Over the last two decades, marketing has undergone a huge transformation with the emergence of digital, penetration of the mobile and availability of multi-platforms to target consumers. This transition has forced legacy brands to adapt and embrace change and transform their business to remain relevant. On the other hand, new age brands, while being Digital first, have also had to rely on traditional media to build scale. In this dynamic environment, brands – old and new – each have their own individual story to tell on how they have scripted the journey to success. So this year for the Pitch CMO Summit – Mumbai, we have chosen the theme as ‘The Big Brand Story’ where we invite you to tell us the story of your brand and the marketing route to success.
Given for a marketer’s demonstrated leadership in building, leading and motivating a high performing marketing organization.
Given for a marketer’s demonstrated capability in creating an innovative environment that delivers breakthrough marketing and game-changing outcomes in ROI, customer engagement, and/or for the industry.
Given for a marketer’s demonstrated ability to lead companywide brand transformation beyond the marketing department.
Given for a marketer’s demonstrated leadership in the development and implementation of new strategies, tools and programs resulting in significant company growth.
Given for a marketer’s extraordinary approach in corporate social responsibility and/or cause marketing efforts for social and other charitable causes.
Given for a marketer’s demonstrated leadership in creating and curating relevant and valuable content to develop brand affinity, engage audiences, create community and positively impact customer experiences.
Given for a marketer’s demonstrated leadership in creating high impact customer experiences.
Given for a marketer’s demonstrated leadership in blending experiential marketing with campaign success.
Given for a marketer’s demonstrated leadership in creating a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.
Given to a marketer with less than 10 years of experience as a CMO/Head of the Marketing Function for his/her demonstrated capabilities in leading an organization, fostering marketing innovation and spearheading the growth agenda.