| STAGES OF BRAND BUILDING | ||
| A1. Category Creation | ||
| Campaign NAme | Brand | Agency |
| Flipkart Ads x Colgate Palmolive: Premiumizing Oral Care in India | Flipkart Internet | |
| PhonePe Monthly Health Insurance- Category Creation | PhonePe | |
| Refrigeration Redefined: Mood-Driven Lighting & Tailored Color Options | LG Electronics India | Silverpush |
| Category Creation: Star Weather Shield (Super Premium Cement) | Star Cement | |
| A2. New Product Launch | ||
| Campaign NAme | Brand | Agency |
| Activ One - Launch Campaign | Aditya Birla Health Insurance Co. Ltd. | |
| GOLMAAL KAR - THE ULTIMATE PEP TALK TO THE NATION | Britannia Industries Limited | |
| Health Insurance Ki Subah Hogayi Mamu | ACKO GENERAL INSURANCE | PHD MEDIA |
| Neo Stretch - Freedom To Move | Donear Group | |
| Flipkart Ads x TCL - The Blaze Success Story | Flipkart Internet Private Limited | |
| Flipkart Ads x Bajaj Consumer Care : Shampoo & Conditioner Launch | Flipkart Internet Private Limited | |
| THE LEGEND RETURNS - HOW WE GOT SOCIAL MEDIA SUPERCHARGED FOR THE GRAND COMEBACK OF KARIZMA XMR? | Hero MotoCorp | GOZOOP ONLINE PVT. LTD |
| E - Alfa Super Launch - Mahindra Last Mile Mobility & Hansa Cequity | Mahindra Last Mile Mobility Pvt Ltd. | Hansa Customer Equity Pvt Ltd. |
| Mahindra Maxx Pik-Up Range Launch - Mahindra Auto & Hansa Cequity | Mahindra & Mahindra | Hansa customer equity Pvt ltd |
| Wonderchef | HiveMinds innovative market solution | |
| #DontBeAPlus1 with HEALTH POWHER | Future Generali India Insurance | MullenLowe Lintas Group |
| Tanishq Celeste Solitaires X Sachin Tendulkar | Brilliant By Design | Titan Company Limited | |
| Most Innovative Product in Animal Health Industry | Himalaya Wellness Company | |
| TVS Apache RTR 310 Launch | TVS Motor | AdGlobal360 |
| JioAirFiber | Reliance Jio Infocomm Limited | |
| The Complete Home Loan by L&T Finance | L&T Finance | |
| Elevate #LotLikeMagic | ICICI Lombard | |
| Don Julio – Launching the True Mexican Heritage in India | Diageo, India | Enormous Brands |
| A3. Brand Extension | ||
| Campaign NAme | Brand | Agency |
| NutriPlus Score - India's First Holistic Health Score | Britannia Industries Ltd | |
| McDowells Yaaron Waali Baat | Diageo | PHD Media |
| Flipkart Ads x Safari : Magnum Launch | Flipkart Internet Private Limited | |
| Building the Nation Through Education | Lodha Group | Gnothi Seauton |
| life insurance ab Amazon pe milta hai | Axis Max Life insurance | HiveMinds innovative market solution |
| "Real Fizzin': Expanding Horizons with Strategic Brand Extension" | Dabur | Starcom |
| Deoleo: Breaking the D2C Myth with Strategic Focus and Data-Driven Growth | DEOLEO INDIA PVT LTD | Starcom |
| UFC India - A Desi Entry With a Bang! | UFC | Sportz Interactive |
| A4. Brand Rejuvenation | ||
| Campaign NAme | Brand | Agency |
| Fly As You Are By Air India Express | Air India Express | |
| Maxiflo: Revitalizing Excellence in Every Stroke | Cipla Ltd. | |
| Asus X Flipkart Ads: Big Billion Days 2023 Associate Sponsorship | Flipkart Internet Private Limited | |
| The GoiBEBO Campaign | Goibibo (Make My Trip) | |
| Tata Motors’ “Sab Kuch Uthaye Har Din Jitaye” | Tata Motors Commercial Vehicles | Havas Media India Pvt. Ltd. |
| Rewire Campaign | Tata Motors Commercial Vehicles | Havas Media India Pvt. Ltd. |
| Housing.com, India's No.1 Real Estate App | Housing.com | |
| Brand Rejuvenation: Star Dhalai Master | Star Cement Ltd. | |
| Visa Ultimate Fan Challenge: Small Steps, Big Wins at the Olympics | VISA WORLDWIDE PTE. LIMITED | Starcom |
| Zero-Effort Shaving: Gillette Mach3’s Strategic Rejuvenation for the Modern Man | Procter & Gamble | Starcom |
| For The Star In You | Mia By Tanishq | Titan Company Ltd | |
| Drink it up | Bisleri International Pvt LTD | Wavemaker India |
| SugarFree as perfect intergradient for Guilt Free Meal | Zydus Wellness | Wavemaker |
| Ab App Ki Nahi Aap ki Chalegi - 360 Influencer Marketing Campaign | inDrive | Anagram Media Labs Pvt Ltd |
| Bombay Shaving Company – Bigger, Bolder and Sharper | Bombay Shaving Company | PR Pundit HAVAS Red |
| A5. Transformational Growth | ||
| Campaign NAme | Brand | Agency |
| Flipkart Ads x Samsung : Galaxy AI on Big Savings Day | Flipkart Internet Private Limited | |
| Transformational Growth through Building the Paneer Category in South India | Heritage Foods Limited | |
| Baat Ghar Ki - The Expert Home Building Companion | UltraTech Cement Limited | Mindshare India |
| Figaro & Figaro Baby: Breaking D2C Barriers and Myths | DEOLEO INDIA PVT LTD | Starcom |
| Drink it up | Bisleri International Pvt LTD | Wavemaker India |
| Muthoot Finance – Bharosa India Ka | Muthoot Finance | |
| A6. Customer Relationship Marketing | ||
| Campaign NAme | Brand | Agency |
| Maxiflo - Lung Health Clinic: Revolutionizing Asthma Care through Strategic Customer Relationship Management | Cipla Ltd. | |
| Customer Relationship Marketing : 25 Years Of Trust : LG Washing Machine | EvolutionCo Digital & Interactive Consultancy Private Limited | |
| RNLIC: Excellence in Customer Relationship Marketing | Reliance Nippon Life Insurance | |
| Dabur Cool King Thanda Tel Gaon Mahotsav | Dabur | Starcom |
| Get Set Celebrate - Festive Spends | HSBC | VML |
| A7. Customer Experience | ||
| Campaign NAme | Brand | Agency |
| Bank Of Small Wins | Britannia Industries | Talented Agency |
| Sunfeast Marie Light Bali Yatra | ITC Limited | Impact Communications |
| YiPPee! Chhappan Bowls | ITC Limited | Impact Communications |
| Tata Tea Premium "Desh Ke Dhaage" Campaign | Tata Consumer Products | Laqshya Media Limited |
| TVS Credit - Customer Experience - NPS- IVR - CSAT | TVS Credit Services Limited | |
| Jameson Connects | Pernod Ricard India Pvt Ltd | Wavemaker India |
| IB Super Hit Nights | Pernod Ricard India Private Limited | Wavemaker India |
| Royal Stag Billion Films | Pernod Ricard India Pvt Ltd | Wavemaker India |
| NIMF - All New Portfolio Dashboard | Nippon Life India Asset Management Ltd. | |
| Sales Excellence - 2024 | Bosch Power Tools Limited | |
| A8. Use of Consumer Insight | ||
| Campaign NAme | Brand | Agency |
| Chakkar Ko Check Kar- A Vertigo Awareness Initiative | Abbott India Limited | |
| Bank Of Small Wins | Britannia Industries | Talented Agency |
| Duroflex Great Mattress Exchange | Duroflex Pvt. Ltd. | |
| Paytm - South Guj | Tata Motors Commercial Vehicles | Havas Media India Pvt. Ltd. |
| IPru FunZone – Turning Investments into A Fun-tastic Journey | ICICI Prudential Mutual Fund | Performics India |
| Aashirvaad Salt- Iodine Ka Chheenta | ITC Limited | Impact Communications |
| Leveraging Customer Insights to drive Thought Leadership for Max Life in the Life Insurance category | Max Life Insurance | |
| Tata Tea Premium - No Compromise | Tata Consumer Products | |
| Apne Puraane Mixer Ko Aur Kitna Peesoge? Bring Home Philips Mixer Grinders | Versuni India Home Solutions Ltd. | |
| Fortune KGMO Pickle - Achaar Ka Perfect Jodidaar | Fortune Foods (Adani Wilmar Limited) | Social Beat |
| Airtel DTH | Bharti Airtel | Performics India (A Publicis Groupe Agency) |
| #ControlKar with Digene | Abbott | |
| Best Use of Consumer Insight - KFC | KFC, India | Blink Digital |
| HDFC - Patri | LS Digital | |
| A9. Use of Analytics/ Big Data/AI | ||
| Campaign NAme | Brand | Agency |
| NBO Model (Next Best Offer) - Aditya Birla Sun Life Mutual Fund & Hansa Cequity | Aditya Birla Sun Life Mutual Fund | Hansa Cequity |
| Best Use of AI-ML Model – Mahindra Tractors and Hansa Cequity | Mahindra Tractors Pvt Ltd | Hansa Customer Equity Pvt Ltd |
| IIT Bombay Mood Indigo: India's largest AR Graffiti | IIT Bombay | Laqshya Media Limited |
| Santoor AI Chat Bot - #YoungSochMoms | Santoor | |
| Diabetes Care Reimagined: Harnessing Analytics for Better Reach | Abbott | Starcom |
| Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook | Procter & Gamble | Starcom |
| Eveready - Real Time Competitive Capture Using AI-Driven Video Ad Strategy | EVEREADY INDUSTRIES INDIA LTD | Starcom |
| Badshah: Pioneering AI-Driven Real-Time Competition Targeting | BADSHAH MASALA PRIVATE LIMITED | Starcom |
| A10. Long Term Marketing Strategy (3 Years or More) | ||
| Campaign NAme | Brand | Agency |
| Britannia Marie Gold: Enabling homemakers to takeoff and soar with their dreams and change them into reality. | Britannnia Industries Limited | |
| #MakingBharatEntrepreneurial | Udhyam Learning Foundation | Gnothi Seauton |
| Baat Ghar Ki - The Expert Home Building Companion | UltraTech Cement Limited | Mindshare India |
| Long Term Marketing Strategy (3 Years or More) | NEC Corporation India | |
| Jio-bp : You Deserve More | Reliance BP Mobility Limited (Jio-bp) | |
| Santoor – Young Soch | Santoor | |
| WhatsApp: Privacy Unlocked and Conversations secured! | META | Starcom |
| Jameson Connects | Pernod Ricard India Pvt Ltd | Wavemaker India |
| Pink of Health | Pink of Health | |
| Home Loans That Are Easy to Live With | PNB Housing Finance Limited | |
| A11. Best Pivot Initiative | ||
| Campaign NAme | Brand | Agency |
| Eon Vogue- Wood Finish Appliances | Godrej Appliances | |
| Transforming Billion UltraTech logos into Billion Home Building Experts | UltraTech Cement | Mindshare |
| Swiggy IPL 2024: Leveraging Cricket's Pulse to Drive User Engagement and Brand Growth | Swiggy Limited | PivotRoots - A Havas Company |
| Listening, Learning, Leading: Ensure’s Real-Time Audience Strategy | Abbott | Starcom |
| From Beats to Ballots: Spotify empowering Youth | SPOTIFY INDIA LLP | Starcom |
| Beyond the Funnel: Ensure’s Data-Driven Marketing Breakthrough | Abbott | Starcom |
| Seamless Journey - Children's Growth with Pediasure | Abbott-Pediasure | Starcom |
| Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook | Procter & Gamble | Starcom |
| Airtel Postpaid: A Success Story of Growth and Innovation | Airtel India | Performics India (A Publicis Groupe Agency) |
| A12. Brand Purpose | ||
| Campaign NAme | Brand | Agency |
| Air India Express | Air India Express | |
| Britannia Milk Bikis - Growth needs both | Britannnia Industries Limited | |
| Samarth Championship for Blind Cricket | Hyundai Motor India Ltd. | Havas Play |
| Kérastase Power Talks | L'Oréal | |
| Tanishq Dharohar Campaign | Titan Company Limited | Laqshya Media Limited |
| From Beats to Ballots: Spotify empowering Youth | SPOTIFY INDIA LLP | Starcom |
| Alcon - Raising the Bar: Surpassing Business Milestones by 55% | ALCON LABORATORIES (INDIA) PRIVATE LIMITED | Starcom |
| Dekhna Hai Toh Khel Dekho ft Sheetal Devi | Mia By Tanishq | Titan Company Ltd | |
| Suzlon Energy Limited | Suzlon Energy Limited | |
| Pride Film | Shell India Markets Private Limited | |
| Bubble Network | Drools | Bubble Network |
| Smirnoff House at Kala Ghoda Arts Festival | DIAGEO INDIA | |
| A13. Best Use of Segmentation | ||
| Campaign NAme | Brand | Agency |
| Tata Tea Premium "Desh Ke Dhaage" Campaign | Tata Consumer Products | Laqshya Media Limited |
| Swiggy's IPL Campaign: Driving Impact Through Regional Personalization | Swiggy Limited | PivotRoots - A Havas Company |
| Best Use of Segmentation: Star Weather Shield | Star Cement Ltd. | |
| WhatsApp Changes India’s Perception of Privacy | Meta | Starcom |
| Spotify Hooked Music Lovers: Reviving the Rhythm from Stagnation to Growth | SPOTIFY INDIA LLP | Starcom |
| Lenskart - Smart Segmentation, Powerful Connections: Enhancing Brand Impact through Digital Precision | LENSKART SOLUTIONS PRIVATE LIMITED | Starcom |
| Glucon D- Right Here Right Now | Zydus Wellness | Wavemaker |
| Diversifying Revenue Streams & Achieving Sustainable Growth for VAMA | VAMA | Digidarts |
| DigiRovers for Spotify User Acquisition - Best use of segmentation | Interactive Avenues | Digirovers Solutions Private Limited |
| COMMUNICATION | ||
| B1. Best Use of TV | ||
| Campaign NAme | Brand | Agency |
| Everyday Spends Campaign 2024 | Visa Inc | Leo Burnett Mumbai |
| The Unforgettable Salt: Tata Salt | Tata Consumer Products Limited | Ogilvy |
| Best Use of TV: Star Cement - Mirabai Chanu TV Commercial | Star Cement Ltd. | |
| Visa Ultimate Fan Challenge: Small Steps, Big Wins at the Olympics | VISA WORLDWIDE PTE. LIMITED | Starcom |
| Winter Woes to Wellness: Dabur’s Strategic TV Masterstroke | Dabur India Limited | Starcom |
| Breaking the Clutter: Redefining Dabur Red Paste Success | Dabur India | Starcom India |
| Airing Awareness: The TV-Led Revolution in Diabetic Nutrition | Abbott | Starcom |
| Tata Tea Premium - Odisha Day | Tata Consumer Products | |
| Tata Tea Premium - No Compromise | Tata Consumer Products | |
| Drink it up | Bisleri International Pvt LTD | Wavemaker India |
| Jagadhatri | Zee Telugu | |
| CASAGRAND - Best TVC | CASAGRAND | |
| B2. Best Use of Print | ||
| Campaign NAme | Brand | Agency |
| McDowells Yaaron Waali Baat | Diageo | PHD Media |
| Nagendran's Honeymoon - Best Use of Print | Disney+ Hotstar | |
| Festival of Gifts | HT Media Ventures Limited | |
| Indriya, Aditya Birla Jewellery | Novel Jewels Limited | |
| SMOG History repeats itself on front page of newspaper and Dabur provides solution | Dabur India Limited | Starcom |
| B3. Best Use of Radio | ||
| Campaign NAme | Brand | Agency |
| McCain Family Fiesta Radio Campaign | McCain Foods | dentsuX |
| Sounds of Kerala | Harman International (India) Pvt. Ltd. | Havas Play |
| Jack Daniel’s Merchandise – Make it count sessions with Ben Howard | Brown Forman | Starcom |
| CITROËN TEAM DHONI: DO WHAT MATTERS - RADIO CAMPAIGN | CITROËN | Stracom |
| TVS Credit - SukhakartaSukhchayaGoshti Campaign | TVS Credit | |
| Eternal Bond of Strength and Trust | Trinity Prime Media Solutions and Consulting | |
| B4. Best Use of OOH | ||
| Campaign NAme | Brand | Agency |
| Digitally Donate Karo, Paytm Karo | Paytm | Coral Media |
| ACKO Welcome Change | ACKO GENERAL INSURANCE LIMITED | Laqshya Media Limited |
| Play With The Stars, Gillette | Gillette P&G | Publicis Groupe OOH |
| #AajNahiRozHi | Reliance General Insurance | |
| How Gillette Mach 3 made a Razor-Sharp Pitch for Cricket Lovers | Procter & Gamble | Starcom |
| Best use of OOH - Fighter movie campaign | Viacom18 Studios | |
| Live+ Credit Card OOH Campaign | HSBC | Contract India |
| BRO- The Avatar WTP | Zee Telugu | |
| Interspace Communications Pvt. Ltd. | Interspace Communications Pvt. Ltd. | |
| Ajio X Flam | Ajio | Flam |
| B5. Best Use of Experiential Marketing | ||
| Campaign NAme | Brand | Agency |
| Britannia 5050: 4th Umpire | Britannia | Schbang |
| REENERGIZING THE FAITH | Zydus Wellness Products Limited | Coral Media |
| BLACK DOG : SAVOUR THE PAUSE VIA EASY EVENINGS | Diageo | PHD Media |
| Exclusively Yours: The HSBC Lounge Experience | HSBC INDIA | PHD Media |
| Bringing Brands to Life: HSBC and Swiggy's Immersive IPL 2024 Experience | HSBC INDIA | PHD Media |
| SAM BAHADUR: A Journey Through Indian Army Camps | RSVP MOVIES | GREY ALCHEMY |
| Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart | Swiggy Instamart | Havas Play |
| Aashirvaad Maatrishakti | ITC Limited | Impact Communication |
| Sunrise Ghore Ghore Durga | ITC LImited -Foods Division | Mindshaft Media Pvt Limited |
| The Sound of Infrastructure: UltraTech's Journey of Humanizing Infrastructure | UltraTech Cement Limited | Mindshare India Private Limited |
| Kotak 811 activ money | Kotak bank | Silverpush |
| Nammura Ujjivan Free WIFI | Ujjivan Small Finance Bank | |
| Zakhm Purana - IndieA Records - Kavita and Kanishk Seth | Universal Music India | |
| Interspace Communications Pvt. Ltd. | Interspace Communications Pvt. Ltd. | |
| 2 Wheeler Loan and Exchange Mela | Shriram Finance Ltd. | JKM Alliance |
| SAHITYA AAJTAK | AAJTAK | |
| Tanqueray No. TEN - Tiny TEN Salon | Enormous Brands | Tanqueray |
| Black and White 'Table for Everyone' | Diageo India | |
| Lollapalooza'24 | Diageo India | |
| B6. Best Use of Digital Marketing/ Social Media | ||
| Campaign NAme | Brand | Agency |
| Ghar Banega Toh Desh Banega by Aadhar Housing Finance | Aadhar Housing Finance | |
| Little hearts - best use of social Media | Britannia Industries | Mindshare |
| Acha Khao, Acha Khilao: Embracing Equality | Dave Masala Pvt. Ltd. | Dave Masala Pvt. Ltd. | |
| Dabur Chyawanprash Monsoon campaign | Dabur | Dentsu X |
| SIGNATURE x ZIRO’23 Driving Sustainability | Diageo | PHD Media |
| McDowells Yaaron Waali Baat | Diageo | PHD Media |
| Cook with Comali Anthem | Disney Star | |
| Hasi Ke Bulbule | Coca-Cola India Pvt Ltd | EssenceMediacom |
| The GoiBEBO Campaign | Goibibo (Make My Trip) | |
| Hindustan Lucknow Reelstar | HT Media Ventures Limited | |
| Tested Like Samsonite | Samsonite | Social Beat |
| Wining at Quitting with Nicotex | Cipla Health Ltd | Madison Media |
| Deepavali Campaign - #EnUlamkanindhaDeepavaliVazthukkal | Tata Tea Chakra Gold | Media.Monks |
| #DontBeAPlus1 with HEALTH POWHER | Future Generali India Insurance | MullenLowe Lintas Group |
| Banao Har Trip Supre Hit | Niva Bupa Health Insurance | |
| Indriya, Aditya Birla Jewellery | Novel Jewels Limited | |
| Best of Škoda -24th Anniversary Online booking’24 | Škoda Auto India | Omnicom Media Group |
| Jio-bp : Happy hours campaign | Reliance BP Mobility Limited (Jio-bp) | |
| Martin Garrix Music Academy | JBL India (Harman Connected Services) | RepIndia |
| Worthy Of You Campaign | HSBC | VML |
| Roar for India | HSBC | VML |
| Royal Stag Billion Films | Pernod Ricard India Pvt Ltd | Wavemaker India |
| #BroZero by Kotak Securities | Kotak Securities | Performics India |
| Haier India: Celebrations Galore | Haier Appliances India | 20:20 MSL |
| Indian Marketing Awards 2024 | Swiss Beauty Cosmetics Private Limited | |
| Federal Bank Rishta Anthem by Employees | Federal Bank | |
| Dharma Productions | Dharma Productions | |
| Signature Packaged Drinking Water x Ziro Festival of Music | Diageo | |
| McDowell's Yaaron Waali Baat | Diageo | |
| When GenZs took a breaking love break with "Kit" and "Kat" | Nestle India | Zenith Media |
| B7. Best Use of Omni Channel Marketing | ||
| Campaign NAme | Brand | Agency |
| McCain Monsoon Campaign | McCain Foods | dentsu X |
| Royal Challenge | Diageo India | |
| Coke Studio: Your Stage; Your Story | Coca-Cola India | EssenceMediacom |
| Drive Like A Lady | Zurich Kotak General Insurance | ibs fulcro |
| Cementing the Nation: Banega Toh Badhega India: Integrated | UltraTech Cement | Mindshare India |
| Ghar Ek Mauka Ek | UltraTech Cement Limited | Mindshare India |
| Baat Ghar Ki - The Expert Home Building Companion | UltraTech Cement Limited | Mindshare India |
| Tata Tea Premium Independence Day | Tata Consumer Products | |
| Thank you Fighter Campaign | Viacom18 Studios | |
| END OF SEASON SALE & MIDNIGHT SALE | Lulu Group India | |
| Ask RAKSHA: WhatsApp chatbot by THIP | The Healthy Indian Project (THIP) | |
| B8. Best Use of Integrated Marketing Campaign | ||
| Campaign NAme | Brand | Agency |
| Ghar Banega Toh Desh Banega | Aadhar Housing Finance Ltd. | |
| Aditya Birla Capital - Olympics Campaign | Aditya Birla Captial Limited | |
| Blue Star Fast-cooling AC. Garmi ki Chutti | Blue Star Limited | |
| Bank Of Small Wins | Britannia Industries | Talented Agency |
| DeHaat Kendra Aayein, Apna Kal Vikasit Banayein | DeHaat | |
| Royal Challenge | Diageo India | |
| Health Insurance Ki Subah Hogayi Mamu | ACKO GENERAL INSURANCE | PHD MEDIA |
| Bigg Boss Tamil Season 7 | Disney Star | |
| Ganga Kinare Music Festival, Edition 1, Varanasi | Havas Play | |
| Heritage Paneer | Heritage Foods Limited | |
| Aashirvaad Maatrishakti | ITC Limited | Impact Communications |
| Omnigel: No Dard For Fans | Cipla Health Ltd. | Madison Media |
| Ghar Ek Mauka Ek | UltraTech Cement Limited | Mindshare India |
| Be Someone's We | Vodafone Idea (Vi) | Ogilvy India |
| The Unforgettable Salt: Tata Salt | Tata Consumer Products Limited | Ogilvy |
| Jio-bp : You Deserve More | Reliance BP Mobility Limited (Jio-bp) | |
| #LiveItUp Launch Campaign | HSBC | VML |
| Royal Stag Billion Films | Pernod Ricard India Pvt Ltd | Wavemaker India |
| Maa Annayya | Zee Telugu | |
| Pink of Health | Pink of Health | |
| Volvo - Best use of integrated marketing campaign | Volvo Auto India Private Limited | GROUPM MEDIA INDIA PRIVATE LIMITED. MINDSHARE DELHI |
| Häfele - Brand Campaign | Hafele India Private Limited | |
| Fortune Soya Chunks - Banao Kuchh Hatke | Fortune Foods (Adani Wilmar Limited) | Social Beat |
| Apollo Proton Cancer Centre | Apollo Proton Cancer Centre | |
| Axis Mutual Fund - The House of Index Funds | Axis Mutual Fund | |
| Bajaj Allianz Life - 10x Term Plans | Bajaj Allianz Life Insurance | |
| 75 Saalon Ka Pyaar by TTK Prestige | TTK PRESTIGE | |
| Impact Through Integration: A Strategic Approach to Marketing Excellence | Tata Consultancy Services Ltd. | |
| Communication - Best Use of Integrated Marketing Campaign | IndoSpace | |
| HDFC ERGO Insurance Awareness Awards – Junior Quiz 2024 | HDFC ERGO General Insurance Company Limited | |
| National Milk Day 2024 | Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) | |
| B9. Best Use of Content Marketing | ||
| Campaign NAme | Brand | Agency |
| Amla Women's Day Campaign | Dabur India Ltd. | Dentsu X |
| Manjummel Boys Post Theatrical Campaign | Disney+ Hotstar | |
| Hasi Ke Bulbule | Coca-Cola India Pvt Ltd | EssenceMediacom |
| HEERAMANDI: THE DIAMOND BAZAAR X MISS WORLD 2024 | NETFLIX INDIA, BHANSALI MUSIC | GREY ALCHEMY |
| Khushiyon Ka Cover | Zurich Kotak General Insurance | ibs fulcro |
| ICICI Prudential Mutual Fund Basics by Performics | ICICI Prudential Mutual Fund | Performics India |
| Innovation in Content Marketing | Max Life Insurance Limited | |
| Indriya, Aditya Birla Jewellery | Novel Jewels Limited | |
| Responsible Exploration | Škoda Auto India | Omnicom Media Group |
| Vadilal - Unlocking Campaign Potential: The Power of Influencers in Scalable Content | VADILAL ENTERPRISES LIMITED | Starcom |
| Sitar for Mental Health | HSBC | VML |
| SRGMP Sahi Jagah Judge Karo X Jackie Shroff | Zee Entertainment Enterprises Ltd (ZEE TV) | |
| #JabVasuMetOrry | Zee Entertainment Enterprises Ltd (ZEE TV) | |
| Making #ManKiAwaaz Matter! | Man Matters | Idiotic Media |
| The Batteesi Experiment | Dabur India Limited | Ogilvy |
| Best Use of Content Marketing - Kore-yeah | Impresario Entertainment & Hospitality Private Limited | |
| B10. Best Use of Technology | ||
| Campaign NAme | Brand | Agency |
| Blue Star - Garmi Ki Chhutti Campaign | Blue Star Limited | |
| Giving World's Diabetes Capital the Power of Information | Britannia Industries Ltd | |
| Dabur Chyawanprash Monsoon campaign | Dabur | Dentsu X |
| McCain Weather API | McCain Foods | dentsu X |
| ‘Dell’s Omnichannel Evolution-Leveraging Automation to Drive Retail Search Success’ | Dell Technologies | EssenceMediaCom |
| FORTUNE RATH YATRA 2024 | Adani Wilmar Limited | KARUKRIT ADVERTISING |
| Navratri Campaign: #ChakraGoldGhanamainaBommalu | Tata Tea Chakra Gold | Media.Monks |
| Made In Singapore, STB | MSL | Publicis Groupe OOH |
| RNLIC Technology Initiatives for Customer Service Excellence | Reliance Nippon Life Insurance | |
| IB Holi Campaign | Pernod Ricard India Private Limited | Wavemaker India |
| Royal Stag Billion Films | Pernod Ricard India Pvt Ltd | Wavemaker India |
| SRGMP X Bobble | Zee Entertainment Enterprises Ltd (ZEE TV) | |
| SRGMP X Phonepe | Zee Entertainment Enterprises Ltd (ZEE TV) | |
| Croissant Pronunciation Challenge | Britannia Treat Croissant | Selva by Aleph X Itech Reality studios |
| B11. Best Use of Search Marketing | ||
| Campaign NAme | Brand | Agency |
| AI-powered Search Ads led by Smart Bidding strategy help reduce Acquisition cost by 56% and CPL by 15% | HSBC INDIA | PHD Media |
| HSBC Beyond Borders: Transforming NRI Banking with Search Precision | HSBC | PHD Media |
| Best Use of Search Marketing | Crompton Greaves Consumer Electricals Limited | FCB Six |
| Flipkart Ads x Intel Evo: Elevating Premium Laptops during BBD '23 | Flipkart Internet Private Limited | |
| Tanishq | HiveMinds innovative market solution | |
| Axis Max Life insurance | HiveMinds innovative market solution | |
| Kotak Life Uses Broad Match Keywords to Increase Sales by 19% | Kotak Life | iProspect |
| Indriya, Aditya Birla Jewellery | Novel Jewels Limited | |
| Excellence in Hyperlocal Marketing Innovation for Financial Services | ProManage.biz | |
| Kotak Life: Search Optimised & Leads Maximized in 4 Months | Kotak Life Insurance Company | Infidigit |
| B12. Best Use of PR | ||
| Campaign NAme | Brand | Agency |
| Activ One - Launch Campaign | Aditya Birla Health Insurance Co. Ltd. | Adfactors PR |
| Launch of ABCD D2C Platform | Aditya Birla Capital | Adfactors PR |
| Neo Stretch - Freedom To Move | Donear Group | |
| Eon Vogue- Wood Finish Appliances | Godrej Appliances | |
| Best Use of PR | Tata Consultancy Services | |
| Tanishq X Paris Couture Week 2024 | Titan Company Limited | |
| Queenfisher - The Queen of Good Times | UBL Ltd | |
| Spotted: The KFC Chizza with Bollywood’s Hero No.1 | KFC India | Edelman India |
| Spice Money | Spice Money | |
| Young Entrepreneur of the year awards | Level Up PR | |
| Johnnie Walker - Keep Walking Anthem | Diageo India | |
| B13. Best Use of Influencers | ||
| Campaign NAme | Brand | Agency |
| Chakkar Ko Check Kar- A Vertigo Awareness Initiative | Abbott India Limited | |
| Azzaro Chrome: A Father's Day Legacy | Shoppers Stop | Coral Media |
| Digitally Donate Karo, Paytm Karo | Paytm | Coral Media |
| Bigg Boss Tamil Season 7 Influencer Campaign | Disney Star | |
| Neo Stretch - Freedom To Move | Donear Group | |
| Slice, Dice, and Influence: How Domino's Served Up a 100% Boost in Store Visits in Just One Month! | Jubilant Foodworks Pvt Limited | DRIM Global |
| Muthoot FinCorp ONE | Book My Gold Loan | Muthoot FinCorp ONE | Havas Media India Pvt. Ltd. |
| Tested Like Samsonite | Samosnite | Influencer.in |
| Jio-bp : Happy hours campaign | Reliance BP Mobility Limited (Jio-bp) | |
| Martin Garrix Music Academy | JBL India (Harman Connected Services) | RepIndia |
| Softouch double parimalam Taggedele! | Wipro Consumer Care | |
| Mia By Tanishq – Curating Culture | Titan Company Ltd | |
| Kabhi Shaam Dhale | Universal Music Group | |
| IB Super Hit Nights | Pernod Ricard India Private Limited | Wavemaker India |
| Royal Stag Billion Films | Pernod Ricard India Pvt Ltd | Wavemaker India |
| Jagriti Ek Nayi Subah | Zee Entertainment Enterprises Ltd (ZEE TV) | |
| Bachhon Ka Khel | Nutralite | Qoruz |
| Volvo - Best use of influencers | Volvo Auto India Private Limited | GROUPM MEDIA INDIA PRIVATE LIMITED. MINDSHARE DELHI |
| PBKS ka #JazbaHaiPunjabi! | K.P.H. DREAM CRICKET PRIVATE LIMITED | N. A. Sportz Interactive |
| Assembling Hindi Speaking K-Drama Fans - Amazon MX VDesi | Amazon MX Player | Idiotic Media |
| Ab App Ki Nahi Aap ki Chalegi - 360 Influencer Marketing Campaign | inDrive | Anagram Media Labs Pvt Ltd |
| TVS RONIN: Best Use of Influencers | TVS Motor Company Ltd. | AGL-Hakuhodo |
| Prestige ShubhUtsav 2023 | TTK Prestige Limited | Ripple Links Pvt Ltd. |
| UNITED BY FASHION | H&M | Myntra Ads |
| Kurkure - Chatpate se Sab Patein | Kurkure - PepsiCo India | Edelman |
| B14. Best Use of Sponsorship and Partnership | ||
| Campaign NAme | Brand | Agency |
| Winkin cow - IPL Sponsorship | Britannia Industries | Mindshare |
| Flipkart Ads x Samsung : Galaxy AI on Big Savings Day | Flipkart Internet Private Limited | |
| HEERAMANDI: THE DIAMOND BAZAAR X MISS WORLD 2024 | NETFLIX INDIA, BHANSALI MUSIC | GREY ALCHEMY |
| Tanishq Rivaah - For Marriages Crafted by You | HiveMinds Innovative Market Solutions | |
| MS Dhoni x Citroën India | Stellantis | ITW Universe |
| Wonder Cement x India Tour of Sri Lanka, 2024 | Wonder Cement | ITW Universe |
| Cofsils - Gale ki Kharash ka fatafat fix | Cipla Health Ltd | Madison Media |
| Cementing the Nation - Banega Toh Badhega India | UltraTech Cement | Mindshare |
| CNBC Studio Branding | Motilal Oswal Financial Services | |
| Santoor – TV Integrations | Santoor | |
| Jeet Ka Elaan campaign | HSBC | VML |
| IB Super Hit Nights | Pernod Ricard India Private Limited | Wavemaker India |
| Ab App Ki Nahi Aap ki Chalegi - Vikrant Massey, Viral Campaign | inDrive | Anagram Media Labs Pvt Ltd |
| Crafting Bharat - A Startup Guide | Amazon Web Services | NewsReach |
| Signature Packaged Drinking Water x Ziro Festival of Music | Diageo | |
| Kamaal ka Khana, Kamaal ke Kisse by Maggi Masala-ae-Magic | Nestle India | Zenith Media |
| B15. Best Use of Sports or eSports Marketing | ||
| Campaign NAme | Brand | Agency |
| Aditya Birla Capital - Olympics Campaign | Aditya Birla Captial Limited | |
| Dabur Red Tooth Paste Chaubey Ji x World Cup | Dabur India Ltd. | Dentsu X |
| Diageo Scores with Sports Fans During the World Cup | Diageo | PHD Media |
| 100 OVER INSURANCE | ACKO GENERAL INSURANCE | PHD MEDIA |
| Thumps Utha, India India Macha | Coca-Cola India | EssenceMediacom |
| TVS Jupiter | Spot Zyada Win Zyada | TVS Jupiter | FCB Kinnect |
| Gripping Conversations | TVS Srichakra Limited | Havas Media India Pvt. Ltd. |
| Housing.com, India's No.1 Real Estate App | Housing.com | |
| Omnigel: No Dard For Fans | Cipla Health Ltd. | Madison World |
| Royal Stag Billion Films | Pernod Ricard India Pvt Ltd | Wavemaker India |
| 360 ONE Asset's Economic Scorecard | 360 ONE Asset | 360 ONE |
| Kuhl Fans: The Winds of Change | Kent RO Systems Ltd. | Alliance Advertising & Marketing Pvt. Ltd. |
| My Dr Pain Relief - Dugout | JK Arts | Arha Media and Broadcasting |
| Haier India: Celebrations Galore | 20:20 MSL | Haier Appliances India |
| B16. Marketing on a Small Budget | ||
| Campaign NAme | Brand | Agency |
| ICONiQ White - Internation Grain Whisky | Allied Blenders and Distillers Limited | |
| Acha Khao, Acha Khilao: Embracing Equality | Dave Masala Pvt. Ltd. | Dave Masala Pvt. Ltd. | |
| Duroflex - On King's Duty | Duroflex Pvt. Ltd. | |
| The Sound of Infrastructure: UltraTech's Journey of Humanizing Infrastructure | UltraTech Cement Limited | Mindshare India Private Limited |
| Go wherever your heart beeps!! With Visa Cards | VISA WORLDWIDE PTE. LIMITED | Starcom |
| The Cookie Effect: Redefining Lead Generation on a Budget | Abbott | Starcom |
| Vadilal: A Cost-Effective Campaign Fueling Engagement and Driving Visibility | VADILAL ENTERPRISES LIMITED | Starcom |
| Nadaaniyan - Akshath - IndieA Records | Universal Music India | |
| Most Trusted Brand to Most Used Brand | Bisleri International Pvt LTD | Wavemaker India |
| Gromor Sulphamax - Har Sulphur Sulphamax Nahi Hota! | Coromandel International Limited | |
| Glenzo Ghat Activity | Octopollis Technologies Pvt Ltd | BMEG |
| Dabur - RED TOOTH PASTE | Dabur India Ltd., | BMEG |
| Ask RAKSHA: WhatsApp chatbot by THIP | The Healthy Indian Project (THIP) | |
| Suryan FM’s Token of Love | Suryan FM | |
| Marketing on a Small Budget | Jin Office Solutions | Savit Interactive Services Pvt Ltd |
| B17. Best Use of Native Advertising | ||
| Campaign NAme | Brand | Agency |
| Ghar Banega Toh Desh Banega | Aadhar Housing Finance Ltd. | |
| McCain Weather API | McCain Foods | dentsu X |
| JOHNNIE WALKER | Out Of The Echo Chamber: Inspiring Progress In A Divided India | Diageo | PHD Media |
| Volkswagen Taigun industry first innovation on Carwale successfully breaking to competition | Volkswagen India | pHd media |
| Multichannel approach drives “You’re in a Volkswagen”. | Volkswagen India | pHd media |
| Pujo Eshe Geche! | KFC India Marketing Private Limited | EssenceMediacom |
| Route to 47 by redBus | redBus India Private Limited | |
| DE MYSTIFYING GENZ- #EverYuth | Zydus Wellness | Wavemaker |
| LINEN CLUB | LINEN CLUB | |
| DESIGN | ||
| C1. Brand Identity/Packaging | ||
| Campaign NAme | Brand | Agency |
| Air India Express | Air India Express | |
| ZOYA Special Batch Gin | Allied Blenders and Distillers Limited | |
| Brand Identity/Packaging: Star Weather Shield | Star Cement Ltd. | |
| Sound Of Intellion - Sonic Identity | Tata Realty and Infrastructure Ltd. | |
| TATA TEA GOLD DURGA PUJA FESTIVE PACKS | TATA CONSUMER PRODUCTS LIMITED | Tree Design Pvt. Ltd. |
| Queenfisher - The Queen of Good Times | UBL Ltd | |
| Dabur Herb'l - Embrace the Dark Side | Tonic Worldwide | |
| Sphaera | Biocon Biologics | |
| C2. Physical Space | ||
| Campaign NAme | Brand | Agency |
| Tata Tea Premium "Desh Ke Dhaage" Campaign | Tata Consumer Products | Laqshya Media Limited |
| Kiosk Design - CyberHub | SBI CARDS AND PAYMENT SERVICES LIMITED | |
| Deserved Reserved - International Women's Day | Tata Realty and Infrastructure Ltd. | |
| Queenfisher - The Queen of Good Times | UBL Ltd | |
| #LiveItUp Campaign | HSBC | VML |
| MARKETING TO UNIQUE AUDIENCES OR ON UNIQUE OCCASIONS OR IN A REGULATED ENVIRONMENT | ||
| D1. Not for Profit Sector/CSR | ||
| Campaign NAme | Brand | Agency |
| Every Pocket Is A Dustbin | Britannia Industries Ltd. | Talented Agency |
| REENERGIZING THE FAITH | Zydus Wellness Products Limited | Coral Media |
| Dell Women's Entrepreneur Network | Dell technologies | EssenceMediacom |
| Not for Profit Sector/CSR - LG Nutrition Program | EvolutionCo Digital & Interactive Consultancy Private Limited | |
| Samarth Championship for Blind Cricket | Hyundai Motor India Ltd. | Havas Play |
| Flex Forward - OOH Industry 1st Green Initiative | Publicis Groupe OOH | |
| Don't buy Cancer | Reliance General Insurance | |
| From Beats to Ballots: Spotify empowering Youth | SPOTIFY INDIA LLP | Starcom |
| Stand Up For The Learning Gap – P&G Shiksha | Procter & Gamble | Starcom |
| TVS Credit - Saksham Outreach Program | TVS Credit Services Limited | |
| Protect Little Riders | TVS Motor Company | |
| Sitar for Mental Health | HSBC | VML |
| Thakaan Gone, Energy On | Zydus Wellness | Wavemaker |
| Teaching India to #SpeakSign | KFC India | Edelman India |
| Glenzo Ghat Activity | Octopollis Technologies Pvt Ltd | BMEG |
| D2. B2B Sector | ||
| Campaign NAme | Brand | Agency |
| Dell Entrepreneur Challenge | Dell technologies | EssenceMediacom |
| PhonePe - B2B Sector (Smart Speaker) | PhonePe | |
| Passport to re:Invent - A Direct Mailer | Younion Focused Marketing Services Private Limited | |
| 360 Degree Marketing Campaign for FSS BLAZE | Financial Software & Systems Pvt Ltd | |
| Marketing Team - Launch of Shakti Cloud | Yotta Data Services Private Limited | |
| D3. Healthcare & Pharmaceutical | ||
| Campaign NAme | Brand | Agency |
| Chakkar Ko Check Kar- A Vertigo Awareness Initiative | Abbott India Limited | |
| Enabling Indian Men to Resume Life After Benign Prostatic Hyperplasia | Boston Scientific | IRIS WorldWide |
| Targeting the Tipping Point: EDC’s Game-Changer in Healthcare Ads | Abbott | Starcom |
| Sterling Accuris Wellness Pvt Ltd | Sterling Accuris Wellness Ovt Ltd | |
| The Uncommon Cold | Cipla | |
| #ControlKar with Digene | Abbott | |
| D4. Age-Targeted Marketing | ||
| Campaign NAme | Brand | Agency |
| ICONiQ White - Internation Grain Whisky | Allied Blenders and Distillers Limited | |
| New Faces New Growth: Domino's Elevated Walk-ins by 100% in just 30 days | Jubilant Foodworks Pvt Limited | DRIM Global |
| Flipkart Ads x TCL - The Blaze Success Story | Flipkart Internet Private Limited | |
| Enabling Indian Men to Resume Life After Benign Prostatic Hyperplasia | Boston Scientific | IRIS WorldWide |
| IIT Bombay Mood Indigo: India's largest AR Graffiti | IIT Bombay | Laqshya Media Limited |
| Aspire | Niva Bupa Health Insurance | |
| Route to 47 by redBus | redBus India Private Limited | |
| Santoor – Young Soch 2.0 | Santoor | |
| Stronger Every Day: A Nutrition Journey with Ensure | Abbott | Starcom |
| Junior Editor 2024 | DB Corp | |
| D5. Local, Regional or Market Specific Marketing | ||
| Campaign NAme | Brand | Agency |
| Ghar Banega Toh Desh Banega by Aadhar Housing Finance | Aadhar Housing Finance | |
| DeHaat Kendra Aayein, Apna Kal Vikasit Banayein | DeHaat | |
| Best Use of Local, Regional or Market Specific Marketing By Mahindra Last Mile Mobility & Hansa Cequity | Mahindra Last Mile Mobility Pvt Ltd. | Hansa Customer Equity Pvt Ltd. |
| Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart | Swiggy Instamart | Havas Play |
| Tata Tea Gold: Durga Puja Campaign | Tata Consumer Products Limited | Laqshya Media Limited |
| #PongalOPongal Challenge | Tata Tea Chakra Gold | Media.Monks |
| POILA PARBON | Mindshaft Media Pvt Limited | |
| Dabbawala #HumanNetworkTestingNetwork | Vodafone Idea (Vi) | Ogilvy India |
| PhonePe - Local, Regional or Market Specific Marketing (Smart Speaker) | PhonePe | |
| Softouch Black is better than Blue | Wipro Consumer Care | |
| Aishani By Tanishq | Shorboroope Debi. Shorboroope Shokti | Titan Company Limited | |
| Russian Bandana by Dhanda Nyoliwala | VYRL Haryanvi | |
| Tikuliya Ae Raja by Pawan Singh | VYRL Bhojpuri | |
| Sri Chaitanya - Anything Is Possible | PAD PLAY | |
| Krafton India - Psych BGMI Power | PAD Play | |
| JioBharat | Reliance Jio Infocomm Limited | |
| TVS XL100. Namma Ooru Vandi. | TVS Motor Company Limited | Dentsu Creative |
| D6. Holiday, Seasonal or Festival Marketing | ||
| Campaign NAme | Brand | Agency |
| Digitally Donate Karo, Paytm Karo | Paytm | Coral Media |
| Dabur Vatika Women's Day 2024 | Dabur India Ltd. | Dentsu X |
| Finolex Pipes & Fittings - Diwali Film | Finolex Pipes & Fittings | |
| Long Distance Love | Catch Foods | Grapes Worldwide |
| Mahindra Maxx Pik-up Festive Campaign - Mahindra Auto & Hansa Cequity | Mahindra & Mahindra | Hansa customer equity Pvt ltd |
| FORTUNE RATH YATRA 2024 | Adani Wilmar Limited | KARUKRIT ADVERTISING |
| Tanishq Dharohar Campaign | Titan Company Limited | Laqshya Media Limited |
| Navratri Campaign: #ChakraGoldGhanamainaBommalu | Tata Tea Chakra Gold | Media.Monks |
| POILA PARBON | Mindshaft Media Pvt Limited | |
| Sankranti 2024 | Motilal Oswal Financial Services | |
| Shubhutsav | TTK Prestige Private Limited | |
| TVS Credit - #SukhakartaSukhchayaGoshti Campaign 2024 | TVS Credit Services Limited | |
| Largest Indoor Bathukamma | Ujjivan Small Finance Bank | |
| The Utkarsh Durga Puja campaign | Utkarsh India Limited | |
| 360 ONE Asset's Economic Scorecard | 360 ONE | |
| Many Festivals One India | SBI General Insurance Company Ltd | |
| Yardley's #WomensDayAndNight: Stepping Up Celebrations Beyond Expectations | Yardley London | Contract Advertising India |
| Sunfeast YiPPee! Wow Masala on ShareChat & Moj | ITC Ltd. Foods Division | Interactive Avenues |
