In today's dynamic age in which the business environment is constantly evolving, companies and brands no longer follow a product-centric approach while marketing their products and services.

Companies are increasingly seeing the value of adopting a customer-centric approach and putting their customers at the heart of all they do.

Keeping this in mind, we have chosen the theme of the conference to be ''The shift from Product to Consumer Centricity”. Through the conference, key people from brands/ health organisations and consulting firms can tell us why the Customer has become king.