Agenda
SCREENAGE 2023
November, 2023 |
9:00 AM |
Networking & Registration |
10:10 AM |
Welcome Address
Nawal Ahuja, Co-Founder, exchange4media |
10:20 AM |
Opening Keynote
Understanding Mobile Marketing Landscape in India
Insights on the current state of mobile marketing, predictions for the future, and the road ahead
Shivam Puri, Whole Time Director & CEO, Cipla Health |
10:40 AM |
Expert Session
Voice Technology: A Revolution in Brand Marketing
The session covers how voice technology can prove to be a gamechanger for brands across categories
Jagadeesh G, Head, Alexa Monetization, Amazon India |
11:00 AM |
The E-commerce Panel
E-commerce Trends & Strategies for Building Brand Loyalty
Pallavi Chopra, CMO, Redbus
Priyanka Bhargav, Senior Director - Marketing & Research Head, Flipkart
Sreekanth Chetlur, Chief Ecommerce Officer, Shoppers Stop
Dolly Davda, Head - Marketing, BookMyShow
Surbhi Gupta, Head -Digital, Grasim Paints Aditya Birla Group
Francis Rodrigues - SVP E-commerce & Digital Marketing, HDFC Life
Harshil Karia, Founder, Schbang (Session Chair) |
11:40 AM |
Industry Leader Talk
Conversations and Authentic Storytelling in Podcasts
Karishma Mehta, Founder & CEO, Humans of Bombay |
12:00 PM |
Mobile & Ads Panel
Mastering Mobile Advertising & Crafting Digital Age- ads
Shweta-Jain, Chief Business Officer: Luxury, Reserve & Craft - India & South Asia, Diageo
Tejas Chaudhari,Performance Marketing Lead - eCommerce, Unilever
Priyanka Gandhi, Associate Director - Integrated Marketing Communication & Ecommerce Marketing, Colgate Palmolive
Siddesh Kerkar, Head of Marketing - Aditya Birla Finance Udyog Plus, Aditya Birla Sun Life Insurance
Suyash Dongare, Head- Digital Marketing, VIP
Srikanth Rayaprolu, CEO & Co-Founder, ADScholars
Nikhil Kumar, Vice President, India & South East Asia, mediasmart (Session Chair) |
12:40 PM |
Fireside Chat
Mobile-OTT Fusion: The Next Wave in Digital Entertainment
Abhishek Joshi, Head, ShemarooMe
Uday Sodhi, Founding Partner, Kurate Digital Consulting
|
1:00 PM |
NETWORKING LUNCH |
2:00 PM |
Challenges and Opportunities
Exploring the Synergy of Location-Based Marketing
Discuss the power of location-based marketing in driving foot traffic and engagement.
Ankeet Gandhi, Vice President & Head - Brand Activations, Marketing, HDFC Bank
Sugosh Iyer, General Manager- Digital Marketing & E-commerce, Grasim Industries
Prerna Mittal, Head: Go to Market, Regional Marketing, Tata Motors International Business
Sonam Pradhan, Head - Media & Digital Marketing (South Asia), Kellanova
Rathin Lahiri, Head Marketing & CSR, SBI General Insurance
Aditi Gupta, Assistant Editor, exchange4media (Session Chair)
|
2:40 PM |
Industry Leader Talk
From Idea to Innovation- Building Successful Consumer Businesses
Pankaj Vermani, Founder & CEO, Clovia |
3:00 PM |
The Influencer's Table
Mobile Revolution: Influencers Leading the Content Game
Akash Choudhary
Snehil Mehra (BC aunty)
Mantra Mugdh (RJ Mantra)
Kevin Zingkhai
Shashank Sanghvi
Sayali sonule
Ahmed Aftab Naqvi Global CEO & Co-Founder , GOZOOP Group (Session Chair)
|
3:40 PM |
Panel Discussion
How AI is Transforming the Art of Storytelling
Exploring how artificial intelligence is being used to create compelling narratives in the mobile marketing sphere
Ritu Mittal, Head - Marketing and Digital, Bayer Consumer Health India
Reena Jagtap, Lead- Digital Marketing, Henkel
Sujay Ray, Head - Digital Marketing, L'oreal
Shaurya Tyagi, Head of Digital Marketing & Loyalty, Reliance Retail
Shibu Shivanandan, Founder & Managing Director, PivotRoots (Session Chair)
|
4:20 PM |
Vote of Thanks |
4:30 PM |
MADDIES AWARDS REGISTRATION |