1st Aug, Mumbai
Important Dates
- Early Bird Deadline: 20th February
- Regular Deadline: Contact Us
- Entry Eligibility: 1st January 2023 to 29th February 2024
Agenda
| Theme - The Interplay of Culture and Wellness: Embracing Diversity in Global Health | |||||
| Understanding how culture affects the health and overall wellbeing of individuals and communities is of utmost importance to address the health disparities around the world. It is essential to offer individualised and culturally competent healthcare services to promote inclusive wellness & improve global health outcomes. | |||||
| 11:15 AM - 11:30 AM | 15 mins | Welcome Address | Dr Annurag Batra, Chairman & Editor-In-Chief- BW Businessworld e4m |
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| 11:30 AM- 11:50 AM | 20 mins | Keynote - Fireside The Interplay of Culture and Wellness: Embracing Diversity in Global Health |
Sandeep Verma, Country Head - India, Bangladesh and Sri Lanka
Consumer Health, Bayer Dr Annurag Batra, Chairman & Editor-In-Chief- BW Businessworld e4m |
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| 11.55 AM- 12.10 PM | 15 mins | Key Note Session Consumer-Centric Wellness - Addressing Diverse Needs in a Global Market |
Shivam Puri, Managing Director and CEO, Cipla Health Ltd. | ||
| 12:15 PM - 12:50 PM | 40 mins | Panel 1 Crafting Authentic Brand Stories: Strategies for Health and Wellness Brands - Crafting Authentic Brand Narratives in Health: Fostering Genuine Connections - The Essence of Wellness Storytelling: Building Authentic Bonds - Elevating Health Brands: The Impact of Genuine Narratives - Exploring Authenticity in Wellness Branding: Mastering the Art of Storytelling |
Anupa Naik, Head - Wellness, Aditya Birla Wellness Anushka Gupta, Co-founder MyMuse Ritu Mittal, Head – Marketing and Digital, Bayer Richa Jaggi, Co-founder and Chief Marketing Officer (CMO), Awshad Sarah Rajan, Partner, SPAG |FINN Partners Session Chair - Harbinder Narula , CEO, BW Healthcare World & BW Wellbeing World |
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| 01.00 PM - 01:40 PM | Lunch | ||||
| 01:45 PM - 02:05 PM | 20 mins | Fireside Chat The Indian Consumer Health Market Transformation- Evolution of the Consumer Health Market in India over the years from a consumer and product categories perspective. |
Gul Raj Bhatia, President, Healthcare Division, Emami Limited Kanchan Srivastava, Senior Editor and Group Editorial Evangelist, e4m |
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| 02:10 PM - 02:50 PM | 40 mins | Panel 2 Forging Genuine Bonds: Harnessing Social Media's Potential for Authentic Consumer Engagement with Influencers - Authentic Influencer Identification: Strategies for aligning influencer values with brand ethos to ensure genuine partnerships. - Trust through Transparency: How transparent influencer-brand relationships build consumer trust and drive engagement. - Impact Measurement Beyond Metrics: Exploring methods to assess the true influence of campaigns beyond standard metrics. - Long-Term Relationship Sustainability: Strategies for maintaining authentic and engaging partnerships with influencers over time. - Co-Creation for Authenticity: Collaborative content creation between brands and influencers to resonate with audiences authentically. |
Amit Patel, Director & Senior Head of Marketing – Consumer Marketing- Cipla Atul Suri, Senior Vice President & SBU Head- Alembic Pharmaceuticals Geet Rathi, Vice President - Marketing- Mosaic Wellness Jahan Vandrevala, Head of Creative, Content Channels, Pfizer Kashish Madan, National Head - Growth, Kit Global Ltd Sunil Nat, Head of E-Commerce & Digital Marketing, Galderma Pallavi Barman, Chief Strategy Officer, HRX Session Chair - Vineet Bhagchandani, Managing Partner & Chief Creative Officer, VROK Communication |
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| 02:55 PM - 03:10 PM | 15 Mins | Spotlight Session The Importance of Authenticity and Trust in Health and Wellness Marketing |
Dr. Mickey Mehta, Global Leading Holistic Health Guru/ Spiritual Life Coach |
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| 06.00 PM Onwards | e4m Health and Wellness Marketing Awards Ceremony | ||||
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