| Marketing Strategy |
| A01. Brand Recall |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| Fortune Chakki Fresh Atta |
Fortune Foods (Adani Wilmar) |
Social Beat |
| Responsible Exploration |
Škoda Auto India |
Omnicom Media Group |
| Aashirvaad Multigrain: Leading the way in Fiber and Digestion Awareness |
Aashirvaad Multigrain Atta |
Performics India |
| WhatsApp changes India's perception of privacy! |
WhatsApp |
Starcom |
| Ab Dard Se Din Bhar Aaram Iodex Campaign | Zenith Media | Pulse by Xapads " |
Iodex |
Xapads Media |
| McCain Thematic and Functional Campaign |
McCain Foods India |
dentsu X |
| Get Your Game On With Vim |
Vim |
HINDUSTAN UNILIVER LIMITED |
| G0VO built strong recall in the cluttered audio category by leveraging 360 degree integration on Hip Hop India on Amazon miniTV |
GOVO |
Amazon Ads |
| Onboarding Gen Z - Influencer Campaigns by Nippon India Mutual Fund |
Nippon India Mutual Fund |
Ethinos Digital Marketing |
| Multi-Screen Reality drives dividend for Domex |
Domex |
Mindshare |
| #GameOfLife |
ICICI Lombard |
|
| A02. Lead Generation |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Excellence in Lead Generation for Mahindra Last Mile Mobility |
Mahindra Last Mile Mobility |
Hansa Cequity |
| Taneira's Hyperlocal Lead Generation Campaign for In-store Sales Boost |
Taneira |
LS Digital |
| Netcore Cloud and Asian Paints: Transforming Customer Engagement with AMP Emails |
Asian Paints |
Netcore Cloud |
| Boosting Lead Generation: 2.5x Uplift in Leads & 50% Reduction in Acquisition Costs Using WhatsApp Flows |
Unacademy |
Netcore Cloud |
| JCB- Always On |
JCB India |
Yaap Digital Pvt. Ltd. |
| Dabur Red Toothpaste Chaubey Ji World Cup Contest |
Dabur Red Toothpaste |
Dentsu X |
| Muthoot Digital Campaigns |
Muthoot FinCorp ONE |
|
| Kalpataru’s Aria- A Luxury Serviced Plots Project |
Kalpataru |
Social Beat |
| Lead Generation Campaign: Gated Content on Meta |
Tata Motors Commercial Vehicles |
Havas Media India Pvt. Ltd. |
| VICTORY IN VISION: THE EXCELLENCE MISSION |
Policybazaar |
|
| A03. Launch of Product/Service |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Queenfisher - The Queen of Good Times |
Queenfisher |
Ogilvy |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| Apne puraane Mixer ko aur kitna peesoge? Bring Home Philips Mixer Grinders |
Philips |
Versuni |
| INDIE – The Ultimate Digital Banking Experience |
IndusInd Bank |
|
| HSBC Premier Card launch |
HSBC |
VML |
| Maxlife’s highest ever revenue through a new fund launch |
Maxlife insurance |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Shamshaan Champa - Social Media Campaign |
Shemaroo Umang |
Shemaroo Entertainment Limited |
| Brand Launch Strategy |
Asian Paints Neo Bharat |
Madison Media |
| RTR 310 Global Product Launch |
TVS Apache RTR 310 |
AdGlobal360 |
| A04. Relationship Building/Remarketing |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Engaging Baby Audiences: Baby & Toddler Store |
|
Amazon Ads |
| Coolest Daddy |
Manforce Condoms |
Grapes Digital Pvt. Ltd. |
| Dot & Key drove 89% uplift in brand recall through content integrations & innovative shoppable ads |
Dot & Key |
Amazon Ads |
| #Drinkitup |
Bisleri |
Wavemaker India |
| Happy Tummies, Healthy Lives: Aashirvaad Multigrain’s Fiber Revolution |
Digestive Wellness with Happy Tummy |
Performics India |
| A05. Best use of Apps/Games for Marketing |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Škoda Swiggy GNCAP |
Škoda Auto India |
Omnicom Media Group |
| ICC Men's Cricket World Cup – Sound On |
International Cricket Council |
Mindshare India |
| IPru FunZone - Turn Investment into a Fun-tastic Journey! |
ICICI Prudential Mutual Fund |
Performics India |
| #Drinkitup |
Bisleri |
Wavemaker India |
| Britannia Hungry For Gold |
Britannia Industries Limited |
BigCity Promotions |
| Kellogg's Chocos - Doodh ka Solid Dost |
Kellogg's Chocos |
Mindshare India |
| Engaging Baby Audiences: Baby & Toddler Store |
|
Amazon Ads |
| Powering Performance: Driving Success Through Commerce |
Castrol |
Mindshare |
| A06. Most Effective App for Consumer |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Max Fit App by Max Life Insurance |
Max Life Insurance |
|
| Namma Yatri: Revolutionizing Rides with 25% Market Capture & Unmatched Consumer Engagement |
Namma Yatri |
HiveMinds Innovative Market Solutions Pvt Ltd |
| On-Time Delivery: Part Truck Load for Businesses || RCB x Delhivery || Madison || Xapads |
Delhivery |
Xapads Media |
| Transforming User Engagement: Axis Securities’ App Success with Netcore |
Axis Securities |
Netcore Cloud |
| Activ Health App |
Aditya Birla Health Insurance Co. |
|
| Changing habit one fitness app at a time |
Lipton |
Mindshare |
| Targeting Diabetic One app at a time |
Horlicks Diabetes Plus |
Mindshare India |
| A07. Campaign To Drive Sales |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Crocs & Netcore’s 650% ROI Journey with WhatsApp |
Crocs |
Netcore Cloud |
| Swiggy Reactivates Dormant Users for Food and Instamart Services |
Swiggy |
InMobi Advertising and Glance Advertising |
| Be A Fighter Campaign - Fighter |
Viacom18 Studios |
|
| Best of Skoda -24th Anniversary |
Škoda Auto India |
Omnicom Media Group |
| Ab Koi Bhi Chef: ITC Master Chef’s Snacking Revolution |
ITC Master Chef Snacks |
Performics India |
| How bigbasket penetrated the quick commerce delivery industry |
bigbasket |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Noise Buds N1 became a bestseller on Amazon within a few hours of launch |
Noise |
Amazon Ads |
| Suvarna Avakasham |
Tata Tea Chakra Gold |
Media.Monks |
| Flipkart Ads x Bajaj Consumer Care - New Launch |
Bajaj Consumer Care |
Flipkart Ads |
| Smytten by Vaseline, not just in winters |
Vaseline |
Mindshare India |
| Aashirvaad Select Atta's Journey from Occasional Indulgence to everyday essential |
Aashirvaad Select Atta |
Performics India |
| A08. Gender Equity |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Queenfisher - The Queen of Good Times |
Queenfisher |
Ogilvy |
| Namma Ooru Ponnunga Womens Day Campaign |
TVS Credit |
|
| Paisa Hai Power |
Aditya Birla Capital |
|
| Drive Like A Lady |
Kotak General Insurance |
ibs fulcro |
| AI-SHU and Beyond: Olay's Revolutionary Approach to Gender Equity in STEM |
Olay |
Starcom |
| Tanishq: Before She’s SUPERWOMAN, she’s HUMAN! |
Tanishq |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Pride Film |
Shell India Markets Private Limited |
VML |
| Royal Challenge WPL and IPL campaign 2024 |
Royal Challenge Packaged Drinking water |
Enormous |
| A09. Amplification |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Mera Wala Mood |
Asian Paints Corporate |
Madison Media |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| Britannia 5050 Golmaal: An AI Coach with Twist |
Britannia 50-50 Golmaal |
Mindshare |
| CONVOSIGHT ANALYTICS PRIVATE LIMITED |
Johnsons Baby |
Convosight |
| UPI Saftey |
UPI |
Yaap Digital Pvt. Ltd. |
| Queenfisher - The Queen of Good Times |
Queenfisher |
Ogilvy |
| Kellogg's 12in1 Muesli - 'Flip the Funnel' |
Kellogg's Muesli 12in1 |
Mindshare India |
| Airtel Xstream Fiber Contextual Nudge |
Airtel |
Bobble AI |
| Banega Toh Badhega India - Cementing Homes to Cementing India |
UltraTech |
Mindshare |
| A10. Community building |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Circuit Bolega Toh Sunega India |
HUL- Shikhar |
Mindshare |
| Words of Pride |
Star Corporate |
Mindshare |
| Best Community Building |
Slurrp |
HMVL |
| Engaging Baby Audiences: Baby & Toddler Store |
|
Amazon Ads |
| Banega Toh Badhega India - Cementing Homes to Cementing India |
UltraTech |
Mindshare |
| Be A Fighter Campaign - Fighter |
Viacom18 Studios |
|
| Royal Challenge WPL and IPL campaign 2024 |
Royal Challenge Packaged Drinking water |
Enormous |
| Castrol POWER1 India's ULTIMATE Motostar |
Castrol POWER1 |
Mindshare |
| Happy Tummies, Healthy Lives: Aashirvaad Multigrain’s Fiber Revolution |
Digestive Wellness with Happy Tummy |
Performics India |
| A11. Social Impact / Not For Profit |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Sign to Smile |
Happydent |
Schbang |
| Surakshit Sadkein, Surakshit Bharat |
SBI General |
|
| TVS Credit – Saksham Community Outreach program |
TVS Credit |
|
| UPI Saftey |
UPI |
Yaap Digital Pvt. Ltd. |
| #StandUpForLearningGap – P&G Shiksha |
P&G Shiksha |
Starcom |
| Sparsh |
Asian Paints Corporate |
Madison Media |
| Maa's Message - A Divine AR Intervention |
Lifebuoy |
Mindshare |
| Long Distance Love |
Catch Foods |
GRAPES DIGITAL PVT LTD |
| Yippee! Create Magic - Plastic to Parks |
Sunfeast Yippee! |
Interactive Avenues |
| Ek Ped Ek Zindagi |
D B Corp Limited |
Apostrophe F |
| Oreo 20 |
Oreo |
BigCity Promotions |
| A12. Maximizing Mobile Advertising |
| Campaign Name |
Brand Name |
Agency Organization Name |
| ICC Men's Cricket World Cup – Sound On |
International Cricket Council |
Mindshare India |
| Protect Little Riders' #TVSRide4Safety by TVSM |
TVS Motor |
FCBSIX |
| Kellogg's 12in1 Muesli - 'Flip the Funnel' |
Kellogg's Muesli 12in1 |
Mindshare India |
| Banega Toh Badhega India - Cementing Democracy |
UltraTech |
Mindshare |
| Levi’s drove 15% higher recall via AI-powered creatives |
Levi's |
Amazon Ads |
| A13. Digital Influence |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Philips X Orry Launch of Signature series |
Philips |
Versuni |
| Pringles - Once You Pop, The Fun Don't Stop! |
Pringles |
Mindshare India |
| Be A Fighter Campaign - Fighter |
Viacom18 Studios |
|
| WhatsApp Changes India's Perception of Privacy |
WhatsApp |
Starcom |
| Queenfisher - The Queen of Good Times |
Queenfisher |
Ogilvy |
| From Clicks to Cravings: Domino's Doubled Store Visits in just 30 Days |
Domino's India |
DRIM Global |
| #Drinkitup |
Bisleri |
Wavemaker India |
| It Starts With Gums |
Himalaya Oral Care |
Social Panga |
| Royal Challenge WPL and IPL campaign 2024 |
Royal Challenge Packaged Drinking water |
Enormous |
| The Urban Wilds |
Kia Sonet - The Urban Wilds |
Innocean Worldwide India |
| A14. Best Mobile Messaging Campaign: SMS, MMS |
| Campaign Name |
Brand Name |
Agency Organization Name |
| HSBC Festive Spends campaign |
HSBC |
VML |
| CONVOSIGHT ANALYTICS PRIVATE LIMITED |
Johnsons Baby |
Convosight |
| Hero Content Lead Messaging Campaign - OTTplay Premium |
OTTplay |
HMVL |
| Maximizing ROI: IGP Achieves 24x Return with WhatsApp Carousel Campaign |
IGP |
Netcore Cloud |
| A15. Most Engaging Mobile Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Queenfisher - The Queen of Good Times |
Queenfisher |
Ogilvy |
| Mera Wala Mood |
Asian Paints Corporate |
Madison Media |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| Engaging Baby Audiences: Baby & Toddler Store |
|
Amazon Ads |
| Noise Buds N1 became a bestseller on Amazon within a few hours of launch |
Noise |
Amazon Ads |
| Ghar Banega Toh Desh Banega |
Aadhar Housing Finance |
|
| Kotak Mutual Fund Innovative OTT Campaign |
Kotak Mutual Fund |
Ethinos Digital Marketing |
| Banega Toh Badhega India - Cementing Homes to Cementing India |
UltraTech |
Mindshare |
| A16. Promotion |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Britannia Hungry For Gold |
Britannia Industries Limited |
BigCity Promotions |
| Royal Challenge WPL and IPL campaign 2024 |
Royal Challenge Packaged Drinking water |
Enormous |
| World cup ka Toofani Tour via ThumsUp || EssenceMediacom || Xapads |
Thums Up |
Xapads Media |
| A17. Maximizing Mobile Advertising / Programmatic and Machine Learning |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Protect Little Riders' #TVSRide4Safety by TVSM |
TVS Motor |
FCBSIX |
| Levi’s drove 15% higher recall via AI-powered creatives |
Levi's |
Amazon Ads |
| Hero VIDA x Amazon Ads_ Building EV category : Achieving 77x ROAS |
VIDA by HERO |
Amazon Ads |
| The Strategic Impact of DV360 on Marketing Outcomes |
Pilgrim |
Social Beat |
| Pringles - Once You Pop, The Fun Don't Stop! |
Pringles |
Mindshare India |
| Plantex leveraged Amazon ads to drive market share in new categories |
Plantex |
Amazon Ads |
| Pay less, gain more with Personal Loan campaign || Bajaj Markets || Xapads Media |
Bajaj FinServ |
Xapads Media |
| Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
Redbus |
Xapads Media |
| Mother Dairy's 50 Years of Glory: Amplified by Multi-Screen Impact |
Mother Dairy |
mediasmart x IPG Mediabrands |
| A18. Best use of vernacular language in mobile advertising |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Eat Spicy, drink 7 Up. | Zenith Media | Pulse by Xapads Repeat |
7 UP |
Xapads Media |
| Johnson’s Baby Reassures Millions of Indian Mothers Via Vernacular Video on Mobile |
Johnson's Baby |
InMobi Advertising |
| Sukhakarta Sukhchaya Goshti Campaign |
TVS Credit |
|
| UPI Chalega |
UPI |
Yaap Digital Pvt. Ltd. |
| Tanishq Rivaah |
Tanishq |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Ghar Banega Toh Desh Banega |
Aadhar Housing Finance |
|
| Netcore & Zee Tamil: Revolutionizing Lead Gen with WhatsApp |
Zee Tamil |
Netcore Cloud |
| A19. Mobile Video |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Voting Virgin |
Manforce Condoms |
Grapes Digital Pvt. Ltd. |
| 500 KMS OF CONVERSATIONS! |
Castrol MAGNATEC |
Mindshare |
| UPI Saftey |
UPI |
Yaap Digital Pvt. Ltd. |
| UPI Chalega |
UPI |
Yaap Digital Pvt. Ltd. |
| Birla White Seep Guard Waterproofing Solutions Campaign |
Birla White |
AutumnGrey |
| Sparsh |
Asian Paints Corporate |
Madison Media |
| When the King Vanished: How Castrol EDGE made Shah Rukh Khan Uncatchable! |
Castrol EDGE |
Mindshare |
| ICICI Prudential Mutual Fund Basics by Performics |
ICICI Prudential Mutual Fund |
Performics India |
| Dot & Key drove 89% uplift in brand recall through content integrations & innovative shoppable ads |
Dot & Key |
Amazon Ads |
| A20. Mobile Audio |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Banega Toh Badhega India - Cementing Homes to Cementing India |
UltraTech |
Mindshare |
| ICC Men's Cricket World Cup – Sound On |
International Cricket Council |
Mindshare India |
| Himalaya House of Wellness |
Himalaya House of Wellnes |
JioSaavn |
| A21. Most Effective Email Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Transforming Email Marketing: Ajio Success with Netcore Cloud’s AMP Technology |
Ajio |
Netcore Cloud |
| Driving Engagement and Revenue Growth: 4x Uplift in User Engagement & 2.3x Revenue Boost with Netcore Cloud’s AMP Email Technology |
Myntra |
Netcore Cloud |
| A22. Best Use of Mobile – Customer Engagement |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Britannia GoodDay x World Smile Day: No Smile Left Behind |
Britannia Good Day |
Mindshare |
| Noise Buds N1 became a bestseller on Amazon within a few hours of launch |
Noise |
Amazon Ads |
| Festive Hex |
HSBC |
VML |
| #Drinkitup |
Bisleri |
Wavemaker India |
| Platinum Love Juke Box |
Platinum Love Bands |
JioSaavn |
| Banega Toh Badhega India - Cementing Homes to Cementing India |
UltraTech |
Mindshare |
| Engaging Baby Audiences: Baby & Toddler Store |
|
Amazon Ads |
| Pro Kabaddi League Season 10 |
Pro Kabaddi League |
NA Sportz Interactive Pvt. Ltd. |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| A23. Best Use of Mobile – Property |
| Campaign Name |
Brand Name |
Agency Organization Name |
| ShieldMaxx Waterproof Putty,Paani ke darr se complete chutti. |
JK SheildMaxX |
Neelmay |
| Navratri Campaign #ChakraGoldGhanamainaBommalu |
Tata Tea Chakra Gold |
Media.Monks |
| Deepavali Campaign #EnUlamkanindhaDeepavaliVazthukkal |
Tata Tea Chakra Gold |
Media.Monks |
| A24. Most Effective DTC eCommerce Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| The Strategic Impact of DV360 on Marketing Outcomes |
Pilgrim |
Social Beat |
| Noise Buds N1 became a bestseller on Amazon within a few hours of launch |
Noise |
Amazon Ads |
| L’Oréal India's Kérastase achieves 86% Growth in Organic Revenue |
Kérastase India |
Performics India |
| Pintola became Rank1 Bestseller in Peanut Butter Category on Amazon |
Pintola |
Amazon Ads |
| Tanishq’s Winning Strategy for Dhanteras & Akshaya Tritiya |
Tanishq |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Paid Conversion Campaign |
NueGo India |
Schbang |
| A25. Most Effective Search Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Ghar ek Mauka ek : Homebuilding ka No.1 Saathi |
UltraTech Cement |
Schbang |
| CIR built an E-comm first Adult Incontinence Care brand using Amazon Search Ads |
CIR |
Amazon Ads |
| Power of simplicity - Pediasure's search revolution |
Pediasure |
Starcom |
| Royal Sundaram General Insurance |
Royal Sundaram |
Ethinos Digital Marketing |
| Most Effective Search Campaign - OTTplay Premium |
OTTplay |
HMVL |
| Inside Figaro Baby’ s full funnel campaign & growth story with Amazon Ads |
Figaro Baby |
Amazon Ads |
| Tata became first ever entrant brand to rise to #2 rank in category within 6 months of launch by leveraging Amazon’s customer shopping insights & targeting capabilities |
TATA Simply Better |
Amazon Ads |
| Beautiful Home Painting Services |
Asian Paints Beautiful Home Painting Services |
Madison Media |
| Royal Sundaram General Insurance |
Royal Sundaram |
Ethinos Digital Marketing |
| A26. Best Use of Mobile Integration |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Maa's Message - A Divine AR Intervention |
Lifebuoy |
Mindshare |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| Festive Hex |
HSBC |
VML |
| Colours of Joy |
Jk MaxX Paints |
Neelmay |
| Realgasm |
Manforce Condoms |
Grapes Digital Pvt. Ltd. |
| Made in Singapore - Singapore Tourism Board |
Singapore Tourism Board |
Publicis OOH |
| As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise |
Hellmann's |
Mindshare India |
| HanuMan- WTP |
Zee Telugu |
|
| A26.i. Best use of 3D ads in mobile marketing |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Lloyd Stellar launch campaign |
Lloyd AC |
Motivator |
| L'Oreal Paris HA cream |
L'Oreal Paris Revitalift cream |
Wavemaker |
| Mother's Day |
Himalaya Baby Care |
Motivator |
| A26.ii. Best use of contextual innovations |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Diwali plan |
One Plus Nord |
Interactive Avenues |
| Amazon Fashion WRS sale |
Amazon |
Interactive Avenues |
| Thums Up biryani |
Thums Up |
Essence Mediacom |
| A27. Best Use of Mobile – Beauty |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Dot & Key drove 89% uplift in brand recall through content integrations & innovative shoppable ads |
Dot & Key |
Amazon Ads |
| A28. Campaign to Drive User Acquisition |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Junglee rummy user acquisition campaign |
Junglee Rummy |
Mobavenue |
| Channel/Media Strategy |
| B01. Cross Media Integration |
| Campaign Name |
Brand Name |
Agency Organization Name |
| #StandUpForLearningGap – P&G Shiksha |
P&G Shiksha |
Starcom |
| #Drinkitup |
Bisleri |
Wavemaker India |
| The Goibebo Campaign |
Goibibo |
Talented |
| Sony Playstation's Powerplay |
Sony Playstation |
Flipkart Ads |
| Drive Like A Lady |
Kotak General Insurance |
ibs fulcro |
| ICICI Prudential Bluechip Fund Campaign |
ICICI Prudential Mutual Fund |
ICICI Prudential AMC |
| Britannia GoodDay x World Smile Day: No Smile Left Behind |
Britannia Good Day |
Mindshare |
| Lucknow Super Giants - Gazab Andaz |
Lucknow Super Giants |
RPSG Sports |
| Gillette Hits It Out of The Park With A Razor Sharp Pitch To Cricket Lovers! |
Gillette Mach3 |
Starcom |
| McDowell's Yaaron Waali Baat |
McDowell's |
Diageo India |
| Voting Virgin |
Manforce Condoms |
Grapes Digital Pvt. Ltd. |
| Mother Dairy's 50 Years of Glory: Amplified by Multi-Screen Impact |
Mother Dairy |
mediasmart x IPG Mediabrands |
| SPRITE JOKE IN A BOTTLE |
SPRITE |
ESSENCE MEDIACOM |
| Maa Annayya |
Zee Telugu |
|
| B02. In-App Advertising |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Unlocking the future of innovation on Big Savings |
Samsung |
Flipkart Ads |
| HSBC Festive Spends campaign |
HSBC |
VML |
| Emami Fair & Handsome Gets Its Game Face On with Digital Turbine-Powered Gamification Campaign |
Fair and Handsome |
Interactive Avenues Private Limited |
| Game On: How Swiggy Engaged Cricket Fans Beyond Live Matches |
Swiggy Limited |
PivotRoots - A Havas Company |
| ThumsUp Scorebar |
Thums Up |
Bobble AI |
| Banega Toh Badhega India - Cementing Democracy |
UltraTech |
Mindshare |
| Power of Play: DT Connects Yippee! With Untapped Younger Gaming Audience |
YiPPee |
IPG Mediabrands |
| Flipkart Ads x TCL - The Blaze Success Story |
Titan Company Ltd |
Flipkart Ads |
| B03. Mobile Applications |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Coke Studio Apna Sunao |
COCA-COLA |
ESSENCE MEDIACOM |
| Kundali Match - Compatibility game |
Shemaroo Umang |
Shemaroo Entertainment Limited |
| B04. Mobile Website |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Time for New Horizons: Lufthansa via Xapads Media & Mindshare |
Lufthansa |
Xapads Media |
| Banega Toh Badhega India - Cementing Democracy |
UltraTech |
Mindshare |
| Pongal-O-Pongal Challenge |
Tata Tea Chakra Gold |
Media.Monks |
| B05. Use of Social Media |
| Campaign Name |
Brand Name |
Agency Organization Name |
| HSBC Instagram |
HSBC |
VML |
| Flipkart Ads x Fire Boltt: Rakhi Campaign |
Fire-Boltt |
Flipkart Ads |
| Oriana Social |
Oriana |
Oplifi Digital Pvt. Ltd. |
| Responsible Exploration |
Škoda Auto India |
Omnicom Media Group |
| Freedom Ride |
Škoda Auto India |
Omnicom Media Group |
| Queenfisher - The Queen of Good Times |
Queenfisher |
Ogilvy |
| WhatsApp Changes India's Perception of Privacy |
WhatsApp |
Starcom |
| Shamshaan Champa - Social Media Campaign |
Shemaroo Umang |
Shemaroo Entertainment Limited |
| 500 KMS OF CONVERSATIONS! |
Castrol MAGNATEC |
Mindshare |
| Long Distance Love |
Catch Foods |
GRAPES DIGITAL PVT LTD |
| Kitkat Rich Chocolate Campaign |
KitKat |
Eleve Media |
| Dabur Amla Hair Oil Father's day 2024 |
Dabur Amla Hair Oil |
Dentsu X |
| Book My Gold Loan |
Muthoot FinCorp Ltd. |
Havas Media Pvt. Ltd. |
| Duroflex - On King's Duty |
Duroflex |
|
| Coke- Is Cooking |
Coca-Cola |
Essencemediacom |
| B06. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc |
| Campaign Name |
Brand Name |
Agency Organization Name |
| ICC Men's Cricket World Cup – Sound On |
International Cricket Council |
Mindshare India |
| Real-Time Relevance: Pioneering Emerging Moment Marketing Creativity in Swiggy's IPL Campaign |
Swiggy Limited |
PivotRoots - A Havas Company |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| SPRITE ICC CAMPAIGN |
SPRITE |
ESSENCE MEDIACOM |
| Britannia 5050 Golmaal: An AI Coach with Twist |
Britannia 50-50 Golmaal |
Mindshare |
| Banega Toh Badhega India - Cementing Democracy |
UltraTech |
Mindshare |
| Thums Up ICC |
THUMS UP |
ESSENCE MEDIACOM |
| B07. Best Multi Mobile Channel Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| HSBC Festive Spends campaign |
HSBC |
VML |
| Enhancing Student Engagement: Extramarks' Omni-Channel Success with 35% Increase in Subscriptions & 21% Boost in Retention |
Extra Marks |
Netcore Cloud |
| HP Omen rose to the 3rd position in the highly competitive premium gaming laptops category |
Omen |
Amazon Ads |
| Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol MAGNATEC |
Mindshare India |
| UNITED BY FASHION |
H&M |
Myntra Ads |
| World cup ka Toofani Tour via ThumsUp || EssenceMediacom || Xapads |
Thums Up |
Xapads Media |
| Sell Query |
Cashify & WebEngage |
WebEngage |
| #Drinkitup |
Bisleri |
Wavemaker India |
| KitKat World Cup Campaign |
KitKat |
VML |
| Eurogrip Tyres Campaign: Tame the Turn |
TVS Eurogrip |
Havas Media India Pvt. Ltd. |
| B08. Location Based Services or Targeting |
| Campaign Name |
Brand Name |
Agency Organization Name |
| How Johnson’s Baby earned the unwavering trust of expecting moms |
Johnson's Baby |
Interactive Avenues |
| Voting Virgin |
Manforce Condoms |
Grapes Digital Pvt. Ltd. |
| Dabur Red Toothpaste Dental Camp |
Dabur Red Toothpaste |
Dentsu X |
| Eat Spicy, drink 7 Up. | Zenith Media | Pulse by Xapads Repeat |
7 UP |
Xapads Media |
| Mother Dairy's 50 Years of Glory: Amplified by Multi-Screen Impact |
Mother Dairy |
mediasmart x IPG Mediabrands |
| Driving Hyperlocal Success: Swiggy's Chhole Bhature Campaign in Delhi NCR |
Swiggy Food |
Pivotroots - A Havas Company |
| Guiding Your Ugadi Celebrations with Maruti Suzuki Arena || GroupM || Xapads |
Maruti Suzuki Arena |
Xapads Media |
| Glenfiddich Location Campaign |
Glenfiddich |
mediasmart x DDB Mudra |
| B09. Most Effective Chatbot Solution |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Chingles PrankBot |
Chingles |
White Rivers Media |
| Dabur Herb'l Activated Charcoal - Embrace the Dark side |
Dabur Herb'l |
Tonic Worldwide |
| Britannia 5050 Golmaal: An AI Coach with Twist |
Britannia 50-50 Golmaal |
Mindshare |
| B10. Most Effective Augmented Reality/ Virtual Reality Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Croissant Pronunciation Challenge |
Britannia Treat Croissant |
Selva by Aleph X Itech Reality studios |
| Be A Fighter Campaign - Fighter |
Viacom18 Studios |
|
| Too Yum X Marvel_Kids_AR Campaign |
Too yum |
Selva by Aleph X Itech Reality studios |
| Made in Singapore - Singapore Tourism Board |
Singapore Tourism Board |
Publicis OOH |
| Navratri Campaign #ChakraGoldGhanamainaBommalu |
Tata Tea Chakra Gold |
Media.Monks |
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| #HSBCWhitefield, Bengaluru |
HSBC |
VML |
| Flipkart Ads X Thums Up Hitting it out of the park! |
Thums Up |
Flipkart Ads |
| B11. Best Consumer Experience O2O |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Society tea x Amazon Ads_On Box Campaign |
Society Tea |
Amazon Ads |
| B12. Most effective Retail Commerce campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Noise Buds N1 became a bestseller on Amazon within a few hours of launch |
Noise |
Amazon Ads |
| Sugar Free D’Lite THIS VALENTINE’s GIFT LOVE, NOT SUGAR |
Sugarfree |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Hero VIDA x Amazon Ads_ Building EV category : Achieving 77x ROAS |
VIDA by HERO |
Amazon Ads |
| HP Omen rose to the 3rd position in the highly competitive premium gaming laptops category |
Omen |
Amazon Ads |
| Cinthol-Increasing Organic Sales despite reduction in Cinthol branded searches |
Godrej Cinthol |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Enabling Technologies |
| C01. Innovation |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Beyond the Cookie: Transforming Britannia’s First Party Data Strategy |
Britannia |
Mindshare |
| Lufthansa Print Innovation - Say Yes to the World |
Lufthansa Airlines |
Mindshare |
| Swiggy Treasure Hunt on Inshorts |
Inshorts |
|
| HP Spectre - The World’s Most Advanced Convertible Laptop with built-in AI |
HP Laptops, India |
Mullenlowe Lintas Group, India |
| Made in Singapore - Singapore Tourism Board |
Singapore Tourism Board |
Publicis OOH |
| #StandUpForTheLearningGap – How we created experiential moments to turn ridicule to advocacy. |
P&G Shiksha |
Starcom |
| Kellogg's supercharges online sales and elevates market share using AI |
Kellogg's |
Interactive Avenues |
| JioBharat |
Reliance Jio Infocomm Limited |
|
| Ab Dard Se Din Bhar Aaram Iodex Campaign | Zenith Media | Pulse by Xapads " |
Iodex |
Xapads Media |
| Transaction Animation Campaign |
|
|
| Uniqlo’s CTV Campaign |
Uniqlo India |
mediasmart x Mindshare |
| C02. Use of Integrated Payment / Mobile Wallet Solutions |
| Campaign Name |
Brand Name |
Agency Organization Name |
| ICC Men's Cricket World Cup – Sound On |
International Cricket Council |
Mindshare India |
| Electronics day takeover - Supersaver deals |
|
|
| C03. Use of Rich Media / Video / Interactive Content |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Building Trust in Tradition : Aashirvaad’s Likh ke Lelo guarantee |
Aashirvaad Shudh Chakki Atta |
Performics India |
| Asian Paints' Beautiful Homes achieves 3X growth in Monthly Organic Leads |
Beautiful Homes by Asian Paints |
Performics India |
| WhatsApp changes India's perception of privacy! |
WhatsApp |
Starcom |
| Asian Paints : Mera Wala Mood via Madison Media by Xapads |
Asian Paints Mera Wala Mood |
Xapads Media |
| Banega Toh Badhega India - Cementing Democracy |
UltraTech |
Mindshare |
| McCain Pop Fries world cup campaign |
McCain Foods India |
dentsu X |
| C04. Data/Insights |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol MAGNATEC |
Mindshare India |
| JCB- Always On |
JCB India |
Yaap Digital Pvt. Ltd. |
| WhatsApp changes India's perception of privacy! |
WhatsApp |
Starcom |
| HP Omen rose to the 3rd position in the highly competitive premium gaming laptops category |
Omen |
Amazon Ads |
| IPru FunZone - Turn Investment into a Fun-tastic Journey! |
ICICI Prudential Mutual Fund |
Performics India |
| Airtel DTH |
Airtel DTH |
Performics India (A Publicis Groupe Agency) |
| Unlocking New Opportunities for Continued Growth |
Disney+ Hotstar |
Mindshare |
| Data, Diapers, and Digital: How Pampers Revolutionized Baby Care Marketing |
Pampers Premium Care |
Starcom |
| CAS bole toh Complete Auto Service by Castrol |
Castrol Auto Service |
Mindshare India |
| Mahindra Bolero Maxx Pik-up Festive Campaign |
Bolero Maxx Pik-up |
Hansa Cequity |
| Trust Your Spark |
DBS Bank |
Gozoop |
| Flipkart Ads x Colgate Palmolive: Premiumizing Oral Care in India |
Colgate Palmolive |
Flipkart Ads |
| C05. Most Engaging Mobile Creative |
| Campaign Name |
Brand Name |
Agency Organization Name |
| The Goibebo Campaign |
Goibibo |
Talented |
| ShieldMaxx Waterproof Putty,Paani ke darr se complete chutti. |
JK SheildMaxX |
Neelmay |
| Banega Toh Badhega India |
UltraTech Cement Ltd. |
Schbang Digital Solutions Private Limited |
| Pond’s Hydra Light Serum Makes A Big Splash with CGI |
Pond's India |
Mindshare India |
| C06. Best Use of UGC |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Asian Paints Ace Tractor Sprac Budget Wala Dance |
Asian Paints Ace Tractor Sparc |
Madison Media |
| The Goibebo Campaign |
Goibibo |
Talented |
| Domino's Pizza: UGC Magic in 30 Days |
Domino's India |
DRIM Global |
| TVS Jupiter | Spot Zyada Win Zyada |
TVS Jupiter |
FCB Kinnect |
| C07. Best Data Driven Display Creative |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Beyond Impressions, Driving Connections: Maruti Suzuki's Personalization for Celerio |
Celerio |
Mindshare |
| Harnessing First-Party Data: A New Era for Maruti Suzuki’s Marketing Strategy |
Maruti Suzuki |
Mindshare |
| Real-Time Relevance: Pioneering Data-Driven Display Creativity in Swiggy's IPL Campaign |
Swiggy Food |
PivotRoots - A Havas Company |
| TVS Jupiter 125 Google DV360 Creative Optimization |
TVS Jupiter 125 |
FCBSIX |
| C09. Most Effective App Install Campaign |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Swiggy Acquires New Users for Instamart on iOS Devices With InMobi Advertising |
Swiggy |
InMobi |
| Adobe Photoshop- App Install |
Adobe Photoshop |
Oplifi Digital Pvt. Ltd. |
| Most Effective App Install Campaign - OTTplay Premium |
OTTplay |
HMVL |
| Motilal Oswal in Association with Affle's Appnext Platform |
Motilal Oswal Financial Services Limited |
|
| C10. Most Effective Anti-fraud solution |
| Campaign Name |
Brand Name |
Agency Organization Name |
| UPI Saftey |
UPI |
Yaap Digital Pvt. Ltd. |
| C11. Most Effective Tech Platform |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Britannia 5050 Golmaal: An AI Coach with Twist |
Britannia 50-50 Golmaal |
Mindshare |
| NIMF – All new Portfolio Dashboard |
Nippon Life India Asset Management Ltd. |
|
| Britannia Nutrichoice The Unbranded Ad: From Skip to Click |
Britannia Nutrichoice |
Mindshare |
| Pulse by Xapads: Be seen, Be heard |
Pulse by Xapads: Be seen, Be heard |
Xapads Media |
| Harnessing First-Party Data: A New Era for Maruti Suzuki’s Marketing Strategy |
Maruti Suzuki |
Mindshare |
| Beyond Impressions, Driving Connections: Maruti Suzuki's Personalization for Celerio |
Celerio |
Mindshare |
| C13. Programmatic Learning |
| Campaign Name |
Brand Name |
Agency Organization Name |
| The Strategic Impact of DV360 on Marketing Outcomes |
Pilgrim |
Social Beat |
| Game-Changing IPL 2024: Swiggy’s Real-Time Programmatic Wins Big |
Swiggy Limited |
PivotRoots - A Havas Company |
| Beyond Impressions, Driving Connections: Maruti Suzuki's Personalization for Celerio |
Celerio |
Mindshare |
| Xerxes: Performance Redefined Programatically |
Xerxes: Performance Redefined Programatically |
Xapads Media |
| AI Powered Deepawali |
Nerolac Paints |
Adscii Media |
| C14. AI & Machine Learning |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Dark Fantasy - Biting into a million fantasies |
Sunfeast Dark Fantasy |
Interactive Avenues Pvt Ltd. |
| Mahindra Tractors - Optimised smart targeting |
Mahindra Tractors |
Hansa Cequity |
| Lufthansa Print Innovation - Say Yes to the World |
Lufthansa Airlines |
Mindshare |
| Levi’s drove 15% higher recall via AI-powered creatives |
Levi's |
Amazon Ads |
| Pulse by Xapads: Be seen, Be heard |
Pulse by Xapads: Be seen, Be heard |
Xapads Media |
| EVing is Exploring |
MG Motor |
Cheil India Private Limited |
| KreditBee’s iOS Leap: Sprinting Ahead in Fintech |
Kreditbee |
Newton |
| C15. Connected Devices / The Internet of Things |
| Campaign Name |
Brand Name |
Agency Organization Name |
| #StandUpForTheLearningGap - How we used IoT to device a Purpose Driven Media Strategy |
P&G Shiksha |
Starcom |
| Homelane's Triumph in Home Interiors Category |
HomeLane |
HiveMinds Innovative Market Solutions Pvt Ltd |
| Uniqlo’s CTV Campaign |
Uniqlo India |
mediasmart x Mindshare |
| E1. Best Use of Regional Creators |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Boost |
HUL |
Fulcrum - Mindshare GroupM |
| E2. Topical Campaign of the Year |
| Campaign Name |
Brand Name |
Agency Organization Name |
| ITC Ltd. Sunfeast YiPPee! |
ITC Ltd. |
Interactive Avenues |
| HDFC Life - Behind The Journey with Anju Bobby George |
HDFC Life |
Sportskeeda |
| Thank You First Coach X Sportskeeda |
Cadbury |
Sportskeeda |
| E3. Best Use of In-app Features |
| Campaign Name |
Brand Name |
Agency Organization Name |
| Kundali Match |
Shemaroo Umang |
Shemaroo Entertainment |
| Sprite |
CCIL |
Essence Media |
