Recognising standout brand campaigns that successfully built trust, awareness, or differentiation in a highly competitive category.

Campaigns leveraging digital channels—social media, programmatic, mobile apps, or AI—to connect with consumers and simplify policy access or renewal.

Marketing initiatives focused on demystifying auto insurance, improving financial literacy, and building consumer confidence.

A cross-channel marketing effort combining ATL, BTL, digital, influencer, or retail activations to build brand equity and business outcomes.

Results-driven campaigns that generated measurable outcomes such as leads, conversions, or renewals.

Campaigns promoting safe driving, accident prevention, or community impact tied to the brand’s C Best Use of Influencer Marketing – Auto Insurance

Campaigns that effectively leveraged influencers to simplify insurance communication and engage wider, younger, or niche audiences.

Localized marketing efforts that resonated with regional audiences through language, culture, or geography-specific strategies.

Campaigns that introduced new insurance features, add-ons, or digital-first offerings in fresh, engaging formats.

Campaigns that used analytics, behavioral data, or personalization to target and engage customers effectively.

Campaigns that engaged audiences through offline activations such as events, RWAs, garages, or dealership integrations.

Recognizing marketing strategies centered on disruptive technologies like telematics, usage-based insurance, or AI-driven claims.

Campaigns that reinforced the brand’s credibility and dependability through consistent communication and user experience.

This award recognizes the most eye-catching and effective outdoor ad campaign, such as billboards, hoardings, or vehicle wraps, that helped the brand stand out and connect with people on the move.

Honoring a digital outdoor campaign (like on LED billboards, mall or airport screens) that used creative visuals, real-time messaging, or location-based targeting to grab attention and engage viewers.

For the campaign that creatively used platforms like Instagram, YouTube, or Twitter to connect with audiences, tell stories, share tips, or build brand trust in an engaging, relatable way.

Celebrating partnerships with influencers or content creators that helped explain insurance in a simple, interesting way and reached the right audience effectively.