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Winners

Category Creation
Campaign Title Brand Name Agency Name METAL
PhonePe Monthly Health Insurance PhonePe    Bronze
Refrigeration Redefined: Mood-Driven Lighting & Tailored Color Options LG Electronics India Silverpush Silver
Star Weather Shield (Super Premium Cement) Star Cement    Silver
Flipkart Ads x Colgate Palmolive: Premiumizing Oral Care in India Flipkart Internet    Gold
New Product Launch
Campaign Title Brand Name Agency Name METAL
Most Innovative Product in Animal Health Industry Himalaya Wellness Company   Bronze
THE LEGEND RETURNS - HOW WE GOT SOCIAL MEDIA SUPERCHARGED FOR THE GRAND COMEBACK OF KARIZMA XMR? Hero MotoCorp Gozoop  Online   Silver
#DontBeAPlus1 with HEALTH POWHER Future Generali India Insurance MullenLowe Lintas Group Silver
Tanishq Celeste Solitaires X Sachin Tendulkar | Brilliant By Design TANISHQ   Gold
Mahindra Maxx Pik-Up Range Launch - Mahindra Auto & Hansa Cequity Mahindra & Mahindra Hansa Customer Equity Gold
Brand Extension
Campaign Title Brand Name Agency Name METAL
UFC India - A Desi Entry With a Bang! UFC Sportz Interactive Bronze
NutriPlus Score - India's First Holistic Health Score Britannia Industries    Bronze
McDowells Yaaron Waali Baat Diageo PHD Media Silver
Deoleo: Breaking the D2C Myth with Strategic Focus and Data-Driven Growth DEOLEO INDIA  Starcom Silver
Life Insurance ab Amazon pe milta ha Axis Max Life Insurance HiveMinds Innovative Market Solution Gold
Brand Rejuvenation
Campaign Title Brand Name Agency Name METAL
Drink It Up Bisleri International  Wavemaker India Bronze
Rewire Campaign Tata Motors Commercial Vehicles Havas Media India  Bronze
Visa Ultimate Fan Challenge: Small Steps, Big Wins at the Olympics VISA WORLDWIDE  Starcom Silver
The GoiBEBO Campaign Goibibo (Make My Trip)   Silver
Housing.com, India's No.1 Real Estate App Housing.com   Gold
Transformational Growth
Campaign Title Brand Name Agency Name METAL
Muthoot Finance – Bharosa India Ka Muthoot Finance   Bronze
Drink It Up Bisleri International  Wavemaker India Silver
Flipkart Ads x Samsung : Galaxy AI on Big Savings Day Flipkart Internet    Silver
Baat Ghar Ki - The Expert Home Building Companion UltraTech Cement  Mindshare India Gold
Transformational Growth through Building the Paneer Category in South India Heritage Foods    Gold
Customer Relationship Marketing
Campaign Title Brand Name Agency Name METAL
Get Set Celebrate - Festive Spends HSBC VML Bronze
Customer Relationship Marketing : 25 Years Of Trust : LG Washing Machine EvolutionCo Digital & Interactive Consultancy    Silver
Maxiflo - Lung Health Clinic: Revolutionizing Asthma Care through Strategic Customer Relationship Management Cipla    Silver
RNLIC: Excellence in Customer Relationship Marketing Reliance Nippon Life Insurance   Gold
Customer Experience
Campaign Title Brand Name Agency Name METAL
Bank Of Small Wins Britannia Industries Talented Agency Bronze
IB Super Hit Nights Pernod Ricard India  Wavemaker India Silver
Sunfeast Marie Light Bali Yatra ITC  Impact Communications Silver
TVS Credit - Customer Experience - NPS- IVR - CSAT TVS Credit Services    Gold
The Pulse of Defiance DS Group White Rivers Media Gold
Post-Purchase Support and Customer Insights
Campaign Title Brand Name Agency Name METAL
Decoding Economic Growth With Apptrove
Apptrove   Gold
 Use of Consumer Insight
Campaign Title Brand Name Agency Name METAL
Apne Puraane Mixer Ko Aur Kitna Peesoge? Bring Home Philips Mixer Grinders Versuni India Home Solutions    Bronze
#ControlKar with Digene Abbott   Bronze
Paytm - South Guj Tata Motors Commercial Vehicles Havas Media India  Silver
Leveraging Customer Insights to drive Thought Leadership for Max Life in the Life Insurance category Max Life Insurance   Silver
IPru FunZone – Turning Investments into A Fun-tastic Journey ICICI Prudential Mutual Fund Performics India Gold
Use of Analytics/ Big Data/AI
Campaign Title Brand Name Agency Name METAL
Eveready - Real Time Competitive Capture Using AI-Driven Video Ad Strategy Eveready Industries India Starcom Bronze
IIT Bombay Mood Indigo: India's largest AR Graffiti IIT Bombay Laqshya Media Bronze
Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook Procter & Gamble Starcom Silver
Best Use of AI-ML Model – Mahindra Tractors and Hansa Cequity Mahindra Tractors  Hansa Customer Equity  Silver
Diabetes Care Reimagined: Harnessing Analytics for Better Reach Abbott Starcom Gold
Long Term Marketing Strategy (3 Years or More)
Campaign Title Brand Name Agency Name METAL
WhatsApp: Privacy Unlocked and Conversations secured! META Starcom Bronze
Baat Ghar Ki - The Expert Home Building Companion UltraTech Cement  Mindshare India Bronze
#MakingBharatEntrepreneurial Udhyam Learning Foundation Gnothi Seauton Silver
Long Term Marketing Strategy (3 Years or More) NEC Corporation India   Silver
Britannia Marie Gold: Enabling homemakers to takeoff and soar with their dreams and change them into reality. Britannnia Industries    Silver
Jio-bp : You Deserve More Reliance BP Mobility (Jio-bp)   Gold
Best Pivot Initiative
Campaign Title Brand Name Agency Name METAL
Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook Procter & Gamble Starcom Bronze
Airtel Postpaid: A Success Story of Growth and Innovation Performics India (A Publicis Groupe Agency) Airtel India Bronze
Transforming Billion UltraTech logos into Billion Home Building Experts UltraTech Cement Mindshare Silver
Beyond the Funnel: Ensure’s Data-Driven Marketing Breakthrough Abbott Starcom Silver
Swiggy IPL 2024: Leveraging Cricket's Pulse to Drive User Engagement and Brand Growth Swiggy  PivotRoots - A Havas Company Gold
 Brand Purpose
Campaign Title Brand Name Agency Name METAL
Kérastase Power Talks L'Oréal   Silver
Air India Express Air India Express   Silver
Smirnoff House at Kala Ghoda Arts Festival DIAGEO INDIA   Gold
Dekhna Hai Toh Khel Dekho ft Sheetal Devi | Mia By Tanishq Titan Company    Gold
Best Use of Segmentation
Campaign Title Brand Name Agency Name METAL
Spotify Hooked Music Lovers: Reviving the Rhythm from Stagnation to Growth SPOTIFY INDIA  Starcom Bronze
Lenskart - Smart Segmentation, Powerful Connections: Enhancing Brand Impact through Digital Precision LENSKART SOLUTIONS  Starcom Bronze
Star Weather Shield Star Cement    Silver
Glucon D- Right Here Right Now Zydus Wellness Wavemaker Gold
Best Use of TV
Campaign Title Brand Name Agency Name METAL
Jagadhatri Zee Telugu   Bronze
Winter Woes to Wellness: Dabur’s Strategic TV Masterstroke Dabur India  Starcom Bronze
Everyday Spends Campaign 2024 Visa Inc Leo Burnett Mumbai Silver
The Unforgettable Salt: Tata Salt Tata Consumer Products  Ogilvy Silver
Tata Tea Premium - Odisha Day Tata Consumer Products   Gold
Best Use of Print
Campaign Title Brand Name Agency Name METAL
McDowells Yaaron Waali Baat Diageo PHD Media Bronze
Festival of Gifts HT Media Ventures    Silver
Nagendran's Honeymoon - Best Use of Print Disney+ Hotstar   Silver
SMOG History repeats itself on front page of newspaper and Dabur provides solution Dabur India  Starcom Gold
Indriya, Aditya Birla Jewellery Novel Jewels    Gold
Best Use of Radio
Campaign Title Brand Name Agency Name METAL
Sounds of Kerala Harman International (India)  Havas Play Bronze
TVS Credit - SukhakartaSukhchayaGoshti Campaign TVS Credit   Silver
McCain Family Fiesta Radio Campaign McCain Foods dentsuX Gold
Best Use of OOH
Campaign Title Brand Name Agency Name METAL
Interspace Communications  Interspace Communications    Bronze
Live+ Credit Card OOH Campaign HSBC Contract India Silver
BRO- The Avatar WTP Zee Telugu   Silver
Play With The Stars, Gillette Publicis Groupe OOH Gillette P&G Gold
How Gillette Mach 3 made a Razor-Sharp Pitch for Cricket Lovers Procter & Gamble Starcom Gold
Best Use of Experiential Marketing
Campaign Title Brand Name Agency Name METAL
Tanqueray No. TEN - Tiny TEN Salon Tanqueray Enormous Brands Bronze
Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart Swiggy Instamart Havas Play Bronze
Aashirvaad Maatrishakti ITC  Impact Communication Bronze
Nammura Ujjivan Free WIFI Ujjivan Small Finance Bank   Silver
Sunrise Ghore Ghore Durga ITC-Foods Division Mindshaft Media  Silver
SAHITYA AAJTAK AAJTAK   Silver
REENERGIZING THE FAITH Zydus Wellness Products  Coral Media Gold
Britannia 5050: 4th Umpire Britannia Schbang Gold
Best Use of Digital Marketing/ Social Media
Campaign Title Brand Name Agency Name METAL
Wining at Quitting with Nicotex Cipla Health  Madison Media Bronze
Hasi Ke Bulbule Coca-Cola India  EssenceMediacom Silver
Martin Garrix Music Academy JBL India (Harman Connected Services) RepIndia Silver
McDowell's Yaaron Waali Baat Diageo   Gold
Royal Stag Billion Films Pernod Ricard India  Wavemaker India Gold
When GenZs took a breaking love break with "Kit" and "Kat" Nestle India Zenith Media Gold
Best Use of Omni Channel Marketing
Campaign Title Brand Name Agency Name METAL
END OF SEASON SALE & MIDNIGHT SALE Lulu Group India   Bronze
Thank you Fighter Campaign Viacom18 Studios   Silver
Drive Like A Lady Zurich Kotak General Insurance ibs fulcro Silver
Royal Challenge Diageo India   Gold
Cementing the Nation: Banega Toh Badhega India: Integrated UltraTech Cement Mindshare India Gold
Best Use of Integrated Marketing Campaign
Campaign Title Brand Name Agency Name METAL
Fortune Soya Chunks - Banao Kuchh Hatke Fortune Foods (Adani Wilmar ) Social Beat Bronze
Häfele - Brand Campaign Hafele India  VML Bronze
Omnigel: No Dard For Fans Cipla Health  Madison Media Silver
Bigg Boss Tamil Season 7 Disney Star   Silver
National Milk Day 2024 Gujarat Cooperative Milk Marketing Federation Ltd. (Amul)   Silver
Bank Of Small Wins Britannia Industries Talented Agency Gold
Aashirvaad Maatrishakti ITC  Impact Communications Gold
Best Use of Content Marketing
Campaign Title Brand Name Agency Name METAL
Making #ManKiAwaaz Matter! Man Matters Idiotic Media Bronze
Responsible Exploration Škoda Auto India Omnicom Media Group Silver
Indriya, Aditya Birla Jewellery Novel Jewels    Silver
#JabVasuMetOrry Zee Entertainment Enterprises (ZEE TV)   Gold
Best Use of Technology
Campaign Title Brand Name Agency Name METAL
Navratri Campaign: #ChakraGoldGhanamainaBommalu Tata Tea Chakra Gold Media.Monks Bronze
IB Holi Campaign Pernod Ricard India  Wavemaker India Silver
FORTUNE RATH YATRA 2024 Adani Wilmar  KARUKRIT ADVERTISING Silver
SRGMP X Bobble Zee Entertainment Enterprises (ZEE TV)   Silver
Blue Star - Garmi Ki Chhutti Campaign Blue Star   Gold
Giving World's Diabetes Capital the Power of Information Britannia Industries    Gold
Best Use of Search Marketing
Campaign Title Brand Name Agency Name METAL
Life insurance ab Amazon pe milta ha Axis Max Life Insurance HiveMinds Innovative Market Solution Bronze
Best Use of Search Marketing Crompton Greaves Consumer Electricals  FCB Six Silver
Kotak Life Uses Broad Match Keywords to Increase Sales by 19% Kotak Life iProspect Silver
AI-powered Search Ads led by Smart Bidding strategy help reduce Acquisition cost by 56% and CPL by 15% HSBC INDIA PHD Media Gold
Best Use of PR
Campaign Title Brand Name Agency Name METAL
Johnnie Walker - Keep Walking Anthem Diageo India   Bronze
Spotted: The KFC Chizza with Bollywood’s Hero No.1 KFC India Edelman India Bronze
Activ One - Launch Campaign Aditya Birla Health Insurance  Adfactors PR Silver
Eon Vogue- Wood Finish Appliances Godrej Appliances   Silver
Best Use of PR Tata Consultancy Services   Silver
Neo Stretch - Freedom To Move Donear Group   Gold
Launch of ABCD D2C Platform Aditya Birla Capital Adfactors PR Gold
Best Use of Influencers
Campaign Title Brand Name Agency Name METAL
Azzaro Chrome: A Father's Day Legacy Shoppers Stop Coral Media Bronze
Volvo - Best use of influencers Volvo Auto India  GROUPM Bronze
Tested Like Samsonite Samosnite Influencer.in Silver
Softouch double parimalam Taggedele! Wipro Consumer Care   Silver
Bachhon Ka Khel Nutralite Qoruz Gold
Slice, Dice, and Influence: How Domino's Served Up a 100% Boost in Store Visits in Just One Month! Jubilant Foodworks  DRIM Global Gold
Best Use of Sponsorship and Partnership
Campaign Title Brand Name Agency Name METAL
Ab App Ki Nahi Aap ki Chalegi - Vikrant Massey, Viral Campaign inDrive Anagram Media Labs  Bronze
Cementing the Nation - Banega Toh Badhega India UltraTech Cement Mindshare Bronze
Wonder Cement x India Tour of Sri Lanka, 2024 Wonder Cement ITW Universe Silver
CNBC Studio Branding Motilal Oswal Financial Services   Silver
Signature Packaged Drinking Water x Ziro Festival of Music Diageo   Gold
HEERAMANDI: THE DIAMOND BAZAAR X MISS WORLD 2024 NETFLIX INDIA, BHANSALI MUSIC GREY ALCHEMY Gold
Best Use of Sports or eSports Marketing
Campaign Title Brand Name Agency Name METAL
Gripping Conversations TVS Srichakra  Havas Media India  Bronze
Aditya Birla Capital - Olympics Campaign Aditya Birla Captial    Silver
Dabur Red Tooth Paste Chaubey Ji x World Cup Dabur India  Dentsu X Silver
100 OVER INSURANCE ACKO GENERAL INSURANCE PHD MEDIA Gold
Thumps Utha, India India Macha Coca-Cola India EssenceMediacom Gold
Marketing on a Small Budget
Campaign Title Brand Name Agency Name METAL
Vadilal: A Cost-Effective Campaign Fueling Engagement and Driving Visibility Vadilal Enterprises Starcom Bronze
Gromor Sulphamax - Har Sulphur Sulphamax Nahi Hota! Coromandel International   Bronze
Acha Khao, Acha Khilao: Embracing Equality  Dave Masala    Silver
Duroflex - On King's Duty Duroflex    Silver
The Sound of Infrastructure: UltraTech's Journey of Humanizing Infrastructure UltraTech Cement  Mindshare India  Gold
Nadaaniyan - Akshath - IndieA Records Universal Music India   Gold
Best Use of Native Advertising
Campaign Title Brand Name Agency Name METAL
Volkswagen Taigun industry first innovation on Carwale successfully breaking to competition Volkswagen India PHD MEDIA Silver
Ghar Banega Toh Desh Banega Aadhar Housing Finance    Silver
Route to 47 by redBus redBus India    Gold
Pujo Eshe Geche! KFC India  EssenceMediacom Gold
Brand Identity/Packaging
Campaign Title Brand Name Agency Name METAL
Dabur Herb'l - Embrace the Dark Side Dabur Herb'l Toothpaste Tonic Worldwide Bronze
Queenfisher - The Queen of Good Times UBL    Bronze
The Singleton Social x Nicobar The Singleton Social Enormous Brands Silver
TATA TEA GOLD DURGA PUJA FESTIVE PACKS TATA CONSUMER PRODUCTS Tree Design  Silver
Antiquity Packaging Design Diageo   Silver
Star Weather Shield Star Cement    Gold
ZOYA Special Batch Gin Allied Blenders and Distillers    Gold
Physical Space
Campaign Title Brand Name Agency Name METAL
Deserved Reserved - International Women's Day Tata Realty and Infrastructure    Silver
Kiosk Design - CyberHub SBI CARDS AND PAYMENT SERVICES    Silver
Tata Tea Premium "Desh Ke Dhaage" Campaign Tata Consumer Products Laqshya Media  Silver
Queenfisher - The Queen of Good Times UBL    Gold
#LiveItUp Campaign HSBC VML Gold
Not for Profit Sector/CSR
Campaign Title Brand Name Agency Name METAL
Stand Up For The Learning Gap – P&G Shiksha Procter & Gamble Starcom Bronze
Glenzo Ghat Activity BMEG Octopollis Technologies  Bronze
From Beats to Ballots: Spotify empowering Youth SPOTIFY INDIA Starcom Silver
Don't buy Cancer Reliance General Insurance   Silver
Samarth Championship for Blind Cricket Hyundai Motor India  Havas Play Gold
Protect Little Riders TVS Motor Company   Gold
B2B Sector
Campaign Title Brand Name Agency Name METAL
360 Degree Marketing Campaign for FSS BLAZE Financial Software & Systems    Bronze
Passport to re:Invent - A Direct Mailer Younion Focused Marketing Services    Silver
PhonePe - B2B Sector (Smart Speaker) PhonePe   Silver
Dell Entrepreneur Challenge Dell Technologies EssenceMediacom Gold
Healthcare & Pharmaceutical
Campaign Title Brand Name Agency Name METAL
The Uncommon Cold Cipla   Bronze
Sterling Accuris Wellness  Sterling Accuris Wellness    Silver
Chakkar Ko Check Kar- A Vertigo Awareness Initiative Abbott India   Gold
Age-Targeted Marketing
Campaign Title Brand Name Agency Name METAL
IIT Bombay Mood Indigo: India's largest AR Graffiti IIT Bombay Laqshya Media Bronze
Santoor – Young Soch 2.0 Santoor Wipro Consumer Care Bronze
Flipkart Ads x TCL - The Blaze Success Story Flipkart Internet    Silver
Enabling Indian Men to Resume Life After Benign Prostatic Hyperplasia Boston Scientific IRIS WorldWide Silver
Oreo X Paytm Ads Mondelez Paytm Ads Gold
Aspire Niva Bupa Health Insurance   Gold
Local, Regional or Market Specific Marketing
Campaign Title Brand Name Agency Name METAL
Russian Bandana by Dhanda Nyoliwala VYRL Haryanvi Universal Music India Bronze
Krafton India - Psych BGMI Power PAD Play   Bronze
DeHaat Kendra Aayein, Apna Kal Vikasit Banayein DeHaat   Silver
Lalbaugcha Prasad Delivered Instantly with Swiggy Instamart Swiggy Instamart Havas Play Silver
Dabbawala #HumanNetworkTestingNetwork Vodafone Idea (Vi) Ogilvy India Gold
#PongalOPongal Challenge Tata Tea Chakra Gold Media.Monks Gold
Holiday, Seasonal or Festival Marketing
Campaign Title Brand Name Agency Name METAL
The Utkarsh Durga Puja campaign Utkarsh India Indus Net Techshu Digital Private Limited Bronze
Finolex Pipes & Fittings - Diwali Film Finolex Pipes & Fittings   Silver
Long Distance Love Catch Foods Grapes Worldwide Silver
Digitally Donate Karo, Paytm Karo Paytm Coral Media Gold
Shubhutsav TTK Prestige    Gold
Marketing Team of the Year     Metal
Diageo India     Gold
Lifetime Achievement Award     Metal
CK Venkataraman Managing Director Titan Company Ltd. Gold