INAUGURAL ADDRESS

OPENING REMARKS

SIGNATURE KEYNOTE (GLOBAL SPEAKER)

Navigating The Digital Revolution: Building Resilient Brands In A Tech-Driven World

How AI is reshaping performance marketing & balancing automation with human creativity.
AI is revolutionizing performance marketing by enhancing efficiency and precision. It enables smarter campaigns, combining automation with creative human input.

• Leveraging AI to optimize marketing strategies through data-driven insights.
• Using AI to automate tasks while maintaining personalized and authentic customer interactions.
• Balancing creativity and AI to craft innovative, targeted campaigns that drive results.

SPOTLIGHT SESSION

Keynote Session

PARTNER PRESENTATION : REPORT LAUNCH

THE INNOVATORS PANEL

The Role of MarTech in Driving Performance

This panel will discuss how emerging marketing technologies are revolutionizing the landscape of performance marketing. From customer data platforms (CDPs) to advanced analytics and automation tools, discover how MarTech is shaping smarter, faster, and more efficient campaigns that drive measurable results.

• Leveraging MarTech to create scalable performance marketing strategies.
• Integrating multiple tools and platforms to deliver holistic customer experiences.
• The future of AI-driven marketing technology and its impact on ROI.

SPOTLIGHT : Samsung Ads

TV Starts with Streaming

KEYNOTE ADDRESS

India’s digital transformation and the future of payments

The session would offer a deep dive on India’s dramatic digital transformation and within that the country’s digital payments revolution. Additionally, Sandeep will build on the key trends shaping the future of digital payments with tech innovation in products and focus on AI, automation, and enabling omnichannel experiences, inclusive of strategies for brands to build agility, resilience, and customer-centricity in a digital-first world and their impact on performance and growth. In effect, it would touch upon all of the buckets outlined in your mail and more in the context of strides in digital payments.

Partner Session

NETWORKING LUNCH

Partner Panel-Glance

From Search to AI-powered Discovery: The New Face of Commerce

SPOTLIGHT SESSION

CASE STUDY
THE CREATIVE DISRUPTION

How Brands Are Leveraging Generative AI for Viral Marketing

The rise of AI-generated creativity is reshaping how brands produce content. This session will showcase real-world case studies of brands using AI-driven ad creatives, dynamic personalization and generative AI storytelling to increase engagement and conversions at scale.

THE CX PANEL

The Next Big Thing in Cross-Channel Marketing

In this session, we’ll dive into the transformative shifts shaping the future of customer experience. From AI and omnichannel strategies to voice-driven interactions and hyper-personalization, discover how cutting-edge technologies are redefining how brands engage with customers. Learn about the next wave of CX innovations, including sustainable practices and immersive AR/VR experiences, and how they will create deeper, more meaningful connections with customers.

Custom Panel

THE INFLUENCER PANEL

How to Win in the Attention Economy

Short-form video has become the go-to format for digital storytelling—and for good reason. Platforms like Instagram Reels, YouTube Shorts, Linkdin and Snapchat are where today’s audiences live, scroll, and buy. For brands, 15 seconds is no longer a limitation—it’s a creative challenge with high returns. The best campaigns hook fast, land a message, and drive results. With AI-powered tools, brands are testing content at scale, personalizing by audience segment, and optimizing in real time. The ROI? Higher engagement rates, stronger recall, and faster conversion funnels—often at lower production costs. In this new era, brand impact isn’t measured by minutes—it’s measured by moments.

CLOSING KEYNOTE

Survival of the Fastest: What's Next?

In an ever-evolving digital landscape, staying ahead of the curve is crucial. This session will explore how brands can innovate rapidly, adapt to constant disruptions, and maintain their competitive edge in a world where change is the only constant. Uncovering the trends, technologies, and strategies that will shape the future of the industry and how brands can continue to thrive in an era of rapid change.

MASTERCLASS

Marketing in the Metaverse: Brand Immersion

This session delves into the exciting world of virtual marketing, where brands engage consumers in entirely new ways through immersive Metaverse experiences. Learn how virtual spaces are reshaping the marketing landscape by allowing brands to connect with audiences through interactive, gamified, and experiential strategies. Speakers will explore the potential of virtual environments for building lasting relationships and delivering unique brand experiences that transcend traditional marketing methods.

IDMA AWARDS