Mindful Marketing: Building Trust in the Age of Health and Wellness | ||
In an era where wellness is deeply personal and increasingly digital, Mindful Marketing calls for a more intentional, value-driven approach. This theme delves into how brands can earn trust by being transparent, empathetic, and purpose-led. It challenges marketers, creators, and business leaders to move beyond transactional messaging and embrace storytelling that informs, empowers, and resonates. By prioritizing authenticity over algorithms and impact over impressions, the future of health and wellness marketing lies in building lasting, meaningful connections. | ||
9 am Onwards | Registration | |
Session 1 | Welcome Address | Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder of e4m |
Session 2 | KeyNote | The Bharat Wellness Opportunity: Delivering Care for the Next Billion
Shivam Puri, Managing Director and CEO, Cipla Health |
Session 3 | Spotlight Session | Point of Care - Awareness and Branding
Akshith Saddi, Director - DoDOOH |
Session 4 | Panel | Beyond the Pill: How Pharma Marketers Are Shaping Credibility and Connection in a Wellness-Driven World
Atul Suri, Senior Vice President & SBU Head, Alembic Pharmaceuticals Limited |
Session 5 | Spotlight Session | Building Purpose-Driven Brands that Inspire Change, Connect Communities, and Deliver Value
Viju Nair, Business Unit Director, Galderma |
Session 6 | Fireside Chat | Trust, Taste & Tradition: How Tata Soulfull Markets Mindfully in a Modern Wellness World
Rasika Prashant, Co founder & CMO - Tata Consumer Soulfull With Session Chair: Neeta Nair, Editor of Impact Magazine |
1:20 pm – 2:00 pm | Lunch | |
Session 7 | KeyNote | Rewriting the Wellness Code: The New Pillars of Health Branding
Anupam Katheriya, CEO, Cholayil Pvt. Ltd and Director of Medimix Pvt. Ltd. |
Session 8 | Panel | Decoding Gen Z’s Wellness Mindset: Inside the Minds Shaping Tomorrow’s Health & Happiness
Ruhee Dosani, Influencer and Content Creator |
Session 9 | Panel | Wellness Without Borders: How D2C Brands Are Democratizing Access Through Design, Tech & Storytelling
Chirag Gada, CEO - India & International, Dr. Vaidya's by RPSG Group |
Session 10 | Panel | Harnessing AI to Shape the Future of Wellness Engagement, from Personalization to Community Trust
Aditya Sharam, Head Media & Digital, Piramal Consumer Healthcare |
Session 11 | Key Note | Nurturing Wellness: How Big Brands are Shaping the Future of Health
Sandeep Verma, South Asia Head at Bayer’s Consumer Health Division |
Break for Award Ceremony | ||
Session 12 | Fireside Chat | From Vision to Impact: The Journey of Building a Health and Wellness Brand
Manish Anandani, Managing Director-India, Kenvue With Session Chair - Ruhail Amin, Sr. Editor, BW Businessworld & Exchange4media |