2. Use of New Media on an OOH Environment

Awards in this group are to be awarded to Agency-Client or OOH Media Owner-Client combinations.

201. Most Innovative Use of Digital OOH Media - Metro

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in metro cities (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

202. Most Innovative Use of Digital OOH Media - Non Metro

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before. (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

203. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment

Brand that has used New Media /Digital OOH medium in retail or shopping environments in a unique manner or in a manner not seen before. (For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.)

204. Most Innovative Use of Moving Media

Brands that have used a moving media in a unique manner or in a manner not seen before. (For example, Trains, Metro Coaches, Buses, Taxis, Auto Rickshaws, Airplanes, Delivery Vans, etc.)

205. Most Innovative Green Initiative

Innovations taking care of the environment & society. Media agencies use recycled material, and use environmentally friendly materials to create OOH media.

206. Most Effective Use of Technology

Brands that used technologies like AI/VR/AR/Programmatic in their campaigns & activities in a most effective manner.

207. Best OOH Activation

Any activity/execution done in the OOH space for a brand/product promotion and/or advertising.

208. Best Use of Cinema & Theaters

Any activity/execution done at cinema halls, or theaters. This category invites nominations from agencies, brands and media owners.

3. Strategic Planning and Effectiveness in OOH Media

Awards in this group are to be awarded to Agency-Client combinations.

301. Best Outdoor Plan – Strategy - Metro

Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, and Selection of Specific Sites/Units needs to be highlighted in this for metro cities.

302. Best Outdoor Plan - Strategy - Non Metro

Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, and Selection of Specific Sites/Units needs to be highlighted in this.

303. Most Effective Outdoor Plan

This would define how your plan was most effective in terms of reaching its objective, in terms of impact, relevance, and cost-effectiveness. OOH should be the primary medium while computing the overall effectiveness. Also, send at least three digital images in 300 dpi JPEG format of the creative environment.

304. Best Innovation in Media Format

Any innovation of traditional/DOOH media format, like cutouts and extensions added to the media unit; movement of elements for media display, etc. This category is for the media patterns and formats, not for the content or graphics.

4. Creative Awards

Jury will look for the most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group are to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.

401. Telecom Product & Services

402. Banking, Financial Services & Insurance

403. Entertainment & Media

404. Automobiles

405. FMCG

406. e-Commerce

407. Public Service/Corporate Social Responsibility

408. Travel & Leisure

409. Beverages & Food

410. Retail Advertising

411. Others (like Corporate/Consumer Durables/etc)

412. Healthcare & Pharma

413. Real Estate

5. Synergy

Awards in this group are to be awarded to agencies.

501. Synergy Award

This award recognises outstanding effort on the part of an agency to take the core creative idea of the Multi-Media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through the appropriate use of OOH media.

6. Excellence Awards

To be awarded based on maximum awards accrued in the previous categories. (ENTRIES NOT ALLOWED)

601. OOH Campaign of the Year

602. OOH Advertiser of the Year

603. OOH Media Agency of the Year

7. Excellence in DOOH Advertising

701.Best Digital Out-of-Home Campaign:

Recognizing overall excellence in a digital out-of-home advertising campaign, considering creativity, effectiveness, and impact.

702.Best Use of Technology in DOOH:

Highlighting campaigns that demonstrate innovative and effective use of technology in digital out-of-home advertising.

703.Best Interactive DOOH Campaign:

Awarding campaigns that engage audiences through interactive elements, such as touchscreens, augmented reality, or other interactive technologies.

704.Best Creative Content for DOOH:

Recognizing outstanding creativity in the content and design of digital out-of-home advertising.

705.Best Integration with Social Media:

Acknowledging campaigns that effectively integrate digital out-of-home advertising with social media platforms to enhance engagement and reach.

706.Best Location-Based Campaign:

Awarding campaigns that effectively leverage the physical location and context of the digital out-of-home displays for maximum impact.

707.Best Use of Data in DOOH:

Recognizing campaigns that demonstrate effective use of data and analytics to target audiences, personalize content, and optimize performance.

708.Best Digital Billboard Campaign:

Focusing specifically on excellence in campaigns displayed on digital billboards, considering creativity, visibility, and impact.

709.Best Mobile / App Integration with DOOH:

Recognizing campaigns that seamlessly integrate with mobile devices and mobile applications to enhance the overall viewer experience.

710.Best Use of AR / VR / MR in DOOH:

Recognizing campaigns that effectively incorporate augmented reality technology , leverage virtual reality technology and mixed reality technology in digital out-of-home advertising to create engaging and immersive experiences.

711.Best Use of Artificial Intelligence (AI) in DOOH:

Recognizing campaigns that demonstrate the effective use of artificial intelligence technologies, such as machine learning algorithms, for content personalization, audience targeting, or dynamic optimization.

712.Best Use of Interactive Touchscreen Technology:

Highlighting campaigns that utilize interactive touchscreen technology on digital displays to engage audiences and encourage user interaction.

713.Best Location-Based Technology Integration:

Awarding campaigns that utilize location-based technologies, such as geotargeting or geofencing, to tailor content and messages based on the specific location of digital out-of-home displays.

8. Regional Impact in OOH Advertising Awards:

Celebrating excellence in regional out-of-home advertising, this category is exclusively dedicated to agencies operating in non-metro regions. It provides a distinct platform for these regional players to showcase impactful campaigns and strategies, fostering a fair competition among organizations based in non-metro cities. This ensures that their achievements are recognized separately from metro city agencies, highlighting the unique contributions and innovations of regional advertising in the OOH landscape."

801.Best Regional Integration Campaign:

Recognizing campaigns that seamlessly integrate OOH advertising with regional context, culture, and language to maximize impact.

802.Most Effective Localized Messaging:

Honoring campaigns that effectively convey messages tailored to the specific needs and preferences of non-metro audiences.

803.Outstanding Use of Local Celebrities/Influencers:

Highlighting campaigns that leverage regional celebrities or influencers to connect with and influence the target audience.

804.Innovative Regional Design and Display:

Awarding excellence in the design and display of OOH advertisements, considering regional aesthetics and preferences.

805.Community Engagement Excellence:

Recognizing campaigns that actively engage with local communities, driving positive impact and resonance.

806.Best Regional Digital OOH Campaign:

Recognizing exceptional digital OOH campaigns customized for regional markets.

807.Impactful Transit Advertising in Regional Areas:

Acknowledging campaigns that effectively utilize transit advertising to make a significant impact on regional audiences.

808.Localization Through Technology:

Celebrating the use of innovative technologies to localize and personalize OOH campaigns for non-metro regions.