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WINNERS 2024

101. Innovative Use of Existing Medium
Campaign Title Brand Name Agency Metal
#YouDontWantToMissTheBus Aditya Birla Sun Life Insurance (ABSLI) Interspace Communications Pvt Ltd BRONZE
AbsolutALLY Walkaway DOOH Campaign Absolut Laqshya Media Limited SILVER
Salaar : Part 1 Ceasefire "Khushi Advertising Ideas Pvt Ltd" Silver
Women’s Day Campaign Prega News Ideacafe.agency GOLD
102. Innovative Use of Existing Medium- Non Metro
Campaign Title Brand Name Agency Metal
Homes in the heart of wellness Joyville by Shapoorji Pallonji Joyville Shapoorji Housing Pvt. Ltd. BRONZE
Megh Santoor Taj Mahal RapportWW GOLD
103. Innovative Creation of a New Medium
Campaign Title Brand Name Agency Metal
A car on the conveyor belt! Altroz iCNG Madison OOH BRONZE
WATER PROJECTION HSBC - WP GroupM OOH Solutions BRONZE
" ProDigi TWINN- pronounced Mumbai’s ICONIC DOOH Asset " "RoshanSpace Brandcom Pvt Ltd" SILVER
Childhood belongs in classrooms, not on the streets Parash Dnyan Shikshan Prasarak Mandal Connect Network Inc. GOLD
104. Innovative Creation of a New Medium - Non Metro
Campaign Title Brand Name Agency Metal
"Mission Life for Environment" "Ministry of Environment, Forest and Climate Change (MoEFCC)" Laqshya Media Limited BRONZE
105 - Best/Innovative Brand Fit within Existing Media
Campaign Title Brand Name Agency Metal
The Weather I Long For, with the Cup I Crave For Nescafé Walk The Talk BRONZE
My Colour My Choice Milton Walk The Talk SILVER
Play With The Stars Gillette Publicis OOH GOLD
201. Most Innovative Use of Digital OOH Media
Campaign Title Brand Name Agency Metal
AR BILLBOARD SPRITE - AR/VR BILLBOARD GroupM OOH Solutions BRONZE
Har Maa Durga ITC Sunfeast Moms Magic XPERIA GROUP SILVER
Women’s Day Campaign Prega News Ideacafe.agency GOLD
202 - Most Innovative Use of Digital OOH Media
Campaign Title Brand Name Agency Metal
Live Broadcast (Chandrayaan 3, Independence day, Republic day) Government's Initiative Orango Solutions BRONZE
203 - Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
Campaign Title Brand Name Agency Metal
Tata Tea Gold Durga Puja - Dual Screen Anamorphic Campaign Tata Tea Gold Laqshya Media Limited BRONZE
STARBUCKS + NETFLIX - THE ARCHIES PREMISE Starbucks Madison OOH SILVER
Women’s Day Campaign Prega News Ideacafe.agency GOLD
204 - Most Innovative Use of Moving Media
Campaign Title Brand Name Agency Metal
Spot the O'cean Brand On Wheelz "BWZ MARCOM SERVICES PRIVATE LIMITED" BRONZE
*#YouDontWantToMissTheBus Aditya Birla Sun Life Insurance (ABSLI) Interspace Communications Pvt Ltd SILVER
Rikshaw Rani Activity for Rani Mi Honar Sony Entertainment TV Dentsu Posterscope GOLD
Iconic Mascot for Hush Puppies on 65th Birthday BATA - HUSH PUPPIES "XPERIA GROUP" GOLD
205. Innovative Green Initiative
Campaign Title Brand Name Agency Metal
Hyundai IONIQ 5 – Guinness World Record awarded Billboard Hyundai Motor India Limited Zest Outdoor SILVER
Sustainability in Motion TVS SPORT & TVS RADEON XPERIA GROUP GOLD
Soup-er Hero Campaign Hong's Kitchen Alakh Advertising & Publicity Pvt. Ltd. GOLD
206 - Most Effective Use of Technologyy
Campaign Title Brand Name Agency Metal
AR BILLBOARD SPRITE - AR/VR BILLBOARD GroupM OOH Solutions BRONZE
Har Maa Durga ITC Sunfeast Moms Magic "XPERIA GROUP" BRONZE
Walkaway DOOH Campaign Absolut Laqshya Media Limited SILVER
Megh Santoor Taj Mahal RapportWW GOLD
207. Best OOH Activation
Campaign Title Brand Name Agency Metal
Razzmatazz with Pantaloons Pantaloons GroupM OOH Solutions BRONZE
Home Invasion: MAAROOO! par Laal HIT se! Laal Hit Madison OOH BRONZE
"For Now, For A Lifetime " "Levis Strauss & Co " Ideacafe.agency SILVER
Tata Tea Premium “Desh Ke Dhaage” - Largest Anamorphic Campaign Tata Tea Premium Laqshya Media Limited SILVER
Caltex Launch Campaign Caltex Lubricants Madison OOH GOLD
301 - Best Outdoor Plan – Strategy - Metro
Campaign Title Brand Name Agency Metal
Lufthansa lufthansa GroupM OOH Solutions SILVER
Its all in the Boot! Tata Altroz iCNG Madison OOH GOLD
Asian Paints Royale Glitz OOH Royale Glitz Madison OOH GOLD
302 - Best Outdoor Plan – Strategy - NON METRO
Campaign Title Brand Name Agency Metal
Asian Paints Ace & Tractor Shyne OOH Campaign Ace & Tractor Shyne MadisonOOH BRONZE
Megh Santoor Taj Mahal RapportWW SILVER
Riding Towards A Better Tomorrow Hero Glamour, Xtreme 4V, HF Deluxe Publicis OOH GOLD
303 - Most Effective Outdoor Plan
Campaign Title Brand Name Agency Metal
Bajaj Allianz - Time matters, right? Bajaj Allianz Life Madison OOH SILVER
Megh Santoor Taj Mahal RapportWW GOLD
OMG its CNG Tata Altroz iCNG Madison OOH GOLD
304. Best Innovation in Media Format : Total Entry:- 13
The Weather I Long For, with the Cup I Crave For Nescafé Walk The Talk BRONZE
PRINGLES CONVEYOR BELT PRINGLES - AIRPORT GroupM OOH Solutions BRONZE
Women’s Day Campaign Prega News Ideacafe.agency SILVER
Megh Santoor Taj Mahal RapportWW GOLD
401 - Telecom Product & Services
Campaign Title Brand Name Agency Metal
The Wandering Walls Tecno Mobile Walk The Talk BRONZE
Xiaomi Bliss Redmi Madison OOH SILVER
402 - Banking, Financial Services & Insurance
Campaign Title Brand Name Agency Metal
Launch of Bajaj Allianz Life Diabetic Term Plan Sub HbA1c Bajaj Allianz Ideacafe.agency SILVER
WATER PROJECTION HSBC - WP GroupM OOH Solutions SILVER
ACKO Welcome Change OOH Campaign ACKO Laqshya Media Limited GOLD
403 - Entertainment & Media
Campaign Title Brand Name Agency Metal
"Feel the Music" Spotify Premium RapportWW SILVER
MISSION MAJNU NETFLIX - MISSION MAJNU GroupM OOH Solutions SILVER
Bambai Meri Jaan Amazon Prime RapportWW GOLD
404. Automobiles : Total Entry:- 9
Campaign Title Brand Name Agency Metal
Vredestein by Apollo Tyres: Redefining Tyre Marketing in India Vredestein Ideacafe.agency BRONZE
Altroz iCNG - Mall Innovation Altroz iCNG Madison OOH SILVER
Yodha 2.0 - Brand Launch Tata Motors MANCUNIANZ MEDIA LLP SILVER
Caltex Launch Campaign Caltex Lubricants Madison OOH GOLD
407 - Public Service/Corporate Social Responsibility
Campaign Title Brand Name Agency Metal
Art Therapy for Mental Health at IIT Bombay Mood Indigo IIT Bombay Mood Indigo Laqshya Media Limited BRONZE
Live Broadcast (Chandrayaan 3, Independence day, Republic day) Government's Initiative Orango Solutions SILVER
408 - Travel & Leisure
Campaign Title Brand Name Agency Metal
Experience Europe Thomas cook OAP Mediatech Private Limited GOLD
409. Beverages & Food
Campaign Title Brand Name Agency Metal
Soup-er Hero Campaign Hong's Kitchen Alakh Advertising & Publicity Pvt. Ltd. BRONZE
AR BILLBOARD SPRITE - AR/VR BILLBOARD GroupM OOH Solutions SILVER
Megh Santoor Taj Mahal RapportWW GOLD
410 - Retail Advertising
Campaign Title Brand Name Agency Metal
Jaldi Sukhe…Jaldi Sukhaye WELSPUN SPACES OAP Mediatech Private Limited BRONZE
Levis Mannequin Activation Campaign Levis Ideacafe.agency SILVER
Razzmatazz with Pantaloons Pantaloons GroupM OOH Solutions GOLD
411 - Others (like Corporate/Consumer Durables/etc)
Campaign Title Brand Name Agency Metal
We stuck the road roller, literally! Araldite Madison OOH BRONZE
Play With The Stars Gillette Publicis OOH BRONZE
My Colour My Choice Milton Walk The Talk SILVER
The 'FAN'tastic Ganesha Havells Fans Madison OOH GOLD
412 - Healthcare & Pharma
Campaign Title Brand Name Agency Metal
Women’s Day Campaign Prega News Ideacafe.agency SILVER
413 - Real Estate
Campaign Title Brand Name Agency Metal
Estate 128 by Max Estates Max Estates Osmo Advertising Private Limited BRONZE
#LiveTheRare Wildernest at SP Kingstown Shapoorji Pallonji Real Estate SILVER
501. Synergy Award
Campaign Title Brand Name Agency Metal
Tata Tea Premium “Desh Ke Dhaage” - Largest Anamorphic Campaign Tata Tea Premium Laqshya Media Limited BRONZE
Hyundai IONIQ 5 – Guinness World Record awarded Billboard Hyundai Motor India Limited Zest Outdoor SILVER
AbsolutALLY Walkaway DOOH Campaign Absolut Laqshya Media Limited SILVER
Megh Santoor Taj Mahal RapportWW GOLD
701. Best Digital Out-of-Home Campaign
Campaign Title Brand Name Agency Metal
Tata Tea Premium “Desh Ke Dhaage” - Largest Anamorphic Campaign Tata Tea Premium Laqshya Media Limited BRONZE
Continental Xtra Anamorphic Continental Xtra Madison OOH SILVER
Vredestein by Apollo Tyres: Redefining Tyre Marketing in India Vredestein Ideacafe.agency SILVER
AbsolutALLY Walkaway DOOH Campaign Absolut Laqshya Media Limited GOLD
702. Best Use of Technology in DOOH
Campaign Title Brand Name Agency Metal
Continental Xtra Anamorphic Continental Xtra Madison OOH BRONZE
Art Therapy for Mental Health at IIT Bombay Mood Indigo IIT Bombay Mood Indigo Laqshya Media Limited BRONZE
"Rayban Reverse Anamorphic DOOH " "Rayban Reverse Anamorphic" Publicis OOH GOLD
Mera Wala Mood Asian Paints - Corporate Campaign Madison OOH GOLD
703. Best Interactive DOOH Campaign
Campaign Title Brand Name Agency Metal
Women’s Day Campaign Prega News Ideacafe.agency BRONZE
AbsolutALLY Walkaway DOOH Campaign Absolut Laqshya Media Limited BRONZE
Mera Wala Mood Asian Paints - Corporate Campaign Madison OOH SILVER
India's Largest AR Graffiti Campaign at IIT Bombay Mood Indigo at IIT Bombay Mood Indigo IIT Bombay Mood Indigo Laqshya Media Limited GOLD
704 - Best Creative Content for DOOH
Campaign Title Brand Name Agency Metal
Vredestein by Apollo Tyres: Redefining Tyre Marketing in India Vredestein Ideacafe.agency BRONZE
Pringles Pringles - 3D ANAMORPHIC GroupM OOH Solutions BRONZE
gems my tunes GEMS GroupM OOH Solutions GOLD
705. Best Integration with Social Media
Campaign Title Brand Name Agency Metal
CGI HSBC CGI GroupM OOH Solutions BRONZE
Journey to the World Cup ConfirmTkt GroupM OOH Solutions SILVER
Apollo Tyres Twitter Integration Apollo Dentsu Posterscope GOLD
706. Best Location-Based Campaign
Campaign Title Brand Name Agency Metal
BRANCH PROJECTION HSBC - Branch Projection GroupM OOH Solutions BRONZE
Tata Tea Premium “Desh Ke Dhaage” - Largest Anamorphic Campaign Tata Tea Premium Laqshya Media Limited BRONZE
"Vredestein Tyres Fly across B.K.C Connector!" "ProDigi TWINN" "RoshanSpace Brandcom Pvt Ltd" SILVER
Colgate Max Fresh Airport Colgate Palmolive Dentsu Posterscope GOLD
707. Best Use of Data in DOOH
Campaign Title Brand Name Agency Metal
DULUX PAINT Dulux Paints GroupM OOH Solutions SILVER
Strategic Surge - Zomato's Data-Driven Campaign with AdOnMo Zomato AdOnMo Pvt Ltd GOLD
708 - Best Digital Billboard Campaign -5
Campaign Title Brand Name Agency Metal
Vredestein by Apollo Tyres: Redefining Tyre Marketing in India Vredestein Ideacafe.agency BRONZE
Have a Rich Delicious Break Kitkat Walk The Talk SILVER
FROOTI – Digital Frooti Madison OOH GOLD
709 - Best Mobile / App Integration with DOOH
Campaign Title Brand Name Agency Metal
gems my tunes GEMS GroupM OOH Solutions BRONZE
India's Largest AR Graffiti Campaign at IIT Bombay Mood Indigo at IIT Bombay Mood Indigo IIT Bombay Mood Indigo Laqshya Media Limited SILVER
Mera Wala Mood Asian Paints - Corporate Campaign Madison OOH GOLD
710. Best Use of AR / VR / MR in DOOH
Campaign Title Brand Name Agency Metal
AR BILLBOARD SPRITE - AR/VR BILLBOARD GroupM OOH Solutions GOLD
India's Largest AR Graffiti Campaign at IIT Bombay Mood Indigo at IIT Bombay Mood Indigo IIT Bombay Mood Indigo Laqshya Media Limited GOLD
711 - Best Use of Artificial Intelligence (AI) in DOOH
Campaign Title Brand Name Agency Metal
AbsolutALLY Walkaway DOOH Campaign Absolut Laqshya Media Limited BRONZE
712 - Best Use of Interactive Touchscreen Technology
Campaign Title Brand Name Agency Metal
My tunes fun tunes Gems - Tech GroupM OOH Solutions SILVER
gems my tunes GEMS GroupM OOH Solutions SILVER
Women’s Day Campaign Prega News Ideacafe.agency GOLD
801 - Best Regional Integration Campaign
Campaign Title Brand Name Agency Metal
Tata Tea Gold Durga Puja - Dual Screen Anamorphic Campaign Tata Tea Gold Laqshya Media Limited BRONZE
Chandrika Maharashtra OOH Campaign Chandrika Soap Laqshya Media Limited BRONZE
*#YouDontWantToMissTheBus Aditya Birla Sun Life Insurance (ABSLI) Interspace Communications Pvt Ltd SILVER
Santoor Ayodhya Cultural Corridor OOH Campaign Santoor Laqshya Media Limited SILVER
803 - Outstanding Use of Local Celebrities/Influencers
Campaign Title Brand Name Agency Metal
Crompton-Shera Khabar The secret of fine taste Crompton GroupM OOH Solutions BRONZE
Journey to the World Cup ConfirmTkt GroupM OOH Solutions SILVER
804 - Innovative Regional Design and Display
Campaign Title Brand Name Agency Metal
Tata Tea Gold Durga Puja - Dual Screen Anamorphic Campaign Tata Tea Gold Laqshya Media Limited BRONZE
Upgrading The Skyline Of GIFT CITY Shivalik Craywingz SILVER
805 - Community Engagement Excellence
Campaign Title Brand Name Agency Metal
Crompton-Shera Khabar The secret of fine taste Crompton GroupM OOH Solutions SILVER
Swaccha Aadat Swacch Bhaarat Hindustan Unilever GroupM OOH Solutions SILVER
Live Broadcast (Chandrayaan 3, Independence day, Republic day) Government's Initiative Orango Solutions GOLD
807 - Impactful Transit Advertising in Regional Areas
Campaign Title Brand Name Agency Metal
Spot the O'cean Brand On Wheelz BWZ MARCOM SERVICES PRIVATE LIMITED BRONZE
Childhood belongs in classrooms, not on the streets Parash Dnyan Shikshan Prasarak Mandal Connect Network Inc. SILVER
601- OOH Campaign of the Year
Campaign Title Brand Name Agency Metal
Megh Santoor Taj Mahal RapportWW Gold
602. OOH Advertiser of the Year
Hindustan Unilever Gold
603. OOH Media Agency of the Year
Madisson OOH Gold
GroupM OOH Solutions Gold