Recognizing campaigns that effectively integrate multiple marketing channels (e.g., digital, social media, traditional) to promote a product or brand.

Honoring campaigns that demonstrate creativity and effectiveness in digital marketing channels such as social media, search engine marketing, and email marketing.

Recognizing campaigns that leverage social media platforms effectively to engage with the target audience and drive brand awareness.

Honoring campaigns that deliver valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Recognizing campaigns that effectively leverage influencers to promote a product or brand.

Honoring campaigns that create memorable experiences to engage consumers and drive brand affinity.

Recognizing partnerships between automotive brands and other brands that result in innovative and successful marketing campaigns.

Recognizing the innovative use of technology (e.g., AR/VR, AI, data analytics) in marketing campaigns.

Honoring campaigns that effectively launch a new product or vehicle model in the market.

Recognizing strategies that effectively engage customers throughout their journey with the brand.

Recognizing campaigns that use data analytics and insights to drive targeted and personalized marketing campaigns.

Honoring events that create immersive and engaging experiences for consumers to interact with the brand

Recognizing campaigns that effectively engage consumers through mobile devices, such as mobile apps, SMS, or mobile-optimized websites.

Honoring campaigns that effectively use video content to engage and connect with the audience.

Recognizing campaigns that successfully rebrand an automotive brand, product, or service.

Honoring campaigns that engage with local communities or online communities to build brand loyalty and awareness.

Recognizing campaigns that align with a social or environmental cause to drive brand engagement and awareness.

Recognizing campaigns that leverage user-generated content (UGC) to enhance brand authenticity and engagement.

Celebrating campaigns that brought automotive storytelling to life through two-way communication. This category recognizes brands or agencies that utilize interactive tools, such as AR/VR, gamification, social media engagement, polls, or immersive content to build deeper consumer connections and boost brand recall.

Recognizing campaigns that effectively integrate multiple marketing channels to deliver a seamless and consistent brand experience.

Honoring campaigns that support dealerships in promoting automotive products or services effectively.

Recognizing campaigns that achieve outstanding results with limited resources.

Honoring automotive brands with a comprehensive and effective marketing strategy that aligns with business goals and drives results.

Recognizing campaigns that create a positive social impact or promote social causes effectively.

Recognizing campaigns that effectively use data and analytics to personalize marketing messages and drive results.

Recognizing mobile apps that enhance the automotive marketing experience for consumers.

Recognizing campaigns that promote environmental sustainability and eco-friendly practices within the automotive industry.

Honoring campaigns that leverage AI or machine learning technology to optimize marketing strategies and improve customer engagement.

Recognizing campaigns that successfully activate and engage consumers with the brand through experiential marketing or events.

Recognizing campaigns that effectively use storytelling to connect with consumers on an emotional level and drive brand affinity.

Honoring partnerships between automotive brands and celebrities or influencers that result in successful marketing campaigns.

Recognizing campaigns that use gamification elements to engage consumers and drive brand interaction.

Recognizing campaigns that successfully build and enhance the brand image and reputation in the market.

Recognizes and highlights strategies that utilize mobile technologies and mobile platforms to drive brand awareness, enhance customer interaction, and boost sales in the automobile industry.

The focus will be on campaigns that demonstrate exceptional use of AI technologies, such as machine learning, predictive analytics, chatbots, personalized content, and automation, to enhance customer engagement, optimize marketing strategies, and drive measurable results in the automotive industry.

This award recognizes innovative and effective use of programmatic advertising strategies within the automotive sector.

Recognizes campaigns that have effectively leveraged contextual insights to deliver personalized and relevant messages to target audiences.

The winning campaign will showcase innovative approaches to optimizing content, website architecture, and user experience, resulting in measurable improvements in search performance and brand reach.

This category honors the most creative and impactful use of out-of-home advertising, such as billboards, transit ads, and other public space displays, in automotive marketing.

This award recognizes outstanding creativity and effectiveness in Digital Out-of-Home (DOOH) advertising within the automotive industry. Honoring campaigns that have leveraged DOOH to captivate audiences, enhance brand visibility, and drive engagement through innovative and impactful displays.

This award celebrates excellence in leveraging Programmatic Out-of-Home (OOH) advertising for the automotive industry. It honors campaigns that have utilized data-driven strategies to deliver targeted, real-time, and impactful messages through dynamic OOH displays

Recognizing campaigns that maximized results through data-driven strategies, measurable outcomes, and targeted audience engagement, this award honors excellence in performance marketing that led to impactful and quantifiable success in the automotive industry.

Recognizing campaigns that have harnessed the power of Connected TV to deliver impactful, targeted, and innovative storytelling in the automotive industry. This award honors exceptional use of CTV to engage audiences and drive measurable results.

This category honors the most impactful collaboration between automotive brands and influencers. Whether it's a content creator's road trip, product demo, or storytelling series if the campaign authentically drove engagement, increased reach, and amplified brand credibility, it belongs here.

Recognizing outstanding automotive campaigns conceptualized or executed for international markets. Whether it’s a global product launch, cross-border storytelling, or a culturally adaptive campaign strategy, this category rewards marketing excellence that transcended boundaries and resonated globally.

Recognising campaigns that creatively leverage holidays, seasons, or festivals to build brand connection, drive audience engagement, and deliver impactful results. This category celebrates innovative storytelling, cultural relevance, and smart timing in capturing consumer attention during key festive or seasonal moments.

Honours automotive brands that effectively leverage sports or esports platforms, properties, or talent partnerships to enhance brand visibility, engagement, and consumer affinity.

Honouring impactful short-form video campaigns (up to 45 seconds) that deliver strong messaging, creativity, and engagement within a compact format.

Awarding video campaigns up to 60 seconds that effectively balance storytelling and brand communication with creativity and clarity.

Celebrating long-format video campaigns (60 seconds and above) that showcase powerful narratives, strong emotional appeal, and immersive storytelling.

Honours the most impactful and creatively executed audio campaign that captured listener attention and delivered strong brand recall.

Recognises an innovative and high-impact campaign executed across print mediums such as newspapers, magazines, brochures, flyers, and outdoor static formats, showcasing powerful design, storytelling, and measurable results.

Recognising outstanding campaigns crafted for specific regions, states, or local markets within India. This category celebrates automotive brands and agencies that effectively leveraged regional insights, cultural nuances, and local consumer behaviour to create high-impact marketing communication that resonated with targeted audiences and drove measurable results.

This category recognises campaigns that delivered exceptional impact with limited budgets. Open to campaigns with a total budget under ₹50 lakhs, the award honours work that achieved strong brand visibility, engagement, or business results by using resources efficiently and imaginatively.

This category recognises campaigns that delivered exceptional impact with limited budgets. Open to campaigns with a total budget under ₹40 lakhs, the award honours work that achieved strong brand visibility, engagement, or business results by using resources efficiently and imaginatively.

This category recognises campaigns that delivered exceptional impact with limited budgets. Open to campaigns with a total budget under ₹30 lakhs, the award honours work that achieved strong brand visibility, engagement, or business results by using resources efficiently and imaginatively.