| BANKING | ||||
| Marketing Strategies | ||||
| A02. Most Effective Mobile Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Scaling Transaction-Led Growth Through Enterprise-Grade Affiliate Governance | HDFC Payzapp | Puretech Digital |  Bronze |
| A03. Most Effective Marketing for Credit/Debit Cards | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | The Escape Route | Axis Bank | Nash8 Creatives Private Limited |  Silver |
| A05. Most Effective 360-degree Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Airtel Payments Bank - Safe Second Account | Airtel Payments Bank | Essencemediacom | Silver |
| A06. Most Effective Holiday, Seasonal & Festival Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | UPI X Maha Kumbh 2025 | UPI | Essencemediacom | Silver |
| A07. Most Effective Regional Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Loan Kathaayein | PhonePe | Nash8 Creatives Private Limited | Silver |
| 2 | UPI X Maha Kumbh 2025 | UPI | Essencemediacom | Silver |
| A09. Most Effective Customer Engagement | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Father's Day - Your Father's BEST Investment was YOU | Ujjivan Small Finance Bank | Bronze |
|
| A11. Most Effective Content Marketing Strategy | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Hausla Hai Toh Ho Jayega - Hausla Talks Season 1 & 2 | Kotak Mahindra Bank Ltd | Bronze |
|
| 2 | Navigate with HSBC | Podcast | HSBC India | Pepper Content | Silver |
| A16. Most Effective Moment Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | UPI X Maha Kumbh 2025 | UPI | Essencemediacom | Silver |
| A17. Most Effective CSR Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Environment Day - Swach Jaipur, Swasth Jaipur, Plastic Waste Recycle | Ujjivan Small Finance Bank |  Gold |
|
| A18. Most Effective Public Service Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Hausla On, Scam Gone - A Safe Banking Awareness Initiative | Kotak Mahindra Bank Ltd | Bronze |
|
| 2 | UPI X Maha Kumbh 2025 | UPI | Essencemediacom | Bronze |
| Use of Channels and Mediums | ||||
| B01. Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums) | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Airtel Payments Bank - Safe Second Account | Airtel Payments Bank | Essencemediacom | Bronze |
| 2 | RuPay IPL 2025- Beyond the Boundary | RuPay | Essencemediacom | Silver |
| B05. Most Effective Use of Podcast | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Navigate with HSBC | Podcast | HSBC India | Pepper Content | Silver |
| B06. Most Effective Use of social media | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | The First That Stays | Axis Bank | Nash8 Creatives Private Limited | Bronze |
| 2 | Airtel Payments Bank - Safe Second Account | Airtel Payments Bank | Essencemediacom | Bronze |
| B07. Most Effective Use of Influencer Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Kotak Solitaire | Kotak Mahindra Bank Ltd | Silver |
|
| B08. Most Effective Use of OTT / Digital | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | DBS Brand Campaign | DBS Bank India | Omnicom Media India | Bronze |
| New-Age Marketing | ||||
| C01. Most Effective Performance Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | HSBC Premier Banking | HSBC India | Omnicom Media India | Bronze |
| 2 | DBS Brand Campaign | DBS Bank India | Omnicom Media India | Silver |
| C03. Most Effective Experiential Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Ujjivan Moonfest – Inspiring Young Minds | Ujjivan Small Finance Bank | Gold |
|
| C05. Most Effective SEO-Driven, Programmatic Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | YES BANK - Most Effective SEO-Driven, Programmatic Marketing | YES BANK | Performics | Bronze |
| 2 | AI-Powered Search Growth for Kotak811 By PivotRoots | Kotak811 | PivotRoots - A Havas Company | Gold |
| Use of PR | ||||
| D01. Best use of Media Relations | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Federal Bank 'Savings ki Vidya' campaign | Federal Bank Limited | Concept Public Relations India Ltd | Silver |
| INSURANCE | ||||
| Marketing Strategies | ||||
| A01. Most Effective ROI Driven Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Kotak Life’s Organic Strategy for Retirement Category Lead Generation | Kotak Life | Infidigit | Bronze |
| A02. Most Effective Mobile Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | AO_Search_Core_Make_Model_SouthP1_Mobile | Royal Sundaram Insurance | Ethinos Digital Marketing | Silver |
| A04. Most Effective 360-degree Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Ganesh Chaturthi Campaign 2025 | Star Union Dai-ichi Life Insurance Co. Ltd. | Bronze |
|
| 2 | No Freedom Sale | Niva Bupa Health Insurance | Silver |
|
| 3 | Thanks A Dot | SBI Life Insurance Company Limited | Silver |
|
| 4 | SBI General- Health Insurance, Chuniye Bharosa Apno Sa | SBI General Insurance Company | Gold |
|
| A05. Most Effective Holiday, Seasonal & Festival Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Independence Day - Le Chali Sapno Ki Ore | SBI Life Insurance Company Limited | Silver |
|
| 2 | No Freedom Sale | Niva Bupa Health Insurance | Gold |
|
| A07. Most Innovative Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Aviva Smart Vitals - Let's Chalo India | Aviva Life Insurance | AURAA Brand Consultants Pvt. Ltd. | Bronze |
| 2 | Aapka Aage Ka Plan Kya Hai? | PNB MetLife | Walk The Talk | Silver |
| A08. Most Effective Customer Engagement | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | HDFC Life: Reaching Women Where Decisions Begin | HDFC Life | LS Digital | Bronze |
| 2 | Customer Engagement - New Portals | IndusInd Nippon Life Insurance | Silver |
|
| A09. Most Effective Launch / Relaunch campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Always Ready For Life | PNB MetLife India Insurance Co. Ltd. | Silver |
|
| 2 | Yeh Hua Na Health Insurance | Niva Bupa Health Insurance | Gold |
|
| 3 | Diwali ka Tohfa (NFO Launch) | Star Union Dai-ichi Life Insurance Co. Ltd. | Gold |
|
| A10. Most Effective Content Marketing Strategy | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | SBI Life IdeationX 2.0 | SBI Life Insurance Company Limited | Bronze |
|
| A12. Most Effective B2C Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Unmixing Protection | ACKO Life Insurance Ltd. | Social Beat | Silver |
| 2 | Child Assure Campaign | ICICI Pru Life X Performics | MediaKart | Silver |
| A16. Most Effective CSR Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Empowering underserved children through quality education and holistic development | SBI Life Insurance Company Limited | Bronze |
|
| 2 | Promises Forever | Canara HSBC Life Insurance Company Limited | Gold |
|
| 3 | Rebrand with Purpose | Generali Central Insurance | Mullen Lintas | Gold |
| A17. Most Effective Public Service Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Aapka Aage Ka Plan Kya Hai? | PNB MetLife | Walk The Talk | Bronze |
| 2 | Thanks A Dot | SBI Life Insurance Company Limited | Silver |
|
| Use of Channels and Mediums | ||||
| B01. Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums) | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Always Ready For Life | PNB MetLife India Insurance Co. Ltd. | Silver |
|
| 2 | Apne liye. Apno ke liye. Ft. Jolly & Polly | SBI Life Insurance Company Limited | Silver |
|
| B02. Most Most Effective Use of Traditional Media (Print, OOH) | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Aapka Aage Ka Plan Kya Hai? | PNB MetLife | Walk The Talk | Silver |
| B05. Most Effective Use of Podcast | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Funda with Rachana Ranade | Star Union Dai-ichi Life Insurance Co. Ltd. | Silver |
|
| B06. Most Effective Use of social media | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Simple Hai Campaign | Chola MS | Gold |
|
| B07. Most Effective Use of Influencer Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Zuno × Voctronica for The Song of Zuno | Zuno General Insurance | BC Web Wise | Silver |
| 2 | Making Health Insurance Top of Mind | Star Health and Allied Insurance Co Ltd | Silver |
|
| B10. Most effective use of Instagram | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Simple Hai Campaign | Chola MS | Silver |
|
| B12. Most effective use of LinkedIn | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Best use of LinkedIn | Mahindra Insurance Brokers Ltd | Bronze |
|
| New-Age Marketing | ||||
| C02. Most Effective Use of Analytics, AI and Big Data | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | ABSLI-Super Term Plan-Bidvid | Aditya Birla Sun Life Insurance Company Limited | WPP Media - Mindshare | Bronze |
| C09. Best UI/UX Transformation | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Best UI / UX Transformation | IndusInd Nippon Life Insurance | Gold |
|
| Use of PR | ||||
| D01. Best use of Media Relations | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | The Reputation Top-Up: How Mavericks Built Plum into India's Most Trusted Voice on Employee Health Benefits | Plum | Mavericks | Silver |
| 2 | Thanks A Dot | SBI Life Insurance Company Limited | Gold |
|
| D07. Purpose driven PR campaigns | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Zuno India Road Safety Report 2026 | Zuno General Insurance | Silver |
|
| FINANCIAL SERVICES | ||||
| Marketing Strategies | ||||
| A01. Most Effective ROI Driven Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Bajaj Finserv's Digital Loan Awareness and Lead Generation | Bajaj Finance | Idiotic Media | Bronze |
| 2 | Techmagnate X Bajaj Finserv | Bajaj Finserv | Techmagnate | Silver |
| A02. Most Effective Mobile Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | BHIM 3.0 Launch | BHIM | Essencemediacom | Bronze |
| A03. Most Effective Use of Apps | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Super Term Plan | Aditya Birla Sun Life Insurance Company Limited | WPP Media - Mindshare | Bronze |
| A04. Most Effective 360-degree Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | BHIM 3.0 Launch | BHIM | Essencemediacom | Bronze |
| 2 | Festive Loans Delight | Aditya Birla Capital Limited | WPP Media - Mindshare | Silver |
| 3 | SEBI Vs SCAM | National Stock Exchange of India Limited (NSE) | Gold |
|
| A05. Most Effective Holiday, Seasonal & Festival Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Sunno Dil Ki Awaaz | Poonawalla Fincorp | Bronze |
|
| 2 | Travel Series - Jet, Set, Invest | Nippon India Mutual Fund | Hansa Cequity | Bronze |
| 3 | Celebrating Festivals Through The Lens Of Home | PNB Housing Finance Limited | Silver |
|
| A07. Most Innovative Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | SEBI Vs SCAM | National Stock Exchange of India Limited (NSE) | Bronze |
|
| A08. Most Effective Customer Engagement | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Shri Aarambh Loan | Shriram Finance | Omnicom Media India | Bronze |
| A10. Most Effective Mutual Fund Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Investing in MFs: New Age Way | Nippon India Mutual Fund | Silver |
|
| 2 | Data Driven Recommendation Engine | Aditya Birla Sun Life Mutual Funds | Hansa Cequity | Silver |
| 3 | #ChangeTheSoch - Reframing Financial Empowerment for Women in India | Franklin Templeton Mutual Fund | 82.5 Communications Pvt. Ltd. (Ogilvy Group) | Gold |
| A11. Most Effective Marketing Campaign – NBFC | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | ‘Tarakki Ke Haath’ (TKH) | Capri Global Capital Limited | Bronze |
|
| 2 | TVS Credit - Independence Day Campaign | TVS Credit Services Limited | Silver |
|
| 3 | Festive Loans Delight | Aditya Birla Capital Limited | WPP Media - Mindshare | Silver |
| A13. Most Effective Content Marketing Strategy | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Fraud Awareness | Piramal Finance | Silver |
|
| 2 | Most effective Content Marketing Strategy | YES Securities (India) Limited | Gold |
|
| A15. Most Effective B2C Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Ek ka Double | Piramal Finance | Perfecto Pictures | Bronze |
| 2 | Gen Z and Gen M Outreach and Acquisition | Nippon India Mutual Fund | Silver |
|
| A19. Most Effective CSR Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Tata Capital: Champions Ki Galliyon Mein | Tata Capital | Omnicom Media India | Gold |
| A23. Best Use of Meme Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Bajaj - Sacchi Kahaniyan Campaign Report | Bajaj Finance | Idiotic Media | Gold |
| Use of Channels and Mediums | ||||
| B01. Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums) | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Plan for Life | Aditya Birla Sun Life AMC Limited | WPP Media - Mindshare | Silver |
| 2 | BHIM 3.0 Launch | BHIM | Essencemediacom | Gold |
| B05. Most Effective Use of Podcast | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Finterview | Piramal Finance | Sparkt | Bronze |
| B06. Most Effective Use of social media | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Budget Ki Baat | Kotak Neo | Bronze |
|
| 2 | Baat Karke Toh Dekho | Tata Capital Limited | Wife | Bronze |
| 4 | Give Her Credit | CRIF India | Silver |
|
| 3 | Fraud Awareness | Piramal Finance | Gold |
|
| B07. Most Effective Use of Influencer Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Sawal Karo, Phir Loan Lo | Tata Capital Limited | Influencer.in | Silver |
| 2 | Rakshabandhan 2025 Campaign | TVS Credit Services Limited | Silver |
|
| B10. Most effective use of Instagram | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | InvestBae: 1st AMC to launch a Social Handle for Gen Z | Nippon India Mutual Fund | Bronze |
|
| 2 | Masterclass & Infographics | Kotak Neo | Silver |
|
| B13. Best Use of Website Banners | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Visa Dine in Awareness campaign | Visa X Starcom | MediaKart | Gold |
| New-Age Marketing | ||||
| C02. Most Effective Use of Analytics, AI and Big Data | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Data Driven Personalisation at Scale | Aditya Birla Sun Life Mutual Funds | Hansa Cequity | Gold |
| C03. Most Effective Experiential Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | ET Now Global Business Summit 2026 | Spark Capital PWM | Spark Capital Advisors Pvt. Ltd. | Bronze |
| C05. Most Effective SEO-Driven, Programmatic Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Most Effective SEO-Driven | Axis Mutual Fund | DigiXpressions Media | Bronze |
| C10. Best UI/UX Transformation | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Motilal Oswal AMC Website Revamp | Motilal Oswal AMC | DEPT | Silver |
| Use of PR | ||||
| D01. Best use of Media Relations | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Impactful PR for Aapke Business Ka Game Changer Campaign | L&T Finance Ltd. | Bronze |
|
| D02. Best use of Digital Media | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Impactful PR for Sachet with Sachet Campaign | L&T Finance Ltd. | Silver |
|
| D05. Best Use of PR for Customer Trust Building | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Shriram Finance Ltd - MUFG deal amplification | Shriram Finance Ltd | Concept Public Relations India Ltd | Silver |
| D07. Purpose driven PR campaigns | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | L&T Finance Pillion Rider to Rider PR Initiative | L&T Finance Ltd. | Bronze |
|
| FINTECH | ||||
| Marketing Strategies | ||||
| A10. Most Effective Content Marketing Strategy | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Advisor Zaruri Hai | Equentis Wealth Advisory | Bronze |
|
| A12. Most Effective B2C Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | The Perfect 10 by mPokket | mPokket | The Mavericks India | Silver |
| A13. Most Effective B2B Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | Ho Jayega | PayU Payments Private Limited | Gold |
|
| A15. Most Effective Moment Marketing Campaign | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | UPI x PKL 2025 | UPI | Essencemediacom | Bronze |
| Use of Channel and Mediums | ||||
| B01. Best Media Integration – TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums) | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | PhonePe Gold x KBC S17: The Sandook That Sold Trust | PhonePe | Omnicom Media India | Gold |
| New-Age Marketing | ||||
| C03. Most Effective Experiential Marketing | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | UPI X Maha Kumbh 2025 | UPI | Essencemediacom | Gold |
| Use of PR | ||||
| D01. Best use of Media Relations | ||||
| Sr. No | Campaign Name | Brand Name | Entrant Company Name | |
| 1 | eKosha | ToneTag | Bronze |
|