Entries to the e4m Auto Marketing Awards 2.0 will be evaluated by an expert jury panel comprising leaders from the marketing, creative, media, and automotive sectors. The judging process will focus on five core pillars that define excellence in automotive marketing.

Creativity and Innovation

The campaign’s uniqueness in idea, design, and execution. It looks at how creatively the message was communicated and how innovative the approach was in connecting with the audience.

Effectiveness

How well the campaign met its objectives, be it boosting brand visibility, generating leads, increasing sales, or connecting meaningfully with the target market.

Strategic Approach

The clarity and strength of the campaign’s planning. It considers how well the campaign aligned with brand goals and how insight-driven the strategy was.

Audience Engagement

How actively and meaningfully the campaign engaged with its audience, through content, conversation, or experiences. Includes reach, relevance, and emotional impact.

Measurable Results

Campaign success as proven by real data, whether through ROI, media metrics, consumer actions, or market outcomes. Demonstrated impact matters most here.

Social Relevance or Sustainability

Whether it’s contributing to road safety, promoting electric mobility, supporting environmental responsibility, or addressing broader social issues, purpose-driven campaigns that create meaningful impact beyond business results will be acknowledged.