The process of customer data gathering and usage has changed tremendously. The recent pandemic has also accelerated the digital transformation undergone by businesses across verticals. In this scenario, marketing in a data-first world implies a data-first strategy that supports a marketing and sales strategy to drive growth. Additionally, marketers must prepare for a future of cookieless advertising and focus on consent-based advertising instead.

At the Pitch CMO Summit Delhi 2022, we aim to explore how in today's data-driven world, brands need to build a strong, trust-based relationship with customers through a sustainable and effective data marketing strategy. We analyse how a full-funnel marketing strategy and being part of the entire 360-degree customer journey can help build better brand experiences. We aim to understand the step-by-step processes that marketers are undertaking to help businesses transform into data-first marketing organizations.