Zydus Lifesciences and TheSmallBigIdea took home the gold metal in ‘Most Impactful Marketing Campaign/Strategy’ sub-category at the recently held Impact Digital Influencer Awards 2025
Zydus Lifesciences and TheSmallBigIdea bagged the gold metal in ‘Most Impactful Marketing Campaign/Strategy’ sub-category for its ‘Liver Ki Suno’ campaign. The fifth edition of the Impact Digital Influencer Awards was held on April 15 in Mumbai in presence of top industry leaders, experts and business heads from the advertising, marketing and media world.
The awards aim to honour the companies, organisations and individuals responsible for outstanding influencer-driven content. The winners of the Impact Digital Influencer Awards 2025 were selected across 18 main categories and 36 sub-categories.
Sunil D'Souza, Managing Director & Chief Executive Officer, Tata Consumer Products, was the Jury Chair for the fifth edition of the awards. The other jury members included business heads and distinguished leaders from the advertising and marketing world.
