Agenda

• The Genesis of a Health & Wellness Brand: Defining Purpose and Vision
• Building a Brand that Reflects Trust and Wellness
• Innovation in Marketing Solutions
• Marketing and Branding Strategies to Build Awareness and Drive Engagement
• Strengthening Impact Through Strategic Alliances
• Overcoming Challenges and Expanding Reach
• Beyond Revenue - Tracking Social, Environmental, and Health Outcomes

Akshith Saddi, Director - DoDOOH
Sudheendra Chokkasamudra, Chief Revenue Officer -DoDOOH

• How are pharma marketers evolving their strategies to connect with wellness-conscious consumers beyond traditional medicine promotion?
• How can pharma companies balance regulatory compliance with the need for creative and emotionally resonant storytelling?
• In an age of misinformation, what are some effective ways pharma brands can build and maintain trust with their audiences?
• How is technology, like AI, health apps, and wearables, enabling deeper connections between pharma brands and consumers?

Atul Suri, Senior Vice President & SBU Head, Alembic Pharmaceuticals Limited
Axay M Pithava, Head Marketing - Oral Care, Dr Reddy's Laboratories
Sushree Mishra, General Manager - Global Corporate Strategy, Corporate Communications & In-licensing, JB Pharma
Sangeeta Barde, Co-founder & Director,Organization for Rare Diseases India (ORDI)

• How brands are using creativity, collaboration, and community-driven partnerships to amplify sustainability messages
• The role of creators, influencers, and purpose-driven storytellers in driving real-world change
• How sustainable practices contribute to long-term brand equity and customer trust
• Navigating the consumer demand for transparency, ethical sourcing, and environmental accountability
• Innovations in sustainable product design, packaging, and logistics that cater to evolving consumer values

Viju Nair, Business Unit Director, Galderma

• Emotional narratives that resonate across life stages, family dynamics, and personal journeys
• Moving beyond fear-based marketing to foster reassurance, trust, and belonging
• Partnering with creators, community leaders, and professionals to add credibility and warmth
• Crafting campaigns that reflect vulnerability, resilience, and real-life experiences
• Purpose-driven communication as a long-term brand equity builder

Anupam Katheriya, CEO, Cholayil Pvt. Ltd and Director of Medimix Pvt. Ltd.

• Wellness for Gen Z: Beyond aesthetics
• Tackling burnout, promoting self-care, and avoiding toxic positivity in wellness marketing.
• The rise of "healthfluencers" and their role in behavior change
• How Gen Z is normalizing therapy, mindfulness, journaling, and self-care
• Their shift towards plant-based diets, clean labels, intuitive eating, and functional food

• How technology is being used to scale hygiene infrastructure: smart sanitation stations, waste management, and water purification systems
• How wellness brands can create culturally sensitive hygiene solutions that respect the spiritual significance of the event
• Health tech at the Mela: telemedicine, real-time diagnostics, and telehealth solutions to support pilgrims
• Creating health and hygiene campaigns in regional languages to reach a diverse, multigenerational audience

• AI-powered personalization: designing custom wellness journeys for nutrition, fitness, and self-care
• How AI-enabled apps are revolutionizing access to fitness routines, wellness tracking, and real-time health monitoring
• Smart packaging and product innovations that integrate AI for personalized health advice and at-home diagnostics
• Rise of telehealth and AI-driven diagnostics within digital retail ecosystems, enabling seamless health services
• Emerging marketing trends in health tech
• Building trust and long-term engagement

Siddharth Bajaj, Chief Marketing Officer, Dr. Batras
Ritu Mittal, Head of Marketing and Digital at Bayer Consumer Health, South Asia
Akshay Verma, Co-founder of FITPASS
Shalabh Dang, Chief Sales & Marketing Officer at CARE Hospitals
Geet Rathi, Category Head & Director - Man Matters, Mosaic Wellness

Ravi Bhatnagar, Director of External Affairs and Partnerships for South Asia, Reckitt

• How brands are integrating self-care, mental wellness, and holistic health
• Building local micro-communities and grassroots advocates who drive awareness, product trials, and feedback loops.
• Going beyond tokenism: real inclusion in R&D, casting, and customer experience
• Long-form vs. short-form: which formats are winning trust and conversions
• Balancing innovation with simplicity for Bharat and non-tech-savvy users

Shashi Kumar, Founder & CEO, Akshayakalpa
Seethala Karipineni, Founder, Saka Organics
Harpreet Baweja, Founder & CEO, YourHappyLife
Dr. Kunal S, Founder, Essenzaa Nutrition
Mitali Lotlikar, Chief Growth Officer, O’cean Beverages

• The role of large brands in the evolution of health and wellness trends
• Integrating health and wellness into traditional FMCG models: challenges and opportunities
• Evolving product offerings to meet the demand for healthier, sustainable options
• The role of data and consumer feedback in shaping brand innovations and product development

Sandeep Verma, Country Head for India, Bangladesh, and Sri Lanka at Bayer’s Consumer Health Division