Agenda

Mindful Marketing: Building Trust in the Age of Health and Wellness
In an era where wellness is deeply personal and increasingly digital, Mindful Marketing calls for a more intentional, value-driven approach. This theme delves into how brands can earn trust by being transparent, empathetic, and purpose-led. It challenges marketers, creators, and business leaders to move beyond transactional messaging and embrace storytelling that informs, empowers, and resonates. By prioritizing authenticity over algorithms and impact over impressions, the future of health and wellness marketing lies in building lasting, meaningful connections.
9 am Onwards	Registration
Session 1	Welcome Address	Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder of e4m
Session 2	KeyNote	The Bharat Wellness Opportunity: Delivering Care for the Next Billion Shivam Puri, Managing Director and CEO, Cipla Health
Session 3	Spotlight Session	Point of Care - Awareness and Branding Akshith Saddi, Director - DoDOOH Sudheendra Chokkasamudra, Chief Revenue Officer -DoDOOH
Session 4	Panel	Beyond the Pill: How Pharma Marketers Are Shaping Credibility and Connection in a Wellness-Driven World Atul Suri, Senior Vice President & SBU Head, Alembic Pharmaceuticals Limited Balaji Borlepwar, Executive - Vice President, Micro Labs Ltd Sushree Mishra, General Manager - Global Corporate Strategy, Corporate Communications & In-licensing, JB Pharma Sangeeta Barde, Co-founder & Director,Organization for Rare Diseases India (ORDI) Sudheendra Chokkasamudra, Chief Revenue Officer, DoDOOH Rajesh Ramadurai, Co-founder, Executive Director & COO, Inzpera Healthsciences Limited (A subsidiary of Tata Industries Limited) Vaibhav Kohli, Head - Marketing, Strategy, Market Access & Commercial Excellence, Roche Diagnostics India and Neighboring Markets Session Chair: Harbinder Narula, CEO, BW HealthCare
Session 5	Spotlight Session	Building Purpose-Driven Brands that Inspire Change, Connect Communities, and Deliver Value Viju Nair, Business Unit Director, Galderma
Session 6	Fireside Chat	Trust, Taste & Tradition: How Tata Soulfull Markets Mindfully in a Modern Wellness World Rasika Prashant, Co founder & CMO - Tata Consumer Soulfull With Session Chair: Neeta Nair, Editor of Impact Magazine
1:20 pm – 2:00 pm	Lunch
Session 7	KeyNote	Rewriting the Wellness Code: The New Pillars of Health Branding Anupam Katheriya, CEO, Cholayil Pvt. Ltd and Director of Medimix Pvt. Ltd.
Session 8	Panel	Decoding Gen Z’s Wellness Mindset: Inside the Minds Shaping Tomorrow’s Health & Happiness Ruhee Dosani, Influencer and Content Creator Shyam Sharma, Influencer and Content Creator Akshada Patil, Fitness and Lifestyle Content Creator Muscle Mehta, Digital Content Creator Pranit Shilimkar, Fitness Influencer Dr Bhavana Gautam, Founder, Embracelife Ravya Arora, Fitness and Nutrition Educator Session Chair - Kanchan Srivastava, Senior Editor & Group Editorial Evangelist, exchange4media Group
Session 9	Panel	Wellness Without Borders: How D2C Brands Are Democratizing Access Through Design, Tech & Storytelling Chirag Gada, CEO - India & International, Dr. Vaidya's by RPSG Group Dr. Kunal S, Founder, Essenzaa Nutrition Mitali Lotlikar, Chief Growth Officer, O’cean Beverages Shashi Kumar, Founder & CEO, Akshayakalpa Seethala Karipineni, Founder, Saka Organics Session Chair - Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai
Session 10	Panel	Harnessing AI to Shape the Future of Wellness Engagement, from Personalization to Community Trust Aditya Sharam, Head Media & Digital, Piramal Consumer Healthcare Dr. Jawahar Shah, Founder, Welcome Cure Ritu Mittal, Head of Marketing and Digital at Bayer Consumer Health, South Asia Siddharth Bajaj, Chief Marketing Officer, Dr. Batras Pulak Sarmah, HEAD – CORPORATE BRAND MARKETING, Sun Pharmaceutical Industries Limited Session Chair: Aditi Gupta, Assistant Editor, exchange4media
Session 11	Key Note	Nurturing Wellness: How Big Brands are Shaping the Future of Health Sandeep Verma, South Asia Head at Bayer’s Consumer Health Division
Break for Award Ceremony
Session 12	Fireside Chat	From Vision to Impact: The Journey of Building a Health and Wellness Brand Manish Anandani, Managing Director-India, Kenvue With Session Chair - Ruhail Amin, Sr. Editor, BW Businessworld & Exchange4media

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