Welcome Address

OPENING KEYNOTE

Decoding Digital Consumers in India

The session goes behind the simple headline trends —massive growth in online activity and rapidly spreading e-commerce, for example — to examine in detail how different types of digital consumers actually behave online, what drives this behavior, how the behavior shapes consumption, and what these factors mean for companies that want to engage digital consumers.

TECHNOLOGY LEADERS PANEL

Emerging Technologies Shaping the Future of Digital Marketing

The panel will discuss the latest advancements in technologies such as AI, machine learning, AR/VR, blockchain, and IoT, and how they are transforming the digital marketing landscape.

THE CMO PANEL

Adapting An Agile Approach to Digital Strategy

The session will cover how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions; the importance of being reactive to keep audiences engaged; empowering the team through experimentation and analytics to challenge market trends and enable growth; using AI to leverage data to provide actionable insights for an agile approach for digital marketers.

THE AI PANEL

Beyond Automation: How AI is Transforming the Art of Marketing

The panel will explore the transformative power of AI in understanding customers, crafting personalized experiences, and igniting creative campaigns covering:

• From data to empathy: How AI unlocks deeper customer insights to build emotional connections and drive brand loyalty.
• The creative spark: Can AI inspire innovative content and storytelling, or is human intuition still the key ingredient?
• Beyond personalization: Leveraging AI for hyper-relevant experiences without sacrificing human connection.
• Ethical considerations: Balancing the power of AI with data privacy, responsible development, and human oversight.
• The future of marketing: Predicting the long-term impact of AI, from workflow augmentation to new frontiers in storytelling and customer engagement.

LUNCH

KEYNOTE

Raising the Bar: How Diageo is Using Tech to Elevate the Drinking Experience

Diageo, a leading beverage powerhouse, is shaking things up by leveraging cutting-edge tech to elevate the drinking experience of consumers all across the globe. This exciting keynote delves into their innovative journey, showcasing how personalization tools like "What's Your Whisky" and "Message in a Bottle" tailor their choices. It will showcase Augmented Reality magic with "BartendAR" as they concoct cocktails, explore brand stories, and unlock interactive layers on Diageo products. It will also bring forth brand narratives through Virtual Reality experiences like Johnnie Walker's "Blue Label Journey," venturing beyond the bottle and fostering deeper connections and how blockchain technology opens doors to transparency, product authentication, and unique ownership experiences, while the metaverse beckons with virtual bars, vibrant communities, and interactive brand engagements. Through captivating case studies, it will feature the impact of these initiatives on brand engagement, sales, and customer satisfaction and dive into Diageo's vision for the future, where technology seamlessly blends with tradition to reimagine the drinking experience.

SOCIAL MEDIA MARKETING PANEL

The Jugaad of Juggernauts: Building Winning Brands in India's Creator Economy

The session would delve into the specific dynamics of India's creator economy, including its diverse creator base, popular platforms, and audience preferences. The focus would be on showcasing successful brand-creator partnerships and campaigns that have navigated the Indian market effectively.

E-COMMERCE PANEL

Winning in Digital Commerce

The digital landscape is in constant flux, demanding businesses adapt rapidly to stay ahead. In this session, the panellists will break down the pillars of success in today's online marketplace and discover cutting-edge strategies for seamless customer experiences, and highlight how to harness data-driven insights, and explore the powerful potential of emerging technologies. They will also discuss brand-building in the digital realm, the importance of personalization, and the art of creating compelling content that drives conversions

SUCCESS STORIES

Learning from the Best

The speakers will uncover the strategies and tactics behind real-world digital marketing wins! The session will showcase a curated selection of diverse success stories across industries and company sizes -- the stories of innovative campaigns that drove brand awareness, lead generation, and customer engagement. They will share challenges overcome, results achieved, and the actionable lessons you can apply to your own strategies.

CLOSING KEYNOTE

When Worlds Collide: AI and Immersive Tech Transform Industries

Dale analyses how AI powered immersive technologies are revolutionizing sectors like healthcare, education, retail, and manufacturing.