13 - Most Effective B2C Marketing Campaign

Campaigns that achieved exceptional results through innovative strategies, creative execution, and significant impact on key performance indicators.

A14 - Most Effective B2B Marketing Campaign

Campaigns that showcase outstanding success through innovative strategies, precise targeting, and significant impact in achieving business results

A15 - Most Effective Online Lead Generation Campaign

Campaigns that achieved exceptional success in generating high-quality leads through innovative digital strategies and tactics.

A16 - Most Effective Moment Marketing Campaign

Campaigns that have leveraged a real-time event, trending topic, or cultural moment, drove engagement and have aligned with the brand’s voice

A17 - Most Effective CSR Campaign

Campaigns that have achieved a significant social, environmental, or economic impact. Demonstrating a strategic alignment with the company’s values and measurable outcomes

A18 - Most Effective Public Service Campaign

Campaigns, initiatives, or programs by brands that have made a significant positive impact on the public.

B01 - Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)

Campaigns with integrated marketing as a core strategy with minimum 3 other media and communication channels. For example, TV, Print, Radio, Outdoor, PR, Direct marketing, Digital, etc.

B02 - Most Effective Use of Traditional Media (Print, OOH)

Campaigns with integrated marketing as a core strategy with traditional media (Print / OOH).

B03 - Most Effective Use of TV

Campaigns with integrated marketing as a core strategy with television as a marketing medium or communication channel.|

B04 - Most Effective Use of Radio

Campaigns with integrated marketing as a core strategy with radio as a marketing medium or communication channel.

B05 – Most Effective Use of Podcast

Campaigns with integrated marketing as a core strategy with podcast as a marketing medium or communication channel.

B06 - Most Effective Use of social media

Campaigns with integrated marketing as a core strategy with social media as a marketing medium or communication channel.

B07 - Most Effective Use of Influencer Marketing

Campaigns with marketing strategy that involves digital influencer and a marketing medium/channel.

B08 - Most Effective Use of OTT/Digital

Campaigns with integrated marketing as a core strategy with OTT/Digital as a marketing medium or communication channel.

B09 - Most effective use of Facebook

Campaigns with integrated marketing as a core strategy with Facebook as a marketing medium or communication channel

B10 - Most effective use of Instagram

Campaigns with integrated marketing as a core strategy with Instagram as a marketing medium or communication channel

B11 - Most effective use of X

Campaigns with integrated marketing as a core strategy with X as a marketing medium or communication channel

B12 - Most effective use of LinkedIn

Campaigns with integrated marketing as a core strategy with LinkedIn as a marketing medium or communication channel

C01 - Most Effective Performance Marketing Campaign

A marketing campaign that targets an affiliate for performance-based results and generates leads.

C02 - Most Effective Use of Analytics, AI and Big Data

Use of AI & Big Data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community.

C03 - Most Effective Experiential Marketing

Campaigns where the customer was made to experience the product/service to communicate the brand's value proposition and creative idea. This could be through activation, direct marketing and social media, and should include the insight, the creative idea, execution and effectiveness.

C04 - Most Sustainable Marketing Campaign

Campaigns that promote and feature promotion of environmentally and socially responsible products, practice and brand values by brand / products that promote sustainable consumption.

C05 - Most Effective SEO-Driven, Programmatic Marketing

An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO) and also automated technology for media buying and marketing.

C06 - Most effective use of PPC

Campaigns that have achieved outstanding results using PPC (pay-per-click) advertising

C07 - Best use of Native Advertising

Campaigns that have predominantly used one or more digital media platforms innovatively to communicate with the consumers or target audience and have shown significant impact.

C08. Best Use of CTV Advertising

Campaigns that have made the most of Connected TV to deliver targeted, creative, and impactful video campaigns that drove real results

C09 - Best UI/UX Transformation

Brands that have redefined their digital presence with impactful UI/UX transformations, creating simpler, seamless customer engagement.

D01. Best use of Media Relations

Recognises campaigns with impactful and strategic use of media engagement to drive brand visibility and trust

D02. Best use of Digital Media

Recognises campaigns with strategic use of digital communication tools to amplify PR efforts, build brand credibility, and engage audiences effectively

D03. Most Innovative PR Strategy

Recognises campaigns that showcase out-of-the-box thinking that led to real brand impact

D04. Best Use of Content in a PR Campaign

Recognises campaigns with impactful content strategies and storytelling that generated media coverage and audience engagement

D05. Best Use of PR for Customer Trust Building

Recognises campaigns that improved transparency, clarity and communication in customer-facing initiatives

D06. Best Crisis Management Campaign

Recognises PR campaigns for handling a crisis effectively through timely, transparent, and strategic communication

D07. Purpose driven PR campaigns

Recognises PR campaigns built around a strong social, ethical, or environmental purpose that created meaningful impact and aligned with brand values

D08. Financial Literacy Through PR

Recognises PR campaigns that effectively promoted financial awareness, education, and informed decision-making among target audiences

Insurance

A01 – Most Effective ROI Driven Campaign

A campaign with best return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.

A02 - Most Effective Mobile Marketing Campaign

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. Brands that have mastered this art are welcome to apply for those campaigns that mobile channels like SMS, WhatsApp, In-App, programmatic, App push.

A03 - Most Effective Use of Apps

Applications used to market a particular brand/product.

A04 - Most Effective 360-degree Marketing Campaign

An integrated campaign with focused messaging spread across multiple points of customer contact with a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.

A05 - Most Effective Holiday, Seasonal & Festival Marketing

A Campaign to market products and brands during special days/events of the year during viz. Holiday, Seasonal and Festivals through the year.

A06 - Most Effective Regional Campaign

Campaign featuring a compilation of integrated marketing strategies with a reach in regional demographics.

A07 - Most Innovative Marketing Campaign

Campaigns featuring new or ground-breaking techniques and/or technologies to market a service or a product or even using existing technology in a new or unconventional way to promote product/service to engage customers or to increase sales.

A08 - Most Effective Customer Engagement

Recognizing campaigns in the Banking industry that is best designed to increase brand proposition, subscription and consumer engagement

A09 - Most Effective Launch / Relaunch campaign

Campaign featuring marketing strategies designed for launch or re-launch of any brand/product.

A10 - Most Effective Content Marketing Strategy

Campaigns educating customers through simple, value-driven content like financial guides, blogs, and videos.

A11 - Most Effective PR Campaign

Campaigns where development, repositioning, reinvigoration, or re-launch of a brand (product/service) is done through the use of PR.

A12 - Most Effective B2C Marketing Campaign

Campaigns that achieved exceptional results through innovative strategies, creative execution, and significant impact on key performance indicators.

A13 - Most Effective B2B Marketing Campaign

Campaigns that showcase outstanding success through innovative strategies, precise targeting, and significant impact in achieving business results

A14 - Most Effective Online Lead Generation Campaign

Campaigns that achieved exceptional success in generating high-quality leads through innovative digital strategies and tactics.

A15 - Most Effective Moment Marketing Campaign

Campaigns that have leveraged a real-time event, trending topic, or cultural moment, drove engagement and have aligned with the brand’s voice

A16 - Most Effective CSR Campaign

Campaigns that have achieved a significant social, environmental, or economic impact. Demonstrating a strategic alignment with the company’s values and measurable outcomes

A17 - Most Effective Public Service Campaign

Campaigns, initiatives, or programs by brands that have made a significant positive impact on the public.

B01 - Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)

Campaigns with integrated marketing as a core strategy with minimum 3 other media and communication channels. For example, TV, Print, Radio, Outdoor, PR, Direct marketing, Digital, etc.

B02 - Most Effective Use of Traditional Media (Print, OOH)

Campaigns with integrated marketing as a core strategy with traditional media (Print / OOH).

B03 - Most Effective Use of TV

Campaigns with integrated marketing as a core strategy with television as a marketing medium or communication channel.|

B04 - Most Effective Use of Radio

Campaigns with integrated marketing as a core strategy with radio as a marketing medium or communication channel.

B05 – Most Effective Use of Podcast

Campaigns with integrated marketing as a core strategy with podcast as a marketing medium or communication channel.

B06 - Most Effective Use of social media

Campaigns with integrated marketing as a core strategy with social media as a marketing medium or communication channel.

B07 - Most Effective Use of Influencer Marketing

Campaigns with marketing strategy that involves digital influencer and a marketing medium/channel.

B08 - Most Effective Use of OTT/Digital

Campaigns with integrated marketing as a core strategy with OTT/Digital as a marketing medium or communication channel.

B09 - Most effective use of Facebook

Campaigns with integrated marketing as a core strategy with Facebook as a marketing medium or communication channel

B10 - Most effective use of Instagram

Campaigns with integrated marketing as a core strategy with Instagram as a marketing medium or communication channel

B11 - Most effective use of X

Campaigns with integrated marketing as a core strategy with X as a marketing medium or communication channel

B12 - Most effective use of LinkedIn

Campaigns with integrated marketing as a core strategy with LinkedIn as a marketing medium or communication channel

C01 - Most Effective Performance Marketing Campaign

A marketing campaign that targets an affiliate for performance-based results and generates leads.

C02 - Most Effective Use of Analytics, AI and Big Data

Use of AI & Big Data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community.

C03 - Most Effective Experiential Marketing

Campaigns where the customer was made to experience the product/service to communicate the brand's value proposition and creative idea. This could be through activation, direct marketing and social media, and should include the insight, the creative idea, execution and effectiveness.

C04 - Most Sustainable Marketing Campaign

Campaigns that promote and feature promotion of environmentally and socially responsible products, practice and brand values by brand / products that promote sustainable consumption.

C05 - Most Effective SEO-Driven, Programmatic Marketing

An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO) and also automated technology for media buying and marketing.

C06 - Most effective use of PPC

Campaigns that have achieved outstanding results using PPC (pay-per-click) advertising

C07 - Best use of Native Advertising

Campaigns that have predominantly used one or more digital media platforms innovatively to communicate with the consumers or target audience and have shown significant impact.

C08. Best Use of CTV Advertising

Campaigns that have made the most of Connected TV to deliver targeted, creative, and impactful video campaigns that drove real results

C09 - Best UI/UX Transformation

Brands that have redefined their digital presence with impactful UI/UX transformations, creating simpler, seamless customer engagement.

D01. Best use of Media Relations

Recognises campaigns with impactful and strategic use of media engagement to drive brand visibility and trust

D02. Best use of Digital Media

Recognises campaigns with strategic use of digital communication tools to amplify PR efforts, build brand credibility, and engage audiences effectively

D03. Most Innovative PR Strategy

Recognises campaigns that showcase out-of-the-box thinking that led to real brand impact

D04. Best Use of Content in a PR Campaign

Recognises campaigns with impactful content strategies and storytelling that generated media coverage and audience engagement

D05. Best Use of PR for Customer Trust Building

Recognises campaigns that improved transparency, clarity and communication in customer-facing initiatives

D06. Best Crisis Management Campaign

Recognises PR campaigns for handling a crisis effectively through timely, transparent, and strategic communication

D07. Purpose driven PR campaigns

Recognises PR campaigns built around a strong social, ethical, or environmental purpose that created meaningful impact and aligned with brand values

D08. Financial Literacy Through PR

Recognises PR campaigns that effectively promoted financial awareness, education, and informed decision-making among target audiences

Fintech

A01 – Most Effective ROI Driven Campaign

A campaign with best return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.

A02 - Most Effective Mobile Marketing Campaign

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. Brands that have mastered this art are welcome to apply for those campaigns that mobile channels like SMS, WhatsApp, In-App, programmatic, App push.

A03 - Most Effective Use of Apps

Applications used to market a particular brand/product.

A04 - Most Effective 360-degree Marketing Campaign

An integrated campaign with focused messaging spread across multiple points of customer contact with a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.

A05 - Most Effective Holiday, Seasonal & Festival Marketing

A Campaign to market products and brands during special days/events of the year during viz. Holiday, Seasonal and Festivals through the year.

A06 - Most Effective Regional Campaign

Campaign featuring a compilation of integrated marketing strategies with a reach in regional demographics.

A07 - Most Innovative Marketing Campaign

Campaigns featuring new or ground-breaking techniques and/or technologies to market a service or a product or even using existing technology in a new or unconventional way to promote product/service to engage customers or to increase sales.

A08 - Most Effective Customer Engagement

Recognizing campaigns in the Banking industry that is best designed to increase brand proposition, subscription and consumer engagement

A09 - Most Effective Launch / Relaunch campaign

Campaign featuring marketing strategies designed for launch or re-launch of any brand/product.

A10 - Most Effective Content Marketing Strategy

Campaigns educating customers through simple, value-driven content like financial guides, blogs, and videos.

A11 - Most Effective PR Campaign

Campaigns where development, repositioning, reinvigoration, or re-launch of a brand (product/service) is done through the use of PR.

A12 - Most Effective B2C Marketing Campaign

Campaigns that achieved exceptional results through innovative strategies, creative execution, and significant impact on key performance indicators.

A13 - Most Effective B2B Marketing Campaign

Campaigns that showcase outstanding success through innovative strategies, precise targeting, and significant impact in achieving business results

A14 - Most Effective Online Lead Generation Campaign

Campaigns that achieved exceptional success in generating high-quality leads through innovative digital strategies and tactics.

A15 - Most Effective Moment Marketing Campaign

Campaigns that have leveraged a real-time event, trending topic, or cultural moment, drove engagement and have aligned with the brand’s voice

A16 - Most Effective CSR Campaign

Campaigns that have achieved a significant social, environmental, or economic impact. Demonstrating a strategic alignment with the company’s values and measurable outcomes

A17 - Most Effective Public Service Campaign

Campaigns, initiatives, or programs by brands that have made a significant positive impact on the public.

B01 - Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)

Campaigns with integrated marketing as a core strategy with minimum 3 other media and communication channels. For example, TV, Print, Radio, Outdoor, PR, Direct marketing, Digital, etc.

B02 - Most Effective Use of Traditional Media (Print, OOH)

Campaigns with integrated marketing as a core strategy with traditional media (Print / OOH).

B03 - Most Effective Use of TV

Campaigns with integrated marketing as a core strategy with television as a marketing medium or communication channel.|

B04 - Most Effective Use of Radio

Campaigns with integrated marketing as a core strategy with radio as a marketing medium or communication channel.

B05 – Most Effective Use of Podcast

Campaigns with integrated marketing as a core strategy with podcast as a marketing medium or communication channel.

B06 - Most Effective Use of social media

Campaigns with integrated marketing as a core strategy with social media as a marketing medium or communication channel.

B07 - Most Effective Use of Influencer Marketing

Campaigns with marketing strategy that involves digital influencer and a marketing medium/channel.

B08 - Most Effective Use of OTT/Digital

Campaigns with integrated marketing as a core strategy with OTT/Digital as a marketing medium or communication channel.

B09 - Most effective use of Facebook

Campaigns with integrated marketing as a core strategy with Facebook as a marketing medium or communication channel

B10 - Most effective use of Instagram

Campaigns with integrated marketing as a core strategy with Instagram as a marketing medium or communication channel

B11 - Most effective use of X

Campaigns with integrated marketing as a core strategy with X as a marketing medium or communication channel

B12 - Most effective use of LinkedIn

Campaigns with integrated marketing as a core strategy with LinkedIn as a marketing medium or communication channel

C01 - Most Effective Performance Marketing Campaign

A marketing campaign that targets an affiliate for performance-based results and generates leads.

C02 - Most Effective Use of Analytics, AI and Big Data

Use of AI & Big Data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community.

C03 - Most Effective Experiential Marketing

Campaigns where the customer was made to experience the product/service to communicate the brand's value proposition and creative idea. This could be through activation, direct marketing and social media, and should include the insight, the creative idea, execution and effectiveness.

C04 - Most Sustainable Marketing Campaign

Campaigns that promote and feature promotion of environmentally and socially responsible products, practice and brand values by brand / products that promote sustainable consumption.

C05 - Most Effective SEO-Driven, Programmatic Marketing

An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO) and also automated technology for media buying and marketing.

C06 - Most effective use of PPC

Campaigns that have achieved outstanding results using PPC (pay-per-click) advertising

C07 - Best use of Native Advertising

Campaigns that have predominantly used one or more digital media platforms innovatively to communicate with the consumers or target audience and have shown significant impact.

C08. Best Use of CTV Advertising

Campaigns that have made the most of Connected TV to deliver targeted, creative, and impactful video campaigns that drove real results

C09 - Best UI/UX Transformation

Brands that have redefined their digital presence with impactful UI/UX transformations, creating simpler, seamless customer engagement.

D01. Best use of Media Relations

Recognises campaigns with impactful and strategic use of media engagement to drive brand visibility and trust

D02. Best use of Digital Media

Recognises campaigns with strategic use of digital communication tools to amplify PR efforts, build brand credibility, and engage audiences effectively

D03. Most Innovative PR Strategy

Recognises campaigns that showcase out-of-the-box thinking that led to real brand impact

D04. Best Use of Content in a PR Campaign

Recognises campaigns with impactful content strategies and storytelling that generated media coverage and audience engagement

D05. Best Use of PR for Customer Trust Building

Recognises campaigns that improved transparency, clarity and communication in customer-facing initiatives

D06. Best Crisis Management Campaign

Recognises PR campaigns for handling a crisis effectively through timely, transparent, and strategic communication

D07. Purpose driven PR campaigns

Recognises PR campaigns built around a strong social, ethical, or environmental purpose that created meaningful impact and aligned with brand values

D08. Financial Literacy Through PR

Recognises PR campaigns that effectively promoted financial awareness, education, and informed decision-making among target audiences

Financial Services

A01 – Most Effective ROI Driven Campaign

A campaign with best return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.

A02 - Most Effective Mobile Marketing Campaign

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. Brands that have mastered this art are welcome to apply for those campaigns that mobile channels like SMS, WhatsApp, In-App, programmatic, App push.

A03 - Most Effective Use of Apps

Applications used to market a particular brand/product.

A04 - Most Effective 360-degree Marketing Campaign

An integrated campaign with focused messaging spread across multiple points of customer contact with a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.

A05 - Most Effective Holiday, Seasonal & Festival Marketing

A Campaign to market products and brands during special days/events of the year during viz. Holiday, Seasonal and Festivals through the year.

A06 - Most Effective Regional Campaign

Campaign featuring a compilation of integrated marketing strategies with a reach in regional demographics.

A07 - Most Innovative Marketing Campaign

Campaigns featuring new or ground-breaking techniques and/or technologies to market a service or a product or even using existing technology in a new or unconventional way to promote product/service to engage customers or to increase sales.

A08 - Most Effective Customer Engagement

Recognizing campaigns in the Banking industry that is best designed to increase brand proposition, subscription and consumer engagement

A09 - Most Effective Launch / Relaunch campaign

Campaign featuring marketing strategies designed for launch or re-launch of any brand/product.

A10 - Most Effective Mutual Fund Marketing Campaign

Campaigns educating customers through simple, value-driven content like financial guides, blogs, and videos.

A11 - Most Effective Marketing Campaign – NBFC

Campaigns with marketing strategy that involves any NBFC platforms.

A12 - Most Effective Marketing Campaign - Online Trading Platform

Campaign featuring a compilation of integrated marketing strategies designed for online trading firms.

A13 – Most Effective Content Marketing Strategy

A14 - Most Effective PR Campaign

Campaigns where development, repositioning, reinvigoration, or re-launch of a brand (product/service) is done through the use of PR.

A15 - Most Effective B2C Marketing Campaign

Campaigns that achieved exceptional results through innovative strategies, creative execution, and significant impact on key performance indicators.

A16 - Most Effective B2B Marketing Campaign

Campaigns that showcase outstanding success through innovative strategies, precise targeting, and significant impact in achieving business results

A17 - Most Effective Online Lead Generation Campaign

Campaigns that achieved exceptional success in generating high-quality leads through innovative digital strategies and tactics.

A18 - Most Effective Moment Marketing Campaign

Campaigns that have leveraged a real-time event, trending topic, or cultural moment, drove engagement and aligned with the brand’s voice

A19 - Most Effective CSR Campaign

Campaigns that have achieved a significant social, environmental, or economic impact. Demonstrating a strategic alignment with the company’s values and measurable outcomes

A20 - Most effective Corporate Broker Campaign

Campaigns that showcase a brokerage firm that has demonstrated exceptional service, strategic insight, and value creation for corporate clients.

A21 - Most Effective Public Service Campaign

Campaigns, initiatives, or programs by brands that have made a significant positive impact on the public.

B01 - Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)

Campaigns with integrated marketing as a core strategy with minimum 3 other media and communication channels. For example, TV, Print, Radio, Outdoor, PR, Direct marketing, Digital, etc.

B02 - Most Effective Use of Traditional Media (Print, OOH)

Campaigns with integrated marketing as a core strategy with traditional media (Print / OOH).

B03 - Most Effective Use of TV

Campaigns with integrated marketing as a core strategy with television as a marketing medium or communication channel.|

B04 - Most Effective Use of Radio

Campaigns with integrated marketing as a core strategy with radio as a marketing medium or communication channel.

B05 – Most Effective Use of Podcast

Campaigns with integrated marketing as a core strategy with podcast as a marketing medium or communication channel.

B06 - Most Effective Use of social media

Campaigns with integrated marketing as a core strategy with social media as a marketing medium or communication channel.

B07 - Most Effective Use of Influencer Marketing

Campaigns with marketing strategy that involves digital influencer and a marketing medium/channel.

B08 - Most Effective Use of OTT/Digital

Campaigns with integrated marketing as a core strategy with OTT/Digital as a marketing medium or communication channel.

B09 - Most effective use of Facebook

Campaigns with integrated marketing as a core strategy with Facebook as a marketing medium or communication channel

B10 - Most effective use of Instagram

Campaigns with integrated marketing as a core strategy with Instagram as a marketing medium or communication channel

B11 - Most effective use of X

Campaigns with integrated marketing as a core strategy with X as a marketing medium or communication channel

B12 - Most effective use of LinkedIn

Campaigns with integrated marketing as a core strategy with LinkedIn as a marketing medium or communication channel

C01 - Most Effective Performance Marketing Campaign

A marketing campaign that targets an affiliate for performance-based results and generates leads.

C02 - Most Effective Use of Analytics, AI and Big Data

Use of AI & Big Data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community.

C03 - Most Effective Experiential Marketing

Campaigns where the customer was made to experience the product/service to communicate the brand's value proposition and creative idea. This could be through activation, direct marketing and social media, and should include the insight, the creative idea, execution and effectiveness.

C04 - Most Sustainable Marketing Campaign

Campaigns that promote and feature promotion of environmentally and socially responsible products, practice and brand values by brand / products that promote sustainable consumption.

C05 - Most Effective SEO-Driven, Programmatic Marketing

An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO) and also automated technology for media buying and marketing.

C06 - Most Effective Integrated Payments / Mobile Wallets Solutions

Marketing Campaigns with key strategy focused on driving transactions via Integrated Payment Solutions (IPS) / Mobile Wallets. Campaigns where online payment is promoted via IPS / Wallets.

C07 - Most effective use of PPC

Campaigns that have achieved outstanding results using PPC (pay-per-click) advertising

C08 - Best use of Native Advertising

Campaigns that have predominantly used one or more digital media platforms innovatively to communicate with the consumers or target audience and have shown significant impact.

C09. Best Use of CTV Advertising

Campaigns that have made the most of Connected TV to deliver targeted, creative, and impactful video campaigns that drove real results

C10 - Best UI/UX Transformation

Brands that have redefined their digital presence with impactful UI/UX transformations, creating simpler, seamless customer engagement.

D01. Best use of Media Relations

Recognises campaigns with impactful and strategic use of media engagement to drive brand visibility and trust

D02. Best use of Digital Media

Recognises campaigns with strategic use of digital communication tools to amplify PR efforts, build brand credibility, and engage audiences effectively

D03. Most Innovative PR Strategy

Recognises campaigns that showcase out-of-the-box thinking that led to real brand impact

D04. Best Use of Content in a PR Campaign

Recognises campaigns with impactful content strategies and storytelling that generated media coverage and audience engagement

D05. Best Use of PR for Customer Trust Building

Recognises campaigns that improved transparency, clarity and communication in customer-facing initiatives

D06. Best Crisis Management Campaign

Recognises PR campaigns for handling a crisis effectively through timely, transparent, and strategic communication

D07. Purpose driven PR campaigns

Recognises PR campaigns built around a strong social, ethical, or environmental purpose that created meaningful impact and aligned with brand values

D08. Financial Literacy Through PR

Recognises PR campaigns that effectively promoted financial awareness, education, and informed decision-making among target audiences