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AGENDA 2024

OOH: THE CONNECTED EXPERIENCE
09:00 am - 10:00 am Registration
10:15 am - 10:30 am Opening Remarks
Nawal Ahuja , Co-founder & Director, exchange4media Group
10:30 am - 10:45 am Session 1: Expert Opinion
Untapped Potential: Unlocking the Power of OOH in Non-Metro India
Jayesh Yagnik Chief Executive Officer, MOMS Outdoor Media Solutions Private Limited
10:45 am - 11:00 am Unveiling - Lemma
11:00 am - 11:40 am Session 2: Panel Discussion
OOH and the Digital Revolution: Finding Synergy
Arkaprava Ray , Head, Marketing Strategy, Brand Partnerships & Events, HSBC India
Aatika Ehsan Ansari , Head of Media-Digital , Pernod Ricard India
Neeraj Joshi , Head of Marketing - Zee Studios
Anushree Bhardwaj , Director Marketing - Lionsgate India
Vikram Bhayana , VP & Head Of Marketing, Bajaj Allianz General Insurance
Vikas Nowal , Country Head, Interspace Communications
Sonam Saini , Assistant Editor, exchange4media Group (Moderator)
11:40 am - 12:00 pm Session 3: Expert Opinion
OOH in the Metaverse: Augmented Reality in Metaverse
Karan Bhardwaj, Founder & CEO, ExperientialEtc.
12:00 pm - 12:45 pm Session 4: Creative Corner
Creating Impactful OOH Campaigns
Nabendu Bhattacharyya, Founder, ideacafe.agency
Sukesh Nayak, Chief Creative Officer, Ogilvy India
Aalap Desai,CCO and Co-Founder, tgthr
Junaid Shaikh,Managing Director - RoshanSpace Brandcom Private Limited
Girish Ahuja, Marketing for H&R Johnson (India) Division
Janaki Patel, Senior Category Mnager - Havmor
Ramanuj Shastry, Co-Founder and Director at Infectious Advertising, Moderator
01:00 pm - 02:00 pm LUNCH
02:00 pm - 02:45 pm Session 5: DOOH Session
DOOH and the Omnichannel Experience
Mangesh Shinde, Co-Founder, OSMO Advertising
Dinesh Panjabi, Regional Director - West, Rapport India
Rajneesh Bahl, CEO at Zest Outdoor
Alok Gupta , Director, Graphisads Limited
Jahan Mehta, Chief Growth Officer, OAP mediatech private limited (Moderator)
02:45 pm - 03:30 pm Session 6: The Leadership Outlook
Saibal Gupta, Managing Partner & CEO, XPERIA GROUP
Haresh Nayak, Founder & CEO, Connect Network Inc
Dipankar Sanyal, CEO, Platinum Outdoor
Suresh Balakrishna, CRO, The Hindu Group
Arijit Charkrabarti, Vice President of Strategy and Insights , GroupM OOH Solutions (Moderator)
03:30 pm - 04:00 pm Tea & Coffee break
04:00 pm - 04:30 pm Session 7: Fireside Chat
OOH: Future Perfect
Ajay Mehta , M.D Group M OOH solutions and Kanchan Srivastva,Senior Assistant Editor, exchange4media Group
04:30 pm - 05:00 pm Session 8: Closing Keynote
Future of OOH Advertising: Emerging Technologies & Trends
Sam Balsara, Chairman, Madison World