VERTICALS:
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums across Consumer and Expert Marketing spaces. For example, Expert Marketing/Rx &OTx Communication (Visual Aids, Leave-Behind Literature, Scientific Literature, Case Studies, Brand Reminders, etc.) Consumer Communication (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthcare/ wellness product/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthcare/ wellness product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness communication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcare/ wellness communication can submit an entry this sub category. For example: XYZ brand advertises for their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).
- h) Best Brand Integration - Any healthcare/ wellness product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any healthcare/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their healthcare/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthcare/ wellnessproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcare/ wellness campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable)to promote a healthcare/ wellness product/ services can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a healthcare/ wellness company inorder to enhance or restructure a brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcare/ wellness communication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates healthcare/ wellness can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums across Consumer and Expert Marketing spaces. For example, Expert Marketing/Rx &OTx Communication (Visual Aids, Leave-Behind Literature, Scientific Literature, Case Studies, Brand Reminders, etc.) Consumer Communication (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthcare/ wellness product/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthcare/ wellness product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcare/ wellness communication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcare/ wellness communication can submit an entry this sub category. For example: XYZ brand advertises for their Vitamin-D Capsules or Diabetes Medication to both experts (in-clinic, hospitals, scientific and knowledge-sharing events, experiential media, etc.) as well as consumers (tv, radio, digital, OOH, social media).
- h) Best Brand Integration - Any healthcare/ wellness product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any healthcare/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their healthcare/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthcare/ wellnessproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcare/ wellness campaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable)to promote a healthcare/ wellness product/ services can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a healthcare/ wellness brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a healthcare/ wellness company inorder to enhance or restructure a brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- This award will recognize and reward the innovative excellence and contributions made to the propogation of health and wellness by a health print supplement. (Example: Newpaper Supplements, Health magazines etc)
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
- a) Best Audio Campaign - Podcasts & Other audio mediums: Any entity that has utilized podcasts or other audio-based mediums (streaming or downloadable) to amplify their healthcommunication campaign can submit an entry in this sub category.
- b) Best Radio Campaign - Any entity that has made use of radio as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- c) Best Television Campaign - Any entity that has made use of television advertising as a medium to promote and popularise a product/brand/service/ public awareness campaign that promotes and propagates health can submit an entry in this sub category.
- d) Best Print Campaign - Any entity that conceptualised and released a campaign that used various print mediums (Newspapers, Advertorials, Magazine Ads, etc.) for promoting a healthproduct/brand/service/public awareness.
- e) Best Brand Identity - Any entity that has released communication promoting a healthy product/brand/service that encompasses Logo, Mascot, Stationery, Brand Guidelines Books, Packaging, etc. can submit an entry under this sub category.
- f) Best Social Media Campaign - Any entity that has made the best use of various social media platforms to engage the audience and boost brand interaction in terms of healthcommunication can submit an entry in this sub category.
- g) Best Integrated Campaign – When a brand/product effectively uses two or more individual mediums of communication to send out a centralised message in connection to healthcommunication can submit an entry this sub category.
- h) Best Brand Integration - Any healthy product/brand/service that has been seamlessly inter-woven into a story, concept, blog or show. For example: Product Placements in an OTT platform can be submitted in this sub category.
- i) Best CSR Initiative by a brand- Any health/ wellness/ public health campaign that has managed to successfully build and cultivate a brand’s reputation while creating content that is socially responsible can be submitted in this sub category.
- j) Best Experiential marketing campaign - Any campaign that has used physical, immersive and interactive marketing (on-ground/online) to enhance the exposure to their health/wellness products can submit an entry in this sub category. This will include live advertising, events, tradeshows/ roadshows, etc.
- k) Best OOH campaign - Any campaign that promotes a healthproduct/brand/service through billboards and other out of home mediums can submit an entry in this sub category.
- l) Best use of celebrity/ influencer - Any healthcampaign that has used an influencer/celebrity to integrate and leverage their product’s promotion can submit an entry in this sub category.
- m) Best use of Blogs/ Websites - Use of self-owned blogs/ websites (owned by a brand/ organisation) for promotion OR using an external blog as a tool for brand/ product integrations (both are applicable) to promote a health product/ service can submit an entry in this sub category.
- n) Best use of Digital medium (excluding blogs and social media) - Any campaign that has successfully used a single medium or a combination of Digital mediums to promote a health brand, product or service can submit an entry in this sub category.
- o) Best PR Campaign - Any brand building strategy undertaken by a company inorder to enhance or restructure a health company or brands public image and reputation can submit an entry in this sub category.
