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THE MOST COMPREHENSIVE REPORT ON ADEX

24 February, 2026 | Mumbai

Agenda

Registration

Welcome address

Dr. Annurag Batra
Chairman & Editor in Chief
e4m

Nawal Ahuja
Co-Founder
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Media 2026: What Broke, What Scaled, What Still Matters - Pitch Madison Advertising Report 2026 – Highlights and Key Findings

Sam Balsara
Chairman
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Reshaping the Agency Advantage for the next decade

Ajit Varghese
Partner and Group CEO
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Release of Pitch Madison Advertising Report 2026

Opening Keynote

What Advertisers expect from Media Owners in tough times?

Amit Syngle
Managing Director & CEO
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FIRESIDE CHAT

From Media Buying to Demand Engineering: How Retail Media Publishers Are Rewriting the Funnel

Ajit Varghese
Partner and Group CEO
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Sam Balsara
Chairman
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Girish Prabhu
VP & Head, Amazon Ads India
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Panel

Scale, Speed and Control: Are Clients Better Off with Holding Cos, Independents, or IN-housing?

Ashwath-Swaminathan

Ashwath Swaminathan
Chief Operating Officer
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Sarina Menezes
Senior Vice President & Head – Marketing & Corporate Communication
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Raja Chakraborty

Raja Chakraborty
Chief Marketing Officer
Continental-Coffee

Continental-Coffee

Sahil Rawal
VP – Marketing
Axis-Max-Life-Insurance-Limited

Axis-Max-Life-Insurance-Limited

Session Chair: Vikram Sakhuja
Partner and Director Madison Media
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Panel

Reach vs Sales: What should the Advertising KPI be?

Kartik Johari
Chief Marketing and Growth Officer

Raghavendra Katte
Assistant Vice President Media
Jyothy-Labs

Hemant Arora
VP – Global Ad Business
truecaller-ads

Sudipto Roy
Cofounder, emergentlab.ai

Deepti Bhadauria
Partner and CEO

Session Chair: Pulkit Trivedi
Managing Director
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Panel

Are Short-form content & AI killing the 30 second spot?

Girish Hingorani
Vice President - Marketing (Consumer Products) & Corporate Communications

Varun Mohan
Chief Commercial Officer India

Apoorva Maheshwari
Head of Marketing India
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Arti Saxena
Head of Marketing, India

Session Chair: Vivek Das
Chief Digital Officer
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Closing Keynote

5 decisions you must make before 2027

Shivam Puri
Managing Director and Chief Executive Officer
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Dinner & Networking

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