For the most creative and impactful marketing campaign, showcasing innovative storytelling, memorable visuals, or unique positioning.

Recognizes the best use of digital channels, including social media, video content, and programmatic advertising, to engage consumers effectively.

Celebrates successful influencer partnerships and content-driven campaigns that effectively educate, engage, and convert target audiences.

Honors a brand’s marketing efforts to promote sustainability, such as eco-friendly materials, recycling programs, or initiatives for reducing environmental impact.

Recognizes a tyre brand’s on-ground or virtual event that provided a memorable experience, connecting with consumers and showcasing the product’s capabilities.

Celebrates campaigns tailored to resonate with regional audiences, incorporating local insights, languages, and preferences.

Awards a brand for creative marketing strategies used to introduce new tyre products, emphasizing unique features, performance, and consumer benefits.

Recognizes the most effective use of data-driven strategies for personalized marketing, campaign optimization, or market segmentation.

Honors initiatives focused on maintaining and growing customer loyalty through rewards, exclusive content, or after-sales services.

For campaigns that effectively utilized cutting-edge digital tools such as AR/VR, AI, or virtual simulations to enhance customer interaction and drive interest.

Celebrates a campaign dedicated to promoting tyre safety awareness, including education on maintenance, road safety, and product features.

Recognizes a brand’s seamless integration of online and offline marketing, delivering a consistent brand experience across all consumer touchpoints.

Based on consumer sentiment, this category celebrates a brand’s consistent quality and reliability as reflected in its marketing and customer experience.

Celebrates a successful partnership with another brand, retailer, or automotive company that enhanced product reach and visibility through co-branding.

Recognizing campaigns that have harnessed the power of Connected TV to deliver impactful, targeted, and innovative storytelling in the automotive industry. This award honors exceptional use of CTV to engage audiences and drive measurable results.

This award celebrates & honors campaigns that have utilized data-driven strategies to deliver targeted, real-time, and impactful messages through dynamic OOH displays

This award honors campaigns that have leveraged DOOH to captivate audiences, enhance brand visibility, and drive engagement through innovative and impactful displays.

Celebrates campaigns tailored to resonate with regional audiences, incorporating local insights, languages, and preferences.

Celebrates campaigns tailored to resonate with regional audiences, incorporating local insights, languages, and preferences.

This award honors campaigns that have utilized data-driven strategies to deliver targeted, real-time, and impactful messages through dynamic OOH displays

Recognising campaigns that creatively leverage holidays, seasons, or festivals to build brand connection, drive audience engagement, and deliver impactful results. This category celebrates innovative storytelling, cultural relevance, and smart timing in capturing consumer attention during key festive or seasonal moments.

Honouring impactful short-form video campaigns (up to 45 seconds) that deliver strong messaging, creativity, and engagement within a compact format.

Awarding video campaigns up to 60 seconds that effectively balance storytelling and brand communication with creativity and clarity.

Celebrating long-format video campaigns (60 seconds and above) that showcase powerful narratives, strong emotional appeal, and immersive storytelling.

Honours the most impactful and creatively executed radio campaign that captured listener attention and delivered strong brand recall.

Recognises an innovative and high-impact campaign executed across print mediums such as newspapers, magazines, brochures, flyers, and outdoor static formats, showcasing powerful design, storytelling, and measurable results.

Recognising outstanding campaigns crafted for specific regions, states, or local markets within India. This category celebrates automotive brands and agencies that effectively leveraged regional insights, cultural nuances, and local consumer behaviour to create high-impact marketing communication that resonated with targeted audiences and drove measurable results.

This category recognises campaigns that delivered exceptional impact with limited budgets. Open to campaigns with a total budget under ₹50 lakhs, the award honours work that achieved strong brand visibility, engagement, or business results by using resources efficiently and imaginatively.

This category recognises campaigns that delivered exceptional impact with limited budgets. Open to campaigns with a total budget under ₹40 lakhs, the award honours work that achieved strong brand visibility, engagement, or business results by using resources efficiently and imaginatively.

This category recognises campaigns that delivered exceptional impact with limited budgets. Open to campaigns with a total budget under ₹30 lakhs, the award honours work that achieved strong brand visibility, engagement, or business results by using resources efficiently and imaginatively.