Agenda

BFSI SUMMIT 2025 AGENDA:
Beyond the Transaction
Building a Legacy of Value
24th September 2025
Session 1
  • Dr. Annurag Batra
    Chairman & Editor in Chief - BW BusinessWorld and Founder, e4m
Welcome & Opening Remarks
Session 2
Keynote Address
  • Rishi Chhabra
    Country Manager, Visa India
  • Session Chair- Dr. Annurag Batra
    Chairman & Editor in Chief - BW BusinessWorld and Founder, e4m
Securing India’s Digital Future: Trust, Speed & Scale in Payments
Session 3
Spotlight Session
  • Manan Kapur
    Sr. Partner, Yaap
The Rise of Intent Marketing
Session 4
Keynote Fireside Chat
  • Shri. Tribhuwan Adhikari
    Executive Director (MD & CEO), LIC Housing Finance
  • Session Chair- Nawal Ahuja
    Co-Founder, exchange4media
Bricks, Bytes & Bharat: Transforming Dreams into Digital Realities

  • How housing finance is embracing digital innovation while continuing to fuel India’s aspirations of affordable home ownership.

Session 5
Spotlight Session
  • Nishit Kanchan
    Head of Sales, Samsung Ads
TV Starts with Streaming

  • Smart TVs have become a central hub for entertainment, communication, and information consumption in modern Indian households. As Smart TV ownership grows and streaming continues to surge past linear TV, we’ll take a look a unique look at what this means for advertisers, and how OEM CTV can help you navigate, and win in the streaming first era

Session 6
Leadership Talk
  • R Subramaniakumar
    MD & CEO, RBL Bank
Securing the Future of Indian Banking

  • Digital: Beyond automation - using AI and analytics to build intuitive, frictionless customer experiences
  • Trust: Strengthening the core through cybersecurity, ethical data use, and transparent communication
  • Inclusion: Unlocking the potential of ‘Bharat’ with tailored products and platforms
  • Talent: Cultivating agile, purpose-driven teams equipped for rapid transformation
  • Harmony: Balancing innovation and regulation - ensuring speed doesn’t come at the cost of stability

Session 7
Panel Discussion
  • Vikram Jeet Bhayana
    Head Of Marketing, Bajaj Allianz General
    Insurance
  • Sapna Desai
    CMO, ManipalCigna Health Insurance Company Ltd.
  • Neha Sawant
    VP and Head of Marketing, ZebPay
  • Shweta Papriwal
    Senior Vice President, Marketing & Communication, BlinkX by JM Financial
  • Prashant Choudhari
    Head of Marketing, Fino Payments Bank Ltd.
  • Session Chair - Manan Kapur
    Sr Partner, Yaap
Creators, Credibility & Compliance: Winning with FinFluence

  • How can BFSI brands ensure that the creators they collaborate with build consumer trust rather than compromise it?
  • What are the best practices for balancing creative freedom with regulatory compliance in influencer-led campaigns? Especially now that RBI, SEBI and ASCI have their eyes on this space.
  • Beyond vanity metrics like likes and views, what does meaningful success look like for influencer marketing for your brand?
  • How does one manage brand safety and ensuring factual accuracy when creators simplify complex financial products?
  • Let's talk Bharat! To what extent are Tier 2 and Tier 3 influencers being integrated into your marketing strategies, and how are brands localizing content while maintaining compliance?
  • Many BFSI products aren’t sold, they’re understood, then bought. How are creators helping you educate and nudge consumers through that journey?
  • With AI-generated content and virtual influencers starting to show up, do you see a future where brands might tap into virtual creators? Or does that compromise human trust?
  • How is your brand nurturing long term partnerships with creators to ensure alignment with evolving compliance norms, brand objectives, and audience expectations?

Session 8
Sportlight Session
  • Ila Wadhwa
    Head- Mid Market sales, Google India
Rethink Marketing in the AI era
Networking Lunch
Session 9
Laqshya Pitch BFSI Marketer Awards 2025
 
Session 10
Panel Discussion
  • Geetanjali Sachwani
    VP & Head - Marketing, Franklin Templeton Asset Management (India) Pvt. Ltd.
  • Shekhar Saurabh
    Head of Marketing, Tata AIG General Insurance Company
  • Ashish Morone
    EVP & Head – Brand & Marketing Communications, HDFC Bank
  • Rajiv Prabhakar
    CDO, Axis Securities
  • Krunal Patel
    Head of Marketing and Corporate Communication, NSE
  • Shwetha Iyer
    SVP & Head of Marketing, Kissht
  • Manas Gulati
    Co-Founder and CEO, #ARM Worldwide
  • Mihir Joshi
    Co-Founder, 1702 Digital Network
  • CA Sakchi Jain
    Influencer
  • Session Chair: Russhabh R Thakkar
    Founder and CEO, Frodoh
Purpose & Profit: Protecting People, Powering Trust in a Digital-First World

  • How brands can embed anti-scam education and online safety literacy not just in messaging but in digital product design to empower communities and safeguard trust.
  • Strategies for integrating consumer protection, digital fraud awareness, and cybersecurity architecture into ESG, marketing, and digital transformation roadmaps.
  • Best practices for transforming fraud prevention into tech-enabled, emotionally resonant campaigns that reflect brand purpose and social accountability.
  • Tools, data frameworks, and KPIs to evaluate ROI of fraud-awareness initiatives - from platform security metrics to brand credibility, consumer loyalty, and digital trust scores.

Session 11
Spotlight Session
  • Kedarswamy Ravangave
    Executive Vice President – Marketing Kotak Mahindra Bank
How Kotak has taken major leaps in AI led hyper personalization
Session 12
Panel Discussion
  • Amit Bhandare
    Head – Marketing & Corporate Communications, Yes Securities
  • Argho Bhattacharya
    Head of Marketing, PayU
  • Varun Mundra
    Group Head- Media & Innovations, Motilal Oswal Financial Services Ltd.
  • Shrinivas Khanolkar
    Head – Digital, Marketing & Corporate Communication, Mirae Asset Investment Managers India
  • Jayanti Kalyani
    Head of Marketing -D2C, TransUnion CIBIL Limited
  • Arvind Iyer
    Head- Marketing Piramal Finance
  • Session Chair: Anil Kumar Malik
    Business Head, The Hindu Group
The BFSI Advertising Playbook: Navigating Media Choices for Maximum Impact

  • From television to digital, print to outdoor — every channel plays a role in shaping consumer trust and recall in BFSI. This discussion will explore how brands are balancing traditional strengths like print with the opportunities of digital, social, and experiential to craft more effective campaigns.

Session 13
Special Address
  • Rajiv Gupta
    President, PB Fintech
Trust as the Real Currency and “Finance as a Force for Nation-Building”