| Mindful Marketing: Building Trust in the Age of Health and Wellness |
| In an era where wellness is deeply personal and increasingly digital, Mindful Marketing calls for a more intentional, value-driven approach. This theme delves into how brands can earn trust by being transparent, empathetic, and purpose-led. It challenges marketers, creators, and business leaders to move beyond transactional messaging and embrace storytelling that informs, empowers, and resonates. By prioritizing authenticity over algorithms and impact over impressions, the future of health and wellness marketing lies in building lasting, meaningful connections. |
| Welcome Address |
Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder of e4m |
| Special Address Session |
From Vision to Impact: The Journey of Building a Health and Wellness Brand
- The Genesis of a Health & Wellness Brand: Defining Purpose and Vision
- Building a Brand that Reflects Trust and Wellness
- Innovation in Marketing Solutions
- Marketing and Branding Strategies to Build Awareness and Drive Engagement
- Strengthening Impact Through Strategic Alliances
- Overcoming Challenges and Expanding Reach
- Beyond Revenue - Tracking Social, Environmental, and Health Outcomes
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| Spotlight Session |
Client - Do DOOH |
| Panel 1 |
Beyond the Pill: How Pharma Marketers Are Shaping Credibility and Connection in a Wellness-Driven World
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How are pharma marketers evolving their strategies to connect with wellness-conscious consumers beyond traditional medicine promotion?
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How can pharma companies balance regulatory compliance with the need for creative and emotionally resonant storytelling?
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In an age of misinformation, what are some effective ways pharma brands can build and maintain trust with their audiences?
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How is technology, like AI, health apps, and wearables, enabling deeper connections between pharma brands and consumers?
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| Special Address Session |
Building Purpose-Driven Brands that Inspire Change, Connect Communities, and Deliver Value
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Communicating sustainability without greenwashing:
How brands are using creativity, collaboration, and community-driven partnerships to amplify sustainability messages
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The role of creators, influencers, and purpose-driven storytellers in driving real-world change
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How sustainable practices contribute to long-term brand equity and customer trust
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Navigating the consumer demand for transparency, ethical sourcing, and environmental accountability
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Innovations in sustainable product design, packaging, and logistics that cater to evolving consumer values
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| Partner Presentations |
| Networking Lunch |
| KeyNote |
Rewriting the Wellness Code: The New Pillars of Health Branding
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Emotional narratives that resonate across life stages, family dynamics, and personal journeys
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Moving beyond fear-based marketing to foster reassurance, trust, and belonging
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Partnering with creators, community leaders, and professionals to add credibility and warmth
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Crafting campaigns that reflect vulnerability, resilience, and real-life experiences
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Purpose-driven communication as a long-term brand equity builder
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| Fireside Chat |
Decoding Gen Z’s Health Mindset
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Wellness for Gen Z: Beyond aesthetics
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Tackling burnout, promoting self-care, and avoiding toxic positivity in wellness marketing.
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Brand tone, design, and platform choices: Understanding the digital preferences of Gen Z and crafting messages that align with their values.
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The rise of snackable science and health memes:
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Leveraging fitfluencers, therapy talk, and gut health advocates to drive trust with younger audiences.
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| Panel 2 |
Wellness for All: Designing Inclusive, Accessible, and Culturally Relevant Brand Experiences
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Designing campaigns that transcend literacy, language, and digital divides
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Packaging and product experiences that cater to the elderly, differently-abled, and first-time users
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Digital-first, mobile-led strategies to reach Bharat and underserved communities
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Building culturally rooted, community-first narratives that resonate with diverse populations
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Bridging the awareness gap in both preventive and everyday wellness through mindful storytelling
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How tech, retail, and content platforms are enabling inclusive health and wellness access
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| Special Address Session |
Sacred Spaces, Safe Experiences: Driving Hygiene & Wellness at the Kumbh Mela
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How technology is being used to scale hygiene infrastructure: smart sanitation stations, waste management, and water purification systems
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How wellness brands can create culturally sensitive hygiene solutions that respect the spiritual significance of the event
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Health tech at the Mela: telemedicine, real-time diagnostics, and telehealth solutions to support pilgrims
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Creating health and hygiene campaigns in regional languages to reach a diverse, multigenerational audience
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| Panel 3 |
Harnessing AI to Shape the Future of Wellness Engagement, from Personalization to Community Trust
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AI-powered personalization: designing custom wellness journeys for nutrition, fitness, and self-care
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How AI-enabled apps are revolutionizing access to fitness routines, wellness tracking, and real-time health monitoring
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Smart packaging and product innovations that integrate AI for personalized health advice and at-home diagnostics
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Rise of telehealth and AI-driven diagnostics within digital retail ecosystems, enabling seamless health services
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Emerging marketing trends in health tech
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Building trust and long-term engagement
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| StandAlone Session |
Nurturing Wellness: How Big Brands are Shaping the Future of Health
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The role of large brands in the evolution of health and wellness trends
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Integrating health and wellness into traditional FMCG models: challenges and opportunities
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Evolving product offerings to meet the demand for healthier, sustainable options
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The role of data and consumer feedback in shaping brand innovations and product development
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