Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group & BW Businessworld

- Embracing Digital Change While Staying True to Your Brand

In this keynote address, we will explore the evolving landscape of marketing through the eyes of a brand manager. As we navigate rapid digitization, the fragmentation of media channels, and the accompanying challenges, we will discuss how brands harness innovative technologies to keep their brands relevant for the new age consumers . marketers can gain deeper insights into consumer behavior, creating personalized experiences that resonate with audiences. Additionally, we will highlight key points of continuity that remain integral to successful marketing strategies.

Sameer Satpathy, Divisional Chief Executive - Personal Care, ITC Limited

Shahad Anand, Business Head, Mediakart

This session explores how video marketing strategies will evolve to meet the needs and behaviors of consumers who are constantly mobile and on the move. This topic focuses on emerging trends, technologies, and best practices that will shape the future of video content tailored for mobile and on-the-go audiences. In this session you can also cover the role of AI and personalisation in tailoring video content, the ethical considerations, the potential of live streaming and interactive video to create engaging mobile experiences, the impact of 5G on video marketing, key metrics for measuring success, and the evolution of video storytelling.

Tejas Chaudhari, Performance Marketing Lead - eCommerce, Unilever
Rutuja Shinde, Head - Digital Marketing, Abbott India Limited
Driv Vohra, Head of Digital Marketing, Kellanova
Aatika Ehsan Ansari, Head of Media-Digital, Pernod Ricard India
Ishika Sharma, Associate Director, Sales, Blis
Rahul Joshi, National Director Sales- India, Silverpush
Mandar Natekar, Co-Founder & CEO, Visual Dub
Session Chair- Akshay Mathur, Chief Revenue Officer, Tyroo

Abhishek Jaggi, National Sales Head, Way2News

Centered on Yes Bank's recent brand refresh, this topic could delve into how a redefined brand vision can drive growth and customer engagement, the new approaches the brand plans to undertake, focus areas, use of technology like AI, personalisation in banking and advertising etc.

Nipun Kaushal, Chief Marketing Officer, YES BANK
In conversation with
Neeta Nair, Editor, (IMPACT Magazine) Exchange4media Group

In this session, we’ll explore the essential strategies to make your app stand out in the crowded app store. We’ll dive into how to choose the right keywords to boost your app’s visibility, craft compelling descriptions that drive downloads, and create eye-catching icons and screenshots that grab attention. You’ll also learn how to leverage user reviews and ratings to build credibility and attract more users. With practical examples and actionable tips, you’ll gain a solid understanding of how to enhance your app’s presence, improve its ranking, and increase its overall success in the app store.

Mridul Shukla, Senior Vice President, Head Brand Marketing & Digital- Retail Assets, Kotak Mahindra Bank
Kavita Vyas, Senior Vice President & Head - Digital Acquisition & Performance Marketing, HSBC Bank
Puneeth Bekal, EVP and Chief Marketing Officer, HDFC Securities
Prabhakar Tiwari, Chief Growth Officer, Angel One
Madhu S Dutta, Head of Marketing & GM - Brand, Media & Digital Social, Raymond
Session Chair - Dimpy Yadav, Head of Strategy - Digital, Mindshare India

Gaurav Jain, Chief Business Officer, ShareChat & Moj

This session will delve into how brands are increasingly eager to enter the booming mobile gaming sector. With the market projected to reach $6 billion by 2028, companies are integrating their ads into popular mobile games to tap into a vast and diverse audience. As mobile gaming expands, it offers exciting opportunities for innovative and interactive brand experiences, reshaping how businesses engage with consumers.

Anurag Khurana, CEO & Founder, Newgen Gaming
Ninad Chhaya, Senior Vice President, Reliance Games
Nitin Goel, Country manager - Indian sub-continent, Gameloft
Girish Menon, Chief Strategy Officer, JetSynthesys
Ravi Kiran, Founder and CEO, GoLive Games
Session Chair- Ankit Banga, CBO, FCB Six

Bhavana Mandon, Country Manager - India & Emerging Asia Region, LEGO Group

TBD

This panel will delve into the optimal blend of user-generated content (UGC) and brand-created content for effective marketing.

- Authenticity and Engagement: UGC can enhance trust and relatability by showcasing genuine consumer experiences and opinions, which often resonate more with audiences.

- Control and Quality: Brand-created content ensures consistent messaging and maintains high quality, aligning closely with strategic goals and brand image.

- Impact on Brand Perception: Discuss how UGC and brand-created content differently influence brand credibility and consumer relationships.

- Balancing the Mix: Explore strategies for integrating UGC with professionally crafted content to maximize engagement while maintaining brand integrity.

- Strategic Integration: Explore best practices for blending UGC and brand-created content to enhance overall marketing effectiveness and align with brand goals.

The session will provide insights into leveraging both types of content to create a cohesive and impactful marketing strategy.

Priyanka Bisen Shah, Head of Digital Marketing, Bajaj Auto Ltd
Tufayl Merchant, Co-Founder & COO, HOWL Digital
Shashwat Bhatt, Director, Elements Media Works
Aatef Bham, Co-Founder & Director, Togglehead
Aziz Khan, Co-founder & CRO, RVCJ Digital Media
Session Chair- Prashant Deorah, Founder & CEO, Puretech Digital