INAUGURAL ADDRESS

OPENING REMARKS

→ Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group & BW Businessworld

Keynote Session

Insights that lead to Brand Building

→ Rajesh Jejurikar, Executive Director and CEO (Auto and Farm Sector) Mahindra & Mahindra Ltd.

THE CX PANEL

The Next Big Thing in Cross-Channel Marketing

In this session, we’ll dive into the transformative shifts shaping the future of customer experience. From AI and omnichannel strategies to voice-driven interactions and hyper-personalization, discover how cutting-edge technologies are redefining how brands engage with customers. Learn about the next wave of CX innovations, including sustainable practices and immersive AR/VR experiences, and how they will create deeper, more meaningful connections with customers.

→ Archana Sinha, Lead – Customer Experience, Jio Home Business, Reliance Jio Infocom Limited

→ Chaitanya Kakkar, VP, New Business Development, Single Interface

→ Nikhil Asopa, Senior Vice President & Head Customer Service, Tata Digital

→ Protiti Bagchi, Associate Director- Global lead for Content & Marketing Excellence | Digital Transformation-GSK

→ Sonam Pradhan, Head-Media & Digital Marketing, Kellanova

→ Sumiit Zawar, Vice President Marketing, Route Mobile

→ Session Chair: Kanchan Srivastava, Senior Editor & Group Editorial Evangelist, exchange4media Group

KEYNOTE ADDRESS

India’s digital transformation and the future of payments

The session would offer a deep dive on India’s dramatic digital transformation and within that the country’s digital payments revolution. Additionally, Sandeep will build on the key trends shaping the future of digital payments with tech innovation in products and focus on AI, automation, and enabling omnichannel experiences, inclusive of strategies for brands to build agility, resilience, and customer-centricity in a digital-first world and their impact on performance and growth. In effect, it would touch upon all of the buckets outlined in your mail and more in the context of strides in digital payments.

→ Sandeep Ghosh, Group Country Manager, India and South Asia, Visa

SPOTLIGHT SESSION

Targeting Chaos - How to reach premium audience in the age of digital disruption

→ Maruti Indoria, Vice President, Times Network

NETWORKING LUNCH

Partner Panel-Glance

From Search to AI-powered Discovery: The New Face of Commerce

→ Bhavya Gowda, Deputy Marketing Manager, Bajaj Consumer Care

→ Hiba Khan, Vice President Marketing, The Souled Store

→ Raktim Borthakur, AVP, Starcom

→ Rohan Chincholi, Chief Digital Officer, Havas Media

→ Saugata Bagchi, Global Head - Digital, Experiential & Content Marketing, Tata Communications

→ Vednarayan Sirdeshpande, Director Ecommerce Marketing & Consumer Data, Mondelez International

→ Session Chair: Shelton Coutinho, Director of Sales & Business Development, Glance

SPOTLIGHT SESSION

Purpose, Platform, and Performance: Redefining Brand Building in the Digital Decade

→ Shuvadip Banerjee, Chief Digital Marketing Officer (ITC LTD)

THE INNOVATORS PANEL

The Role of MarTech in Driving Performance

This panel will discuss how emerging marketing technologies are revolutionizing the landscape of performance marketing. From customer data platforms (CDPs) to advanced analytics and automation tools, discover how MarTech is shaping smarter, faster, and more efficient campaigns that drive measurable results.

• Leveraging MarTech to create scalable performance marketing strategies.
• Integrating multiple tools and platforms to deliver holistic customer experiences.
• The future of AI-driven marketing technology and its impact on ROI.

→ Pelki Tshering, CMO, Tanishq

→ Puneeth Bekal, EVP and CMO, HDFC Securities

→ Suman Kumar B, Chief Sales & Marketing Officer, Hindalco Speciality Alumina Business

→ Ragini Hariharan, Head of Marketing, Himalaya Wellness Company

→ Sarthak Ahuja, Director, Niamh Ventures Pvt Ltd

→ Akshat Singhal, Head - Dangal Play

→ Session Chair: Himanshu Mody, Partner & Head at DEPT India

THE INFLUENCER PANEL

How to Win in the Attention Economy

Short-form video has become the go-to format for digital storytelling—and for good reason. Platforms like Instagram Reels, YouTube Shorts, Linkdin and Snapchat are where today’s audiences live, scroll, and buy. For brands, 15 seconds is no longer a limitation—it’s a creative challenge with high returns. The best campaigns hook fast, land a message, and drive results. With AI-powered tools, brands are testing content at scale, personalizing by audience segment, and optimizing in real time. The ROI? Higher engagement rates, stronger recall, and faster conversion funnels—often at lower production costs. In this new era, brand impact isn’t measured by minutes—it’s measured by moments.

→ Malini Agarwal, Founder/Ex Creative Director @MissMalini

→ Aditya Shetty, Content Creator

→ Aditi Randev, Co-founder, Niamh Ventures

→ Raktim Das, Chief Growth Officer, TV9 Network

→ Moderator: Monish Shah, Founder & CEO, Illuminati Media

Fireside Chat Session

→ Prajakta Koli, Actor & Influencer@mostlysane

→ Session Chair: Neeta Nair, Editor, IMPACT

IDMA AWARDS