Nitin Pai is the CMO and Chief Strategy Officer at Tata Elxsi.

He brings over 25 years of industry experience in product development and R&D, new business incubation, and global marketing for technology and design services in the automotive, consumer electronics, media and telecom industries.

As head of global marketing and corporate strategy, he helps the company develop business and market strategies, steer business units and Tata Elxsi in select verticals and markets, and drive strategic partnerships to strengthen its service portfolio, value proposition and business growth. He started as a designer in one of the world’s largest motorcycle companies. He moved to Tata Elxsi and built and grew a business around industrial design and user experience, which is among the leading design agencies in the world today.

He then moved to a corporate role to lead marketing and strategy, and brings deep insights into design-led thinking and digital, and how that can be used strategically to impact brands and businesses.

He is an alum of INSEAD, IIM-Bangalore and BITS – Pilani.