Websites

Content
Includes all information provided on the site—text, music, sound, animation, or video. Effective content should be engaging, relevant, and tailored to the audience.

Structure and Navigation
Refers to the site's framework and organization. A well-structured site allows intuitive navigation, making it easy for users to find information and form a mental model of the site’s content.

Visual Design
Concerns the overall appearance of the site. High-quality visual design should be appropriate and resonate with the audience and the message being conveyed.

Functionality
Focuses on the site's technical performance. Good functionality means the site loads quickly, features live links, and utilizes technology that is relevant and effective across platforms and browsers.

Interactivity
Refers to how users can engage with the site. Effective interactivity goes beyond basic actions, enabling users to perform meaningful interactions, such as searches, chats, and real-time feedback.

Innovation
Evaluates the originality of the idea. Consider whether the work introduces fundamentally new concepts or simply iterates on existing ones.

Overall Experience
Encompasses all aspects—content, design, functionality, interactivity, and navigation. A positive overall experience encourages users to revisit, bookmark, or share the site.

VIDEO

Concept & writing
Assesses the uniqueness and coherence of the concept and storytelling. Effective narratives should resonate with viewers long after viewing.

Quality of CraftT
Focuses on technical execution, including image quality, editing, sound design, performances, and lighting, all contributing to a memorable experience.

Integration
Evaluates how well the work is implemented within its medium, ensuring technical issues do not hinder viewer experience.

Overall experience
Considers content, structure, design, functionality, interactivity, and intangibles that provoke a viewer response, such as repeat viewings and sharing.

Apps & Mobile

Content
Similar to websites, content must be engaging and relevant for mobile users.

Structure and Navigation
Examines how well the mobile site or app is organized, prioritizing information and facilitating intuitive user movement.

Visual Design
Evaluates the quality and appropriateness of visual elements in the mobile context.

Functionality
Focuses on technical performance specific to mobile platforms, ensuring fast load times and seamless operation across devices.

Interactivity
Considers how the app enables user actions and interactions beyond basic navigation.

Innovation
Looks at whether the app introduces new ideas or simply modifies existing concepts.

Overall experience
Encompasses all elements affecting user engagement, from content and design to functionality and navigation.
Here’s a consolidated judging criteria framework specifically for the main category of Brand Campaigns:

Brand Campaigns:

Objective Clarity
Clear articulation of campaign goals, ensuring they are specific and aligned with broader business objectives.

Target Audience Understanding
In-depth research into the target audience's needs, preferences, and behaviors to create relevant messaging.

Creativity and Originality
Innovative concepts and unique execution that differentiate the campaign from competitors in the marketplace.

Message Consistency
Cohesiveness of the brand message across all channels and materials, reinforcing the brand identity and values.

Message Consistency
Cohesiveness of the brand message across all channels and materials, reinforcing the brand identity and values.

Engagement and Interaction
High levels of audience interaction and participation, measured through shares, comments, and other engagement metrics.

Execution Quality
Professionalism in production quality, including visuals, audio, and overall presentation that enhances the campaign’s effectiveness.

Impact and Results
Tangible outcomes demonstrating the campaign's success, such as increased brand awareness, sales conversions, or audience reach.

Adaptability and Flexibility
Responsiveness to real-time feedback and the ability to pivot the campaign strategy based on audience reactions or market trends.

Innovation in Technology and Techniques
Effective use of cutting-edge technologies or methods that enhance audience engagement and deliver a memorable experience.

Cultural and Social Relevance
Appropriateness of the campaign's themes and messages in relation to current cultural and social issues, ensuring it resonates with the audience.