This category recognizes contributions that transform healthcare by adopting a comprehensive approach to consumer and societal well-being.
- A.1 Best Audio/Video Campaign
- A.2 Best Brand Identity
- A.3 Best Content Marketing Campaign
- A.4 Best Integrated Campaign
- A.5 Best Moment Marketing
- A.6 Best Launch or Relaunch Of a Product / Brand
- A.7 Best PR Campaign
- A.8 Best Public Awareness/ CSR/Public Health Initiative
- A.9 Best Regional Campaign
- A.10 Best Social Media Campaign
- A.11 Best Static Media (Print/OOH/Digital OOH)
- A.12 Best Sustainability Campaign
- A.13 Best Use Of Brand Awareness
- A.14 Best Use of Celebrity / Influencer
- A.15 Best Use Of Mobile Marketing
- A.16 Best Use Of Storytelling
- A.17 Best Use Of Traditional Mediums ( Tv & Radio )
- A18. Best Use Of ROI
- A19. Best Use Of OTT
- A20. Best Innovative Campaign
- A 21. Most Impactful Campaign
- A.22 Small Budget, Big Wellness Impact (Under 15 Lakh)
- A.23 Wellness Vision on a Medium Budget (Under 25 Lakh)
- A.24 Wellness Marvel: Large-Budget Edition (Above 25 Lakh)