Chairman and editor in Chief
Co-Founder
Arvind Saxena
Chief Marketing Officer, NEC India
Arvind is a distinguished and award-winning global marketing and communications leader with a proven track record of elevating corporate reputation and driving tangible business growth across diverse technology sectors. In his leadership roles, he has acted as a strategic Sherpa, guiding organizations to navigate complex market landscapes and align their purpose with performance. He believes in the power of purposeful, human-centered storytelling, leveraging data and technology to create meaningful connections and drive organizational change.
Binda Dey
Chief Marketing Officer, Knight Riders Group
Kolkata Knight Riders in Indian Premier League (IPL)
Trinbago Knight Riders in Caribbean Premier League (CPL), Women’s Caribbean Premier
League (WCPL)
Abu Dhabi Knight Riders in International League T20, UAE (ILT20)
Los Angeles Knight Riders in Major League Cricket, USA (MLC)
Binda has over 19 years of experience in Marketing, Brand Management, Consumer Analytics, Media
Planning, and Content Development. She is currently the Chief Marketing Officer of Knight Riders
Group, responsible for all aspects of Marketing - Brand, Content, Digital, Sponsorship, Licensing &
Merchandising, across Knight Rider Group's initiatives. Previously, she worked with Red Chillies
Entertainment, Disney - Star India, Starcom Mediavest Group, and DDB Mudra.
DMA Asia has adjudged her the most ‘Customer Centric CMO’ at Trailblazer Awards 2021. Adgully
announced her as the 'Women Disruptor Marketing Head of 2020'. BBC Knowledge had accorded
her as the 'Greatest Marketing Influencers of 2017'. Google India has identified her as part of the
'Leading Women in New Media.'
Head Of Digital Marketing
Chief Marketing Officer
Maneesh Mishra
Chief Product and Marketing Officer, Bandhan Life
Maneesh Mishra is a 24 year veteran of the life insurance industry, covering various roles from marketing to product development sales strategy, sales promotion and corporate sales. His expertise in bancassurance and distribution partnerships has helped scale businesses, for companies like IndiaFirst Life Insurance and HDFC Life, where he successfully led new product initiatives and sales strategies. In HDFC Life, he was also instrumental in genesis of HDFC Life Pension Company as he led the project of starting this subsidiary under HDFC Life. In IndiaFirst Life, he was instrumental in opening of first Indian Life Insurance GIFT city branch as he led the project for starting this branch. He currently is working as Chief Product and Marketing Officer at Bandhan Life.
Nikhil Kumar
Chief Growth Officer, Mediasmart, powered by Affle
Nikhil Kumar, Chief Growth Officer at mediasmart, powered by Affle, is an avid marketer and business leader with expertise in scaling businesses and leading marketing for large global brands. He has been instrumental in establishing mediasmart as the industry leader, resulting in consistently increasing revenues and securing multiple prestigious awards in its category. With over 18 years of experience spanning FMCG, Retail, F&B, and Ad-Tech, Nikhil has spearheaded marketing and growth strategies for global brands like Puma, L'Oreal, Cafe Coffee Day, and has also built scalable revenue streams and teams at adtech setups like InMobi and TikTok. He excels in scaling businesses from inception to scale and is renowned for his mentorship and guidance to startups in their marketing endeavors. Nikhil is passionate about sharing his diverse knowledge gained from his experiences across various verticals including adtech, CPG, Retail, and startups, and actively engages with students from a variety of business schools as a guest faculty member. He is recognized as a thought leader in the industry on two occasions and honored as India’s most Innovative MarTech Leader for his expertise in martech.
Rajesh Balachandran
Chief Marketing Officer, Muthoot FinCorp Ltd
Rajesh Balachandran, the Chief Marketing Officer (CMO) of Muthoot FinCorp Limited, is a seasoned marketing leader with over 25 years of experience spanning the Banking and Financial Services (BFSI), Telecom and FMCG sectors. Throughout his career, Rajesh has been instrumental in shaping renowned brands such as Muthoot FinCorp, Vodafone, Idea, Vi, Hutch and Reynolds.
With a profound expertise in marketing strategy, branding, media planning, public relations, creative direction, content marketing, digital transformation, and consumer analytics, Rajesh has orchestrated and executed large-scale campaigns that have significantly influenced brand perception and yielded measurable results. His innovative and customer-centric approach is evident through high-impact collaborations with iconic personalities and pioneering digital-first initiatives that have enhanced customer experiences.
Rajesh holds a bachelor’s degree in Agriculture and a master’s degree in Management with a specialization in Marketing. His extensive experience and strategic vision continue to drive Muthoot FinCorp's marketing endeavours, solidifying its position in the industry.
Rajat Abbi
Vice President, Global Marketing, Chief Marketing Officer, Greater India, Schneider Electric
Rajat Abbi has over 20 years of cross-industry experience. A thought leader and a strategic marketing expert, he has handled diverse leadership roles in Marketing & Strategy, Sales and P&L Management with European, American, and Indian multi-national companies across India & Asia Pacific region.
Rajat is currently the Vice President, Global Marketing India & Chief Marketing Officer - Greater India, and is entrusted with running the marketing function of the company for both Schneider Electric and Lauritz Knudsen (formerly L&T Switchgear), driving brand, digital & commercial excellence and helping the organization achieve its growth ambitions. India is the 3rd largest market and one of the 4 Global Hubs for Schneider Electric Group.
He is a part of Schneider Electric Global Marketing International Operations Leadership team, Schneider Electric India Management team and Schneider Electric India Private Limited (SEIPL) Leadership Council. He is also the Chairman of Indo French Chambers of Commerce (IFFCI) Marketing Committee.
Rajat has worked across B2C & B2B businesses in companies like United Technologies (Carrier Aircon), Saudi Aramco (Valvoline International), Royal Philips (Philips / Signify) and Apollo Tyres.
He holds a MBA in Marketing and Finance and B.COM (Hons) degrees from University of Delhi.
Sachin Vashishtha
Chief Marketing Officer, Paisabazaar
Sachin Vashishtha is the CMO of Paisabazaar – India’s largest digital
marketplace for lending products and credit score platform. With over 15 years
of experience, Sachin is an accomplished marketer with a proven track record
of driving business growth through strategic and innovative marketing
campaigns.
As the CMO of Paisabazaar, Sachin spearheads the company's marketing
efforts, playing a pivotal role in enhancing brand visibility, customer
engagement, and revenue generation. Prior to Paisabazaar, Sachin dabbled
as an entrepreneur as the co-founder of a digital agency which handled more
than 25 accounts, spanning across industries such as Education, Travel,
BFSI, etc.
Sachin has diverse experience from working in organisations across BFSI,
Telecom, and Manufacturing sectors. Sachin is an engineer and holds a Post
Graduate Diploma in Management from International Management Institute-
IMI.
Social Media:
LinkedIn: (25) Sachin Vashishtha | LinkedIn
Head of Digital Marketing & D2C
Saurabh Kuchhal
Head of Martech & CX, Reliance BP mobility Ltd
Saurabh Kuchhal leads MarTech and Customer Experience solutions for HCLSoftware across India and the Middle East, working with leading banks, retailers and enterprises to drive marketing transformation. He has played a pivotal role in growing strategic enterprise accounts while enabling brands to adopt AI-powered personalization at scale with HCL Martech Solutions. With deep expertise in enterprise technology and marketing platforms, Saurabh is passionate about helping businesses leverage MarTech for measurable growth and meaningful customer engagement.
Shawn Chandy
Chief Marketing Officer, Paragon Footwear
Shawn Chandy serves as the Chief Marketing Officer at Paragon, bringing to the role a wealth of experience and a strong focus on driving growth. With over two decades of expertise spanning Marketing, Brand Management, Promotions, and Advertising, Shawn has consistently delivered outstanding results. His distinguished career is underscored by a proven track record in building and elevating brands, employing a diverse range of strategies, including advertising, event management, and targeted product promotions, all geared towards enhancing product acceptance and boosting profitability.
Throughout his career, Shawn has left an indelible mark, holding pivotal positions in Marketing & Branding Leadership at renowned organizations such as Raymond, Samsonite, Aditya Birla Retail Limited, GroupM, and Rediffusion. His extensive knowledge, honed through years of dedicated effort, has firmly established him as a highly esteemed figure in the field of marketing.
Shawn holds an MBA degree in Marketing from IES MCRC and a Bachelor's degree in Commerce from H.R. College of Commerce & Economics.