Inaugural Address

Welcome Address & Opening Remarks

→ Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group & BW Businessworld

KEYNOTE ADDRESS

Tech Trends Shaping the Future of Digital

The session will discuss the massive growth in online activity and rapidly spreading e-commerce. It aims to examine in detail the behavioral patterns of digital consumers & what drives this behavior, analyzing how these behaviors influence consumption patterns, and what these factors mean for companies that want to engage digital consumers.

→ Gopal Asthana , CEO, Tata CLiQ

SIGNATURE KEYNOTE

When Worlds Collide: AI and Immersive Tech Transform Industries

Dale analyses how AI powered immersive technologies are revolutionizing sectors like healthcare, education, retail, and manufacturing.

→ Dale Imerman, VP, Immersive Technology & AI, WPP

THE TECHNOLOGY LEADERS PANEL

Emerging Technologies Shaping the Future of Digital Marketing

The panel will discuss the latest advancements in technologies such as AI, machine learning, AR/VR, blockchain, and IoT, and how they are transforming the digital marketing landscape.

→ Anushree Ghosh, General Manager & Head of Digital and D2C, ITC Limited
→ Vrijesh Nagathan, CIDTO, Marico
→ Harshit Shah, Head - Digital, Media & D2C, Piramal Pharma Limited
→ Anand Thakur, Head Analytics, Data and Tech, GroupM Nexus
→ Milind Pathak, Executive Vice President, Product & Marketing, Route Mobile
→ Nikhil Kumar, Chief Growth Officer, mediasmart (Session Chair)

FEATURED ADDRESS

Leveraging Digital & AI to Drive Growth in Consumer Markets

This session covers the opportunity that digitization is creating and how Digital & AI can positively disrupt engagement with customers and consumers.

→ Meenakshi Burra, CDO (HUL) and Vice President Data, Technology & Business Services (South Asia), Unilever

THE CMO PANEL

Adapting An Agile Approach to Digital Strategy

The session will cover how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions; the importance of being reactive to keep audiences engaged; empowering the team through experimentation and analytics to challenge market trends and enable growth; using AI to leverage data to provide actionable insights for an agile approach for digital marketers.

→ Nitin Saini, VP- Marketing, Mondelez International
→ Puneeth Bekal, EVP & CMO, HDFC Securities
→ Ajay Dang, President Head- Marketing, UltraTech Cement - Aditya Birla Group
→ Murali Krishnan, Co-founder & CMO, Wow! Momo Foods
→ Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank
→ Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India (Session Chair)

IMPACT SESSION

Are you really Saving : Misaligned content and the Illusion of "Low cost CPM"

→ Chirag Bhatia, Managing Director - India, Channel Factory

THE AI PANEL

Beyond Automation: How AI is Transforming the Art of Marketing

The panel will explore the transformative power of AI in understanding customers, crafting personalized experiences, and igniting creative campaigns covering:

• From data to empathy: How AI unlocks deeper customer insights to build emotional connections and drive brand loyalty.
• The creative spark: Can AI inspire innovative content and storytelling, or is human intuition still the key ingredient?
• Beyond personalization: Leveraging AI for hyper-relevant experiences without sacrificing human connection.
• Ethical considerations: Balancing the power of AI with data privacy, responsible development, and human oversight.
• The future of marketing: Predicting the long-term impact of AI, from workflow augmentation to new frontiers in storytelling and customer engagement.

→ Rajesh Chopra, Senior VP, Head of Data & Services, South Asia, Mastercard
→ Sandeep Verma, Country Head- India, Bangladesh, Sri Lanka Consumer Health, Bayer
→ Ankit Goenka, Senior Vice President & Head Customer Experience, Bajaj Allianz General Insurance
→ Ankit Banga, Chief Business Officer, FCB Six
→ Akshat Singhal, Head - Dangal Play
→ Ramesh Padala, Managing Director, BCG (Session Chair)

PRESENTATION

Earthwise- A Sustainability Marketing Platform

Green Marketing will define the future of brand marketing across categories. Iconic brands world-over are marketing their green initiatives, to their advantage. Are we going to be left behind?

→ Anujita Jain, Agency Leader, Alchemist Dotwise & Co-Founder, Earthwise

LUNCH

THE E-COMMERCE PANEL

Winning in Digital Commerce

The digital landscape is in constant flux, demanding businesses adapt rapidly to stay ahead. In this session, the panellists will break down the pillars of success in today's online marketplace and discover cutting-edge strategies for seamless customer experiences, and highlight how to harness data-driven insights, and explore the powerful potential of emerging technologies. They will also discuss brand-building in the digital realm, the importance of personalization, and the art of creating compelling content that drives conversions

→ Avinava Banerjee, Global Digital Commerce Head, Pepsico
→ Kapil Narnaware, Chief of E-Commerce, Business Head, Pidilite
→ Yatnesh Pandey, VP-Marketing, Greenply
→ Mahip Dwivedi, VP & Head of Marketing, Pepperfry
→ Preetika Mehta, Head of Digital & Ecommerce Marketing, Crompton Greaves Consumer Electricals Ltd
→ Shivam Singh Chauhan, GM, Growth Strategy, mCaffeine and Hyphen
→ Ripal Chopda, Chief Marketing Officer, The Sleep Company
→ Ruhail Amin, Senior Editor, Exchange4media Group (Session Chair)

INVESTOR SPEAK

The Indian Digital Landscape: Opportunities & Challenges for Investors

→ Vikram Gupta, Founder and Managing Partner, IvyCap Ventures

THE MARKETING INNOVATION PANEL

From Data to Delight: Revolutionizing Content Discovery With Hyper-Personalization

AI has undeniably transformed consumer experiences in the digital world, adding value with content and product recommendations. Yet, today's consumers want more than just algorithm-driven suggestions; they seek content that truly resonates with them.

→ Sujay Ray, Head Digital Marketing, Loreal
→ Sairam Ranganathan, Chief Digital Officer, Wavemaker & Wavemaker NorthStar
→ Reena Jagtap, Lead- Digital Marketing, Henkel
→ Priyanka Bisen Shah, Head of Digital Marketing, Bajaj Auto
→ Anuja Trivedi, CMO, Shemaroo
→ Devika Sharma, VP & GM, India, Glance (Session Chair)

SUCCESS STORIES

Learning from the Best

The speakers will uncover the strategies and tactics behind real-world digital marketing wins! The session will showcase a curated selection of diverse success stories across industries and company sizes -- the stories of innovative campaigns that drove brand awareness, lead generation, and customer engagement. They will share challenges overcome, results achieved, and the actionable lessons you can apply to your own strategies.

→ Binaifer Dulani, Founding Partner & Creative, Talented.Agency

NEXTWAVE FEATURE

Shaping The Future Of Creative Tech

Join us for an engaging fireside chat focused on shaping the future of creative tech for the planet. Discover how agencies are building futuristic capabilities by leveraging the power of creativity and partnering with their visionary clients to create some of the most creatively charged campaigns. These efforts are designed to surprise and captivate consumers, delivering the much-needed wow effect in an increasingly cluttered and competitive marketing landscape.

We'll explore how cutting-edge technologies such as Augmented Reality (AR), Generative AI (GenAI), and 5G are revolutionizing the creative process. Through live demonstrations and interactive discussions, you’ll gain insights into how these innovations drive meaningful engagement and growth. Prepare to be inspired and equipped with the knowledge to harness these technologies, ushering in a new era of immersive creativity and impactful campaigns.

→ Dale Imerman, VP, Immersive Technology & AI, WPP
→ Anushree Venkatesh, Deputy General Manager Consumer Marketing Manager, Platinum Guild International
→ Niraj Ruparel, Emerging Tech Lead- WPP & GroupM India

FIRESIDE CHAT

The Power of Purpose: Values-Driven Marketing in the Digital Age

This session will delve into how Nestlé aligns its marketing with social responsibility, and environmental sustainability, resonating with today's conscious consumers.

→ Suresh Narayanan, Chairman & MD, Nestlé India
→ Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group & BW Businessworld

Vote of Thanks