Important Dates
- Early Bird Deadline: 20th February
- Regular Deadline: To know more - Contact us
- Entry Eligibility: 1st January 2023 to 29th February 2024
Agenda
| Theme - The Interplay of Culture and Wellness: Embracing Diversity in Global Health | |||||
| Understanding how culture affects the health and overall wellbeing of individuals and communities is of utmost importance to address the health disparities around the world. It is essential to offer individualised and culturally competent healthcare services to promote inclusive wellness & improve global health outcomes. | |||||
| 12:00 PM | 15 mins | Welcome Address | |||
| 12:15 PM - 12:35 PM | 20 mins | Keynote Address | The Importance of Authenticity and Trust in Health and Wellness Marketing a. What exactly is authenticity in the context of health and wellness marketing? b. Strategies for Cultivating Authenticity and Trust c. Skepticism among consumers due to past marketing mishaps create hurdles and how to overcome them d. What ethical considerations should health & wellness brands keep in mind to maintain authenticity in their marketing efforts |
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| 12:40 PM - 1:20 PM | 40 mins | Panel Discussion | Crafting Authentic Brand Stories: Strategies for Health and Wellness Brands a. Crafting Authentic Brand Narratives in Health: Fostering Genuine Connections b. The Essence of Wellness Storytelling: Building Authentic Bonds c. Elevating Health Brands: The Impact of Genuine Narratives d. Exploring Authenticity in Wellness Branding: Mastering the Art of Storytelling |
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| 1:20 pm - 1:40 pm | 20mins | Keynote Address | Navigating Regulatory Landscapes: Balancing Innovation and Consumer Safety
a. Managing Emergent Technologies: Ensuring Safety Amidst Innovation b. Striking the Balance: Navigating Innovation and Safety in Product Development c. Industry Standards and Regulatory Harmony: Safeguarding Innovation and Consumer Safety |
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| 1:40 PM - 2:30 PM | 40 mins | Lunch Break | |||
| 2:35 PM - 3:15 PM | 40 mins | Panel Discussion | Forging Genuine Bonds: Harnessing Social Media's Potential for Authentic Consumer Engagement with Influencers
a. Authentic Influencer Identification: Strategies for aligning influencer values with brand ethos to ensure genuine partnerships. b. Trust through Transparency: How transparent influencer-brand relationships build consumer trust and drive engagement. c. Impact Measurement Beyond Metrics: Exploring methods to assess the true influence of campaigns beyond standard metrics. d. Long-Term Relationship Sustainability: Strategies for maintaining authentic and engaging partnerships with influencers over time. e. Co-Creation for Authenticity: Collaborative content creation between brands and influencers to resonate with audiences authentically. |
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| 3:20 PM - 3:35 PM | 15 mins | Standalone | Embracing Technology and Innovation a. Revolutionizing Wellness: Exploring Cutting-Edge Technologies in Healthcare b. Bridging the Gap: How Technology Enhances Access to Wellness Services c. Virtual Healthcare: Redefining Patient Care Through Telemedicine and Remote Monitoring d. Integrating AI and Machine Learning: Transforming Diagnosis and Treatment in Health and Wellness |
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| 3:40 PM - 4:00 PM | 15 mins | Keynote Address | Cultivating Genuineness: Increasing Consumer Belief in Health and Wellness Companies a. Understanding Consumer Skepticism: Challenges Faced by Health and Wellness Companies b. Building Trust Through Transparency: Strategies for Open Communication c. Emphasizing Corporate Social Responsibility: Impacting Communities for Good d. Nurturing Consumer Relationships: Engaging in Meaningful Dialogue and Taking Timely Feedback |
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| 4:05 PM - 4:45 PM | 40 mins | Panel Discussion | The Interplay of Culture and Wellness: Embracing Diversity in Global Health a. Cultural Influences on Health: Exploring Diverse Perspectives and Traditions b. Addressing Health Disparities: Recognising the Impact of Cultural Differences c. Embracing Diversity in Healthcare: Tailoring Services to Meet Unique Cultural Needs d. Culturally Competent Care: Strategies for Healthcare Professionals to Enhance Patient Experience e. Promoting Inclusivity: Fostering Diversity and Representation in Wellness Initiatives f. Global Perspectives on Wellness: Learning from Different Cultural Approaches to Health |
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| 4:50 PM - 5:00 PM | 10 mins | Closing Session | |||
| 6 PM Onwards | e4m Health and Wellness Marketing Awards Ceremony | ||||
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