MARKETING IN A DATA-FIRST WORLD

The process of customer data gathering and usage has changed tremendously. The recent pandemic has also accelerated the digital transformation undergone by businesses across verticals. In this scenario, marketing in a data-first world implies a data-first strategy that supports a marketing and sales strategy to drive growth. Additionally, marketers must prepare for a future of cookieless advertising and focus on consent-based advertising instead.

At the Pitch CMO Summit Delhi 2022, we aim to explore how in today's data-driven world, brands need to build a strong, trust-based relationship with customers through a sustainable and effective data marketing strategy. We analyse how a full-funnel marketing strategy and being part of the entire 360-degree customer journey can help build better brand experiences. We aim to understand the step-by-step processes that marketers are undertaking to help businesses transform into data-first marketing organizations.